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All Journal JeLAST : Jurnal Teknik Kelautan , PWK , Sipil, dan Tambang Proceeding International Conference on Information Technology and Business Journal of Economic, Bussines and Accounting (COSTING) STATOR: Jurnal Ilmiah Mahasiswa Teknik Mesin Jurnal Sosial Humaniora JURNAL VISIONIDA Syntax Idea Management Studies and Entrepreneurship Journal (MSEJ) International Journal of Social Science Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Applied Business and Management (AJABM) West Science Interdisciplinary Studies Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Karimah Tauhid

Samsuri .

Universitas Djuanda

Author-ID : 215268

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Neuroscience Public Health Social Sciences Other

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Utilization of Digital Marketing to Increase the Competitive Advantage of MSMEs in Sentul Village, Babakan Madang District, Bogor Regency Muhamad Nurfaozi; Eka Rahmawati; Rio Maulana; Alfina Damayanti; Gita Rahmawati; Chandra Ayu Pramestidewi; Samsuri; Titiek Tjahja Andari
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i5.5985

Digital transformation impacts all aspects, including online marketing. Students in a community service initiative have identified economic challenges faced by Micro, Small, and Medium Enterprises (MSMEs) in Sentul Village, Bogor Regency, related to their limited understanding of digital marketing. To address this, the students propose a program that focuses on enhancing the MSMEs' digital marketing competence, aiming to improve sales efficiency, increase revenue, and expand market reach. The implementation method is descriptive, and the participating MSMEs, Adok Furniture and Tahu Babakan, will receive tailored training and support in digital marketing.

Implementation of Digital Marketing and Simple Financial Reports on MSMEs in Bojong Koneng Village Chandra Ayu Pramestidewi; Samsuri; Erny Amriani Asmin; Rakha Prabu Alamsyah; Rizky Algafiky; Tiara Axchellawati; Lia Fitriani Masriya; Siti Hajar Sulaeman Putri; Muhammad Samsul Rizal; An Alawiyah; Ghea Nurhalimatuzzahroh
Jurnal Pengabdian Masyarakat Formosa Vol. 2 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmf.v2i4.6004

In Bojong Koneng Village, District. Babakan Madang, Djuanda University Bogor held outreach to MSME players. MSMEs in Bojong Koneng Village often experience the same problems: financial management, promotional tools and digital marketing. Therefore, training is needed in financial management and digital marketing as well as training to expand the product market with banners. By implementing and developing digital marketing, Bojong Koneng Village MSMEs will benefit. It is hoped that Bojong Koneng Village MSMEs will understand and apply the results of this training, especially regarding financial management, which will teach them accounting process skills. They will also be able to apply digital marketing practices in their daily business, so they can develop their business and increase income.

PENGARUH MOTIVASI, DISIPLIN,DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA PT.BAVARIAN CULINARY HAUS CIBOGO, BOGOR Debora Rosinta Sitepu; Samsuri Samsuri; Lucky Hikmat Maulana
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 1 No. 2 (2023): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v1i2.167

Motivasi, disiplin serta kepuasan kerja bisa berpengaruhi kinerja karyawan di industri, bila motivas,disiplin serta kepuasan kerja karyawan baik hingga efesiensi karyawan hendak bertambah serta produktifitas industri pula hendak bertambah. Tujuan dari riset ini merupakan buat mengenali pengaruh motivasi, disiplin, serta kepuasan kerja terhadap kinerja karyawan PT. Bavarian Culinary Haus. Ilustri riset ini berjumlah 53 orang dengan memakai tata cara purposive sampling. Tata cara analisis yang digunakan merupakan tata cara deskriptif serta verifikatif. Pengumpulan informasi lewat angket,observasi, wawancara serta kajian pustaka. Analisis informasi yang digunakan ialah analisis regresi linear berganda, analisis koefisien determinasi dan uji-F serta uji-t. Hasil pengujian merumuskan kalau variabel motivasi, disiplin serta kepuasan kerja secara simultan serta parsial mempengaruhi positif serta signifikan terhadap kinerja karyawa pada PT. Bavarian Culinary Haus.

Improving Employee Performance Through Work Discipline, Work Motivation and Work Environment at PT. Jayamandiri Gemasejati Bogor Sudarijati Sudarijati; Samsuri Samsuri; Dinda Apriani Safina
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.793

The success of a company or organization is highly dependent on the activities and creativity of the resources within the company or organization. Human resources are one of the most important factors in a company to achieve company goals because the success or failure of the company in achieving its goals depends heavily on the ability of human resources or employee performance in completing their duties. Therefore, employee performance has an important role for the company to achieve its goals because good employee performance will produce good quality. This study aims to analyze and identify the effect of work discipline, work motivation, and work environment on employee performance at PT. Jayamandiri Gemasejati Bogor. The subjects of this study were 46 employees of PT. Jayamandiri Gemasejati Bogor as sample member. Determination of the sample using non-probability sampling with the sampling technique used is saturation sampling. The form of this research is descriptive and verification. The data analysis method used in this research is multiple linear regression analysis. The results of the study indicate that work discipline, work motivation, and work environment simultaneously and partially have a positive and significant effect on employee performance.

