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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Penelitian Inovatif Indo-MathEdu Intellectuals Journal Malcom: Indonesian Journal of Machine Learning and Computer Science Apollo: Journal of Tourism and Business Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Ausat, Abu Muna Almaududi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Maximizing sales: synergy of job autonomy, innovation culture, emotional intelligence, and a touch of creativity Muhtarom, Abid; Ausat, Abu Muna Almaududi; Azzaakiyyah, Hizbul Khootimah; Syamsuri, Syamsuri; Suherlan, Suherlan
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2321

Abstract

Purpose – This study examines the impact of job autonomy, innovation culture, and emotional intelligence on the sales performance of MSMEs, with creativity as a mediating variable. Given the intense competition in the business environment, MSMEs must foster innovation and creativity to enhance their sales performance. Job autonomy enables MSME owners and managers to make independent decisions, fostering creativity in problem-solving. At the same time, an innovation culture promotes boldness in generating new ideas, and emotional intelligence strengthens customer and team relationships. Method – This research adopts a quantitative approach using the SEM-PLS methodology, with a sample of 100 MSMEs in Bandung city, Indonesia, selected through purposive sampling. Data was collected via an online questionnaire. Findings – The findings reveal that job autonomy, innovation culture, and emotional intelligence significantly and positively affect sales performance, with creativity playing a crucial mediating role. Implications – Theoretically, this study extends the self-determination theory (SDT), organizational innovation theory, and resource-based view (RBV) theory by demonstrating the interplay between autonomy, innovation, and emotional intelligence in enhancing creativity and sales performance. Practically, the findings highlight the need for MSME owners to foster workplace autonomy, encourage an innovative work culture, and enhance employees' emotional intelligence to improve business success through creative approaches.
Humanizing Digital Marketing: The Role of ChatGPT in Human Resource Management Training Programs Rachman, Andy; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.132

Abstract

Successful digital marketing is not just about broadcasting messages to consumers but also about building meaningful relationships with them. This demands a more humanistic approach in digital marketing. This research aims to explore the role of ChatGPT in humanizing digital marketing, with a specific focus on how this technology can be utilized in human resource management training programs. The research method employed is a qualitative literature review using data obtained from Google Scholar spanning from 2016 to 2023. Qualitative approach was chosen to allow for in-depth analysis of relevant literature on the research topic, involving a better understanding of concepts, theories, and findings already existing in the related scholarly literature. The study findings indicate that in rapidly evolving digital marketing, humanization is key to building strong customer relationships. The role of ChatGPT in human resource management training programs is crucial to reinforce humanization in digital marketing strategies. By leveraging ChatGPT, marketing professionals can create more personalized and relevant experiences for their audience, while also opening opportunities to enhance marketing strategy efficiency.
The Role of Value-Based Leadership in Shaping an Organizational Culture that Supports Sustainable Change Purnomo, Yudiyanto Joko; Siminto; Ausat, Abu Muna Almaududi
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.165

Abstract

In an ever-changing business environment, organizations must be able to adapt to remain relevant. Change is no longer a one-time occurrence but a constant that needs to be managed effectively. This research aims to analyze the role of value-based leadership in shaping an organizational culture that supports sustainable change. The research method employed is a literature review with a qualitative approach using descriptive analysis. Data for this research were gathered from Google Scholar within the timeframe of 2004-2024. The findings indicate that leaders with a value-based approach play a crucial role in shaping an organizational culture that supports sustainable change. They are responsible for communicating and reinforcing core values, developing a focused vision, building trust and team member engagement, as well as promoting continuous learning. Additionally, they must be adept at managing conflicts, considering sustainability aspects in resource management, and confronting uncertainty with flexibility and adaptability. Value-based leaders also need to ensure that proposed changes align with the interests of all organizational stakeholders.
Organizational Transformation Through Business Innovation and Disruptive Technology: Value-Based Leadership in Shaping a Dynamic and Adaptive Organizational Culture Saranani, Fajar; Ausat, Abu Muna Almaududi; Rijal, Syamsu
ADMAN: Journal of Contemporary Administration and Management Vol 2 No 1 (2024): April 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/adman.v2i1.167

