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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Applied Information System and Management Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Penelitian Inovatif Indo-MathEdu Intellectuals Journal Malcom: Indonesian Journal of Machine Learning and Computer Science Apollo: Journal of Tourism and Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Ausat, Abu Muna Almaududi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Role of Humanistic Education Management in Improving the Quality of Social Intervention in Community Service Hanif, Muh.; Suherlan; Ausat, Abu Muna Almaududi
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 2 (2025): May 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i2.268

Abstract

This research aims to examine the role of humanistic education management in improving the quality of social intervention in community service activities. The humanistic approach in education places humans as active subjects in the learning process and social empowerment, so that values such as empathy, respect for individual dignity, and dialogue become the main foundation in designing social intervention programs. This research uses a literature review method with a qualitative approach and descriptive analysis. Data were collected from Google Scholar and other credible scientific sites in the period 1951-2025. Of the 30 articles reviewed, 18 were selected through a rigorous selection based on the relevance and quality of the sources. The results showed that educational management based on humanistic principles has been proven to increase the effectiveness, sustainability, and community acceptance of social interventions conducted by universities. This study recommends the importance of integrating humanistic values into the management system of community service programmes in order to produce more meaningful and transformative social impacts.
Maximizing sales: synergy of job autonomy, innovation culture, emotional intelligence, and a touch of creativity Muhtarom, Abid; Ausat, Abu Muna Almaududi; Azzaakiyyah, Hizbul Khootimah; Syamsuri, Syamsuri; Suherlan, Suherlan
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2321

Abstract

Purpose – This study examines the impact of job autonomy, innovation culture, and emotional intelligence on the sales performance of MSMEs, with creativity as a mediating variable. Given the intense competition in the business environment, MSMEs must foster innovation and creativity to enhance their sales performance. Job autonomy enables MSME owners and managers to make independent decisions, fostering creativity in problem-solving. At the same time, an innovation culture promotes boldness in generating new ideas, and emotional intelligence strengthens customer and team relationships. Method – This research adopts a quantitative approach using the SEM-PLS methodology, with a sample of 100 MSMEs in Bandung city, Indonesia, selected through purposive sampling. Data was collected via an online questionnaire. Findings – The findings reveal that job autonomy, innovation culture, and emotional intelligence significantly and positively affect sales performance, with creativity playing a crucial mediating role. Implications – Theoretically, this study extends the self-determination theory (SDT), organizational innovation theory, and resource-based view (RBV) theory by demonstrating the interplay between autonomy, innovation, and emotional intelligence in enhancing creativity and sales performance. Practically, the findings highlight the need for MSME owners to foster workplace autonomy, encourage an innovative work culture, and enhance employees' emotional intelligence to improve business success through creative approaches.
Humanizing Digital Marketing: The Role of ChatGPT in Human Resource Management Training Programs Rachman, Andy; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.132

Abstract

Successful digital marketing is not just about broadcasting messages to consumers but also about building meaningful relationships with them. This demands a more humanistic approach in digital marketing. This research aims to explore the role of ChatGPT in humanizing digital marketing, with a specific focus on how this technology can be utilized in human resource management training programs. The research method employed is a qualitative literature review using data obtained from Google Scholar spanning from 2016 to 2023. Qualitative approach was chosen to allow for in-depth analysis of relevant literature on the research topic, involving a better understanding of concepts, theories, and findings already existing in the related scholarly literature. The study findings indicate that in rapidly evolving digital marketing, humanization is key to building strong customer relationships. The role of ChatGPT in human resource management training programs is crucial to reinforce humanization in digital marketing strategies. By leveraging ChatGPT, marketing professionals can create more personalized and relevant experiences for their audience, while also opening opportunities to enhance marketing strategy efficiency.
The Role of Value-Based Leadership in Shaping an Organizational Culture that Supports Sustainable Change Purnomo, Yudiyanto Joko; Siminto; Ausat, Abu Muna Almaududi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.165

