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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EQIEN - JURNAL EKONOMI DAN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management GEMA EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Jurnal Fokus Manajemen Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) INDRA: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Journal of Social And Economics Research Journal of Artificial Intelligence and Digital Business Journal of Management and Business Insight Jurnal Pengabdian Sosial IECON: International Economics and Business Conference journal of social and economic research
Fitroh Adhilla
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, HARGA, DAN GETOK TULAR TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TOKO PD. PESAGI JAYA TANI DI SEKINCAU LAMPUNG BARAT Gumelar A., Deny Sekti; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 8, No 2 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v8i2.1589

Abstract

This study aims to analyze the effect of product quality, prices, and infectiousness to the purchasing decision at PD Pesagi jaya farmers in West Lampung Sekincau. In this study the population used is a customer who once bought at a PD Pesagi glorious farmer. Based on the results of questionnaire data analysis of 60 customer respondents who once bought at a PD Pesagi glorious farmer using techniques non probability sampling which is a technique that does not provide opportunities or equal opportunity for each element or member of the population to be elected be sampled using purposive sampling, test instruments use validity and reliability test analysis, analysis tools with using multiple regression, hypothesis testing through t test and F test, as well as analysis of the coefficient of determination (R2). Hypothesis testing using the t test shows that three variables independent studied are the variables of product quality, price, and infectiousness proven to have a positive and significant effect on the dependent variable, i.e buying decision. Then through the F test can be seen that the third independent variables are feasible to test the dependent variable decision the purchase.
ANALISIS ANTESEDEN YANG MEMPENGARUHI NIAT BELI ON-LINE PADA TOKOPEDIA.COM Rokhim, Nur; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 5, No 1 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i1.1619

Abstract

This research was conducted to examine the antecedents that affect online purchase intentions. The sample used in this study amounted to 71 respondents. The sampling method using purposive sampling. Data analysis method used is quantitative analysis using validity and reliability tests, F tests, coefficient of determination, t tests and multiple regression analysis. By using the multiple regression method it can be concluded that the web design variable does not have a positive and significant effect on online purchase intention with a significance value (P Value) of 0.324> 0.05. While reliability has a positive and significant effect on online purchase intentions with a significance value (P Value) of 0.018 <0.05. responsiveness has a positive and significant effect on online purchase intentions with a significance value (PValue) of 0.061> 0.05. The guarantee has a positive and significant effect on online purchase intention with a significance value (P Value) of 0.815> 0.05. For ordering a positive and significant effect on online purchase intentions with a significance value (P Value) of 0, 002 <0.05. Simultaneously web design, reliability, responsiveness, guarantee, and ordering have a significant effect on online purchase intention with an F count of 5.960 with a significance value (P Value) of 0.000 <0.05. The resulting determination coefficient is 0.246, which means that 24.6 percent of changes in the online purchase intention variable are explained by changes in web design variables, reliability, responsiveness, guarantees, and bookings together, while the remaining 76.4 percent is explained by other variables which is not included in this study.
ANALISIS STRATEGI BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DISTRIBUTION OUTLET MAILBOX, YOGYAKARTA Arfiyandi, Aunul Khaq Syaifti; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 1, No 1 (2011)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v1i1.1299

Abstract

This study aims to determine whether there is influence simultaneously and partial factor product, price, promotion and location of the purchasing decisions of consumers in the Distribution Outlet Mailbox in Yogyakarta and the factor of whether the greatest effect on consumer purchase decisions. The analysis used in this study is the analysis of t test (partial), f test analysis (simultaneously) and test the coefficient of multiple determination (R2). Samples taken in this study of 100 respondents who considered sufficiently representative of the population studied. Sampling technique using the incidental sampling (sampling with respondents met by chance at the time of the study). While data collecting technique using a questionnaire that is a list of questions given to a number of respondents to obtain data required in the research.Based on the results of t test analysis (partially) by Level of Significant (05) that there is influence of the partial product variable (X1) of (0,024), Price (X2) equal to (0.325), Promotion (X3) (0,000), and Location (X4) of (0.028) of the Consumer Buying Decision (Y). And based on results of test analysis f (simultaneously) is (0.000) with Level of Significant (05) and stated there is the influence of variables simultaneously Products (X1), Promotion (X3), and Location (X4) of the Consumer Buying Decision (Y) and variable rates (X2) has no effect signifika partially towards Consumer Purchase Decision (Y). The most dominant factor of influence on consumer purchasing decisions based on the data if the beta coefficient of the variable product (X1) of (0.222), Price (X2) equal to (0,110), Promotion (X3) (0.449), and Location (X4) for (0.201), factors that contribute the greatest value is a factor Promotions (X3), amounted to (0.449). The results obtained from the regression R 2 (coefficient of determination or R Square) of 0.623 means that the dependent variable (Y) in the model: Consumer Buying Decision (Y) explained by independent variables (X), namely Products (X1), Price (X2), Campaign (X3), and Location (X4) of 62.3%, while the remaining amount of 37.7% explained by other variables outside the model.
ANALISIS LOYALITAS PELANGGAN MELALUI KUALITAS PRODUK, HARGA, PELAYANAN DAN KEPUASAN PADA TOKO OUTLET BIRU YOGYAKARTA Kusumawati, Elly; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 9, No 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i2.1558

