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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EQIEN - JURNAL EKONOMI DAN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management GEMA EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Jurnal Fokus Manajemen Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) INDRA: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Journal of Social And Economics Research Journal of Artificial Intelligence and Digital Business Journal of Management and Business Insight Jurnal Pengabdian Sosial IECON: International Economics and Business Conference journal of social and economic research Jurnal Analisis Bisnis Ekonomi
Fitroh Adhilla
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh Iklan Media Sosial, Electronic Word of Mouth dan Citra Merek Terhadap Keputusan Pembelian Smartphone Oppo: Studi Kasus pada Pengguna Smartphone OPPO di Yogyakarta Atikah; Fitroh Adhilla; Zunan Setiawan
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.698

Abstract

 The increasing functionality of smartphones during the Covid-19 pandemic has driven higher production to meet the growing demand for online activities. This study examines the influence of social media advertising, electronic word of mouth (eWOM), and brand image on purchasing decisions for OPPO smartphones in Yogyakarta. Using a quantitative approach, the study involved 150 respondents, with validity and reliability tests conducted using r-table and Cronbach’s Alpha (α > 0.60). Hypothesis testing was performed using multiple linear regression analysis, including the F-test for simultaneous influence, the t-test for partial influence, and the coefficient of determination (R²) to assess the variation in the dependent variable. The results show that social media advertising, eWOM, and brand image significantly influence purchasing decisions. Social media advertising (X1) has a positive effect with a regression coefficient of 0.509, eWOM (X2) has the strongest influence with 0.578, and brand image (X3) has a positive impact with 0.430. The F-test results indicate a significant simultaneous influence, with an R² value of 0.523, meaning that 52.3% of purchasing decisions are explained by these three variables, while the remaining 47.7% is influenced by other factors not examined in this study.
Green Purchase Intention: Environmental Knowledge, WOM, Green Marketing melalui Environmental Attitude Herawati , Anisa Nur; Adhilla, Fitroh; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1468

Abstract

Penelitian ini bertujuan untuk menguji pengaruh environmental knowledge, word of mouth (WOM), dan green marketing terhadap green purchase intention produk Wardah dengan variabel mediasi environmental atitude. Subjek dalam penelitian ini adalah pelanggan produk Wardah. Dalam penelitian ini, terdapat 218 responden yang mengisi kuesioner melalui google form, dan hanya 163 kuesioner yang dapat diolah dengan menggunakan teknik probability sampling. Data yang didapat kemudian diolah dengan menggunakan analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) 4.0. Berdasarkan analisis yang telah dilakukan, didapatkan hasil bahwa (1) environmental knowledge berpengaruh positif dan signifikan terhadap environmental attitude; (2) word of mouth berpengaruh positif dan tidak signifikan terhadap environmental attitude; (3) green marketing berpengaruh positif dan signifikan terhadap environmental attitude (4) environmental attitude berpengaruh positif dan signifikan terhadap green purchase intention; (5) environmental knowledge berpengaruh positif dan signifikan terhadap green purchase intention melalui environmental attitude sebagai variabel mediasi; (6) word of mouth berpengaruh positif dan signifikan terhadap green purchase intention melalui environmental attitude sebagai variabel mediasi; (7) green marketing berpengaruh positif dan tidak signifikan terhadap green purchase intention melalui environmental attitude sebagai variabel mediasi.
Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Kedai Kopi Kita Di Lampung Naqiya, Alfina Zsazsa; Setyawan, Rai Rake; Adhilla, Fitroh
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 7 No 2 (2023): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v7i2.21168

Abstract

The purpose of this research is to ascertain if there is a significant relationship between customer satisfaction and product quality, service quality, and selling price. Google forms are used as part of the quantitative methodology employed in this investigation. The lame-show sampling method is being used to collect data from the target group, which consists entirely of paying customers. Multiple regression analysis was performed using the statistical package SPSS version 20 (Widyastuti & Nurfarida, 2019). Price has a positive and significant impact on customer satisfaction (with a sig. value of 0.003 0.05), as do product quality (with a sig. value of 0.000 0.05) and service quality (with a sig. value of 0.001 0.05), according to the study's findings. With a R squared value of 0.808, it can be concluded that the independent variables account for 80.8% of the variance in the dependent variable, while other factors account for the remaining 19.2%.
Strategi Pemasaran untuk Meningkatkan Penjualan Produk Mewah: Pembuktikan dari PT. Superhelindo Jaya, Yogyakarta Hartono, Rudi; Adhilla, Fitroh; Purwoko, Purwoko
ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 8 No. 2 (2024): Oktober
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/iso.v8i2.2928

