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Thamrin, Mohammad
Universitas Muhammadiyah Jember
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DINAMIKA INOVASI PEMASARAN: FAKTOR-FAKTOR YANG MEMPENGARUHI RADIO KISS FM JEMBER Noviansyah, Nafa Nadzilla; Thamrin, Mohammad
Interelasi Humaniora Vol. 1 No. 4 (2025): INTERELASI - Juli
Publisher : BRIN (Badan Riset dan Inovasi Nasional)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24716/sarsan74

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi inovasi pemasaran di Radio Kiss FM, sebuah stasiun radio lokal di Kabupaten Jember. Dalam era digital yang ditandai dengan perubahan perilaku konsumen dan kemajuan teknologi, stasiun radio menghadapi tantangan yang signifikan dalam mempertahankan eksistensinya. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus, yang melibatkan wawancara mendalam dengan manajemen, penyiar, dan pendengar Radio Kiss FM. Hasil penelitian menunjukkan bahwa inovasi pemasaran di Radio Kiss FM dipengaruhi oleh faktor internal, seperti kapasitas sumber daya manusia dan budaya inovasi, serta faktor eksternal, termasuk perubahan tren konsumen dan kemajuan teknologi. Selain itu, peran pemerintah daerah dalam mendukung pengembangan inovasi pemasaran juga menjadi faktor penting. Penelitian ini diharapkan dapat memberikan wawasan bagi stasiun radio lokal lainnya dalam mengembangkan strategi pemasaran yang efektif di tengah persaingan yang semakin ketat.
PENGARUH KONSEP FREE BREAKFAST DAN SELF-SERVICETERHADAP KEUNGGULAN BERSAING PADA CAFEPUSPA RASA KOPI DI JEMBER Rizal Farnas Taqiuddin; Mohammad Thamrin
Interelasi Humaniora Vol. 1 No. 4 (2025): INTERELASI - Juli
Publisher : BRIN (Badan Riset dan Inovasi Nasional)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24716/h0kmj429

Abstract

Usaha cafe di Indonesia, termasuk di Jember, telah berkembang pesat dengan meningkatnya jumlah geraidan persaingan yang ketat. Penerapan konsep free breakfast dan self-service di Cafe Puspa Rasa Kopiterbukti meningkatkan daya tarik, kepuasan konsumen, serta meningkatkan efisiensi operasional. Melaluistrategi pemasaran yang inovatif, cafe ini berhasil memperkuat posisinya di pasar dan meningkatkanloyalitas pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh konsep free breakfast serta selfservice terhadap keunggulan bersaing pada Cafe Puspa Rasa Kopi di Jember. Metode penelitian inimenggunakan pendekatan kualitatif deskriptif untuk menggambarkan dan menjelaskan pengaruh konsepfree breakfast dan self-service terhadap keunggulan bersaing di Cafe Puspa Rasa Kopi di Jember, denganpengumpulan data melalui wawancara, observasi, dan dokumentasi. Penelitian ini menerapkan triangulasisumber dan waktu untuk memastikan keabsahan dan akurasi data yang diperoleh. Hasil penelitianmenunjukkan bahwa pengaruh konsep free breakfast dan self-service di Cafe Puspa Rasa Kopi secarasignifikan meningkatkan keunggulan bersaing, menarik perhatian konsumen, dan menciptakan pengalamanyang unik. Kesimpulan penelitian menunjukkan bahwa pengaruh konsep free breakfast dan self-service diCafe Puspa Rasa Kopi secara signifikan meningkatkan daya tarik dan kepuasan pelanggan, terutama dikalangan mahasiswa. 
Hubungan Sarana Prasarana Dengan Kepuasan Pasien Di Rumah Sakit Umum Universitas Muhammadiyah Jember Suryani, Yulita Erma; Herlambang, Toni; Thamrin, Mohammad
Jurnal Penelitian IPTEKS Vol. 10 No. 2 (2025): JURNAL PENELITIAN IPTEKS
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v10i2.3288

