Article Per Year (5 Year)
p-Index From 2020 - 2025
3.821
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Optimasi Sistem Industri Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Artificial Intelligence Research Applied Information System and Management Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Penelitian Inovatif Indo-MathEdu Intellectuals Journal Jurnal Minfo Polgan (JMP) Malcom: Indonesian Journal of Machine Learning and Computer Science Apollo: Journal of Tourism and Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Ausat, Abu Muna Almaududi
Unknown Affiliation
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

Published : 29 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 29 Documents
Search

 1   2   3 
Optimalisasi Strategi Pengembangan SDM Pendidikan Berbasis Kecerdasan Sosial sebagai Pilar Adaptabilitas Organisasi Pembelajaran di Era Disrupsi Digital Ausat, Abu Muna Almaududi; Sutrisno; Pramono, Susatyo Adhi
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.4006

Abstract

This study aims to examine how social intelligence can be strategically integrated into educational HR development as a foundation for organizational adaptability. Using a qualitative approach with a literature review method and descriptive analysis, data were collected from 50 scholarly articles obtained via Google Scholar and various credible academic websites spanning the years 1990–2025, which were then rigorously filtered down to 31 core articles for analysis. Data analysis was conducted thematically by identifying patterns and key concepts from relevant literature to generate in-depth conclusions. The findings reveal that social intelligence plays a strategic role in enhancing collaboration, psychosocial resilience, and adaptive leadership within educational settings. Theories such as Multiple Intelligences, Emotional and Social Intelligence, and Learning Organization underpin the urgency of integrating social intelligence into HR strategies. Previous studies and practical cases support the assertion that social intelligence-based HR development has a tangible impact on the success of learning organization transformation in the digital era. This study recommends a reformulation of educational HR management policies by positioning social intelligence as a key measurable competence integrated into performance assessment systems, training programs, and the organizational culture of educational institutions.
Enhancing MSME Sales Performance on E-commerce Platforms: Exploring the Interplay of Digital Skills, Product Innovation, and User Experience Titin, Titin; Ausat, Abu Muna Almaududi; Wanof, M. Indre; Syamsuri, Syamsuri; Kraugusteeliana, Kraugusteeliana
Applied Information System and Management (AISM) Vol. 8 No. 1 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i1.45854

Abstract

This study aims to analyze the relationship between digital skills, product innovation, and user experience with the sales performance of MSMEs (Micro, Small, and Medium Enterprises) on e-commerce platforms in Semarang. Based on the Resource-Based View (RBV) and Diffusion of Innovations (DOI) theories, this study uses quantitative methods with Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques to analyze data from 100 MSMEs active on digital platforms. The results showed that digital skills have a positive and significant impact on sales performance, as they are able to assist MSMEs in optimizing digital marketing and online transaction processes efficiently. In addition, product innovation also makes an important contribution by aligning products with consumer needs and preferences, thereby driving customer loyalty and expanding market share. User experience (UX) also plays a crucial role in influencing customer satisfaction levels and the likelihood of repeat purchases, which directly impacts sales. The findings confirm that MSMEs need to prioritize digital skills development, continuous product innovation, and e-commerce platform optimization to remain competitive in the growing digital economy. This research contributes to the literature by offering an integrated framework of how digital capabilities can help MSMEs to stay competitive in the digital economy.
Towards Competitive Advantage: Employee Competency Development Strategies in Promoting Business Innovation Sutrisno, Sutrisno; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Rijal, Syamsu
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.369

Abstract

The current business era is marked by increasingly fierce competition across various industry sectors. Innovation stands as a key element in creating competitive advantage. This research aims to investigate the relationship between employee competency development and business innovation, as well as to identify best practices in employee competency development leading to the creation of competitive advantage. The research method employed is a literature review with a qualitative approach and descriptive analysis. Google Scholar will be the primary source for data collection, spanning from 2012 to 2023. The study findings indicate that in the era of globalization and escalating competition, competitive advantage becomes paramount for business success. Employee competency development is a crucial element in achieving this advantage. It involves enhancing employees' knowledge, skills, and attitudes through various methods, including training, mentoring, and self-directed learning. The importance of employee competency development lies in the ability to create a workplace environment supportive of continuous learning and growth. This enables companies to have competent, adaptive, and innovative teams capable of effectively addressing market and technological changes.
Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review Sudirjo, Frans; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Azzaakiyyah, Hizbul Khootimah
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.384

