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All Journal SEIKO : Journal of Management & Business JIEB : Jurnal Ilmiah Ekonomi Bisnis Infotek : Jurnal Informatika dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Al-Dhikra Gemilang: Jurnal Manajemen dan Akuntansi STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Administrasi Profesional Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Intellektika: Jurnal Ilmiah Mahasiswa Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) The Indonesian Journal of Computer Science Jurnal Riset Multidisiplin Edukasi Jurnal Teknologi Informasi untuk Masyarakat (Jurnal Teknokrat) Menulis: Jurnal Penelitian Nusantara Jurnal Riset dan Inovasi Manajemen
Taufik Akbar
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Pengaruh Komunikasi, Kerjasama Tim Dan Reward Terhadap Kinerja Karyawan Mcdonald’s Sri Ratu Kediri Erika Novya Lestari; Moch. Saleh Udin; Taufik Akbar
Jurnal Manajemen dan Ekonomi Kreatif Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen dan Ekonomi Kreatif
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jumek.v1i4.238

Abstract

This research is motivated by the fact that in a public company operating in the fast food sector, human resources are very important in achieving company goals. The aim of this research is to explain the influence of communication, teamwork and rewards on employee performance. This research method uses a quantitative method using a questionnaire as data. This research uses a saturated sample method. The sample in this research was all 53 employees. The technique used to analyze the data is the SPSS 25 program. The data analysis technique in this research is multiple linear regression analysis, coefficient of determination (R2), t test and F test. The results of this partial test (t) show that the communication variable has a significant value of 0.030 < 0.05, which means that the communication variable partially or significantly influences employee performance. The teamwork variable has a significant value of 0.045 <0.05, partially influencing or being significant on employee performance. The reward variable has a significant value of 0.901 > 0.05 and partially does not have a significant effect on employee performance. And the F test results show that the variables of communication, teamwork and rewards have a significant effect on employee performance with a significant value of 0.000 < 0.05. So it can be concluded that communication and teamwork partially have a significant effect on employee performance, while rewards do not have a significant effect on employee performance. And simultaneously these three variables have a significant effect on the performance of McDonald's Sri Ratu Kediri employees.
Pengaruh Cita Rasa dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening: Studi Pada Pelanggan Dapoer Mbok Sum Kediri Andhini Fitria Nurmalasari; Taufik Akbar; Zulfia Rahmawati
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2153

Abstract

This study investigates the impact of taste and service quality on customer loyalty, with customer satisfaction serving as a mediating variable, at Dapoer MbokSum Kediri. The research adopts a quantitative approach, utilizing both primary and secondary data sources. Primary data were obtained through the distribution of structured questionnaires to customers, while secondary data were collected via interviews with the business owner and direct field observations to gain a deeper understanding of operational practices. A total of 120 respondents were selected through accidental sampling, ensuring that participants met specific criteria relevant to the study objectives. The data analysis was conducted using SmartPLS 4.0, incorporating validity and reliability testing to ensure the robustness of the measurement instruments, as well as hypothesis testing to evaluate the relationships between variables. The results of the analysis indicate that both taste and service quality exert significant and positive influences on customer satisfaction. Furthermore, service quality demonstrates a significant and direct positive effect on customer loyalty. In contrast, taste does not show a direct influence on loyalty, suggesting that its effect on loyalty is more indirect and mediated by satisfaction Additionally, the mediation analysis confirms that customer satisfaction plays a critical role in linking both taste and service quality to customer loyalty. This implies that while customers may appreciate the taste of food, it is their overall satisfaction—encompassing both taste and service experiences—that ultimately drives loyalty. The study highlights the importance for culinary businesses, particularly in the competitive food service industry, to focus not only on product quality but also on delivering excellent service to enhance satisfaction and foster long-term customer relationships. The findings provide practical insights for Dapoer MbokSum Kediri and similar establishments to strategically prioritize service quality improvements alongside maintaining food taste to maximize customer retention and loyalty.
Pengaruh Customer Experience, Harga, dan Inovasi Produk Terhadap Minat Beli Ulang Konsumen di Rizquna Kripik Kediri Andre Yunus Imanuel; Taufik Akbar; Karari Budi Prasasti
Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Vol. 3 No. 1 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jimea.v3i1.5664

