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All Journal Optimum : Jurnal Ekonomi dan Pembangunan Jurnal Analisis Bisnis Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan EQIEN - JURNAL EKONOMI DAN BISNIS ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi YUME : Journal of Management GEMA EKONOMI Jurnal Ilmiah Ekonomi Global Masa Kini MANAJEMEN DEWANTARA BALANCE: Economic, Business, Management and Accounting Journal Al-Manhaj: Jurnal Hukum dan Pranata Sosial Islam Jurnal Fokus Manajemen Bisnis International Journal of Health, Economics, and Social Sciences (IJHESS) INDRA: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Journal of Social And Economics Research Journal of Artificial Intelligence and Digital Business Journal of Management and Business Insight Jurnal Pengabdian Sosial IECON: International Economics and Business Conference journal of social and economic research
Fitroh Adhilla
Universitas Ahmad Dahlan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ANALISIS STRATEGI BAURAN PEMASARAN (MARKETING MIX) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DISTRIBUTION OUTLET MAILBOX, YOGYAKARTA Aunul Khaq Syaifti Arfiyandi; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 1 No. 1 (2011)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v1i1.1299

Abstract

This study aims to determine whether there is influence simultaneously and partial factor product, price, promotion and location of the purchasing decisions of consumers in the Distribution Outlet Mailbox in Yogyakarta and the factor of whether the greatest effect on consumer purchase decisions. The analysis used in this study is the analysis of t test (partial), f test analysis (simultaneously) and test the coefficient of multiple determination (R2). Samples taken in this study of 100 respondents who considered sufficiently representative of the population studied. Sampling technique using the incidental sampling (sampling with respondents met by chance at the time of the study). While data collecting technique using a questionnaire that is a list of questions given to a number of respondents to obtain data required in the research.Based on the results of t test analysis (partially) by Level of Significant (05) that there is influence of the partial product variable (X1) of (0,024), Price (X2) equal to (0.325), Promotion (X3) (0,000), and Location (X4) of (0.028) of the Consumer Buying Decision (Y). And based on results of test analysis f (simultaneously) is (0.000) with Level of Significant (05) and stated there is the influence of variables simultaneously Products (X1), Promotion (X3), and Location (X4) of the Consumer Buying Decision (Y) and variable rates (X2) has no effect signifika partially towards Consumer Purchase Decision (Y). The most dominant factor of influence on consumer purchasing decisions based on the data if the beta coefficient of the variable product (X1) of (0.222), Price (X2) equal to (0,110), Promotion (X3) (0.449), and Location (X4) for (0.201), factors that contribute the greatest value is a factor Promotions (X3), amounted to (0.449). The results obtained from the regression R 2 (coefficient of determination or R Square) of 0.623 means that the dependent variable (Y) in the model: Consumer Buying Decision (Y) explained by independent variables (X), namely Products (X1), Price (X2), Campaign (X3), and Location (X4) of 62.3%, while the remaining amount of 37.7% explained by other variables outside the model.
ANALISIS SEGMENTASI PASAR PADA GULE KEPALA IKAN BANK JO JALAN JENDERAL SUDIRMAN N0 40 BANTUL YOGYAKARTA Mukhlis Apriadi; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 3 No. 2 (2013)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v3i2.1339

Abstract

This research used an object of Gule Kepala Ikan (Head Fish Curry) of Bank Jo as its research object. This research was aimed to know cluster shaped in Gule Kepala Ikan Bank Jo using demographic and behavioral variables. Population in this research was customers of Gule Kepala Ikan Bank Jo. Samples used numbered 150 respondents, while its sample taking usedaccidental sampling and purposive sampling techniques. Data used in this research was in form of primary data. Primary data was directly obtained from customers by distributing questionnaires fulfilled by Gule Kepala Ikan Bank Jo customers who were purchasing during this research performed. Variable used in this research was demographic and behavioral variables using a gender attribute, age, marital status, attitudes in selecting menu, income, tribes and occupation. Data collected was then processed using a direct marketing method. The data processing result of Gule Kepala Ikan Bank Jo respondents formed into two clusters with a still-waek model quality. Cluster 1 formed by 51 respondents by a cluster size of 34%, while cluster II formed by 99 respondents by a cluster size of 66%.
PENGARUH ORIENTASI PASAR PADA KUALITAS LAYANAN, KEPUASAN PELANGGAN, DAN LOYALITAS PELANGGAN SPEEDY PT TELKOM DI KOTA YOGYAKARTA Ihsany Abdillah; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 4 No. 2 (2014)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v4i2.1355