Abstract

This study aims to analyze loyalty analysis customers through product quality, price, service and satisfaction in stores Yogyakarta Blue Outlet. The independent variable used in the study this is roduct quality, price, service and satisfaction. The dependent used is customer loyalty. The population in this study are all consumers who have visited and make purchases at Yogyakarta Blue Outlet stores. Based on the method purposive sampling was obtained by 62 respondents. The type of data usedis primary data. Data obtained by the method of distributing questionnaires which is distributed directly to respondents who meet the criteria needed. Validity and realibility test of the questionnaire which was used as a tool showed that the questionnare is valid and reliable for use. Based on the results of data analysis, there is an influence on product quality to customer satisfaction with a significant value of 0.031 < 0.05 means the first hypothesis is accepted, there is the effect of price on satisfaction consumers with a significant value of 0.016 < 0.05 means that the second hypothesis is accepted, there is an influence of service on customer satisfaction with value significant 0,000 < 0.05 means that the third hypothesis is accepted, there is an influence satisfaction with customer loyalty with a significant value of 0.004 < 0.05 means the fourth hypothesis is accepted. With the Adjusted R square value at stage 1 namely 0.672 and in stage II is 0.118.
PENGARUH ORIENTASI PASAR PADA KUALITAS LAYANAN, KEPUASAN PELANGGAN, DAN LOYALITAS PELANGGAN SPEEDY PT TELKOM DI KOTA YOGYAKARTA Abdillah, Ihsany; Adhilla, Fitroh
Jurnal Fokus Manajemen Bisnis Vol 4, No 2 (2014)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v4i2.1355

Abstract

Market orientation is believed to be a source of competitive advantage that is difficult to imitate by competitors. This study aimed to determine the effect of market orientation on service quality, customer satisfaction, and customer loyalty Speedy PT Telkom in the city of Yogyakarta. The population in this study are all PT Telkom Speedy customers who live in city of Yogyakarta. Data analysis methods used in this study include descriptive and inferential methods, inferential method used is path analysis. The results of goodness of fit model shows that the X2 value, the value of CFI, and RMSEA values have had a good match. Based on the analysis of data shows that the determinants of customer loyalty Telkom Speedy Yogyakarta is a market orientation quality of service, and customer satisfaction.
BATIK GUMELEM BANJARNEGARA SEBAGAI PEMBENTUK IDENTIFIKASI MEREK KONSUMEN Adhilla, Fitroh; Sutanto, Aftoni; Siswanto, Agus
Jurnal Fokus Manajemen Bisnis Vol 11, No 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v11i1.3747

Abstract

Banjarnegara as one of the batik producing centers in the Indonesia, namely in the Susukan District, which borders the Banyumas area. However, Batik Gumelem is not as famous as Batik Pekalongan, Batik Solo, or Batik Banyumas. The aim of this research is to analyze the  effect of social identity to positif words of mouth that mediated of consumer brand identification. This research uses a quantitative approach with a survey method. Primary data were obtained through distributing questionnaires to 185 respondents who knew about Batik Gumelem Banjarnegara. Validity testing uses confirmatory factor analysis and all items have factor loading above 0,6. Reliability testing uses cronbach’s alpha and all variables have cronbach’s alpha above 0,6. The data analysis method uses regression with mediating variable. The results showed that social identity has a positive effect on positive word of mouth, social identity has a positive effect on consumer brand identification, and consumer brand identification has a positive effect on positive word of mouth. Consumer brand identification as role as mediating variable. This shows that Batik Gumelem is perceived to have the power to be able to create an identity for consumers and lead to behavior to disseminate information about Batik Gumelem to others.
Analisis Pengaruh Kualitas Produk dan Kualitas Layanan terhadap Kepuasan Pelanggan Pasar Bisnis (Studi pada CV Kreasindo Mitra Pratama) Heri Siswanto; Fitroh Adhilla; Purwoko Purwoko
Jurnal Ilmiah Ekonomi Global Masa Kini Vol 11, No 2
Publisher : Universitas Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jiegmk.v11i2.1189