Abstract

In an ever-changing business environment, organizations must be able to adapt to remain relevant. Change is no longer a one-time occurrence but a constant that needs to be managed effectively. This research aims to analyze the role of value-based leadership in shaping an organizational culture that supports sustainable change. The research method employed is a literature review with a qualitative approach using descriptive analysis. Data for this research were gathered from Google Scholar within the timeframe of 2004-2024. The findings indicate that leaders with a value-based approach play a crucial role in shaping an organizational culture that supports sustainable change. They are responsible for communicating and reinforcing core values, developing a focused vision, building trust and team member engagement, as well as promoting continuous learning. Additionally, they must be adept at managing conflicts, considering sustainability aspects in resource management, and confronting uncertainty with flexibility and adaptability. Value-based leaders also need to ensure that proposed changes align with the interests of all organizational stakeholders.
Organizational Transformation Through Business Innovation and Disruptive Technology: Value-Based Leadership in Shaping a Dynamic and Adaptive Organizational Culture Saranani, Fajar; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.167

Abstract

In an era of globalization and rapid technological advancement, changes in the business landscape are becoming increasingly fast-paced and unpredictable. Companies must be able to adapt quickly to remain competitive and thrive. The aim of this research is focused on how companies can integrate business innovation and disruptive technology, as well as how value-based leadership can shape a dynamic and adaptive organizational culture to tackle the challenges of transformation in the ever-changing business landscape. This research method is a literature review with a qualitative approach, focusing on descriptive analysis. The data used in this study are from scholarly articles found through Google Scholar, with a publication range from 2001 to 2023. The study findings indicate that in the dynamic and fast-paced modern era, organizational transformation is key to maintaining relevance and competitiveness. This transformation involves the adoption of business innovation, the implementation of disruptive technology, and the development of value-based leadership. By combining these three aspects, an organization can create a dynamic and adaptive environment, where change is seen as an opportunity for growth.
Optimalisasi Strategi Pengembangan SDM Pendidikan Berbasis Kecerdasan Sosial sebagai Pilar Adaptabilitas Organisasi Pembelajaran di Era Disrupsi Digital Ausat, Abu Muna Almaududi; Sutrisno; Pramono, Susatyo Adhi
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.4006

Abstract

This study aims to examine how social intelligence can be strategically integrated into educational HR development as a foundation for organizational adaptability. Using a qualitative approach with a literature review method and descriptive analysis, data were collected from 50 scholarly articles obtained via Google Scholar and various credible academic websites spanning the years 1990–2025, which were then rigorously filtered down to 31 core articles for analysis. Data analysis was conducted thematically by identifying patterns and key concepts from relevant literature to generate in-depth conclusions. The findings reveal that social intelligence plays a strategic role in enhancing collaboration, psychosocial resilience, and adaptive leadership within educational settings. Theories such as Multiple Intelligences, Emotional and Social Intelligence, and Learning Organization underpin the urgency of integrating social intelligence into HR strategies. Previous studies and practical cases support the assertion that social intelligence-based HR development has a tangible impact on the success of learning organization transformation in the digital era. This study recommends a reformulation of educational HR management policies by positioning social intelligence as a key measurable competence integrated into performance assessment systems, training programs, and the organizational culture of educational institutions.
Enhancing MSME Sales Performance on E-commerce Platforms: Exploring the Interplay of Digital Skills, Product Innovation, and User Experience Titin, Titin; Ausat, Abu Muna Almaududi; Wanof, M. Indre; Syamsuri, Syamsuri; Kraugusteeliana, Kraugusteeliana
Applied Information System and Management (AISM) Vol. 8 No. 1 (2025): Applied Information System and Management (AISM)
Publisher : Depart. of Information Systems, FST, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aism.v8i1.45854