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer experience, harga, dan inovasi produk terhadap minat beli ulang konsumen pada Rizquna Kripik Kediri. Penelitian ini menggunakan pendekatan kuantitatif yang diolah dengan metode statistik dan teknik analisis regresi linier berganda. Teknik pengumpulan data yang digunakan adalah data primer dan sekunder. Pengambilan sampel menggunakan purposive sampling, jumlah responden yang digunakan dalam penelitian ini sebanyak 96 orang yang telah melakukan pembelian ulang minimal dua kali. Hasil uji parsial (uji t) menunjukkan bahwa variabel customer experience memiliki pengaruh positif dan signifikan terhadap minat beli ulang dengan nilai t hitung sebesar 2,558 dan signifikansi 0,012. Variabel harga juga berpengaruh signifikan dengan t hitung 5,354 dan signifikansi 0,000, sedangkan inovasi produk memiliki pengaruh signifikan dengan t hitung 4,861 dan signifikansi 0,000. Secara simultan, hasil uji F menunjukkan bahwa ketiga variabel independen berpengaruh signifikan terhadap minat beli ulang dengan nilai F hitung sebesar 33,582 dan signifikansi 0,000. Nilai R Square sebesar 0,523 mengindikasikan bahwa 52,3% variasi dalam minat beli ulang dapat dijelaskan oleh ketiga variabel tersebut. Penelitian ini menyimpulkan bahwa customer experience, harga, dan inovasi produk memiliki peran penting dalam mendorong loyalitas konsumen melalui minat beli ulang.
Pengaruh Citra Merek, Variasi Produk, dan Harga Bundling Terhadap Keputusan Pembelian Pada Konsumen X Muhammad Izul Haq; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2174

Abstract

This study aims to analyze the influence of brand image, product variety, and bundling price on purchasing decisions among X consumers. The method used is a quantitative approach with a causal research design, so as to be able to explain the cause-and-effect relationship between variables. The research data was obtained by distributing questionnaires to 96 respondents who are active consumers of X. To ensure data quality, a series of tests were conducted including validity, reliability, normality, linearity, multicollinearity, and heteroscedasticity. The main analysis used multiple linear regression supported by t-tests, F-tests, and coefficient of determination (R²) processed using SPSS software version 26. The results showed that brand image had a significant effect on purchasing decisions, indicating that consumers' positive perceptions of X's reputation were able to encourage higher purchasing interest. Bundling price also proved to have a significant effect, because the strategy of combining package prices was considered to provide economic benefits and added value for consumers. In contrast, product variety did not have a significant effect, indicating that consumers place more emphasis on brand image and pricing strategies than simply menu diversity. However, when tested simultaneously, all three variables were still shown to have a significant influence on purchasing decisions. The coefficient of determination value of 0.594 indicates that the combination of the three variables can explain 59.4% of the variation in purchasing decisions, while the remaining 40.6% is influenced by other external factors such as service quality, consumer trends, promotions, and customer experience. These findings reinforce the understanding that a strong brand image-based marketing strategy and the implementation of appropriate bundling prices can be key to increasing consumer appeal. For local coffee businesses like X, this study provides practical implications to focus more efforts on strengthening brand image, creating a consistent consumer experience, and optimizing pricing strategies.
Pengaruh Word Of Mouth, Lokasi, dan Harga terhadap Keputusan Pembelian di Toko Kopi Epidemi Jombang Ivan Adi Putra Ardhana; Taufik Akbar; Karari Budi Prasasti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): OKTOBER : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2187

Abstract

This study aims to explain and examine the influence of Word of Mouth, location, and price on purchase decisions of consumers at Toko Kopi Epidemi Jombang. A quantitative method with a causal research approach was applied. Data were collected through questionnaires distributed to 80 respondents. The analysis techniques included validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test (partial), F-test (simultaneous), and the coefficient of determination (R²), using SPSS version 26. The results showed that partially, tabel had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 4.483 > t-table 1.995. The location variable did not have a significant effect on purchase decisions, with a significance value of 0.640 > 0.05 and a t-value of 0.470 < t-table 1.995. Meanwhile, price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and a t-value of 2.181 > t-table 1.995. Simultaneously, Word Of Mouth, location, and price had a significant effect on purchase decisions with a significance value of 0.000 < 0.05 and an F-value of 27.623 > F-table 2.70. The coefficient of determination (R²) indicated that the three variables collectively explained 52.2% of the variance in purchase decisions, while the remaining 47.8% was influenced by other factors not examined in this study.
Pengaruh Promosi, Lokasi, dan Variasi Produk terhadap Keputusan Pembelian pada Seduhlur Coffee Kediri Fera Zuning Ayu Ningtyas; Taufik Akbar; Zulfia Rahmawati
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): Oktober : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2230