Abstract

Tujuan penelitian ini untuk menguji pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen pada pasar bisnis. Jenis penelitian ini menggunakan metode kuantitatif. Jumlah populasi sebanyak 70 pelanggan institusi yang sudah melakukan transaksi minimal dua kali di CV Kreasindo Mitra Pratama. Teknik pengambilan sampel menggunakan sampling jenuh. Teknik analisis data menggunakan regresi linier berganda dengan menggunakan program IBM SPSS 17. Hasil penelitian menunjukkan bahwa kualitas produk dan kualitas layanan secara simultan mempunyai pengaruh positif dan signifikan terhadap kepuasan konsumen. Hal ini dikarenakan nilai signifikansi dalam uji F adalah sebesar 0,000 lebih kecil dari alpha 0,05. Sedangkan secara parsial variabel kualitas produk berpengaruh terhadap kepuasan pelanggan dengan nilai t hitung sebesar 2,306 dan signifikansi 0,026. Variabel penampilan fisik tidak berpengaruh terhadap kepuasan pelanggan dengan nilai t hitung sebesar -1,261 dengan signifikansi 0,214. Variabel keterandalan tidak berpengaruh terhadap kepuasan pelanggan dengan nilai t hitung sebesar -0, 539 dengan signifikansi 0,659. Variabel daya tanggap berpengaruh terhadap kepuasan pelanggan dengan nilai t hitung sebesar 3,071 dengan signifikansi 0,004. Variabel jaminan tidak berpengaruh terhadap kepuasan pelanggan dengan nilai t hitung sebesar 1,083 dengan signifikansi 0,285. Variabel empati mempunyai nilai t -0,811 tidak berpengaruh terhadap kepuasan pelanggan dengan nilai signifikansi sebesar 0,422.
MERANCANG DAN MENGEMBANGKAN MODEL KEPUASAN MAHASISWA PRODI MANAJEMEN MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) BERDASARKAN VOICE OF CUSTOMER Hendro Setyono; Dyah Fitriani; Fitroh Adhilla
BALANCE: Economic, Business, Management and Accounting Journal Vol 13, No 02 (2016)
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v13i02.1320

