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Pengaruh Logistics Service Quality dan On-time Delivery terhadap Customer Loyalty melalui Customer Satisfaction (Studi Pada PT Magenta Media) Assyari, Rafif; Muhammad Iqbal Firdaus; Siti Maemunah; Okin Ringan Purba; Veronica Veronica
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6842

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Logistics Service Quality dan On-time Delivery terhadap Customer Loyalty, dengan Customer Satisfaction sebagai variabel mediasi, di Gudang PT Magenta Media. Fenomena yang melatar belakangi penelitian ini adalah adanya keluhan pelanggan terkait keterlambatan pengiriman, ketidaksesuaian barang, hingga respons pelayanan yang kurang optimal, yang berdampak pada kepuasan dan loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling kepada 150 responden yang merupakan pelanggan PT Magenta Media. Instrumen pengumpulan data berupa kuesioner menggunakan skala Likert. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa Logistics Service Quality dan On-time Delivery berpengaruh signifikan terhadap Customer Satisfaction dan Customer Loyalty, baik secara langsung maupun tidak langsung melalui variabel mediasi. Customer Satisfaction terbukti memediasi hubungan antara Logistics Service Quality dan On-time Delivery terhadap Customer Loyalty. Implikasi dari penelitian ini memberikan masukan bagi manajemen perusahaan untuk memperkuat kualitas layanan logistik dan memastikan ketepatan waktu pengiriman sebagai strategi dalam membangun kepuasan dan loyalitas pelanggan secara berkelanjutan.
Analysis of Vendor Trucking Management Factors, Delivery Timeliness, and Fleet Availability on IKEA Export Goods Delivery at PT XYZ Logistics Jakarta Chairunnisa, Chairunnisa; Siti Maemunah; M Kadarisman
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7225

Abstract

This study aims to analyze the effect of vendor trucking management, delivery timeliness, and fleet availability on export delivery performance at PT XYZ Logistics Jakarta. A quantitative research approach was employed, utilizing hypothesis testing to examine the relationships among these variables. Data collection was conducted using a structured questionnaire with a five-point Likert scale, involving logistics personnel engaged in freight forwarding activities for IKEA. The collected data was analyzed using the Partial Least Squares Structural Equation Model (PLS-SEM). The results indicate that vendor trucking management has a positive effect on delivery timeliness. Fleet availability significantly influences export delivery performance. Additionally, delivery timeliness positively impacts export efficiency. The findings also reveal that vendor trucking management indirectly affects export delivery performance through its influence on delivery timeliness. Moreover, fleet availability moderates the relationship between vendor management and delivery success. The study suggests that logistics firms should prioritize vendor accountability, adopt AI-driven scheduling analytics, and invest in fleet modernization to enhance operational resilience and shipment accuracy.