Abstract

This study aims to determine the influence of independent variables, namely Promotion, Location, and Product Variation, on the dependent variable, Purchase Decision, at Seduhlur Coffee Kediri. The research method used is quantitative, employing multiple linear regression analysis with the assistance of SPSS version 26 software. The sampling technique applied in this study is incidental sampling, which involves selecting respondents who happen to be present and meet certain criteria at the time the research is conducted. Based on the results of data analysis, it can be concluded that the Promotion variable has a positive and significant partial effect on Purchase Decision. This indicates that the better the promotional strategies carried out, the more likely consumers are to make a purchase. Similarly, the Location variable also shows a positive and significant partial influence, suggesting that the comfort and accessibility of Seduhlur Coffee’s location play an important role in influencing consumer decisions. Product Variation is also found to have a positive and significant partial effect on Purchase Decision, meaning that a greater variety of products offered increases the likelihood of attracting consumer interest. Simultaneously, all three variables — Promotion, Location, and Product Variation — have a significant and positive influence on Purchase Decision. This research is expected to provide useful input for Seduhlur Coffee Kediri in improving its marketing strategies and service quality to encourage and increase consumer purchasing decisions.
Pengaruh Word of Mouth terhadap Minat Beli Serta Dampaknya pada Keputusan Pembelian Wifi Muzan Net Ajeng Auliana Putri; Ujang Syahrul Mubarok; Taufik Akbar
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 5 (2025): Oktober : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i5.2243

Abstract

This study aims to examine the influence of word of mouth on buying interest and its impact on the purchase decision of Muzan Net wi-fi services. This study uses three main variables, namely independent variables, bound variables, and intervening variables. The free variable is word of mouth, the bound variable is the purchase decision, while the intervening variable is the buying interest. The research sample consisted of 55 consumer respondents who knew and used the Muzan Net wi-fi service in Sanggrahan Village. Research data was obtained through questionnaires, observations, and interviews, with sampling techniques using the simple random sampling method. Data analysis is carried out through several stages, namely measurement or outer model, structural model or inner model, and hypothesis test. The results of the study show that word of mouth has a positive and significant effect on buying interest. Furthermore, word of mouth also has a positive but not insignificant effect directly on the purchase decision. Meanwhile, buying interest has been proven to have a positive and significant effect on purchase decisions. In addition, buying interest is able to mediate the relationship between word of mouth and purchase decisions, thereby strengthening the role of word of mouth in encouraging consumers to finally make a purchase decision. This research provides practical benefits for companies in maximizing word-of-mouth-based marketing strategies, as well as a reference for future research to develop similar studies with different objects, locations, and variables.
PENGARUH MOTIVASI KERJA, KOMPENSASI, DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN DI JAWA POS RADAR KEDIRI Maulida Fitria; Taufik Akbar; Ahmad Idris
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1047

Abstract

This study aims to examine the influence of work motivation, compensation, and job satisfaction on employee performance at Jawa Pos Radar Kediri. The research was designed using a quantitative descriptive approach to measure the relationships between independent and dependent variables through statistical analysis. Data were collected from all 47 employees using a structured questionnaire based on a Likert four-point scale, supported by observation and documentation to ensure data validity. The collected data were analyzed using multiple linear regression through IBM SPSS 26, including classical assumption tests to verify reliability and normality. The findings indicate that work motivation, compensation, and job satisfaction simultaneously have a positive effect on employee performance. However, compensation has the most dominant influence, suggesting that fair and transparent remuneration significantly improves employees’ responsibility and productivity. Meanwhile, work motivation and job satisfaction show positive but partial and nonsignificant effects, implying that psychological and environmental factors still need to be strengthened to optimize performance outcomes. The novelty of this research lies in its empirical validation of human resource factors within the media industry, emphasizing that balanced motivational and reward systems can enhance both individual and organizational performance. These findings contribute to the field of human resource management and serve as a valuable reference for future research in organizational behavior and workplace productivity improvement.
STUDY FENOMENOLOGI WORK-LIFE BALANCE DALAM PENINGKATAN KINERJA KARYAWAN PNM MEKAAR WATES 2 KABUPATEN KEDIRI Denta Revina; Heru Sutapa; Taufik Akbar
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 3 No. 2 (2025): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v3i2.6076