Abstract

Market orientation is believed to be a source of competitive advantage that is difficult to imitate by competitors. This study aimed to determine the effect of market orientation on service quality, customer satisfaction, and customer loyalty Speedy PT Telkom in the city of Yogyakarta. The population in this study are all PT Telkom Speedy customers who live in city of Yogyakarta. Data analysis methods used in this study include descriptive and inferential methods, inferential method used is path analysis. The results of goodness of fit model shows that the X2 value, the value of CFI, and RMSEA values have had a good match. Based on the analysis of data shows that the determinants of customer loyalty Telkom Speedy Yogyakarta is a market orientation quality of service, and customer satisfaction.
ANTESEDEN PEMBENTUK KEPUASAN KONSUMEN (STUDI PADA KONSUMEN TAS RUMAH WARNA YOGYAKARTA) Khalifah Nurjannah; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 9 No. 1 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i1.1551

Abstract

This study aims to determine the effect of the three forming factors consumer satisfaction consisting of product quality, brand image and price affect consumer satisfaction Rumah Yogyakarta bag colors both partial or simultaneous. This research is a quantitative research. Sampling with non probability sampling with purposive sampling technique that has criteria is a consumer of the Yogyakarta Color House bag female, have bought and used a Rumah Warna bag, and are> 18 years old year. Data collection in this study uses deployment questionnaire to be tested for validity and reliability, for data analysis using multiple regression analysis, t test, f test and R square. Subject this research is the consumers of Rumah Warna Yogyakarta bag already once bought and used a Rumah Color bag. The results showed that: 1) the quality of the product on the bag Rumah Warna does not have a significant effect on bag customer satisfaction Rumah Warna Yogyakarta, 2) brand image on Rumah Warna bag is influentialsignificant positive effect on customer satisfaction Rumah Warna Yogyakarta bag, 3) the price on the Rumah Warna bag has a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers, and 4) together quality product, brand image and price have a significant positive effect on satisfaction Yogyakarta Rumah Color bag consumers with an f test result of 0,000 <0.05, with a regression equation Y = 0.237 + 0.218 X1 + 0.337 X2 + 0.396 X3 + e. R Square of 0.496 or 49.6% which influences and the remaining 50.4% influenced by other variables not examined by this study.
ANALISIS LOYALITAS PELANGGAN MELALUI KUALITAS PRODUK, HARGA, PELAYANAN DAN KEPUASAN PADA TOKO OUTLET BIRU YOGYAKARTA Elly Kusumawati; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 9 No. 2 (2019)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v9i2.1558

Abstract

This study aims to analyze loyalty analysis customers through product quality, price, service and satisfaction in stores Yogyakarta Blue Outlet. The independent variable used in the study this is roduct quality, price, service and satisfaction. The dependent used is customer loyalty. The population in this study are all consumers who have visited and make purchases at Yogyakarta Blue Outlet stores. Based on the method purposive sampling was obtained by 62 respondents. The type of data usedis primary data. Data obtained by the method of distributing questionnaires which is distributed directly to respondents who meet the criteria needed. Validity and realibility test of the questionnaire which was used as a tool showed that the questionnare is valid and reliable for use. Based on the results of data analysis, there is an influence on product quality to customer satisfaction with a significant value of 0.031 < 0.05 means the first hypothesis is accepted, there is the effect of price on satisfaction consumers with a significant value of 0.016 < 0.05 means that the second hypothesis is accepted, there is an influence of service on customer satisfaction with value significant 0,000 < 0.05 means that the third hypothesis is accepted, there is an influence satisfaction with customer loyalty with a significant value of 0.004 < 0.05 means the fourth hypothesis is accepted. With the Adjusted R square value at stage 1 namely 0.672 and in stage II is 0.118.
ANALISIS PENGARUH PRODUK, HARGA, PROMOSI, DAN SALURAN DISTRIBUSI TERHADAP PERILAKU PEMBELIAN KONSUMEN PADA PRODUK MIE INSTAN INDOMIE DI YOGYAKARTA Irfan Anjas Purwo; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 8 No. 1 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v8i1.1583

