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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EQIEN - JURNAL EKONOMI DAN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management GEMA EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Jurnal Fokus Manajemen Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) INDRA: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Journal of Social And Economics Research Journal of Artificial Intelligence and Digital Business Journal of Management and Business Insight Jurnal Pengabdian Sosial IECON: International Economics and Business Conference journal of social and economic research
Fitroh Adhilla
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH SENSUAL MARKETING TERHADAP MINAT BELI PADA PRODUK CLOTHING LINE “BERAK” DI INSTAGRAM Jimmy Ary Pratama; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 6 No. 2 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i2.1664

Abstract

This research is to find out whether there is a significant influence between sensual marketing strategies that are triggered by a model, body language, and nature how to communicate with buying interest in "Shit" clothing line products in the media instagram, both partially and simultaneously. The population of this research is the students of private universities in the city Yogyakarta has never seen a display of defecated Instagram. Samples in research this amounted to 80 respondents where the determination using accidental techniques sampling and purposive sampling. Testing using statistical tests multiple linear regression analysis. Partially, the statistical test used is a test t and simultaneously using the F test. Data collection techniques with questionnaire distribution. As for testing the instrument uses test validity and reliability. From the analysis it can be concluded that partially sensual strategy marketing which consists of model, body language, and method variables communicating significantly. Whereas simultaneously the strategy sensual marketing also has a significant influence on buying interest.
ANALISIS PENGARUH PENGGUNAAN CELEBRITY ENDORSER SYAHRINI TERHADAP MINAT BELI MIE SEDAP DI DAERAH ISTIMEWA YOGYAKARTA Norman Miradi Indra Kurniawan; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 7 No. 1 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i1.1709

Abstract

This study aims to analyze the effect of television advertising on buying interest in savory noodle products that are influenced by endorsement with Syahrini as a celebrity endorser. In this study the population used was general consumers who had seen delicious noodles ads through television media in the Special Region of Yogyakarta. This research is a quantitative research. Data collection using a questionnaire method (questionnaire) that has been tested for validity using CFA (Confirmatory Factor Analysis) and reliability testing using Crobach Alpha, while data analysis is performed using multiple linear regression analysis. The subjects of this study were general consumers who had seen advertisements of delicious Mie products on television media, the sampling technique used purposive sampling and incidental sampling methods, the number of samples used was 80 respondents. The results showed that (1) there was a significant influence between credibility on the interest in buying delicious noodle products, (2) there was a significant effect on the compatibility of buying interest in delicious noodle products. (3) There is a significant influence between the attractiveness of buying interest in delicious noodle products. There is a positive and significant influence between credibility, compatibility and attractiveness together to the interest in buying delicious noodle products.
PENGARUH NEGARA ASAL, CITRA MEREK, DAN PERSEPSI KUALITAS TERHADAP MINAT BELI SEPEDA MOTOR YAMAHA VIXION DI KOTA YOGYAKARTA Nandia Anggraini; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 7 No. 2 (2017)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v7i2.1746

Abstract

This study was conducted to determine the effect of country of origin, brand image, and perceived quality of purchase interest in Yamaha V-Ixion motorbikes in Yogyakarta City, samples taken were 100 respondents using non-probability sampling methods with purposive sampling technique. Data collection techniques using a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression analysis. The results of this study indicate that: (1) There is no significant influence between the country of origin variables on buying interest; (2) There is a significant influence between brand image variables on buying interest; (3) There is a significant influence between perceived quality variables on buying interest; and (4) country of origin, brand image, and perceived quality simultaneously influence buying interest.
BATIK GUMELEM BANJARNEGARA SEBAGAI PEMBENTUK IDENTIFIKASI MEREK KONSUMEN Fitroh Adhilla; Aftoni Sutanto; Agus Siswanto
Jurnal Fokus Manajemen Bisnis Vol. 11 No. 1 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v11i1.3747