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya strategi pemasaran pada barang mewah. Tujuan dari penelitian ini adalah untuk mengetahui strategi pemasaran yang dilakukan oleh PT Superhelindo Jaya Yogyakarta dalam meningkatkan penjualan produk lift. Penelitian ini menggunakan metode kualitatif deskriptif. Data penelitian dikumpulkan melalui wawancara. Wawancara dilakukan dengan 11 informan, yang terdiri dari Branch Manager, Product Development Manager, Marketing Manager, Finance Manager, Staff Marketing, HRD, tiga orang pelanggan, satu orang konsultan, dan satu orang kontraktor. Data penelitian kemudian dianalisis dengan menggunakan model interaktif. Hasil penelitian menunjukkan bahwa PT. Superhelindo Jaya telah secara efektif menerapkan berbagai strategi pemasaran untuk memenuhi kebutuhan pasar dan meningkatkan kepuasan pelanggan. Dari segi produk, perusahaan menawarkan elevator dan eskalator dengan teknologi terbaru dan desain yang inovatif. Strategi penetapan harga yang dinamis memungkinkan perusahaan untuk menyesuaikan harga sesuai dengan elastisitas permintaan pasar lokal. Jaringan distribusi yang luas memperkuat kehadiran merek di pasar melalui saluran distribusi yang efektif. Selain itu, promosi melalui seminar dan lokakarya meningkatkan pengetahuan pelanggan dan memperkuat citra merek produk PT Superhelindo Jaya.
PENGARUH EMPLOYEE TRAINING, COUNSELING SKILLS DAN CAREER DEVELOPMENT TERHADAP EMPLOYEE WORK EFFICIENCY KSPPS BMT BINA IHSANUL FIKRI KOTA YOGYAKARTA Romli, Ahmat Nazom; Gumelar, Bagus; Adhilla, Fitroh; Hidayat, Abdul Cholid
GEMA EKONOMI Vol 11 No 2 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Employee Training, Counseling Skills,dan Career Development Terhadap Employee Work Efficiency KSPPS BMT Bina Ihsanul Fikri Yogyakarta. Populasi dalam penelitian ini adalah karyawan BMT BIF Bina Ihsanul Fikri Yogyakarta yang berjumlah 90 karyawan dan sampel yang digunakan berjumlah 90 karyawan dengan a=5% dan menggunakan metode sampel jenih. Data yang digunakan kuesioner. Alat analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian ini menunjukkan bahwa Employee Training, Counseling Skills dan Career Development berpengaruh signifikan Terhadap Emplyee Work Efficiency KSPPS BMT Bina Ihsanul Fikri Yogakarta. Dengan nilai B (bernilai positif) sebesar 3,160 dan signifikan sebesar 0,046. Employee Training memiliki nilai B (bernilai positif) sebesar 0,115 dan nilai signifikan sebesar 0,035. Counseling Skills memiliki nilai B ( bernilai positif) sebesar 0,180 dan nilai signifikan sebesar 0,011. Career Development memiliki nilai B (bernilai positif) sebesar 0,204 dan nilai signifikan sebesar 0,000.
Servicescape Sebagai Anteseden Pada Kepuasan Konsumen (Studi Kasus di Gerai Yogyatourium PT. Aseli Dagadu Djokdja Tahun 2019) Azam, Muhammad; Adhilla, Fitroh
GEMA EKONOMI Vol 12 No 5 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Every consumer who comes to a store or service place will want to get the best service as expected and the service environment is the first aspect that consumers will feel. PT. Aseli Dagadu Djokdja has the largest outlet named Yogyatourium (Yogya Tourism Laboratourium), in this case Dagadu must be able to present a service environment that can make consumers feel satisfied considering that Dagadu is a creative industry company that has been established for quite a long time and has achieved many achievements. The purpose of this study is to determine whether there is a positive influence of the service environment dimension (servicescape) on customer satisfaction at Yogyatourium outlets. The method used in this study is nonparametric statistical analysis to test hypotheses. The sample data of this study was taken by non-probability sampling techniques using incidental and purposive sampling techniques. This means that anyone who visits the Yogyatourium outlet and coincidentally meets the researcher and is considered to fit the predetermined criteria can become a research respondent. The population in this study is all consumers of PT. Aseli Dagadu Djogdja who visited Dagadu Yogyatourium outlet, while the target sample determined was 60 samples. This study uses CFA as a validity test with alpha 0.5 and is declared valid if it has a loading factor value of > 0.5 and the indicator forms one component. Research reliability tests use Cronbach's alpha formula and are declared reliable if they have a reliability coefficient of ≥ 0.6. The results of the analysis in this study state that all variables in the service environment dimension (servicescape) have a positive and significant influence on customer satisfaction. This means that if the better the quality of the servicescape dimension formed, the higher the level of customer satisfaction at Yogyatourium outlets. This research is expected to be useful for readers and for companies to always improve the quality of their service environment.
Memahami Etika Bisnis Islam dalam Manajemen Keuangan Serta Konsep Konsep Manajemen Keuangan dalam Islam Labaika, Sindi; Adhilla, Fitroh; Riduwan, Riduwan
AL-MANHAJ: Jurnal Hukum dan Pranata Sosial Islam Vol. 5 No. 2 (2023)
Publisher : Fakultas Syariah INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almanhaj.v5i2.3840