Abstract

Sarana prasarana merupakan faktor penunjang penting dalam memberikan pelayanan kesehatan di rumah sakit. Ketersediaan sarana dan prasarana yang memadai di rumah sakit dapat memberikan kenyamanan bagi pasien, mempercepat proses penyembuhan, serta meningkatkan kualitas pelayanan secara keseluruhan. Sebaliknya, ketidakcukupan atau kualitas sarana prasarana yang rendah dapat menurunkan kenyamanan dan rasa puas pasien terhadap pelayanan yang diberikan. Tujuan penelitian ini adalah untuk mengetahui hubungan antara sarana prasarana dengan kepuasan pasien di Rumah Sakit Umum Universitas Muhammadiyah Jember. Metode penelitian menggunakan desain penelitian cross sectional dengan jenis uji korelasi. Sampel penelitian ini menggunakan quota sampling dengan jumlah 150 responden. Menggunakan statistik Chi-Square dengan nilai p-value kurang dari 0,05. Hasil penelitian menunjukkan bahwa sarana prasarana yang baik akan memberikan kepuasan pada pasien. Hasil Uji Chi-Square adalah p = 0,020 dan koefisien kontingensi 0,374. Berdasarkan hasil penelitian, terdapat hubungan yang lebih kuat antara sarana prasarana dengan kepuasan di Rumah Sakit Umum Universitas Muhammadiah Jember. Kesimpulan penelitian ini dapat memperbaiki atau meningkatkan fasilitas yang ada, demi tercapainya pelayanan yang lebih baik dan kepuasan pasien yang optimal.
Pengaruh Iklim Organisasi Dan Kepemimpinan Terhadap Kinerja Pegawai Dengan Motivasi Sebagai Variabel Intervening Di Dinas Kebudayaan Dan Pariwisata Kabupaten Jember Thamrin, Mohammad; Ayu, Chotijah Retnoning; Rusgianto; Hanafi
Jurnal Manajemen dan Bisnis Indonesia Vol. 10 No. 1 (2024): Edisi Bulan Juni 2024
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v10i1.434

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh iklim organisasi dan kepemimpinan terhadap kinerja karyawan, dengan menggunakan motivasi sebagai variabel intervening. Survei tersebut merupakan survei kuantitatif dimana respondennya adalah seluruh pegawai sebanyak 35 orang sebagai staf inti Dinas Pariwisata dan Kebudayaan Kabupaten Jember. Kuesioner yang disebar berjumlah 40 kuesioner, dan 35 responden menjawab kuesioner. Lima dari mereka tidak kembali pada waktu yang disepakati karena beberapa responden berada di lokasi. Artinya hanya 35 kuesioner yang dapat dinilai. Berdasarkan data ini, program Smart PLS 6.0 memproses estimasi parameter struktural sesuai dengan model relasional yang dijelaskan dalam kerangka konseptual penelitian. Hasil penelitian ini menunjukkan bahwa iklim organisasi tidak berpengaruh terhadap kinerja, kepemimpinan berpengaruh terhadap kinerja, iklim organisasi tidak berpengaruh terhadap motivasi, kepemimpinan berpengaruh terhadap motivasi, dan tidak berpengaruh. Iklim organisasi mempengaruhi pencapaian motivasi, kepemimpinan tidak mempengaruhi pencapaian motivasi.
Analisis Pengaruh Pengembangan Sumber Daya Manusia Dan Pengawasan Terhadap Kinerja Pegawai Pada Dinas Kesehatan Kabupaten Bondowoso Dewi, Herlyana; Martini, Ni Nyoman Putu; Thamrin, Mohammad
Jurnal Manajemen dan Bisnis Indonesia Vol. 10 No. 2 (2024): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v10i2.1569

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis secara parsial maupun simultan pengaruh pengembangan sumber daya manusia dan pengawasan terhadap kinerja pegawai Dinas Kesehatan Kabupaten Bondowoso. Jumlah sampel penelitian ini adalah 124 responden. Teknik analisis yang digunakan adalah regresi sederhana dengan menggunakan SPSS 24.0. Hasil analisis data menunjukkan bahwa secara parsial variabel pengembangan sumber daya manusia berpengaruh signifikan terhadap kinerja pegawai, secara parsial variabel pengawasan berpengaruh signifikan terhadap kinerja pegawai, secara simultan, pengembangan sumber daya manusia dan pengawasan berpengaruh signifikan terhadap kinerja pegawai.
THE EFFECT OF CAREER DEVELOPMENT ON PERFORMANCE THROUGH EMPLOYEE ENGAGEMENT AS AN INTERVENING VARIABLE Malik , M. Musthabiq Dzikril; Herlambang, Toni; Thamrin, Mohammad; Satoto, Eko Budi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.63