Abstract

ABSTRACTThe study program as part of the organization in the field of education needs to evaluate the quality of services provided to the customers, in this case to the students, non-educative employees, and educative employees. Evaluation of service quality can be done by finding gap or gap between actual service expected by student, non-educative employee, and educative employee, with perception of service quality received by students, non-educative employees, and educative employees. Based on this gap it can be seen whether or not fulfilled consumer expectations. Satisfaction occurs when consumer expectations are met, and conversely, dissatisfaction will occur when expectations are not metTherefore the quality of service should start from the customer's needs and end on the customer's perception. This shows that the quality of good service is not only seen from the perception of service providers, but also seen from the customer perception. While the customer perception of the quality of service is a comprehensive assessment of the benefits of a service.Quality Function Deployment (QFD) as a method for designing and developing products and services. The concept is how organizations design and develop products or services in accordance with the voice of customer and combined with the voice of engineer which is a reflection of the technical ability of the organization in fulfilling the customer's desire. In other words QFD is a tool to change customer expectations into production requirements. The essence is to translate the voice of the customer so that the organization knows what the customer needs and wants.The study of satisfaction with the QFD method is to measure perceptions of performance and expectations. If performance perceptions exceed expectations there will be satisfaction. Respondents in this study are 400 students of FEB UAD management program with sampelproportioned stratified sampling technique. The results showed satisfaction in mahsiswa using QFD method based on voice of customer.Keywords : Student satisfaction, Quality Function Deployment, Voice of customerCorrespondence to      : hendro.setyono@yahoo.com ABSTRAK  Program studi sebagai bagian dari organisasi di bidang pendidikan perlu melakukan evaluasi atas kualitas jasa pelayanan yang diberikan kepada pelanggan, dalam hal ini kepada para mahasiswa, karyawan non edukatif, dan karyawan edukatif. Evaluasi kualitas pelayanan dapat dilakukan dengan cara mencari kesenjangan atau gap antara pelayanan yang sesungguhnya diharapkan oleh mahasiswa, karyawan non edukatif, dan karyawan edukatif, dengan persepsi kualitas pelayanan yang diterima oleh mahasiswa , karyawan non edukatif, dan karyawan edukatif. Berdasarkan kesenjangan ini maka dapat diketahui terpenuhi atau tidaknya harapan konsumen. Kepuasan terjadi ketika harapan-harapan konsumen terpenuhi, dan sebaliknya, ketidakpuasan akan terjadi ketika harapan-harapannya tidak terpenuhiOleh karena itu kualitas pelayanan harus dimulai dari kebutuhan pelanggan dan berakhir pada persepsi pelanggan. Hal ini menunjukkan bahwa kualitas pelayanan yang baik bukan hanya dilihat dari persepsi penyedia jasa saja, melainkan dilihat juga dari persepsi pelanggan. Sedangkan persepsi pelanggan terhadap kualitas pelayanan merupakan penilaian menyeluruh atas keunggulan suatu jasa.Quality Function Deployment (QFD) sebagai metode untuk perancangan dan pengembangan produk dan jasa.  Konsepnya adalah bagaimana organisasi merancang dan mengembangkan produk atau jasa sesuai dengan voice of customer dan dipadukan dengan voice of engineer yang merupakan cerminan dari kemampuan teknis organisasi dalam memenuhi keinginan pelanggan tersebut.Dengan kata lain QFD merupakan alat untuk mengubah harapan pelanggan kedalam persyaratan-persyaratan produksi.  Esensinya adalah untuk menerjemahkan suara pelanggan agar organisasi mengetahui apa yang dibutuhkan dan diinginkan pelanggan.Penelitian kepuasan dengan metode QFD ini adalah untuk mengukur persepsi kinerja  dan harapan. Jika persepsi kinerja melebihi harapan maka akan terjadi kepuasan. Responden dalam penelitian ini sebanyak 400 mahasiswa program studi manajemen FEB UAD dengan teknik pengambilan sampelproportioned stratified sampling. Hasil penelitianmenunjukkan terjadi kepuasan pada mahsiswa dengan mengunakan metode QFD berdasarkan voice of customer.Kata kunci : Kepuasan mahasiswa, Quality Function Deployment, Voice of customerKorespondensi : hendro.setyono@yahoo.com
MEASURING PERCEIVED LIBRARY SERVICE QUALITY Fitroh Adhilla
Optimum: Jurnal Ekonomi dan Pembangunan Vol 6, No 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (416.331 KB) | DOI: 10.12928/optimum.v6i2.7818

Abstract

Bisnis inti dari sebuah lembaga akademis adalah untuk memberikanpengetahuan dan praktek keilmuwan terbaru, sehingga perpustakaan memainkan peran penting dalam membantu kemajuan mahasiswa. Kepuasan pengguna perpustakaan tergantung pada kualitas layanan yang diberikan. Penelitian tentang kepuasan pengguna perpustakaan Universitas Ahmad Dahlan Kampus 1 ini menggunakan responden sebanyak 250 mahasiswa. Hasil uji validitas menunjukkan bahwa semua variabel dapat dikatakan reliabel. Hasil uji secara parsial menunjukkan, kemampuan individu dalam mencari informasi dan akses informasi memiliki pengaruh positif signifi kan pada kepuasaan pengguna sedangkan layanan tidak memiliki pengaruh positif signifi kan pada kepuasan pengguna.
Kepuasan Konsumen Memediasi Kualitas Pelayanan dan Nilai Pelanggan Terhadap Loyalitas Pelanggan” Kereta Api Argo Lawu Jurusan Yogyakarta- Gambir Nur Khusnul Hamidah; Purwoko Purwoko; Fitroh Adhilla
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1102