Abstract

This study aims to analyze the relationship between digital skills, product innovation, and user experience with the sales performance of MSMEs (Micro, Small, and Medium Enterprises) on e-commerce platforms in Semarang. Based on the Resource-Based View (RBV) and Diffusion of Innovations (DOI) theories, this study uses quantitative methods with Structural Equation Modeling-Partial Least Squares (SEM-PLS) techniques to analyze data from 100 MSMEs active on digital platforms. The results showed that digital skills have a positive and significant impact on sales performance, as they are able to assist MSMEs in optimizing digital marketing and online transaction processes efficiently. In addition, product innovation also makes an important contribution by aligning products with consumer needs and preferences, thereby driving customer loyalty and expanding market share. User experience (UX) also plays a crucial role in influencing customer satisfaction levels and the likelihood of repeat purchases, which directly impacts sales. The findings confirm that MSMEs need to prioritize digital skills development, continuous product innovation, and e-commerce platform optimization to remain competitive in the growing digital economy. This research contributes to the literature by offering an integrated framework of how digital capabilities can help MSMEs to stay competitive in the digital economy.
Towards Competitive Advantage: Employee Competency Development Strategies in Promoting Business Innovation Sutrisno, Sutrisno; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Rijal, Syamsu
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.369

Abstract

The current business era is marked by increasingly fierce competition across various industry sectors. Innovation stands as a key element in creating competitive advantage. This research aims to investigate the relationship between employee competency development and business innovation, as well as to identify best practices in employee competency development leading to the creation of competitive advantage. The research method employed is a literature review with a qualitative approach and descriptive analysis. Google Scholar will be the primary source for data collection, spanning from 2012 to 2023. The study findings indicate that in the era of globalization and escalating competition, competitive advantage becomes paramount for business success. Employee competency development is a crucial element in achieving this advantage. It involves enhancing employees' knowledge, skills, and attitudes through various methods, including training, mentoring, and self-directed learning. The importance of employee competency development lies in the ability to create a workplace environment supportive of continuous learning and growth. This enables companies to have competent, adaptive, and innovative teams capable of effectively addressing market and technological changes.
Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review Sudirjo, Frans; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Azzaakiyyah, Hizbul Khootimah
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.384

Abstract

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within the digital environment. This research aims to provide deeper insights into how consumer psychology plays a role in decision-making processes in the digital marketing era, along with its implications for marketing practices. The research methodology employed is a literature review using qualitative approaches and descriptive analysis. Data for the literature review were gathered from Google Scholar for the period 2015-2024. The study findings indicate that in the continually evolving digital marketing era, a profound understanding of consumer psychological dynamics is crucial for business success. Factors such as perception, attitude, motivation, and emotion play key roles in consumer decision-making processes. Marketers need to pay attention to how digital content and interactions influence consumer preferences and behaviors. Additionally, external factors such as social and cultural contexts also shape consumer psychological dynamics.
Analysis of Social Media Usage in Enhancing Parental Participation in Child Education Sunarso, Budi; Mahardhani, Ardhana Januar; Tusriyanto; Suherlan; Ausat, Abu Muna Almaududi
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.100

Abstract

Child education is a crucial aspect in shaping the character and quality of human resources in the future. Parents play a crucial role in supporting the process of their children's education, both within and outside the school environment. This research aims to conduct a comprehensive analysis of the use of social media by parents and the extent to which it can enhance their involvement in child education. The study employs a qualitative literature review method with a focus on the analysis of literature obtained from Google Scholar. A qualitative approach is utilized to understand the phenomenon deeply and contextually, providing a more comprehensive insight. The study results indicate that social media has brought positive changes in how parents engage in the development of their children. By providing easily accessible communication platforms and various educational information, social media opens the door for more active and informed parental involvement.
Co-Authors Ahmad Junaidi Ahmad Yani Amruddin Andy Rachman Anik Lestariningrum Az-Zaakiyyah, Hizbul Khootimah Azzaakiyyah, Hizbul Khootimah Doaa Wafik Fajar Saranani Frans Sudirjo Hidayat, Rahmat Al Kraugusteeliana Kraugusteeliana Mahardhani, Ardhana Januar Muh. Hanif Muhamad, Lili Fadli Muhammad Aqib Shafiq Muhtarom, Abid Mustafa, Fahrina Norma Angélica Santiesteban López Purnomo, Yudiyanto Joko raharjo, itot bian Siminto Suherlan Suherlan Suherlan, Suherlan Sunarso, Budi Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno, Sutrisno Syamsu Rijal Syamsu Rijal Syamsuri Syamsuri Syamsuri Titin Titin Tusriyanto Wanof, M. Indre Wisnujatia, Nugrahini Susantinah