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Dana Budiman
Nusa Putra University
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Journal : Jurnal Sosial dan Teknologi

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Analisis Pengaruh Kualitas Layanan dan Promosi Terhadap Kepuasan Konsumen Toko Dzaki di Era Digital Rasyid, Hambali Nurfallah; Budiman, Dana
Jurnal Sosial Teknologi Vol. 5 No. 10 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i10.32454

Abstract

This study aims to determine the influence of service quality and promotion on Dzaki Shop's consumer satisfaction in the digital era. The method used is a quantitative approach with a survey technique through a questionnaire to consumers, then analyzed using multiple linear regression with the help of SPSS 26. The results of the study show that service quality has a positive and significant effect on consumer satisfaction. Likewise, promotions have been proven to have a positive and significant effect on consumer satisfaction. Simultaneously, the two variables exerted a strong influence with a dermination coefficient value (R²) of 0.849, meaning that 84.9% of the variation in consumer satisfaction could be explained by service quality and promotion. Thus, improving service quality and the right promotion strategy can be an important factor in increasing consumer satisfaction and supporting the sustainability of MSME businesses in the digital era.
Co-Authors Abdurahman, Ayi Ajim, Ajim Ana Yuliana Jasuni Andri Ardhiyansyah Andy Juniarso Anita Lestari Chaeranti Muldayani Dewi Esti Handayani Fitrina Lestari Gumelar, Taofik M Hartati Maango Hidayat, Ujang Syarif Hikmawatty , Sitti Indra Ramdani Irwan Hermawan Irwan Hermawan Iwan Gunawan Juniarso, Andy Kalfajrin Kurniaji Kohar Pardesa Kornienko Elena Vladimirovna Maisaan, Putri Ghinaa Maris, Salix Fini Maulana, Agung Mintawati, Hesri Mulus Wijaya Kusuma Mulyadi, Eggy Nafisa Dewi, Asfya Nanda Hidayati Nurhasanah, Dewi Pahrijal, Rival Paikun Pradesa, Kohar Pratiwi, Intan Deanida Rahmawati, Yuli Diani Ramadhan, Muhammad Dimas Rasyid, Hambali Nurfallah Rival Pahrijal Riyan Mirdan Faris Rozandi, Ardin Sedera, Rakotoarisoa Maminiaina Heritiana Setiawati Simangunsong, Bonse Aris Mandala Putra Sri Mulyati, Ranti Suprapto Supriandi Supriandi, Supriandi Suswendi, Sandi Syamsu Rijal Taofik M Gumelar Teddy Tjahyanto Wiwin Winarni Yanti, Nurli Yoedani Yoedani Yuditia Prameswari Yuli Diani Rahmawati Yusuf Iskandar