Abstract

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within the digital environment. This research aims to provide deeper insights into how consumer psychology plays a role in decision-making processes in the digital marketing era, along with its implications for marketing practices. The research methodology employed is a literature review using qualitative approaches and descriptive analysis. Data for the literature review were gathered from Google Scholar for the period 2015-2024. The study findings indicate that in the continually evolving digital marketing era, a profound understanding of consumer psychological dynamics is crucial for business success. Factors such as perception, attitude, motivation, and emotion play key roles in consumer decision-making processes. Marketers need to pay attention to how digital content and interactions influence consumer preferences and behaviors. Additionally, external factors such as social and cultural contexts also shape consumer psychological dynamics.
Analysis of Social Media Usage in Enhancing Parental Participation in Child Education Sunarso, Budi; Mahardhani, Ardhana Januar; Tusriyanto; Suherlan; Ausat, Abu Muna Almaududi
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.100

Abstract

Child education is a crucial aspect in shaping the character and quality of human resources in the future. Parents play a crucial role in supporting the process of their children's education, both within and outside the school environment. This research aims to conduct a comprehensive analysis of the use of social media by parents and the extent to which it can enhance their involvement in child education. The study employs a qualitative literature review method with a focus on the analysis of literature obtained from Google Scholar. A qualitative approach is utilized to understand the phenomenon deeply and contextually, providing a more comprehensive insight. The study results indicate that social media has brought positive changes in how parents engage in the development of their children. By providing easily accessible communication platforms and various educational information, social media opens the door for more active and informed parental involvement.
IMPLEMENTATION STRATEGIES OF CHATGPT IN ENHANCING STUDENTS’ COMMUNICATION SKILLS IN THE GLOBAL BUSINESS CONTEXT Mustafa, Fahrina; Siminto; Ausat, Abu Muna Almaududi
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 2 (2024): June 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i2.186

Abstract

Effective communication skills are crucial in an increasingly interconnected global business environment. The ability to communicate clearly and persuasively, both orally and in writing, is key to fostering successful business relationships and overcoming cross-cultural challenges. This research aims to explore the implementation strategies of ChatGPT in enhancing students' communication skills, particularly within the global business context. The study adopts a qualitative literature review approach. Data for this research were sourced from scholarly articles available on Google Scholar, published between 2015 and 2024. The study findings indicate that implementing ChatGPT in education as an innovative strategy to enhance students' communication skills in the global business context holds significant potential in preparing the next generation for challenges in an increasingly interconnected and multicultural workplace. With its ability to provide real-time natural language interactions, ChatGPT not only aids in training students' communication skills but also prepares them to navigate various international business scenarios.
Determinants of E-commerce Adoption on Business Performance: A Study of MSMEs in Malang City, Indonesia Ausat, Abu Muna Almaududi; Peirisal, Tepi
Jurnal Optimasi Sistem Industri Vol. 20 No. 2 (2021): Published in October 2021
Publisher : The Industrial Engineering Department of Engineering Faculty at Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/josi.v20.n2.p104-114.2021

Abstract

This study aims to identify and analyze the impact of e-commerce adoption on the performance of micro, small and medium enterprises (MSMEs). The TOE model framework is used, but the individual context is added as a criticism of the framework as an influential factor in e-commerce adoption. Six intriguing variables were examined with five hypotheses. The questionnaires were distributed to 191 MSMEs in the food and beverage industry using Google forms and sent via WhatsApp application in order to derive their opinions or assessments, which were used as the data collection method in this study. In this study, structural equation modeling-partial least squares (SEM-PLS) was used as an analytical tool. The results of the study show that there is a significant relationship between technology, organizations, and individuals and the variable e-commerce adoption, which is expected to have a significant impact on MSME performance. MSMEs should be better able to take advantage of the opportunities presented by the business environment to improve their performance through the use of e-commerce. As a result, MSME owners are advised to use explicit competitive strategies through various activities carried out by the functional departments of the organization, such as emphasizing their advantages or expertise. In addition, the government must continue to take steps to improve human resource skills in e-commerce through various coaching, competency, and training opportunities.
The Impact of AI Use in Learning and Digital Material Accessibility on Students' Academic Achievement through Technology Engagement as A Mediating Variable : The Perspective of Theory of Planned Behaviour and UTAUT Theory Lestariningrum, Anik; Ausat, Abu Muna Almaududi; Wanof, M. Indre; Pramono, Susatyo Adhi; Syamsuri, Syamsuri
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 4 (2024): December
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i4.12896