Abstract

Banjarnegara as one of the batik producing centers in the Indonesia, namely in the Susukan District, which borders the Banyumas area. However, Batik Gumelem is not as famous as Batik Pekalongan, Batik Solo, or Batik Banyumas. The aim of this research is to analyze the  effect of social identity to positif words of mouth that mediated of consumer brand identification. This research uses a quantitative approach with a survey method. Primary data were obtained through distributing questionnaires to 185 respondents who knew about Batik Gumelem Banjarnegara. Validity testing uses confirmatory factor analysis and all items have factor loading above 0,6. Reliability testing uses cronbach’s alpha and all variables have cronbach’s alpha above 0,6. The data analysis method uses regression with mediating variable. The results showed that social identity has a positive effect on positive word of mouth, social identity has a positive effect on consumer brand identification, and consumer brand identification has a positive effect on positive word of mouth. Consumer brand identification as role as mediating variable. This shows that Batik Gumelem is perceived to have the power to be able to create an identity for consumers and lead to behavior to disseminate information about Batik Gumelem to others.
THE INFLUENCE OF ORGANIZATIONAL CULTURE, WORK MOTIVATION, LEADERSHIP AND WORK ENVIRONMENT ON THE PERFORMANCE OF KSPPS BMT BIF BINA IHSANUL FIKRI EMPLOYEES IN YOGYAKARTA CITY Ahmat Nazom Romli; Fitroh Adhilla; Abdul Cholid Hidayat
MANAJEMEN DEWANTARA Vol 6 No 3 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i3.12989

Abstract

Objectives: this study aims to determine the influence of organizational culture, motivation, leadership, and work environment on the performance of BMT Bina Ihsanul Fikri employees in Yogyakarta. Method: The population in this study was BMT Bina ihsanul fikri employees in Yogyakarta city which amounted to 90 employees and the sample used was 90 employees with a = 0.05 and used the jenih sample method. The data used questionnaires. Analysis tools : Data used multiple regression multiple multiple liniear. The results of the study: the findings of this study show that organizational culture, work motivation, leadership and work environment have a significant effect on the performance of KSPPS BMT Bina Ihsanuk Fikri Yogyakarta employees. Organizational culture has a positive influence on performance. Work motivation has a negative influence on employee performance. Leadership has a positive influence on employee performance. The work environment has a positive influence on employee performance
ANALISIS PENGARUH SELFIE PADA PROSES PENGAMBILAN KEPUTUSAN PELANGGAN BERBASIS AISAS Faisal Sa'ban; Salamatun Asakdiyah; Zunan Setiawan; Fitroh Adhilla; Agus Siswanto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1033

Abstract

This study examines and analyzes the effect of the selfie promotion method on the customer's decision-making process using the AISAS model. Data were assessed and analyzed using PLS-SEM modeling. The results show that the AISAS model with selfie promotion produces better in-sample predictions (model selection criteria). This study is important to understand the effect of advertising-supported selfie promotion on decision-making processes and provide insight into how companies can leverage advances in communication technology to drive selfie-driven behavior promoting innovative and competitive products. Assessment of the effect of selfie promotional advertisements on the decision-making process using PLS-SEM and model selection criteria for articulating the relevance of selfies as a promotional tool.
ANTESEDEN DAN KONSEKUENSI PENGKREASIAN NILAI WISATAWAN DOMESTIK DI INDONESIA BERBASIS PEMODELAN PLS-SEM Devita Sari; Purwoko Purwoko; Fitroh Adhilla; Zunan Setiawan; Aftoni Sutanto
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1035

Abstract

This study examines and analyzes the joy, love and positive surprise models, on consumers' intention to co-create value and visit. The research was conducted using an online survey which was distributed to the target respondents. Data analysis was carried out using PLS SEM through SMART PLS software Version 3.3.2. The findings of this study offer several interesting managerial implications, providing meaningful implications for business practitioners and destination marketers to drive tourist emotions and intentions to create shared value effectively. In particular, it will motivate travelers to engage more in conversations about the destination and stimulate their positive emotions, including joy, love and positive surprise. Such emotional states and experiences are likely to produce favorable responses as postulated by the SOR model. In addition, practitioners can also offer gifts to tourists who share useful information that helps other tourists to visit the destination.
ANTESEDEN NIAT PEMBELIAN PADA PRODUK PREMIUM PERHIASAN MUTIARA BERBASIS ONLINE STORE Intan Hidayah; Aftoni Sutanto; Purwoko Purwoko; Zunan Setiawan; Fitroh Adhilla
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1037

Abstract

This study examines customer value perception models including product quality, service quality, innovation, price and store image. How to understand the relationship between antecedents purchase intention online store by testing the relationship using PLS SEM. This study design collects 207 respondents which can be used through on linesurvey. Partial least squares structural equation modeling method (PLS-SEM) was carried out to validate the proposed hypothesis. The results showed that the perceived values inonline store dangenerally each motivates purchase intention. Furthermore, the findings of this study provide several important theoretical and practical implications for based marketing strategies online store.
EFEKTIVITAS PENGELOLAAN BMN DENGAN APLIKASI SIMAK-BMN DI LINGKUNGAN POLTEKKES KEMENKES YOGYAKARTA Nuswantarina Patriani; Daris Yulianto; Arif Kuncoro Dwi Putranto; Mohammad Kus Yunanto; Fitroh Adhilla
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1202

