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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Artificial Intelligence Research Applied Information System and Management Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Indo-MathEdu Intellectuals Journal Jurnal Minfo Polgan (JMP) Malcom: Indonesian Journal of Machine Learning and Computer Science Apollo: Journal of Tourism and Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Ausat, Abu Muna Almaududi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Optimalisasi Digital Competence sebagai Strategi Adaptasi Dinamis Wirausahawan dalam Menghadapi Disrupsi Pasar di Era Digital Ausat, Abu Muna Almaududi; Suparwata, Dewa Oka; Risdwiyanto, Andriya
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14674

Abstract

Perkembangan teknologi digital telah menciptakan disrupsi pasar yang menuntut wirausahawan untuk memiliki kemampuan adaptasi yang tinggi agar bisnis mereka tetap kompetitif. Optimalisasi digital competence menjadi strategi kunci dalam menghadapi perubahan ini, mencakup literasi informasi, komunikasi digital, pemanfaatan teknologi dalam operasional bisnis, serta keamanan siber. Penelitian ini merupakan tinjauan pustaka dengan pendekatan kualitatif dan analisis deskriptif, yang mengkaji berbagai literatur dari Google Scholar dan sumber kredibel lainnya dalam rentang tahun 2015–2024. Dari 50 artikel awal, 22 artikel dipilih berdasarkan relevansi dan kualitasnya. Hasil penelitian menunjukkan bahwa wirausahawan yang mengoptimalkan digital competence mampu meningkatkan efisiensi operasional, memperluas pasar, serta menciptakan inovasi bisnis yang berkelanjutan. Studi kasus dari Mangkokku, Buttonscarves, dan Sayurbox membuktikan bahwa pemanfaatan teknologi digital dalam pemasaran, manajemen pelanggan, dan rantai pasok dapat meningkatkan daya saing bisnis. Namun, masih banyak wirausahawan yang menghadapi kendala seperti keterbatasan akses terhadap pelatihan digital dan resistensi terhadap perubahan teknologi. Oleh karena itu, kolaborasi antara pemerintah, akademisi, dan industri diperlukan untuk menyediakan pelatihan serta dukungan kebijakan guna meningkatkan kesiapan digital wirausahawan. Implikasi penelitian ini menunjukkan bahwa peningkatan digital competence bukan hanya menjadi kebutuhan individu wirausahawan, tetapi juga faktor strategis dalam mendukung pertumbuhan ekonomi digital yang lebih inklusif dan berkelanjutan.
Unlocking Job Performance: How Servant Leadership, Psychological Safety, and Organizational Justice Drive Success Through Organizational Trust Badriyah, Nurul; Ausat, Abu Muna Almaududi; Shafiq, Muhammad Aqib; Wafik, Doaa; Mazil, Mohammed Mudher
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 2 (2025): JABM Vol. 11 No. 2, May 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.2.404

Abstract

Background: In Surabaya's competitive MSME market, employee performance is essential to the success of the company. Resource limitations, high employee turnover, and the requirement for flexible tactics in ever-changing markets are some of the difficulties faced by MSMEs. Servant leadership, which emphasises the growth and well-being of employees, has become a crucial strategy. Building psychological safety, organisational fairness, and trust is crucial for promoting good performance because they create an atmosphere where workers feel appreciated and inspired to give their all.Purpose: The purpose of this study is to examine and assess how organisational justice, psychological safety, and servant leadership affect worker performance in MSMEs in Surabaya. It also looks at how organisational trust functions as a mediator in these connections, offering insights into how these elements work together to affect employee performance. Design/methodology/approach: The SEM-PLS methodology is used in this quantitative study to investigate the correlations between the pertinent variables. 110 MSMEs in Surabaya, Indonesia, were the subject of the study, which used an online questionnaire to gather data.Findings/Result: According to this study, job performance is greatly impacted by organisational justice, psychological safety, and servant leadership, with organisational trust serving as a mediating factor. In particular, organisational justice and psychological safety boost performance by promoting trust, whereas servant leadership improves job performance by establishing organisational trust. To mediate these connections, trust is essential.Conclusion: The conclusion highlights how job performance in MSMEs may be greatly improved by cultivating organisational trust through organisational justice, psychological safety, and servant leadership. When paired with a fair and psychologically secure workplace, servant leadership techniques that support staff growth increase organisational trust. Consequently, this trust has a good impact on worker productivity, quality, and creativity.Originality/value (State of the art): Although similar studies have been done, this study adds new insights by integrating servant leadership, psychological safety, and organisational justice with an emphasis on trust as a mediator. This research advances our understanding of how organisational trust mediates the relationships between leadership styles, workplace safety, and justice concerning job performance, especially in MSMEs. Keywords: job performance, organizational justice, organizational trust, psychological safety, servant leadership
The Impact of Transformational Leadership and ICT Utilization on MSMEs Performance: Exploring The Mediating Role of Digital Literacy Sunarso, Budi; Ausat, Abu Muna Almaududi; Wanof, M. Indre; Hidayat, Rahmat Al; Raharjo, Itot Bian
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 2 (2025): IJBE, Vol. 11 No. 2, May 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.2.263