Abstract

Ethics is the science that discusses the good and bad actions of human beings as far as the human mind can understand. Ethics in finance talks about financial behavior or activities that are ethically right or wrong. Islamic financial mechanisms run by financial institutions cannot be separated from sharia concepts that regulate product mechanisms and operations. The purpose of this study is to provide an explanation of what are the concepts of finance in Islam. In this research, the type of research we use is qualitative research with a descriptive approach through library research, which is a way of systematically analyzing existing literature such as articles, books, journals and documents related to the research theme and the author uses primary data sources in the form of al-Qur'an and hadith. Islamic financial management in this case the author concludes that in the Islamic treasures, the Qur'an and hadith should be used as the main source in all life activities. Likewise in financial management which is a very sensitive matter in an organization. Similarly, financial management is a very sensitive matter in an organization, especially in educational institutions. Thus, financial management must be organized as much as possible. Maximum financial management does not only depend on how to manage the finances.
PENGARUH EKUITAS MEREK , KUALITAS PRODUK, DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK SMARTPHONE SAMSUNG Abdul Lathief Giffari; Fitroh Adhilla
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.121

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Ekuitas Merek, kualitas produk, dan Word Of Mouth berpengaruh secara signifikan terhadap keputusan pembelian konsumen pada pengguna smartphone SAMSUNG di Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif melalui penyebaran kuesioner dengan google form dan populasi didalam penelitian ini menggunakan teknik penentuan sampel dengan Accidental Sampling dan analisis dalam penelitian ini menggunakan analisis regresi berganda dengan alat analisis SPSS versi 20. Hasil penelitian ini menunjukan bahwa Ekuitas Merek berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen dengan nilai sig. 0,044 < 0,05, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen dengan nilai sig. 0,002 < 0,05 dan Word Of Mouth berpengaruh positif dan signifikan terhadap kepuasan konsumen dengan nilai sig 0,000 < 0,05. Nilai R square sebesar 0,760 menunjukkan bahwa kemampuan variabel independen dalam menjelaskan variasi variabel dependen sebesar 76% dan sisanya 24% dijelaskan oleh variabel dari luar penelitian ini. Populasi dari penelitian ini adalah seluruh pengguna smartphone Samsung yang berada di Yogyakarta sedangkan Sampelnya adalah sebagian dari pengguna smartphone Samsung yang ada di Yogyakarta.
ANALISIS KEPUASAN KONSUMEN BERDASARKAN VOICE OF CUSTOMER Adhilla, Fitroh
Jurnal Analisis Bisnis Ekonomi Vol 7 No 2 (2009)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Building customer relationships is a top priority in many firms. Building relationship with customers is to increase satisfaction and loyalty, increase the amount of favorable word of mouth, and purchases. Customers who have relationships with service provider not only expect to receive satisfactory delivery of the core service, but they are likely to receive additional benefits from the relationship. This research examines service quality at faculty of economic University of Ahmad Dahlan Yogyakarta with satisfaction. The population are undergraduate of management programme and use the convenience sampling with 100 respondence. The SERVQUAL includes reliability, responsiveness, assurance, empathy, and tangibles. Analysis method used to multiple regression.
The Model E-SerQual Terhadap E-Satisfaction Dan E-Loyalty Pada Pengguna Layanan BCA Mobile Banking Kurnia, Siti Aisah; Adhilla, Fitroh; Purwoko, Purwoko
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3743

