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ANALISIS PENERAPAN STRATEGI DIFERENSIASI DAN PENGARUHNYA TERHADAP KEPUASAN PELANGGAN PADA PT. TIKI RIAU CABANG PEKANBARU Yogi, Fri; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Differentiation strategy is a set of integrated measures designed to produce and offer goods / services which are considered by different customers in the things that are important and unique for their customers. Satisfaction is the level of one's feelings after comparing the performance (or outcome) that he felt compared to expectations .Tiki as one freight company must be able to survive from the times to increase competition. for the creation of customer satisfaction, therefore Tiki has a business concept in the form of freight services and money to place into the goal, trying to continue to get closer to its customers.The results of this study indicate that the strategy of differentiation effect on customer satisfaction. It can be seen from the results in the know t (11.444)> t table (1.985) and Sig (0,000) <0.05. This means that differentiation strategy variables significantly influence customer satisfaction. From the above analysis it can be concluded that the influence of the strategy of differentiation and customer satisfaction at PT. Tiki Riau Branch Pekanbaru.Keywords: Differentiation Strategy, Customer Satisfaction.
PENGARUH STRATEGI DIFERENSIASI TERHADAP KEPUASAN KONSUMEN HOTEL JATRA PEKANBARU Rahmi, Raisa; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Differentiation strategy is a strategy that saw that the resulting product has a differentand unique compared to other similar products . The stages of differentiation strategyin this stage is the differentiation of products / services , image differentiation anddifferentiation of personnel . Customer satisfaction is the level of consumer feelingafter using a product if the product has met what diharakannya . Where the customersatisfaction is considered there are five aspects , namely the reliability of the hotel ,the hotel responsiveness , assurance given to the employees of the hotel , the hotelstaff 's attention to hotel guests and physical appearance .Grand Jatra Hotel Pekanbaru is the accommodation establishments locatedin Pekanbaru , where this hotel is a five-star hotel . The hotel is located center of thecity and within easy reach of entertainment and spending . As hotels classified infive-star hotel , the Hotel Grand Jatra Hotel Pekanbaru is adequate with a strategiclocation that is in the city center , has interesting buildings and facilities - fsilitasfairly complete. Based on the analysis of this study showed that the differentiationstrategy has a positive influence on consumer kepuasn Jatra Hotel Pekanbaru . HiThis can be seen from the analysis are known from the t ( 39.480 ) > t table ( 3.920 )and sig ( 0,000 ) < 0.05 . So the hypothesis that there is a differentiation strategy toinfluence consumer satisfaction can be accepted .Keywords : Differentiation Strategy , Customer Satisfaction
PENGARUH PENGAWASAN KERJA TERHADAP DISIPLIN KERJA KARYAWAN ( Kasus Karyawan PT. Lotte Shopping Indonesia Cabang Pekanbaru) Manik, Ima Sarianti; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Oversight of the work of the employees should be of particular concern for companies because supervision is one way to ensure that employees are doing the job duties and discipline in accordance with existing labor standards. Supervision of work has a significant impact on employee discipline that will increase the effectiveness of the work.This study aimed to determine the effect of work on the discipline supervision of employees PT.Lotte Shopping Indonesia Branch Pekanbaru. Data obtained from the questionnaire with the number of respondents are 55 further processed using descriptive statistics and then the data is presented in tabular format with the numbers and percentages for subsequent analysis results indicate that supervision has a pretty good influence on the discipline of employees in PT.Lotte Shopping Indonesia Branch Pekanbaru. Labor discipline is influenced by supervisory work with R Square value of 0.295. What this means is that the contribution of labor control variable influence to variable labor discipline employees amounted to 29.5%, while the remaining 70.5% is influenced by other factors.Keywords: supervision of work, work discipline , effectiveness of the work.