Abstract

Work-life balance, atau keseimbangan antara pekerjaan dan kehidupan pribadi merupakan isu krusial dalam organisasi masa kini, terutama pada sektor keuangan dengan target kerja yang menuntut, beban kerja berat, serta jam kerja yang Panjang. Penelitian ini bertujuan untuk menggambarkan kondisi work-life balance karyawan PNM Mekaar Wates 2 Kabupaten Kediri, mengidentifikasi faktor-faktor yang mempengaruhinya, serta menelaah upaya yang diterapkan untuk menjaga keseimbangan tersebut dalam meningkatkan kinerja karyawan. Metode penelitian yang digunakan adalah metode kualitatif dengan pendekatan fenomenologi. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, yang kemudian dianalisis secara deskriptif untuk memahami subjektif karyawan. Hasil penelitian menunjukkan bahwa karyawan masih menghadapi kendala dalam mencapai work-life balance, khususnya terkait beban kerja dan keterbatasan fleksibilitas waktu. Meski demikian, peran atasan, dukungan keluarga, menumbuhkan budaya kerja tim yang kolaboratif, memberikan insentif serta fasilitas pendukung kesejahteraan karyawan, dan merancang kebijakan jam kerja baru, mampu menciptakan lingkungan kerja yang lebih sehat dan produktif. Penelitian ini menyimpulkan bahwa pengelolaan work-life balance yang baik berkontribusi langsung terhadap peningkatan kinerja, kepuasan, dan produktivitas karyawan, serta menjadi faktor strategis dalam membangun keberlanjutan organisasi.
Pengaruh Price, Place, Dan Direct Marketing Terhadap Purchase Decision Produk Serabut Kelapa Pada Rahma Craft Kabupaten Kediri Adissya Nur Rahma; Moch. Saleh Udin; Taufik Akbar
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v1i4.96

Abstract

This research aims to explain and prove the hypothesis regarding whether there is an influence of price, place, and direct marketing on purchase decisions for coconut fiber products at Rahma Craft, Gurah District, Kediri Regency. This research uses descriptive research with quantitative methods with a sampling technique, namely non-probability sampling with an accidental sampling method with a population of 110 Rahma Craft consumers and a sample of 86 consumers. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, t test (partial), F test (simultaneous), and determinant coefficient (R2) which were processed using the SPSS version 26 program. The results of this research were obtained The conclusion is that price has a partial positive and significant effect on purchase decisions, with a significant t value of 0.001 < 0.05. Place has a positive and significant effect on purchase decisions, with a significant t value of 0.005 < 0.05. Direct marketing has a positive and significant effect on purchase decisions, with a significant t value of 0.001 < 0.05. Price, place, and direct marketing simultaneously have a positive and significant effect on purchase decisions for coconut fiber products at Rahma Craft, Gurah District, Kediri Regency, looking at the significant F value of 0.000 < 0.05.
Co-Authors Adissya Nur Rahma Ahmad Idris Ahmad, Ramli Ahwan Ahmadi Ajeng Auliana Putri Andhini Fitria Nurmalasari Andre Yunus Imanuel Aprilia Dian Eva Sari Aprilia Dian Evasari Argubi Silwan Ari Satriadi Arinda Nanda Aprilia Arnila Sandi Bela Arumawati Clarissa Viola Arshy Dandy Ferdiansyah Denta Revina Dewi Kurniawati Dian Febryanto Dynia Fitri Edi Murdiyanto Erika Novya Lestari Erlinda Ramadhani Erwin Syahputra Fachri Aditya Fariz Irchamsyah Reza Fauziah Zalza Sabillah Fera Zuning Ayu Ningtyas Fitria Ulfa Ganis Anggraeni Aidhul Fitri Geya Fajar Agustina Hafnizah Amir Harianto, Kukuh Herry Sasongko Heru Sutapa Hidayatul Fadli Indra Darma Sitepu Insika Aina Halila Intan Komala Dewi Intan Puspita Aji Ivan Adi Putra Ardhana Jagat Sugiantara Kaula Desma Sari Kevin Bramasta Lathifah Khoirunnisa M. Nuzuluddin Martua Hamonangan Nasution Maulida Fitria Mawar Ratih Kusumawardani Mawardi Nur Moch Saleh Udin Moch. Saleh Udin Moh Aziz Fikri Muhammad Bimo Prihandoko Muhammad Dwi Nor Alfian Niam Muhammad Izul Haq Nadia Puspita Sari Nadiah Safa Karimah Nining Latianingsih Nita Fiyani Nor Latifah Novi Dwi Ratnaningtyas Nurkadri, Nurkadri Nurul Laili Agustina Prasasti, Karari Budi Quinn Nakula Junior Rahmi Imanda Ria Novia Agustin Rini Wulandari Ririn Wahyu Arida Rizal Agfrans Pratama Rizka Fitriana Rizky Fadhlia Ramadhan Rizky Nursasongko Gunri Shinta Friska Febriani Pranoto Sjamsi, Nurus Slamet Adi Prastyo Sultan Bayu Ananta Suseno Hendratmoko Syahputra Syahputra Tamsir Ariyadi Tiara Ika Rahmawati Trisnia Widuri Ujang Syahrul Mubarok Ustadus Sholihin Vina Zulia Sari Viona Putri Ayu Dewanti Wiki Berliano Wiwik Zuliana Yuriska Wahyu Wijayanti Zulfia Rahmawati