Abstract

This study aims to determine the effectiveness of the management and accountability of State Property (BMN) which is an integral part of the management and accountability of State finances by using the SIMAK - BMN application in the Poltekkes Kemenkes Yogyakarta. The method used in this research is descriptive qualitative. Data obtained through documentation, observation, and interviews. Interviews were conducted with 11 key informants. The techniques used in analyzing the research data are data collection, data reduction, and data presentation.The results showed that the management of BMN with the SIMAK – BMN application was quite effective, which was measured through 3 indicators with each indicator consisting of 2 sub indicators and 3 supporting and inhibiting factors. The conclusions from each of these indicators and factors are as follows: 1) timely reporting and good and correct BMN administration, 2) BMN management according to the procedures and socialization of SIMAK - BMN applications have been carried out, 3) HR procurement and filling have been carried out. according to qualifications, assessment of factors 1) technically facilitates the administration of BMN, 2) operationally easy to handle, 3) economically it does not require new and paperless equipment.
Sosialisasi rintisan pengembangan desa wisata kebugaran kelurahan Canden kabupaten Bantul D.I Yogyakarta Helfi Agustin; M. Syamsu Hidayat; Wardiyanta Wardiyanta; Fitroh Adhilla
INDRA: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 1 (2023): April
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/indra.v4i1.195

Abstract

Canden, a village in the Bantul Regency, is one of the tourism settlements with the potential to develop. The village of Canden comprises 15 hamlets, one of which is Kiringan, recognized as a hub for conventional herbal medicine. This hamlet is home to at least 110 herbal medicine vendors. This community service project aimed to make it easier for the town of Canden to thrive as a tourism destination, starting with the potential of herbal medicine as the foundation of wellness travel. This community service approach was participatory rural appraissal using  focus group discussion with community, tourism management, head of the tourism office, public health center,  university, and so on.  This community service was carried out smoothly and the results were obtained in the form of community mapping and identification of needs in the development of fitness tourism villages.
Co-Authors Abd. Rasyid Syamsuri Abdillah, Ihsany Abdul Cholid Hidayat Abdul Lathief Giffari Abdul Lathief Giffari Ade Ryan Shaputra Aftoni Sutanto Agus Siswanto Agus Siswanto Ahmat Nazom Romli Amadea Deviona Anggraini, Nandia Apriadi, Mukhlis Arfiyandi, Aunul Khaq Syaifti Arif Kuncoro Dwi Putranto Aristinawati, Indah Atikah Aunul Khaq Syaifti Arfiyandi Daris Yulianto Deny Sekti Gumelar A. Deviona, Amadea Devita Sari Dyah Fitriani Elly Kusumawati Faisal Sa'ban Gumelar A., Deny Sekti Gumelar, Bagus Hartono, Rudi Helfi Agustin Hendro Setyono Herawati , Anisa Nur Heri Siswanto Hidayat, Abdul Cholid Hidayat, Muhammad Syamsu Ifada Rahmayanti Ihsany Abdillah Intan Hidayah Irfan Anjas Purwo Jimmy Ary Pratama Khalifah Nurjannah Kurniawan, Norman Miradi Indra Kusumawati, Elly Labaika, Sindi Mardiana Susanti Mohammad Kus Yunanto Muhammad Azam Mukhlis Apriadi Nanda Bimantara Nandia Anggraini Nelly Amalia Mahmudah Norman Miradi Indra Kurniawan Nur Khusnul Hamidah Nur Rokhim Nur Rokhim, Nur Nurjannah, Khalifah Nurmaya, Ema Nuswantarina Patriani Pangastuti, Palupi Melati Pratama, Jimmy Ary Prima Sanjaya Purwo, Irfan Anjas Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko, Purwoko Riduwan Riduwan, Riduwan Rina Aulia, Rina Romli, Ahmat Nazom Rushami Zien Yusoff Salamatun Asakdiyah Shaputra, Ade Ryan Sutanto, Aftoni Wardiyanta Wardiyanta Wardiyanta, Wardiyanta Zunan Setiawan