ANALISIS EFEKTIVITAS STRATEGI PEMASARAN JASA TELEKOMUNIKASI (STUDI EVALUASI PERSEPSI KONSUMEN PADA SEGMENTASI YOUTH PT TELKOMSEL WILAYAH PEKANBARU) Colliny, Artharia; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of research is to determine and analyze consumer perseptions oftelecommunications sevices marketing strategy on PT Telkomsel RegionPekanbaru. Youth segmentation is targeting market focus of young people’s whoapplied by PT Telkomsel in maintaining position as market leader. Thissegmentation succes by implementing a marketing strategy that measures theeffectiveness of the strategy through consumer perceptions.Consumer perceptionsconsists of 7 dimensions (7)perception of the product, perception of the price,perception of the location, perception of the promotion, perception of the fieldteam, perception of the innovative and up to date youth life style, perception of theknowledge and experience consumers.in research the population is youthconsumer segmentation at PT Telkomsel Region Pekanbaru. Sampling techniqueis accidental sampling and using slovin formula so obtained were 100respondents. The results that effectiveness of the marketing strategies oftelecomunication services, consumer perceptions on youth segmentation at PTTelkomsel Region Pekanbaru in neutral category.Keyword: effectiveness of marketing strategy,telecommunications, youthsegmentation.
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT PERTAMINA (PERSERO) UP II SUNGAI PAKNING Ardelia, Silva; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Style of leadership is the ability to direct, influence, encourage and control others orsubordinates to be able to do something on his consciousness and voluntary work inachieving a certain goal. A leader in the company's leadership is very important because aperson's leadership the company leaders will affect the overall performance of employees inevery aspect, in which the employee's performance will have an impact in achievingcorporate goals. Looking at the times of rapid change, the most effective style is situationalleadership style where the leader must be able to adapt his style according to the situationand conditions.Performance is the result of work that can be accomplished by a person or group ofpeople in an organization, in accordance with the authority and responsibilities of each, inorder to achieve the goals of the organization in question legally, do not violate the law andin accordance with moral and ethical and evaluated by a particular person.This research was conducted at PT Pertamina (Persero) UP II Sungai Pakninglocated in Jalan Cendana, Pertamina complex, Sungai Pakning. The purpose of this researchwas conducted to determine the effect of leadership style on the performance of employees ofPT Pertamina (Persero) UP II Sungai Pakning.In this research methodology used is descriptive and quantitative with SPSS, wherethe samples used were employees of PT Pertamina (Persero) UP II Sungai Pakning and as asource of information is the HRD and Manager. To determine the sample using Slovinformula, method of stratified proportional sampling. Data collection through interviews,observation and questionnaires.From the analysis of data that includes the test of validity, reliability, and simplelinear regression, situational leadership style in this study includes four components of boththe telling, selling, partivipating, and delegating. Each has indicators that are interrelatedand positive influence on the performance of employees of PT Pertamina (Persero) UP IISungai Pakning .Keywords: leadership style, performance
PENGARUH IKLIM ORGANISASI TERHADAP LOYALITAS KARYAWAN PADA HOTEL RATU MAYANG GARDEN PEKANBARU Mursita, Windhi; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Ratu Mayang Garden Hotel Pekanbaru is a 3 star hotel ( *** ) in Pekanbaru and located Jl . Sudirman no. 11 Pekanbaru . The implementation of organizational climate is expected to add to the loyalty of employees at Hotel Ratu Mayang Graden Pekanbaru . Organizational Climate implementation Ratu Mayang Garden Hotel Pekanbaru ie Organizational Structure , standards - standards , responsibility , respect , support and commitment In this research methodology is descriptive and quantitative with SPSS , where samples were used that employees Ratu Mayang Garden Hotel Pekanbaru and as a source of information is the Marketing Manager . To determine the sample using slovin test , sampling with accidental sampling method . The technique of collecting data through interviews and questionnaires . The analysis is a statistical analysis with SPSS version 20. The result of the calculation is the determination coefficient of 0.493 . This means that organizational climate significantly influence employee loyalty at 49.3 % . Keywords : organizational climate , employee loyalty , Organizational Structure