Abstract

Background: Transformational leadership is becoming increasingly relevant in the digital era, where the ability to rapidly adapt to new technologies and market changes is key to success. However, effective adoption of Information and Communication Technology (ICT) will not yield optimal impact without adequate digital literacy among MSME actors.Purpose: This study aims to explore the relationship between transformational leadership, ICT utilization, and MSME performance, with digital literacy as a mediating variable.Design/methodology/approach: This study uses a quantitative technique to investigate the correlations between pertinent variables using the SEM-PLS methodology. One hundred MSMEs in Yogyakarta, Indonesia, were the subject of the study, which used an online questionnaire to gather data.Findings/Results: The findings of this study reveal that transformational leadership and ICT utilization have a positive and significant impact on MSME performance in the culinary, creative, and tourism sectors in Yogyakarta. Digital literacy is proven to be a mediating variable that strengthens the relationship between these two factors and MSME performance.Conclusion: Transformational leadership, ICT utilization, and digital literacy significantly enhance MSME performance in Yogyakarta's culinary, creative, and tourism sectors. Transformational leadership improves productivity, product quality, profitability, and revenue growth, while ICT utilization, supported by digital literacy, strengthens MSME performance. Digital literacy acts as a key mediator, amplifying the effects of leadership and technology adoption through competencies like photo-visual, reproduction, branching, information, and socio-emotional literacy, enabling MSMEs to maximize technological and leadership benefits.Originality/value (State of the art): This study uniquely integrates digital literacy as a mediating variable between transformational leadership, ICT utilization, and MSME performance in Yogyakarta's culinary, creative, and tourism sectors. It fills a gap in existing research by examining how digital literacy enhances the impact of transformational leadership and ICT on MSME success, offering new insights for digital transformation strategies in emerging markets. Keywords: transformational leadership, ICT utilization, digital literacy, MSME performance
The Role of Humanistic Education Management in Improving the Quality of Social Intervention in Community Service Hanif, Muh.; Suherlan; Ausat, Abu Muna Almaududi
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 2 No 2 (2025): May 2025
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v2i2.268

Abstract

This research aims to examine the role of humanistic education management in improving the quality of social intervention in community service activities. The humanistic approach in education places humans as active subjects in the learning process and social empowerment, so that values such as empathy, respect for individual dignity, and dialogue become the main foundation in designing social intervention programs. This research uses a literature review method with a qualitative approach and descriptive analysis. Data were collected from Google Scholar and other credible scientific sites in the period 1951-2025. Of the 30 articles reviewed, 18 were selected through a rigorous selection based on the relevance and quality of the sources. The results showed that educational management based on humanistic principles has been proven to increase the effectiveness, sustainability, and community acceptance of social interventions conducted by universities. This study recommends the importance of integrating humanistic values into the management system of community service programmes in order to produce more meaningful and transformative social impacts.
Maximizing sales: synergy of job autonomy, innovation culture, emotional intelligence, and a touch of creativity Muhtarom, Abid; Ausat, Abu Muna Almaududi; Azzaakiyyah, Hizbul Khootimah; Syamsuri, Syamsuri; Suherlan, Suherlan
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2321