Abstract

Perkembangan teknologi digital mendorong dalam peningkatan mobile banking sebagai sarana transaksi keuangan yang cepat, mudah dan fleksibel. BCA Mobile Banking menjadi salah satu layanan perbankan digital dengan jumlah pengguna yang semakin meningkat di Indonesia. Menganalisis faktor-faktor yang memengaruhi kepuasan dan loyalitas nasabah BCA. Penelitian ini bertujuan untuk menganalisis pengaruh dimensi e-service quality yang dimensi nya yaitu personal needs, site organization, user friendliness dan efficiency terhadap e-loyalty serta e-satisfaction sebagai mediasi. Penelitian ini menggunakan kuantitatif dengan metode non-probability sampling melalui teknik convenience terlebih dahulu kemudian menggunakan purposive sampling dengan 100 responden pengguna BCA Mobile Banking. Data dianalisis menggunakan metode Partial Least-Structural Equation Modeling (PLS-SEM). Hasil penelitian ini menunjukkan bahwa efficiency dan user friendliness berpengaruh berpengaruh positif dan signifikan terhadap E-Loyalty melalui E-Satisfaction, sedangkan personal needs dan site organization tidak menunjukkan pengaruh signifikan. Selain itu, seluruh variabel dalam model memenuhi kriteria validitas dan reliabilitas, serta nilai R² dan Q² menunjukkan bahwa model memiliki daya prediksi yang memadai. Penelitian ini mengindikasikan bahwa efisiensi layanan dan kemudahan penggunaan aplikasi menjadi faktor utama dalam meningkatkan kepuasan dan loyalitas pengguna terhadap layanan mobile banking BCA. Penelitian ini juga memberikan kontribusi teoritis dalam pengembangan riset pemasaran digital dan rekomendasi praktis bagi industri perbankan dalam meningkatkan kualitas layanan mobile banking.
Co-Authors Abd. Rasyid Syamsuri Abdillah, Ihsany Abdul Cholid Hidayat Abdul Lathief Giffari Ade Ryan Shaputra Aftoni Sutanto Agus Siswanto Agus Siswanto Ahmat Nazom Romli Alfina Zsazsa Naqiya Amadea Deviona Anggraini, Nandia Apriadi, Mukhlis Arfiyandi, Aunul Khaq Syaifti Arif Kuncoro Dwi Putranto Aristinawati, Indah Atikah Aunul Khaq Syaifti Arfiyandi Daris Yulianto Deny Sekti Gumelar A. Deviona, Amadea Devita Sari Dyah Fitriani Elly Kusumawati Faisal Sa'ban Gumelar A., Deny Sekti Gumelar, Bagus Hartono, Rudi Helfi Agustin Hendro Setyono Herawati , Anisa Nur Heri Siswanto Hidayat, Abdul Cholid Hidayat, Muhammad Syamsu Ifada Rahmayanti Ihsany Abdillah Intan Hidayah Irawati Irawati Irfan Anjas Purwo Jimmy Ary Pratama Khalifah Nurjannah Kurnia, Siti Aisah Kurniawan, Norman Miradi Indra Kusumawati, Elly Labaika, Sindi Mardiana Susanti Mohammad Kus Yunanto Muhammad Azam Mukhlis Apriadi Nanda Bimantara Nandia Anggraini Nelly Amalia Mahmudah Norman Miradi Indra Kurniawan Nur Khusnul Hamidah Nur Rokhim Nur Rokhim, Nur Nurjannah, Khalifah Nurmaya, Ema Nuswantarina Patriani Pangastuti, Palupi Melati Pratama, Jimmy Ary Prima Sanjaya Purwo, Irfan Anjas Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko, Purwoko Rahmat, Ega Septia Riduwan Riduwan, Riduwan Rina Aulia, Rina Romli, Ahmat Nazom Rushami Zien Yusoff Salamatun Asakdiyah Setiawan, Zunan Setyawan, Rai Rake Shaputra, Ade Ryan Sutanto, Aftoni Wardiyanta Wardiyanta Wardiyanta, Wardiyanta Zunan Setiawan