PENGARUH KUALITAS PELAYANAN DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN INDUSTRI JASA BENGKEL (Kasus PT. Mewah Kencana Motor Pekanbaru) Rajagukguk, Resti Julia; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT. Mewah Kencana Motor Pekanbaru is a company engaged in the sale of motorcycles and provides workshop services. In order to face the competition is quite tough, companies should pay attention to the quality of service and maintain their corporate image in order to increase the satisfaction and comfort at this company. For that we perform research on the influence of service quality and corporate image influence on customer satisfaction. This study aims to identify and be able to explain the influence of services and the image given to customer satisfaction at PT. Mewah Kencana Motor Pekanbaru. The population is mostly of customers that come in a period of one year ie in 2014, amounting to 4,296 people. While the sampling technique in this study using accidental sampling with a sample of 98 respondents. Data collection techniques used were questionnaires and interviews, while the data analysis technique used is multiple linear regression. From the analysis of the data found that the independent variable is the quality of service and corporate image each have indicator interrelated positive effect on the dependent variable is customer satisfaction.Keyword : Service Quality, Corporate Image, Customer Satisfaction
ANALISIS IMPLEMENTASI PEMASARAN JASA PADA HOTEL ASEAN PEKANBARU Normayanti, Rida; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research aims to know the implementation services as well as marketing mix factors restricting implementation support and service marketing mixon the Asean Hotel Pekanbaru. The population in this research is a guest staying at the Hotel Asean Pekanbaru in 2015 which reached 9.084. Sampling uses the Slovin’s formula so that it brings as many as 100 people sample respondents. This research analyzes the data by using a descriptive method. The respondents. This research concluded that the implementation of the marketing mix services Hotel Asean Pekanbaru implemented already. However there are still deficiencies in the variable product which do not comply with the standard room 2-star, variable prices is prices offered more expensive when compared to competitors, namely promotion of variable information about hotels that are hard to come by for the people that are outside of the city, the location variable parking is inadequate, the variable that employees who sometimes speak the word irreverent and less friendly to guests and the variable physical evidence that comfort and décor of the room the hotel was not good.Key Words : Product, Price, Promotion, Place, People, Process, Physical evidence
PENGARUH PERSONAL SELLING AGEN PENJUALAN TERHADAP BRAND IMAGE MOBIL TOYOTA ETIOS Putra, Candra; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This research was conducted at PT Agung Automall Pekanbaru in order todetermine the influence of personal selling sales agent for Toyota Etios BrandImage PT Agung Automall Pekanbaru. Variable in this research are: personalselling and brand image. The sample in this study is as much as 94 consumersusing proportional random sampling technique. The analytical method used issimple regression. Based on the results obtained between the influences ofPersonal Selling Sales Agent Against Brand Image by using the coefficient ofdetermination is KD = r 2 x 100% = (0732) 2 x 100% = 0536 means that theaverage value amounting to 53.6% of brand image are determined by PersonalSelling Dealers. Furthermore, from the results obtained regression equation Y =12 236 + 0242 X. The equation shows that if the Personal Selling Agent Salesincreased by 1 unit will affect the brand image of the increase in 0242, as seenfrom the value of b is positive. Results of hypothesis testing t = 6937> t table =2.000 at 95% confidence level. Based on these results that there is influencebetween Personal Selling Sales Agent Against Brand Image Toyota Etios(Business Case PT Agung Automall Car Sales Pekanbaru)Keywords: Personal Selling, brand image