Abstract

Purpose – This study examines the impact of job autonomy, innovation culture, and emotional intelligence on the sales performance of MSMEs, with creativity as a mediating variable. Given the intense competition in the business environment, MSMEs must foster innovation and creativity to enhance their sales performance. Job autonomy enables MSME owners and managers to make independent decisions, fostering creativity in problem-solving. At the same time, an innovation culture promotes boldness in generating new ideas, and emotional intelligence strengthens customer and team relationships. Method – This research adopts a quantitative approach using the SEM-PLS methodology, with a sample of 100 MSMEs in Bandung city, Indonesia, selected through purposive sampling. Data was collected via an online questionnaire. Findings – The findings reveal that job autonomy, innovation culture, and emotional intelligence significantly and positively affect sales performance, with creativity playing a crucial mediating role. Implications – Theoretically, this study extends the self-determination theory (SDT), organizational innovation theory, and resource-based view (RBV) theory by demonstrating the interplay between autonomy, innovation, and emotional intelligence in enhancing creativity and sales performance. Practically, the findings highlight the need for MSME owners to foster workplace autonomy, encourage an innovative work culture, and enhance employees' emotional intelligence to improve business success through creative approaches.
Optimalisasi Sistem Informasi dalam Meningkatkan Daya Saing UMKM: Analisis Sinergi Inovasi Digital dan Fenomena FOMO dalam Dinamika Pasar Arjang, Arjang; Ausat, Abu Muna Almaududi; Prasetya, Yanto Budi
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.14629

Abstract

UMKM memainkan peran penting dalam perekonomian Indonesia, namun persaingan yang semakin ketat di era digital menuntut mereka untuk mengadopsi sistem informasi guna meningkatkan daya saing. Penelitian ini merupakan tinjauan pustaka dengan pendekatan kualitatif dan analisis deskriptif yang bertujuan untuk mengeksplorasi bagaimana sinergi inovasi digital dan fenomena Fear of Missing Out (FOMO) dapat membantu UMKM dalam menghadapi dinamika pasar. Data dikumpulkan dari Google Scholar dan situs web kredibel dalam rentang tahun 2020–2025, dengan total 30 artikel yang disaring menjadi 18 artikel yang paling relevan. Hasil penelitian menunjukkan bahwa penerapan teknologi informasi seperti e-commerce, big data analytics, dan chatbot dapat meningkatkan efisiensi operasional serta memperluas jangkauan pasar UMKM. Studi kasus dari Batik Trusmi, Kopi Kenangan, Somethinc, dan Erigo menunjukkan bahwa kombinasi strategi pemasaran berbasis FOMO dengan digitalisasi mampu meningkatkan loyalitas pelanggan dan mendorong pertumbuhan bisnis. Namun, tantangan seperti rendahnya literasi digital, keterbatasan modal, dan kurangnya perencanaan jangka panjang masih menjadi hambatan dalam implementasi sistem informasi. Oleh karena itu, diperlukan dukungan dari pemerintah, platform digital, serta pelatihan yang berkelanjutan agar UMKM dapat mengoptimalkan sistem informasi secara efektif dan berkelanjutan dalam meningkatkan daya saing mereka.
Toward Competitive Advantage: Harnessing Artificial Intelligence for Business Innovation and Entrepreneurial Success Harahap, Muhammad Ade Kurnia; Ausat, Abu Muna Almaududi; Kurniawan, Muhammad Sani
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13615

Abstract

The digital revolution of the past few decades has significantly transformed the business paradigm. One of the technologies dominating this change is artificial intelligence (AI). AI has opened new opportunities in the business field with its ability to process data rapidly and detect previously unseen patterns. The aim of this research is to identify the potential utilization of AI in enhancing operational efficiency and business innovation. The research method employed is a literature review with a qualitative approach. Data used are sourced from Google Scholar for the period from 2017 to 2024. The findings of this research indicate that in an increasingly competitive and dynamic digital era, artificial intelligence (AI) has become a key driver for companies aiming to remain relevant and successful in a constantly changing environment. The use of AI opens new opportunities and stimulates business innovation by enabling companies to optimize strategies, enhance operational efficiency, and create more personalized customer experiences. However, the utilization of AI also brings challenges and risks, including data privacy and security concerns, as well as biases in AI decision-making. To address these challenges, companies must focus on talent development, collaboration among stakeholders, and cultural and organizational paradigm shifts.
Humanizing Digital Marketing: The Role of ChatGPT in Human Resource Management Training Programs Rachman, Andy; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.132