The Effect of Training, Work Motivation and Work Discipline on Employee Performance at PT Maya Gapura Intan Bandung Nani Wijaya; Sudarijati Sudarijati; Samsuri Samsuri
West Science Interdisciplinary Studies Vol. 2 No. 05 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i05.902

Employee performance is a result that a person achieves in carrying out the tasks and responsibilities given to him based on skills, experience and perseverance and time at work. Given the influence of training, work motivation provided by the company and work discipline carried out by employees, so that employee performance can increase in an effort to achieve company goals. This study aims to determine the effect of training, work motivation and work discipline on employee performance. The analysis method used in this research is multiple linear regression analysis with a quantitative approach. The total sample size was 43 people. The results in this study indicate that training, work motivation and work discipline simultaneously have a positive and significant effect on employee performance, while partially each variable of training, work motivation and work discipline has a positive and significant effect on employee performance.

ANALISIS FAKTOR BUDAYA, SOSIAL, PRIBADI DAN PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM DALAM KEMASAN MEREK VIRO DI KOTA BOGOR M Ihsan Fahrudin; Samsuri Samsuri
Jurnal Visionida Vol. 1 No. 1 (2015): June
Publisher : Fakultas Ekonomi Universitas Djuanda

This study aims to identify and analyze that cultural factors, social, personal and psychological berpengaru the decision of buying bottled water brand in the city of Bogor viro either simultaneously or partially. Analysis method used is descriptive ananlisis method, the method comprising the analysis statistical multiple linear regression analysis, significant testing and testing singnifikan simultaneous partial and determination coefficient testing and statistical test (F test and t test). From vaildtas and reliability test results showed that all the questions declared valid and reliable. Based on the results of the research results of the coefficient of determination (R2) of 56.9%, which means that the influence of cultural, social, personal, and psychological on purchasing decisions bottled water brand viro in Bogor. While the remaining 43.1% is explained in another variable models. Simultaneously cultural, social, personal, and psychological influence on purchase decisions inum water in viro brand packaging. Furthermore, the partial showed that culture, personal and psychological significant effect on the purchase decision inum water in viro brand packaging.Keywords: Cultural, social, personal and psychological, purchasing decisions

PENGARUH PERUBAHAN DESAIN, PENGEMBANGAN TEHNOLOGI DAN PERFORMA MOTOR TERHADAP TINGKAT KEPUASAN PENGGUNA MOTORSPORT KAWASAKI NINJA 250 F1 DI KOTA BOGOR Aditya Kurniawan; Samsuri Samsuri
Jurnal Visionida Vol. 2 No. 1 (2016): June
Publisher : Fakultas Ekonomi Universitas Djuanda

This study aims to determine the development of products made by PT Kawasaki Motor Indonesia which includes design, technology development and product performance Kawasaki Ninja 250 FI and to determine the influence of changes in design, technology development and performance simultaneously and partially on consumer satisfaction users Kawasaki Ninja 250 FI. The population in this study is the Kawasaki Ninja 250 FI users belonging to the community Kawasaki Ninja. The sampling of 100 respondents was conducted by using probability sampling. This study was descriptive and verification. The collection of data through questionnaires and interview. Analisys data this research include multiple regression analysis, based on the results of multiple regression analysis of the F-test states that simultaneous factors design changes, technological development and performance motor influence on user satisfaction Kawasaki Ninja 250 FI. While the results of the t-test stating that the factor changes design, technology and performance motor partially affect the user satisfaction Kawasaki Ninja 250 FI.Keywords: Design Changes, Technology Development, Motor Performance, User Satisfaction

THE FORMATION OF BUYING INTEREST IN WAKAME JAPAN’S PRODUCT CITRA HAND AND BODY LOTION THAT IS AFFACTED BY THE ATTRACTION MESSAGE AND CELEBRITY ENDORSER (BASED ON SURVEY IN BOGOR) Paojiah Paojiah; Samsuri Samsuri
Jurnal Visionida Vol. 2 No. 2 (2016): December
Publisher : Fakultas Ekonomi Universitas Djuanda

PT. Unilever, Tbk with a product “Citra” is a company that engaged in cosmetics. By using attraction message and celebrity endorser in selling their products, Citra has aims to increase the number of consumers buying interest. Survey research methods, forms of descriptive research and verification. There are 100 respondents as the object of the research. The secondary data obtains from the central statistical agency of Bogor and official website of Citra. The tests are conducted by validity, reliability, classic assumption, and likert scale for multiple linear regressions. The result shows that all indicators are valid and reliable, simultaniously attraction message (X1) and celebrity endorser (X2) affect on consumer buying interest of “Citra Wakame Japan”handand body lotion (Y). Furthermore, based on partial variables show that attraction message (X1) was not affect consumer buying interest of hand and body lotion “Citra Wakame Japan” (Y), while celebritry endorser (X2) has significant and positive impact on consumer buying interest on the “Citra Wakame Japan” hand and body lotion (Y).Keyword: Attraction message, Celebrity Endorser, Buying Interest