Abstract

This study aims to determine the effect of the product, price, promotion and distribution channels on the buying behavior of Indomie instant noodle consumers in the city of Yogyakarta. The dependent variable used is Purchasing Behavior, while the independent variables are Product, Price, Promotion and Distribution Channels. The population in this study is the people of the city of Yogyakarta, aged 18 years and over and have bought Indomie instant noodles which were then taken as many as 95 samples. The instrument test used was Confirmatory Factor Analysis (CFA) with a confidence level of 5% and hypothesis testing was performed using the t test and F test. The results of this study showed that the product had a positive and significant effect on purchasing behavior not proven with a probability value of 0.208 greater than α 0.05. Price has a positive and significant effect on buying behavior is not proven with a probability value of 0.147 greater than α 0.05. Promotion positive and significant effect on purchasing behavior is proven, with a probability value of 0.002 smaller than α 0.05 and the distribution channel has a positive and significant effect on purchasing behavior not proven, with a probability value of 0.186 greater than α 0.05. While simultaneously the independent variable has a significant effect on Purchasing Behavior, with a significance value of 0.000 less than α 0.05. The coefficient of determination is 0.381 which means that all independent variables of 38.1% can explain the dependent variable of buying behavior while the remaining 61.9% is influenced by other factors.
PENGARUH KUALITAS PRODUK, HARGA, DAN GETOK TULAR TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA TOKO PD. PESAGI JAYA TANI DI SEKINCAU LAMPUNG BARAT Deny Sekti Gumelar A.; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 8 No. 2 (2018)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v8i2.1589

Abstract

This study aims to analyze the effect of product quality, prices, and infectiousness to the purchasing decision at PD Pesagi jaya farmers in West Lampung Sekincau. In this study the population used is a customer who once bought at a PD Pesagi glorious farmer. Based on the results of questionnaire data analysis of 60 customer respondents who once bought at a PD Pesagi glorious farmer using techniques non probability sampling which is a technique that does not provide opportunities or equal opportunity for each element or member of the population to be elected be sampled using purposive sampling, test instruments use validity and reliability test analysis, analysis tools with using multiple regression, hypothesis testing through t test and F test, as well as analysis of the coefficient of determination (R2). Hypothesis testing using the t test shows that three variables independent studied are the variables of product quality, price, and infectiousness proven to have a positive and significant effect on the dependent variable, i.e buying decision. Then through the F test can be seen that the third independent variables are feasible to test the dependent variable decision the purchase.
ANALISIS ANTESEDEN YANG MEMPENGARUHI NIAT BELI ON-LINE PADA TOKOPEDIA.COM Nur Rokhim; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 5 No. 1 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i1.1619

Abstract

This research was conducted to examine the antecedents that affect online purchase intentions. The sample used in this study amounted to 71 respondents. The sampling method using purposive sampling. Data analysis method used is quantitative analysis using validity and reliability tests, F tests, coefficient of determination, t tests and multiple regression analysis. By using the multiple regression method it can be concluded that the web design variable does not have a positive and significant effect on online purchase intention with a significance value (P Value) of 0.324> 0.05. While reliability has a positive and significant effect on online purchase intentions with a significance value (P Value) of 0.018 <0.05. responsiveness has a positive and significant effect on online purchase intentions with a significance value (PValue) of 0.061> 0.05. The guarantee has a positive and significant effect on online purchase intention with a significance value (P Value) of 0.815> 0.05. For ordering a positive and significant effect on online purchase intentions with a significance value (P Value) of 0, 002 <0.05. Simultaneously web design, reliability, responsiveness, guarantee, and ordering have a significant effect on online purchase intention with an F count of 5.960 with a significance value (P Value) of 0.000 <0.05. The resulting determination coefficient is 0.246, which means that 24.6 percent of changes in the online purchase intention variable are explained by changes in web design variables, reliability, responsiveness, guarantees, and bookings together, while the remaining 76.4 percent is explained by other variables which is not included in this study.
PENGUKURAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN (STUDI PADA RUMAH MAKAN CEPAT SAJI OLIVE FRIED CHICKEN DI JALAN GLAGAHSARI YOGYAKARTA) Amadea Deviona; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 5 No. 2 (2015)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v5i2.1622

