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Strategi Komunikasi di Media Sosial Facebook dalam Pemasaran Tikus Putih Pada Saat Wabah Covid-19 Sebagai Pakan Reptil dan Burung Predator Tangkas, I Gede Tangkas Prema Bhawana; I Gede Sutarya; I Gusti Made Widya Sena
Anubhava: Jurnal Ilmu Komunikasi HIndu Vol. 3 No. 1 (2023): Marketing Communication and New Media Strategies
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/anubhava.v3i1.2806

Abstract

The millennial era has now penetrated with technology that enlivens all lines of human life. Application technology that adorns all media, starting from the world of entertainment, business, education, and up to the arena for all people's stories, can be held in a gadget, especially since in this decade the world has been attacked by a deadly virus called the Covid-19 Virus which has had an impact on human life. Entertainment that is the choice of the community in the realm of getting closer is only social media. The grip of gadgets that enliven the social world of society to become a business arena. The impact of the Covid-19 outbreak has been felt in the business and economic world. In a relatively short time, business actors are "forced" to rack their brains in determining marketing strategies since the implementation of social distancing. Therefore, during this pandemic, business actors are "required" to optimize online marketing and digital marketing as a means of communication with target consumers.
Management Strategy For Goa Garba Cultural Heritage Site As A Special Interest Tourism Attraction in Gianyar Regency Ni Wayan Sutariani; I Wayan Wiwin; I Gusti Made Widya Sena
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4776

Abstract

Goa Garba is a historical heritage tourism site located in Pejeng Village, Gianyar Regency. This site was built in the 12th century during the reign of King Jayapangus. The site’s potential as a tourism attraction includes stone stairways, niches, the Waja spring, and a pristine natural landscape. Activities that can be undertaken at this site include meditation and melukat (a Balinese spiritual cleansing ritual). The management of Goa Garba began in 2023 under the Gianyar Regency Tourism Office in collaboration with the local customary village (Desa Adat). This management effort aims to preserve historical heritage while enhancing the local community’s economy. However, the development of the Goa Garba Tourism Attraction (DTW Goa Garba) faces several challenges, including relatively low tourist visits compared to other destinations. Although the Tourism Office has carried out promotional and branding efforts, these have yet to significantly increase visitor interest. This issue prompted the authors to conduct an in-depth study. The objectives of this research are to describe the potential of the Goa Garba Cultural Heritage Site, analyze its strengths, weaknesses, opportunities, and threats, and formulate management strategies for its development. The research uses both qualitative and quantitative data. Data were collected through observation, interviews, and documentation, and analyzed using qualitative descriptive techniques. The findings are as follows: First, Goa Garba's tourism potential consists of natural, cultural, and limited artificial elements. The natural potential includes forested areas, a waterfall in front of the niche, and the Pakerisan River. Artificial tourism development is limited since Goa Garba focuses on special interest tourism, particularly wellness tourism. Cultural tourism potentials include the stone staircase, ancient gateway, Goa Garba cave, and niches. One of the main strengths of DTW Goa Garba lies in its historical value, particularly the footprint of Kebo Iwa found on one of the stone steps. Financial constraints are a key weakness, as they hinder the ability to repair damaged facilities. Nevertheless, Goa Garba holds potential as a unique and unspoiled site and has the opportunity to collaborate with yoga companies. Based on SWOT analysis, the position of Goa Garba falls in Quadrant II,
MANAJEMEN PENDIDIKAN PASRAMAN FORMAL ADI WIDYA PASRAMAN GURUKULA KECAMATAN BANGLI KABUPATEN BANGLI Dewa Ngakan Made Ekayana Putra; I Nyoman Temon Astawa; I Gusti Made Widya Sena
JAPAM (Jurnal Pendidikan Agama) Vol 5 No 1 (2025)
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/japam.v5i1.4576

Abstract

Rendahnya pemahaman masyarakat terhadap keberadaan pasraman formal Adi Widya. Pasraman Gurukula Bangli dengan segala bentuk dan pola pembelajarannya, berimplikasi pada rendahnya minat masyarakat untuk menyekolahkan anak-anaknya pada lembaga pendidikan ini. Tujuan dari penelitian ini adalah untuk memahami manajemen pendidikan pasraman formal Adi Widya Pasraman Gurukula Bangli, untuk menganalisis kendala dan upaya penanggulangan masalah manajemennya, dan menkonstruksi manajemen pendidikannya. Teori yang digunakan dalam penelitian ini meliputi teori fungsional struktural, teori behaviorisme dan teori kontruktivisme. Penelitian ini adalah penelitian kualitatif, yang menggunakan data berupa wacana, hasil wawancara dan observasi dengan narasi sistematis. Penentuan informan dipilih dengan snowball sampling. Teknik pengumpulan datanya adalah teknik kepustakaan, teknik observasi, teknik wawancara, dan teknik dokumentasi. Metode penyajian hasil penelitian dilakukan dengan metode deskritif atau analisa deskritif. Hasil penelitian menunjukkan bahwa: Manajemen pendidikan pasarman formal Adi Widya Pasraman Gurukula Bangli dirancang untuk meningkatkan kualitas peserta didik pasraman, yang meliputi manajemen perencanaan, pengorganisasian, pelaksanaan, dan pengawasan. Manajemen pendidikan pasraman formal Adi Widya Pasraman Gurukula Bangli pada hakekatnya sama dengan lembaga pendidikan formal lainnya, namun di lembaga ini menerapkan kurikulum keagamaan, dan juga mengupayakan pola pembinaan Budi Pekerti pada murid. Kendala dalam pelaksanaannya meliputi, keterbatasan sumber daya manusia, pelayanan proses pendidikan, terbatasnya sumber pendanaan dan seringnya perubahan kebijakan. Sedangkan upaya mengatasi kendala dalam pelaksanaan Manajemen pendidikannya adalah dengan peningkatan kopetensi tenaga pendidik dan kependidikan, mengupayakan pemenuhan sarana prasarana, dan peningkatan kesadaran komunal. Konstruksi manajemen pendidikan Adi Widya Pasraman Gurukula Bangli meliputi tiga aspek pokok yakni: konstruksi personal, konstruksi sosial dan konstruksi budaya.