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Sonhaji Sonhaji
STIE Malangkucecwara Malang
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Journal : SEEIJ (Social Economics and Ecology International Journal)

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THE INFLUENCE OF INCENTIVES, QUALITY, AND PRODUCT AVAILABILITY ON ATTITUDE TOWARD PURCHASE DECISION OF BATTERY ELECTRIC VEHICLE AT THE GREATER JAKARTA Sonhaji, Sonhaji; Ong, Leonnard
SEEIJ (Social Economics and Ecology International Journal) Vol. 8 No. 2 (2024): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v8i2.11607

Abstract

Transport and mobility have significant contributions to the emissions in urban cities in Indonesia. The Indonesian government has supported the adoption of electric vehicles (EVs) as part of the commitment to zero emissions by 2060. According to The Association of Indonesia Automotive Industries (GAIKINDO), in 2022 the electric vehicle contributes 1.49% of the total domestic passenger car sales in Indonesia. This EV population was too small compared to what the government targeted for the adoption of EVs. This study aims to analyze the influence of government incentives, product quality, and product availability on consumer’s attitudes toward purchase decisions of battery electric vehicles (BEV). A sample of 149 respondents, who have a driving license, live in the greater area of Jakarta were collected through a questionnaire-based primary data. Through a rigorous procedure of structural equation modeling (Smart-PLS), it is found that variables of government incentives and product quality have no significant effect on consumer purchase decision for BEVs. Product availability and attitude variable has positive and significant effect on consumer purchase decision for BEVs. Moreover, the product availability variable is imperative since it is found to be the most significant variable construct. Thus, as the managerial implication, BEV dealer and manufacturer could consider the availability of various choices of electric cars with the price and driving range capabilities. Future research is recommended to cover all types of EVs, collect wider respondents on different areas and also explore different variables that influence EV customer purchase decision.
Co-Authors Abdul Kadir Usri, Abdul Kadir Adi Pramono Agow, Liana Lidia AJI, BAYU Amrulloh, Ilham Barry Anang Amir Kusnanto Anang Amir Kusnanto Andiani, Lidia Annisa Dini Fathonah Ar-Ridho, Bayu Rahmiyarto Arief, Ulfah Mediaty Arief Atmoko, Dwi Aulia, Fatriana Dwi Bambang Haryadi Bunyamin Bunyamin Bunyamin Bunyamin Dani, Yulina Anggi Mawar Darti Djuharni Djafri, Taufik Djoko Sugiono Driana Leniwati Dwi Kustriyanti Edi Kurniawan Eko Supraptono Endah Pujiastuti Ernawati, Anik Fathonah, Annisa Dini Fery Agusman Fery Agusman Motuho Mendrofa Ghozali, Bahri Hakim, Sandy Maulana Nur Hakim Hanif Mauludin Hedher Tuakia Hidayattullah, Ardhana Luthfi Indraswari, Yulita Irawan Budi Prasetyo Kartika, Catharina Vira Khumaedi, Muhammmad Kuncahyo, Adhin Achmad Kurniawan, Galang Wahid Kusnanto, Anang Amir Lidia Andiani Lidia Andiani Linda Kusumawati Listiyaningsih, Agus Moh. Syadeli Mohamad Irfan, Mohamad Mohammad Syadeli Mohammad Syadeli Munfariqoh, Siti Muslichah Muslichah Musrifah Musrifah, Musrifah Nayyiroh, Lutfiatun Nilawati Tadjuddin Nissa, Khoirun Nugroho, Haries Anom Susetyo Aji Nunung Suzana Widiyanti Nur Alimin Azis Nur Alimin Aziz Nursaid Ong, Leonnard Prajoga, Uke Prastiwi, Fitria Hardiyanti Putri, Tiara Regina Rahayu, Iin Werdining Ramadhan, Ikfal Ramadhan Retno Apriliyanti Rimi Gusliana Mais Rina Apriliani Rizal Fauzi Said Sunardiyo Sani Pratiwi, Alya Saputra, Achbar Adi Sawitry, Sawitry Sa’adah, Lailatus Siahaya, Selgia Sigarlaki, Heni Siti Munfariqoh Siwi Dyah Ratnasari Siwi Ratna Soedarsono, Arybowo Sri Hartati Sri Lestari Sri Sayekti Sriningsih Sriningsih, Sriningsih Sudirahayu, Ika Sugiharto, Didik Priyo Suhartoyo Suhartoyo, Suhartoyo Sukamta, Sri Sukamta Sukrina, Nur Fitri Sukrina Sunarto Sunarto Sunarto Sunarto Sunarto Sunarto Tachjudin Tachjudin Tukiman Tukiman Tumirin Uke Prajoga Uke Prayoga Yeri Sutopo Yupono Bagyo