Abstract

AbstarctKondisi persaingan transportasi dapat dilihat melalui aspek pelayanan terhadap penyedia jasa transportasi. Memberikan pelayanan yang baik kepada pelanggan merupakan keunggulan tersendiri bagi perusahaan. Kualitas pelayanan dalam perusahaan merupakan upaya perusahaan untuk memenuhi kebutuhan dan keinginan konsumen, setiap perusahaan memiliki harapan untuk terus meningkatkan fasilitas-fasilitas serta pelayanan untuk menjadi lebih baik. Penelitian ini bertujuan untuk menganalisis “kepuasan konsumen memediasi kualitas pelayanan dan nilai pelanggan terhadap loyalitas pelanggan” (studi kasus pada kereta api argo  lawu  jurusan  yogyakarta- gambir) Variabel independen yang digunakan dalam penelitian ini adalah Kualitas pelayanan dan Nilai pelanggan. Dependen  yang digunakan  yaitu kepuasan konsumen dan loyalitas pelanggan Populasi dalam penelitian ini adalah pengguna kereta api argo  lawu  yang sudah pernah menggunakan kereta api Prameks. Berdasarkan metode purposive sampling diperoleh 80 sampel responden.  Jenis data yang  digunakan adalah  data primer. Data diperoleh dengan cara metode penyebaran kuisioner yang dibagikan langsung kepada responden yang memenuhi kriteria yang dibutuhkanDalam penelitian ini populasi ditujukan pada seluruh penumpang kereta api argo  lawu. Berdasarkan hasil analisis data, bahwa dimensi kualitas pelayanan terpengaruh signifikan terhadap kepuasan konsumen dengan tingkat signifikan sebesar 0,006,  maka hipotesis pertama diterima. nilai pelanggan berpengaruh tidak signifikan terhadap kepuasan konsumen, dengan tingkat signifikan sebesar 0,492 maka hipotesis dua   ditolak. Selanjutnya dimensi kepuasan konsumen berpengaruh tidak signifikan terhadap loyalitas pelanggan dengan tingkat signifikan sebesar 0,284 maka hipotesis tiga ditolak. Dapat disimpulkan bahwa kepuasan konsumen memediasi kualitas pelayanan dan nilai pelanggan terhadap loyalitas pelanggan, dengan hasil signifikan dibawah 0,05.Universitas Internasional BatamKeywords: kualitas pelayanan, nilai pelanggan, kepuasan konsumen, loyalitas pelanggan.
Co-Authors Abd. Rasyid Syamsuri Abdillah, Ihsany Abdul Cholid Hidayat Abdul Lathief Giffari Abdul Lathief Giffari Ade Ryan Shaputra Aftoni Sutanto Agus Siswanto Agus Siswanto Ahmat Nazom Romli Amadea Deviona Anggraini, Nandia Apriadi, Mukhlis Arfiyandi, Aunul Khaq Syaifti Arif Kuncoro Dwi Putranto Aristinawati, Indah Atikah Aunul Khaq Syaifti Arfiyandi Daris Yulianto Deny Sekti Gumelar A. Deviona, Amadea Devita Sari Dyah Fitriani Elly Kusumawati Faisal Sa'ban Gumelar A., Deny Sekti Gumelar, Bagus Hartono, Rudi Helfi Agustin Hendro Setyono Herawati , Anisa Nur Heri Siswanto Hidayat, Abdul Cholid Hidayat, Muhammad Syamsu Ifada Rahmayanti Ihsany Abdillah Intan Hidayah Irfan Anjas Purwo Jimmy Ary Pratama Khalifah Nurjannah Kurniawan, Norman Miradi Indra Kusumawati, Elly Labaika, Sindi Mardiana Susanti Mohammad Kus Yunanto Muhammad Azam Mukhlis Apriadi Nanda Bimantara Nandia Anggraini Nelly Amalia Mahmudah Norman Miradi Indra Kurniawan Nur Khusnul Hamidah Nur Rokhim Nur Rokhim, Nur Nurjannah, Khalifah Nurmaya, Ema Nuswantarina Patriani Pangastuti, Palupi Melati Pratama, Jimmy Ary Prima Sanjaya Purwo, Irfan Anjas Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko, Purwoko Riduwan Riduwan, Riduwan Rina Aulia, Rina Romli, Ahmat Nazom Rushami Zien Yusoff Salamatun Asakdiyah Shaputra, Ade Ryan Sutanto, Aftoni Wardiyanta Wardiyanta Wardiyanta, Wardiyanta Zunan Setiawan