Abstract

In an era of globalization and rapid technological advancement, changes in the business landscape are becoming increasingly fast-paced and unpredictable. Companies must be able to adapt quickly to remain competitive and thrive. The aim of this research is focused on how companies can integrate business innovation and disruptive technology, as well as how value-based leadership can shape a dynamic and adaptive organizational culture to tackle the challenges of transformation in the ever-changing business landscape. This research method is a literature review with a qualitative approach, focusing on descriptive analysis. The data used in this study are from scholarly articles found through Google Scholar, with a publication range from 2001 to 2023. The study findings indicate that in the dynamic and fast-paced modern era, organizational transformation is key to maintaining relevance and competitiveness. This transformation involves the adoption of business innovation, the implementation of disruptive technology, and the development of value-based leadership. By combining these three aspects, an organization can create a dynamic and adaptive environment, where change is seen as an opportunity for growth.
Optimalisasi Strategi Pengembangan SDM Pendidikan Berbasis Kecerdasan Sosial sebagai Pilar Adaptabilitas Organisasi Pembelajaran di Era Disrupsi Digital Ausat, Abu Muna Almaududi; Sutrisno; Pramono, Susatyo Adhi
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.4006

Abstract

This study aims to examine how social intelligence can be strategically integrated into educational HR development as a foundation for organizational adaptability. Using a qualitative approach with a literature review method and descriptive analysis, data were collected from 50 scholarly articles obtained via Google Scholar and various credible academic websites spanning the years 1990–2025, which were then rigorously filtered down to 31 core articles for analysis. Data analysis was conducted thematically by identifying patterns and key concepts from relevant literature to generate in-depth conclusions. The findings reveal that social intelligence plays a strategic role in enhancing collaboration, psychosocial resilience, and adaptive leadership within educational settings. Theories such as Multiple Intelligences, Emotional and Social Intelligence, and Learning Organization underpin the urgency of integrating social intelligence into HR strategies. Previous studies and practical cases support the assertion that social intelligence-based HR development has a tangible impact on the success of learning organization transformation in the digital era. This study recommends a reformulation of educational HR management policies by positioning social intelligence as a key measurable competence integrated into performance assessment systems, training programs, and the organizational culture of educational institutions.
Towards Competitive Advantage: Employee Competency Development Strategies in Promoting Business Innovation Sutrisno, Sutrisno; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Rijal, Syamsu
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.369

Abstract

The current business era is marked by increasingly fierce competition across various industry sectors. Innovation stands as a key element in creating competitive advantage. This research aims to investigate the relationship between employee competency development and business innovation, as well as to identify best practices in employee competency development leading to the creation of competitive advantage. The research method employed is a literature review with a qualitative approach and descriptive analysis. Google Scholar will be the primary source for data collection, spanning from 2012 to 2023. The study findings indicate that in the era of globalization and escalating competition, competitive advantage becomes paramount for business success. Employee competency development is a crucial element in achieving this advantage. It involves enhancing employees' knowledge, skills, and attitudes through various methods, including training, mentoring, and self-directed learning. The importance of employee competency development lies in the ability to create a workplace environment supportive of continuous learning and growth. This enables companies to have competent, adaptive, and innovative teams capable of effectively addressing market and technological changes.
Understanding Psychological Dynamics in Consumer Decision-Making Processes in the Digital Marketing Era: A Review Sudirjo, Frans; Ausat, Abu Muna Almaududi; Suherlan, Suherlan; Azzaakiyyah, Hizbul Khootimah
Jurnal Penelitian Inovatif Vol 4 No 2 (2024): JUPIN Mei 2024
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jupin.384

Abstract

The digital era has fundamentally transformed marketing paradigms. This shift underscores the need to understand how consumer psychology interacts within the digital environment. This research aims to provide deeper insights into how consumer psychology plays a role in decision-making processes in the digital marketing era, along with its implications for marketing practices. The research methodology employed is a literature review using qualitative approaches and descriptive analysis. Data for the literature review were gathered from Google Scholar for the period 2015-2024. The study findings indicate that in the continually evolving digital marketing era, a profound understanding of consumer psychological dynamics is crucial for business success. Factors such as perception, attitude, motivation, and emotion play key roles in consumer decision-making processes. Marketers need to pay attention to how digital content and interactions influence consumer preferences and behaviors. Additionally, external factors such as social and cultural contexts also shape consumer psychological dynamics.
Analysis of Social Media Usage in Enhancing Parental Participation in Child Education Sunarso, Budi; Mahardhani, Ardhana Januar; Tusriyanto; Suherlan; Ausat, Abu Muna Almaududi
Tirakat: Jurnal Terobosan Peduli Masyarakat Vol 1 No 1 (2024): January 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/j.tirakat.v1i1.100