Abstract

Objective: This research is intended to analyze the influence of career development on employee engagement and employee performance, analyze the influence of employee engagement on employee performance, and analyze the role of employee engagement in mediating career development on employee performance. Method: This research uses explanatory research. The population in this study were all sub-district employees in Jember Regency who in taking samples applied the Saturated Sample method/Census Method, the data analysis technique used in this research was path analysis using the SEM (Structural Equation Modeling) model or Structural Equation Model with the Warp PLS 7.0 program. Results: The research results show that career development influences employee engagement. Career development influences employee performance. Employee engagement influences employee performance. And, career development influences employee performance through employee engagement. Novelty: This research uses a model of the effect of career development on employee performance by involving employee engagement as intervening. Thus, this model is the answer to the existing research gap related to employee performance.
EXPLORATION OF AGILE LEADERSHIP STYLE AND TRAINING ON THE PERFORMANCE OF THE FAMILY ASSISTANCE TEAM’S (TPK) WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) AS AN INTERVENING VARIABLE Malasari, Diana Ruspita; Thamrin, Mohammad; Sanosra, Abadi
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.71

Abstract

Objective: The aim of the research being developed was to test and analyze the effect of agile leadership and training on Organizational Citizenship Behavior (OCB), the effect of Organizational Citizenship Behavior (OCB) on the performance of Family Assistance Team cadres, and the effect of agile leadership and training on the performance of Family Assistance Team cadres both directly and indirectly with Organizational Citizenship Behavior (OCB) as an intervening variable. Method: Research design used descriptive and quantitative research methods. The research population was the entire Team 1 Cadre of the Family Assistance Team in 50 Villages/Subdistricts of Stunting Locus in Jember Regency, totaling 150 people. The sampling method used a saturated sampling technique (census). The data analysis technique used is Partial Least Square (PLS) using the WarpPLS 7.0 application. Results: Findings research shown that agile leadership and training has significant effect on the Organizational Citizenship Behavior (OCB). Organizational Citizenship Behavior (OCB) has significant effect on the performance of Family Assistance Team cadres. Agile leadership and training has significant effect on the performance of Family Assistance Team cadres both directly and indirectly with Organizational Citizenship Behavior (OCB) as an intervening variable. Novelty: This research is a development of theory and similar previous research which is reference material as a reference to compare whether previous research and theory can be used as a reference in improving performance in different places.
THE EFFECT OF THE SERVANT LEADERSHIP STYLE ON THE PERFORMANCE OF REGIONAL ORGANIZATIONS THROUGH THE CORE VALUES OF COMPETENT ASN AS AN INTERVENING VARIABLE Fajar, Evi Triana Nurul; Thamrin, Mohammad; Supeni, Retno Endah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.130

Abstract

Objective: This research aims to analyze the effect of servant leadership style on the organization performance through the core value of competence as an intervening variable. Method: This research uses descriptive and quantitative research methods. The population to be studied is all staff of Regional Apparatus Organizations in Jember Regency, total 461 people. The number of samples used was 109 respondents and the sampling technique was nonprobability sampling with purposive sampling technique. Hypothesis testing in this research uses Structural Equation Modeling (SEM) with the WarpPLS statistical tool. Results: Findings of this research state that servant leadership style has a significant effect on the core value of competence and the organization performance. Core value of competence has significant effect on the organizational performance. The servant leadership style has a significant effect on employee performance through the core value of competence. Novelty: This research uses a model of the influence of servant leadership style on organization performance by involving the core value of competence as mediator or intervening. Thus, this model is the answer to the existing research gap related to organizational performance.
ANALYSIS OF HEALTH SERVICE QUALITY AND PATIENT VALUES ON REVISIT INTEREST THROUGH OUTPATIENT SATISFACTION AT TAMANAN HEALTH CENTER Damayanti, Nia; Herlambang, Toni; Mohammad Thamrin
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.184