Abstract

Successful digital marketing is not just about broadcasting messages to consumers but also about building meaningful relationships with them. This demands a more humanistic approach in digital marketing. This research aims to explore the role of ChatGPT in humanizing digital marketing, with a specific focus on how this technology can be utilized in human resource management training programs. The research method employed is a qualitative literature review using data obtained from Google Scholar spanning from 2016 to 2023. Qualitative approach was chosen to allow for in-depth analysis of relevant literature on the research topic, involving a better understanding of concepts, theories, and findings already existing in the related scholarly literature. The study findings indicate that in rapidly evolving digital marketing, humanization is key to building strong customer relationships. The role of ChatGPT in human resource management training programs is crucial to reinforce humanization in digital marketing strategies. By leveraging ChatGPT, marketing professionals can create more personalized and relevant experiences for their audience, while also opening opportunities to enhance marketing strategy efficiency.
The Role of Value-Based Leadership in Shaping an Organizational Culture that Supports Sustainable Change Purnomo, Yudiyanto Joko; Siminto; Ausat, Abu Muna Almaududi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.165

Abstract

In an ever-changing business environment, organizations must be able to adapt to remain relevant. Change is no longer a one-time occurrence but a constant that needs to be managed effectively. This research aims to analyze the role of value-based leadership in shaping an organizational culture that supports sustainable change. The research method employed is a literature review with a qualitative approach using descriptive analysis. Data for this research were gathered from Google Scholar within the timeframe of 2004-2024. The findings indicate that leaders with a value-based approach play a crucial role in shaping an organizational culture that supports sustainable change. They are responsible for communicating and reinforcing core values, developing a focused vision, building trust and team member engagement, as well as promoting continuous learning. Additionally, they must be adept at managing conflicts, considering sustainability aspects in resource management, and confronting uncertainty with flexibility and adaptability. Value-based leaders also need to ensure that proposed changes align with the interests of all organizational stakeholders.
Organizational Transformation Through Business Innovation and Disruptive Technology: Value-Based Leadership in Shaping a Dynamic and Adaptive Organizational Culture Saranani, Fajar; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.167

Abstract

In an era of globalization and rapid technological advancement, changes in the business landscape are becoming increasingly fast-paced and unpredictable. Companies must be able to adapt quickly to remain competitive and thrive. The aim of this research is focused on how companies can integrate business innovation and disruptive technology, as well as how value-based leadership can shape a dynamic and adaptive organizational culture to tackle the challenges of transformation in the ever-changing business landscape. This research method is a literature review with a qualitative approach, focusing on descriptive analysis. The data used in this study are from scholarly articles found through Google Scholar, with a publication range from 2001 to 2023. The study findings indicate that in the dynamic and fast-paced modern era, organizational transformation is key to maintaining relevance and competitiveness. This transformation involves the adoption of business innovation, the implementation of disruptive technology, and the development of value-based leadership. By combining these three aspects, an organization can create a dynamic and adaptive environment, where change is seen as an opportunity for growth.
Co-Authors Ahmad Junaidi ahmad yani Amruddin Andriya Risdwiyanto Andy Rachman Anik Lestariningrum Arjang, Arjang Az-Zaakiyyah, Hizbul Khootimah Azzaakiyyah, Hizbul Khootimah Dewa Oka Suparwata Doaa Wafik Fajar Saranani Gadzali, Silvy Sondari Hidayat, Rahmat Al Karnawi Kamar, Karnawi Kraugusteeliana Kraugusteeliana Kurniawan, Muhammad Sani Lewaherilla, Novalien Carolina Mazil, Mohammed Mudher Muh. Hanif Muhamad, Lili Fadli Muhammad Ade Kurnia Harahap Muhammad Aqib Shafiq Muhtarom, Abid Norma Angélica Santiesteban López Nurul Badriyah Prasetya, Yanto Budi Purnomo, Yudiyanto Joko raharjo, itot bian Shafiq, Muhammad Aqib Siminto Suherlan Suherlan Suherlan, Suherlan Sunarso, Budi Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno, Sutrisno Syamsu Rijal Syamsu Rijal Syamsuri Titin Titin Ukar, Kurweni Wafik, Doaa Wanof, M. Indre Wisnujatia, Nugrahini Susantinah