Abstract

This study aims to analyze the impact of Artificial Intelligence (AI) and digital material accessibility on academic achievement through students' engagement with technology. The research employs a quantitative survey method a survey method using SEM-PLS data analysis to explore the relationships between the relevant variables. A purposive sampling technique is used to select samples that meet specific criteria. The research sample comprises of 162 students in Malang, Indonesia, with data collected via an online questionnaire. This study shows that the use of AI in learning among students in Malang, when combined with effective digital material accessibility, has been proven to have a positive and significant impact on their academic performance, with technology engagement serving as an important mediating variable. AI, by enhancing competence, autonomy, and intrinsic motivation, helps students achieve their academic goals, increases their efforts, and provides higher self-satisfaction. This research implies that effective integration of AI and accessibility of digital materials, supported by technology engagement, can significantly improve students' academic performance, so educational institutions urgently need to strengthen the use of technology in learning.
Exploring The Impact of English Proficiency and Digital Competence on Academic Achievement : How Critical Thinking Skills Make A Difference Suhartono, Suhartono; Ausat, Abu Muna Almaududi; Azzaakiyyah, Hizbul Khootimah
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 11 No. 1 (2025): March
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i1.14572

Abstract

This study aims to analyze the impact of English proficiency and digital competence on students' academic achievement, with critical thinking skills as a mediating variable. The research employs a quantitative approach using a survey method and SEM-PLS data analysis to examine the relationships between the variables. A purposive sampling technique is applied to select students meeting specific criteria, resulting in a sample of 122 students from Malang, Indonesia. Data were collected through an online questionnaire. This study reveals that English proficiency and digital competence have a significant impact on students' academic achievement, both directly and through critical thinking skills as a factor that strengthens this relationship. Good English proficiency contributes to better academic outcomes, such as higher grades, task quality, class participation, and presentation skills. Similarly, high digital competence helps students utilize technology for learning and effective communication, which also positively impacts their academic achievement. Interestingly, critical thinking skills play a crucial role in connecting these two factors with academic achievement. This means that students who are capable of critical thinking are more likely to maximize their English proficiency and use of technology, which in turn enhances their academic performance.
Co-Authors Ahmad Junaidi Ahmad Yani Amruddin Andriya Risdwiyanto Andy Rachman Anik Lestariningrum Arjang, Arjang Az-Zaakiyyah, Hizbul Khootimah Azzaakiyyah, Hizbul Khootimah Dewa Oka Suparwata Doaa Wafik Fajar Saranani Frans Sudirjo Gadzali, Silvy Sondari Hidayat, Rahmat Al Karnawi Kamar, Karnawi Kraugusteeliana Kraugusteeliana Kurniawan, Muhammad Sani Lewaherilla, Novalien Carolina Mahardhani, Ardhana Januar Mazil, Mohammed Mudher Muh. Hanif Muhamad, Lili Fadli Muhammad Ade Kurnia Harahap Muhammad Aqib Shafiq Muhtarom, Abid Mustafa, Fahrina Norma Angélica Santiesteban López Nurul Badriyah Peirisal, Tepi Prasetya, Yanto Budi Purnomo, Yudiyanto Joko raharjo, itot bian Shafiq, Muhammad Aqib Siminto Suhartono Suherlan Suherlan Suherlan, Suherlan Sunarso, Budi Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno, Sutrisno Syamsu Rijal Syamsu Rijal Syamsuri Titin Titin Tusriyanto Ukar, Kurweni Wafik, Doaa Wanof, M. Indre Wisnujatia, Nugrahini Susantinah