PENGARUH STRES KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA PERAWAT RUMAH SAKIT (Studi Kasus Pada RS. HKBP Balige, Kabupaten Toba Samosir, Sumatera Utara) Sinaga, Dewi Siska; ", Kasmiruddin
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study aims to determine the effect of work stress and work environments on job satisfaction of nurses Hospital Balige HKBP. Where the proposed two independent variables and the dependent variable, namely the stress of work and the working environment act as the independent variable and job satisfaction act as the dependent variable.The population in this study were nurses HKBP Balige Hospital, with sampling amounted to 53 people with slovin formula. Search procedures performed by accidental sampling. The research data in the form of primary data, with the questionnaire as a research instrument, data analysis used is menggunakanan statistical analysis with SPSS.Results of analysis using multiple linear regression, t test and f test so it can be seen that the work stress variables negatively affect the job satisfaction of nurses (H1), that the work environment a significant effect on job satisfaction of nurses (H2), and a significant relationship between work stress and the work environment to nurse job satisfaction (H3).Keywords : Work Stress, Work Environment and Job Satisfaction
Co-Authors ", Destriana ", Gusmarni ", Rahmawati ", Septiarisa Aban, Adnan Afria Nesti Afrian Rahman Afriani Dewi Ainaya Alfatihah Alexander Aloysius Alvin Fitrihady Alwi, Widya Wardhani Aminuyati Andri Jeco Forito Angga Kusuma Aprima Ilham Arios " Artharia Colliny Asdarini " Asih Lia Maliha, Asih Lia Astri Lona Putri Balqis, Sonia Candra Putra Cindy Fitri Anisa CVhintya Armi Daniel Napitupulu Debbi H Bintang, Debbi H Desmita, Lusia Destina Apini Daulai Devia Armawati Dewi Karina Putri Dewi Rismala Siburian Dewi Siska Sinaga, Dewi Siska Dian Triyandi Dicky Febrian Diova Tary Eni Setianingsih Evi Yanti Fachrani ", Fachrani Fachri Setiadi Faizah, Henny Anatta Hafizatul Fathimah Adany Febrina Finisia Febrina Yutri Aviesha Fri Yogi Frini Tiara Dwini Friska Rismauli Silalahi Genna Anggini Erzend Gilang Ramadhan Hafizd Arafano Wianda Handika, Yudi Hasibuan, Rahmi Sarah Hasnur Wansyahdio, Hasnur Hendri Yadi Herlen Syafira Hotma BR Simbolon Ikmal Kahfi Husada Ima Sarianti Manik Indah Mustika Dewi Indah Septiani Intan Pertiwi Irham Pratama Putra Ishak Syahropi Ivan Fahrur Jodi Bagaskoro Johan Brenly Situmorang John Kennedy Sitopu Khoirul Mastura Lambok R Siregar, Lambok R Lastiar Sinaga Lensi Gusti Prapti Lesmarni " Lisa Irawan Lusia Desmita Maulidia, Feny Maya Sari Mega Putri Mely Rahmilawati Mena Sukriani Mhd Fadli Waluyo Minelly Primayanti Moina Elfrida Butar-butar, Moina Elfrida Mukhamad Najib Nanda Fadilla Napitupulu, Daniel Norman Gultom Nova Lina Gultom Novia Syara Dhevi Nur Latifah Damayanti Nurfitri Yeni Nurhadi, Galih Nurjannah ", Nurjannah Ogi Rifansyah, Ogi Pebriani " Rahmadani Putra Raisa Rahmi Raja Devi Ramadanita Ramadhan, Romal Rani Angelina Pandiangan Reni Susanti Resti Julia Rajagukguk, Resti Julia Rianopita Ridito Rianopita Ridito, Rianopita Rida Normayanti, Rida Riris E.H Naiborhu Riswanda, Dedi Rita Mulia Riyunita Hasanah Riyunita Hasanah, Riyunita Rizka Nasyella Ronesha Tria Maharita Erfa Rosliana Silali Saputra, Anggie Roy Sari, Erna Widiya Prasetriyana Septi Adi Sudirga Serlie Putri Rianti Shelvia Putri Andini Sianipar, Paris Silva Ardelia Siska Nindriani Sitorus, Mardo Alnico Mangisi Sitorus, Michael Jadi Habonaran Sitorus, Wahyuni Daniati Solly Aryza Sri Defi Gultom Sri Riski Herani Suci Rahma Reza Sugeng Supariyanto Suyetno, Aan Rudi Syarifah Suci Marza Try Samuel Hotman Zagoto Uchi Satrya Awmarelita Ulfa, Amalia Vika Riyanti Wan Devi Azfarani Windhi Mursita, Windhi Wiwik Agustia Ningsih Yuni Azizah Yunita Sari Zagoto, Try Samuel Hotman Zahara " Zhafirah Widya Nurina