Abstract

Objective : This study aims to analyze the influence of service quality and perceived value on patient satisfaction and revisit intention in the context of outpatient services at Tamanan Community Health Center, Bondowoso. The research further examines the mediating role of patient satisfaction in the relationship between service quality, perceived value, and revisit intention. Understanding these relationships is critical to improving patient-centered care and fostering long-term patient loyalty. Method : This explanatory quantitative study involved 100 respondents, determined through Slovin's formula, with accidental sampling as the sampling technique. Data were collected using questionnaires, observations, and literature review, while both primary and secondary data were utilized. Structural Equation Modeling (SEM) with WarpPLS 8.0 software was employed to test hypotheses and evaluate the relationships between variables, including service quality, perceived value, patient satisfaction, and revisit intention. Results : The findings reveal that service quality and perceived value significantly influence patient satisfaction and revisit intention. Additionally, patient satisfaction serves as a significant mediating variable, strengthening the impact of service quality and perceived value on revisit intention. This indicates that improving service quality dimensions such as reliability, responsiveness, empathy, and ensuring patients perceive high value can enhance satisfaction and loyalty toward healthcare services. Novelty : This study offers a novel perspective by integrating service quality, perceived value, and patient satisfaction as predictors of revisit intention in a primary healthcare setting, particularly in a rural area with unique resource limitations. The findings highlight the importance of tailoring healthcare service strategies to address both tangible and emotional aspects of patient care, providing valuable insights for healthcare providers and policymakers.
IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON PATIENT LOYALTY MEDIATED BY CUSTOMER BONDING AT PUSKESMAS JELBUK JEMBER Anggraeni, Reni Septa; Haris Hermawan; Mohammad Thamrin
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 1 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i1.207

Abstract

Objective: The community members who use healthcare services at the puskesmas are expected to show commitment to the services provided by the puskesmas. This commitment is one form of patient loyalty. Patient loyalty is crucial because the puskesmas is a primary healthcare facility responsible for providing basic services to both patients enrolled in the BPJS Health program and the general public. Novelty research is the development of a research model that uses customer bonding variables as an intervening variable which has not been developed by previous researchers. Method: The study population consisted of BPJS patients who visited Puskesmas Jelbuk during 2024. Sampling was done using the saturated sampling method with 100 respondents. Data analysis techniques using SEM PLS. Results: The results showed: (1) CRM had a positive and significant influence on patient loyalty. (2) Customer bonding had a positive and significant influence on patient loyalty. (6) The indirect effect test showed a positive and significant influence of CRM on patient loyalty through customer bonding.
Co-Authors Abadi Sanosra Adriani, Sri Wahyuni Ahmad Sulaiman Anggraeni, Novi Anggraeni, Reni Septa Aspirandi, Rendy Mirwan Asroful Abidin Asyidiq, Mohammad Madya Ayu, Chotijah Retnoning Ayu, Ira Porbonovitaning Dewi, Herlyana Dewi, Nindi Kumala Dinda Suci Pramesti Eko Budi Satoto Fajar, Evi Triana Nurul Halim, Moh Hanafi Haris Hermawan Herlambang, Toni Ida Ayu Putu Sri Widnyani Karjono, K Lady Vetarisa Maharani Laksono, Teguh Tri Malasari, Diana Ruspita Malik , M. Musthabiq Dzikril Manan Suhadi Martin, Ni Nyoman Putu Martini, Ni Nyoman Putu Moh. Halim Moh. Halim Mukhlis Faruqi Nia Damayanti Nia Damayanti, Nia Noviansyah, Nafa Nadzilla Nuril Indah Dina Lasiyama Nurul Qomariah Nusanto , Baktiawan Putri, Novinda Sabilla Rendy Mirwan Aspirandi Rendy Mirwan Aspirandi Reni Septa Anggraeni Retno Catur Kusuma Dewi Retno Endah Supeni Risa Martha Muliasari Riyanto Setiawan Suharsono Rizal Farnas Taqiuddin Rusgianto Sahida, Ayunda Septia Wulandari Samsuryaningrum, Ira Puspitadewi Sarwito Sarwito Sarwito, Sarwito Suryani, Yulita Erma Toni Herlambang Wulandari, Dwi Agustin Zainudin Hassan