Abstract

Child education is a crucial aspect in shaping the character and quality of human resources in the future. Parents play a crucial role in supporting the process of their children's education, both within and outside the school environment. This research aims to conduct a comprehensive analysis of the use of social media by parents and the extent to which it can enhance their involvement in child education. The study employs a qualitative literature review method with a focus on the analysis of literature obtained from Google Scholar. A qualitative approach is utilized to understand the phenomenon deeply and contextually, providing a more comprehensive insight. The study results indicate that social media has brought positive changes in how parents engage in the development of their children. By providing easily accessible communication platforms and various educational information, social media opens the door for more active and informed parental involvement.
IMPLEMENTATION STRATEGIES OF CHATGPT IN ENHANCING STUDENTS’ COMMUNICATION SKILLS IN THE GLOBAL BUSINESS CONTEXT Mustafa, Fahrina; Siminto; Ausat, Abu Muna Almaududi
Technopreneurship and Educational Development Review (TENDER) Vol 1 No 2 (2024): June 2024
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tender.v1i2.186

Abstract

Effective communication skills are crucial in an increasingly interconnected global business environment. The ability to communicate clearly and persuasively, both orally and in writing, is key to fostering successful business relationships and overcoming cross-cultural challenges. This research aims to explore the implementation strategies of ChatGPT in enhancing students' communication skills, particularly within the global business context. The study adopts a qualitative literature review approach. Data for this research were sourced from scholarly articles available on Google Scholar, published between 2015 and 2024. The study findings indicate that implementing ChatGPT in education as an innovative strategy to enhance students' communication skills in the global business context holds significant potential in preparing the next generation for challenges in an increasingly interconnected and multicultural workplace. With its ability to provide real-time natural language interactions, ChatGPT not only aids in training students' communication skills but also prepares them to navigate various international business scenarios.
The Impact of AI Use in Learning and Digital Material Accessibility on Students' Academic Achievement through Technology Engagement as A Mediating Variable : The Perspective of Theory of Planned Behaviour and UTAUT Theory Lestariningrum, Anik; Ausat, Abu Muna Almaududi; Wanof, M. Indre; Pramono, Susatyo Adhi; Syamsuri, Syamsuri
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 4 (2024): December
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i4.12896

Abstract

This study aims to analyze the impact of Artificial Intelligence (AI) and digital material accessibility on academic achievement through students' engagement with technology. The research employs a quantitative survey method a survey method using SEM-PLS data analysis to explore the relationships between the relevant variables. A purposive sampling technique is used to select samples that meet specific criteria. The research sample comprises of 162 students in Malang, Indonesia, with data collected via an online questionnaire. This study shows that the use of AI in learning among students in Malang, when combined with effective digital material accessibility, has been proven to have a positive and significant impact on their academic performance, with technology engagement serving as an important mediating variable. AI, by enhancing competence, autonomy, and intrinsic motivation, helps students achieve their academic goals, increases their efforts, and provides higher self-satisfaction. This research implies that effective integration of AI and accessibility of digital materials, supported by technology engagement, can significantly improve students' academic performance, so educational institutions urgently need to strengthen the use of technology in learning.
Co-Authors Ahmad Junaidi Ahmad Yani Amruddin Andy Rachman Anik Lestariningrum Az-Zaakiyyah, Hizbul Khootimah Azzaakiyyah, Hizbul Khootimah Doaa Wafik Fajar Saranani Frans Sudirjo Hidayat, Rahmat Al Mahardhani, Ardhana Januar Muh. Hanif Muhamad, Lili Fadli Muhammad Aqib Shafiq Muhtarom, Abid Mustafa, Fahrina Norma Angélica Santiesteban López Purnomo, Yudiyanto Joko raharjo, itot bian Siminto Suherlan Suherlan Suherlan, Suherlan Sunarso, Budi Susatyo Adhi Pramono, Susatyo Adhi SUTRISNO Sutrisno, Sutrisno Syamsu Rijal Syamsuri Syamsuri Syamsuri Tusriyanto Wanof, M. Indre Wisnujatia, Nugrahini Susantinah