PENGARUH PENERAPAN SISTEM MANAJEMEN KEAMANAN PANGAN ISO 22000:2005 TERHADAP KUALITAS PRODUK PANGAN PADA DEPARTEMEN PRODUKSI NOODLE PT. JAKARANA TAMA FOOD INDUSTRY (FACTORY) BOGOR Selviana Ernayanti Aprilia; Samsuri Samsuri; Titiek Tjahja Andari
Jurnal Visionida Vol. 3 No. 2 (2017): December
Publisher : Fakultas Ekonomi Universitas Djuanda

The purpose of the research is to determine the effect of application food safety management system ISO 22000:2005 to food quality in noodle production departement PT. Jakarana Tama Food Industry (Factory) Bogor. Questioner distributed 100 respondents. Analysis method used is descriptive analysis and verification. The questioner validity and reliability testing and test the classic assumption. Likert scale is used prior to testing with multiple regressions. In order to know the effect of four free variable that is used for dependent variable. Based on the result all indicators expressed validity and reliability, simultaneously with interactive communication (X1), system management (X2), prerequisite programmes (X3) and HACCP principles (X4) have an influence to food quality in noodle production departement PT. Jakarana Tama Food Industry (Factory) Bogor (Y). Partially, only a few prerequisite programmes that gives positive and significant to food quality in noodle production departement.Keywords: Brand Image, Quality Product, Purchasing Decisions

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERCETAKAN PADA PT. BALEBAT DEDIKASI PRIMA BOGOR . Samsuri; Meida Srikinasih
Jurnal Visionida Vol. 4 No. 2 (2018): December
Publisher : Fakultas Ekonomi Universitas Djuanda

Tujuan penelitian untuk mengetahui tanggapan konsumen dan pengaruh bauran pemasaran terhadap keputusan pembelian produk percetakan pada PT. Balebat Bogor, baik simultan ataupun parsial. Objek penelitian melibatkan masyarakat yang pernah melakukan pembelian sejumlah 100 responden untuk dijadikan sampel. Jenis penelitian menggunakan bentuk veritifikatif. Analisis data mencakup regresi berganda, uji determinasi dan uji signifikan secara simultan dan parsial.Hasil penelitian ini adalah : 1) tanggapan konsumen pada keputusan pembelian tertinggi adalah kualitas produk; 2) nilai korelasi ganda R sebesar 0,844 artinya hubungan bauran pemasaran memberi pengaruh yang sangat kuat; 3) besarnya koefisien determinasi nilai R Square didapatkan 0,712 yang artinya keputusan pembelian masyarakat 71,2% dijelaskan oleh kualitas produk, penetapan harga ,strategi promosi, saluran distribusi dan 28,8% dipengaruhi oleh unsur-unsur lain yang tidak diteliti penulis ;4) hasil penelitian secara parsial maupun simultan diketahui bahwa bauran pemasaran berpengaruh positif juga signifikan pada keputusan pembelian. Kata kunci : Produk, Promosi, Harga, Distribusi, Keputusan Pembelian

Co-Authors Aditya Kurniawan Afif, M Nur Alfina Damayanti Alpian Mauludin An Alawiyah Ardiansyah Astrid Chairunisa Azhirni Alpha Khasanah Chandra Ayu Pramestidewi Debora Rosinta Sitepu Dedi Dwilaksana Devi Triana Dinda Apriani Safina Dwi Gemina Dwi Hidayatul Qoryah, Rika Eka Rahmawati Endang Mulyani Erni Yuningsih Erny Amriani Asmin Ghea Nurhalimatuzzahroh Gita Ayu Mawarni Lestari Gita Rahmawati Indra Cahya Kusuma Ismartaya Lia Fitriani Masriya Livia Amertiana Khoirunisa Lusiana . M Ihsan Fahrudin Mahros Darsin MARIA BINTANG Maulana, Lucky Hikmat Meida Srikinasih Muhamad Nurfaozi Muhamad Syahril Shidiq Muhammad Samsul Rizal Nani Wijaya Nurul Arifiyani Oky Dwi Fahrudin Fahrudin Palahudin Palahudin Palahudin Palahudin Paojiah Paojiah Putri Aldina Rahmawati Rakha Prabu Alamsyah Rifki Nurpadilah Rio Maulana Rizky Algafiky Robertus Sidartawan Selviana Ernayanti Aprilia Sintia Fuji Lestari Siti Asiah Siti Hajar Sulaeman Putri Siti Mutiara Salma Siti Nurhayati Sari Siti Ulfa Lestari Sri Harini Srikinasih, Meida Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Tiara Axchellawati Tini Kartini Titiek Tjahja Andari Yulianingsih Yulianingsih Yulianingsih

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