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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EQIEN - JURNAL EKONOMI DAN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management GEMA EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Jurnal Fokus Manajemen Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) INDRA: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Journal of Social And Economics Research Journal of Artificial Intelligence and Digital Business Journal of Management and Business Insight Jurnal Pengabdian Sosial IECON: International Economics and Business Conference journal of social and economic research
Fitroh Adhilla
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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SWOT Analysis of Marketing Mix Implementation at Barbershop (Cool Cuts Everyday) Yogyakarta Nanda Bimantara; Fitroh Adhilla; Purwoko
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 7 No. 2: April 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.4827

Abstract

Barbershop Cool Cuts Everyday provides a different concept from most barbershops, taking the concept from the music, fashion and skateboard communities with a target market among young people. Not only providing haircut services but also providing hair health consultation services. The main problem of Cool Cuts Everyday customers still come from certain communities, the target customers of Cool Cuts Everyday are at least 10-20 people per day. SWOT analysis is a methodical way to identify various aspects to determine a company's approach. An approach to strategic planning that evaluates the prospects, threats, vulnerabilities, and strengths of a company's projects or specializations. The total strengths and weaknesses of the company's internal environment and its external opportunities and threats are among the elements that go into a SWOT analysis. This study uses a case study methodology. Cool Cuts Everydaymust maintain the quality of products/services (haircut results, hair care and styling), cleanliness, comfort and closeness to customers and continue to develop skills and knowledge about the world of barbershop, both in the cutting process, tools used and haircut models. Opening branches or moving locations closer to the main road. Some of the causes of this are that the promotion carried out by Cool Cuts Everyday is not optimal, both online and offline, customers only know about Cool Cuts Everyday based on recommendations from friends to friends, the place/location of Cool Cuts Everyday is difficult to find or visit because it is in a coffee shop area (UD Mitra), besides that the area of ??Cool Cuts Everyday is only 10x5 meters.
Pengaruh Iklan Media Sosial, Electronic Word of Mouth dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo: Studi Kasus pada Pengguna Smartphone OPPO di Yogyakarta Atikah; Fitroh Adhilla; Zunan Setiawan
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.698

Abstract

 The increasing functionality of smartphones during the Covid-19 pandemic has driven higher production to meet the growing demand for online activities. This study examines the influence of social media advertising, electronic word of mouth (eWOM), and brand image on purchasing decisions for OPPO smartphones in Yogyakarta. Using a quantitative approach, the study involved 150 respondents, with validity and reliability tests conducted using r-table and Cronbach’s Alpha (α > 0.60). Hypothesis testing was performed using multiple linear regression analysis, including the F-test for simultaneous influence, the t-test for partial influence, and the coefficient of determination (R²) to assess the variation in the dependent variable. The results show that social media advertising, eWOM, and brand image significantly influence purchasing decisions. Social media advertising (X1) has a positive effect with a regression coefficient of 0.509, eWOM (X2) has the strongest influence with 0.578, and brand image (X3) has a positive impact with 0.430. The F-test results indicate a significant simultaneous influence, with an R² value of 0.523, meaning that 52.3% of purchasing decisions are explained by these three variables, while the remaining 47.7% is influenced by other factors not examined in this study.
Green Purchase Intention: Environmental Knowledge, WOM, Green Marketing melalui Environmental Attitude Herawati , Anisa Nur; Adhilla, Fitroh; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1468

Abstract

Penelitian ini bertujuan untuk menguji pengaruh environmental knowledge, word of mouth (WOM), dan green marketing terhadap green purchase intention produk Wardah dengan variabel mediasi environmental atitude. Subjek dalam penelitian ini adalah pelanggan produk Wardah. Dalam penelitian ini, terdapat 218 responden yang mengisi kuesioner melalui google form, dan hanya 163 kuesioner yang dapat diolah dengan menggunakan teknik probability sampling. Data yang didapat kemudian diolah dengan menggunakan analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) 4.0. Berdasarkan analisis yang telah dilakukan, didapatkan hasil bahwa (1) environmental knowledge berpengaruh positif dan signifikan terhadap environmental attitude; (2) word of mouth berpengaruh positif dan tidak signifikan terhadap environmental attitude; (3) green marketing berpengaruh positif dan signifikan terhadap environmental attitude (4) environmental attitude berpengaruh positif dan signifikan terhadap green purchase intention; (5) environmental knowledge berpengaruh positif dan signifikan terhadap green purchase intention melalui environmental attitude sebagai variabel mediasi; (6) word of mouth berpengaruh positif dan signifikan terhadap green purchase intention melalui environmental attitude sebagai variabel mediasi; (7) green marketing berpengaruh positif dan tidak signifikan terhadap green purchase intention melalui environmental attitude sebagai variabel mediasi.
Co-Authors Abd. Rasyid Syamsuri Abdillah, Ihsany Abdul Cholid Hidayat Abdul Lathief Giffari Abdul Lathief Giffari Ade Ryan Shaputra Aftoni Sutanto Agus Siswanto Agus Siswanto Ahmat Nazom Romli Amadea Deviona Anggraini, Nandia Apriadi, Mukhlis Arfiyandi, Aunul Khaq Syaifti Arif Kuncoro Dwi Putranto Aristinawati, Indah Atikah Aunul Khaq Syaifti Arfiyandi Daris Yulianto Deny Sekti Gumelar A. Deviona, Amadea Devita Sari Dyah Fitriani Elly Kusumawati Faisal Sa'ban Gumelar A., Deny Sekti Gumelar, Bagus Hartono, Rudi Helfi Agustin Hendro Setyono Herawati , Anisa Nur Heri Siswanto Hidayat, Abdul Cholid Hidayat, Muhammad Syamsu Ifada Rahmayanti Ihsany Abdillah Intan Hidayah Irfan Anjas Purwo Jimmy Ary Pratama Khalifah Nurjannah Kurniawan, Norman Miradi Indra Kusumawati, Elly Labaika, Sindi Mardiana Susanti Mohammad Kus Yunanto Muhammad Azam Mukhlis Apriadi Nanda Bimantara Nandia Anggraini Nelly Amalia Mahmudah Norman Miradi Indra Kurniawan Nur Khusnul Hamidah Nur Rokhim Nur Rokhim, Nur Nurjannah, Khalifah Nurmaya, Ema Nuswantarina Patriani Pangastuti, Palupi Melati Pratama, Jimmy Ary Prima Sanjaya Purwo, Irfan Anjas Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko, Purwoko Riduwan Riduwan, Riduwan Rina Aulia, Rina Romli, Ahmat Nazom Rushami Zien Yusoff Salamatun Asakdiyah Shaputra, Ade Ryan Sutanto, Aftoni Wardiyanta Wardiyanta Wardiyanta, Wardiyanta Zunan Setiawan