Abstract

This study aims to find out how the influence of quality service to customer satisfaction Olive fried chicken at Glagahsari Yogyakarta. And to find out what variables are influentialsignificant to customer satisfaction both partially and simultaneously. Primary data obtained from the results of the distribution of questionnaires to consumers who consume at Olive fried chicken at Glagahsari Yogyakarta, sample and sampling techniques using the side accidental method and purposive sampling. And selected consumers aged over 17 years. Processing the data of this research is using multivariate statistical methods. with technique multiple linear regression analysis, partial test (t test), and simultaneous test (F test). Partial Test Results (t test) variables of food quality (X2), communication (X4), and benefit relationship (X5) does not affect customer satisfaction (Y). While for physical environment variables (X1), customer orientation (X3), and price (X6) it was concluded that the partial test (t test) had an effect on satisfaction customer (Y) in consuming Olive freid chicken at Glagahsari Yogyakarta. From the calculation results of the simultaneous test (F test), obtained Sig <α = 5% or 0,000 <5%, because Sig <α = 5%. Then it can be concluded that the variable physical environment (X1), food quality (X2), customer orientation (X3), communication (X4), the benefits of the relationship (X5), and price (X6) that simultaneously test (F test) effect on customer satisfaction (Y) Olive fried fast food restaurant chicken at Glagahsari Yogyakarta.
ANALISIS VARIABEL KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA SWALAYAN CITROULI BABARSARI YOGYAKARTA Ade Ryan Shaputra; Fitroh Adhilla
Jurnal Fokus Manajemen Bisnis Vol. 6 No. 1 (2016)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v6i1.1652

Abstract

This study aims to determine and analyze variables quality of service (X) to customer satisfaction (Y), simultaneously or together with customer satisfaction at Citrouli Supermarket Babarsari in Yogyakarta. The sample used in this study totaling 100 respondents. The sampling method with using purposive sampling. Data analysis method used is a quantitative analysis using the validity test and test reliability, F test, coefficient of determination, t test and multiple regression analysis. By using the method of multiple linear regression analysis can be it was concluded that the physical aspect variables had a positive effect on consumer satisfaction with a B value of 0.080 and an increase of 1 unit then the value of the physical aspects increases by 0.080, the reliability variable is influential positive on consumer satisfaction with a B value of 0.231 and increases by 1 unit then the reliability variable increases by 0.231, variable personal interaction has a positive effect on customer satisfaction with B value of 0.159 and increased by 1 unit then the personal interaction variable increased 0.159, the problem solving variable has a positive effect on consumer satisfaction with a B value of 0.241 and increased by 1 unit then the variable customer satisfaction increases 0.241, the policy variable positive effect on customer satisfaction with a B value of 0.267 and increase by 1 unit, the policy variable increases by 0.267. The resulting determination coefficient is 0.572 yang means that 57.2% of customer satisfaction variables can be explained by variables Physical Aspects (X1), Reliability (X2), Personal Interaction (X3), Solving problems (X4) and Policies (X5) together, while the rest of 42.8% explained by other variables not contained in this research.
Co-Authors Abd. Rasyid Syamsuri Abdillah, Ihsany Abdul Cholid Hidayat Abdul Lathief Giffari Abdul Lathief Giffari Ade Ryan Shaputra Aftoni Sutanto Agus Siswanto Agus Siswanto Ahmat Nazom Romli Amadea Deviona Anggraini, Nandia Apriadi, Mukhlis Arfiyandi, Aunul Khaq Syaifti Arif Kuncoro Dwi Putranto Aristinawati, Indah Atikah Aunul Khaq Syaifti Arfiyandi Daris Yulianto Deny Sekti Gumelar A. Deviona, Amadea Devita Sari Dyah Fitriani Elly Kusumawati Faisal Sa'ban Gumelar A., Deny Sekti Gumelar, Bagus Hartono, Rudi Helfi Agustin Hendro Setyono Herawati , Anisa Nur Heri Siswanto Hidayat, Abdul Cholid Hidayat, Muhammad Syamsu Ifada Rahmayanti Ihsany Abdillah Intan Hidayah Irfan Anjas Purwo Jimmy Ary Pratama Khalifah Nurjannah Kurniawan, Norman Miradi Indra Kusumawati, Elly Labaika, Sindi Mardiana Susanti Mohammad Kus Yunanto Muhammad Azam Mukhlis Apriadi Nanda Bimantara Nandia Anggraini Nelly Amalia Mahmudah Norman Miradi Indra Kurniawan Nur Khusnul Hamidah Nur Rokhim Nur Rokhim, Nur Nurjannah, Khalifah Nurmaya, Ema Nuswantarina Patriani Pangastuti, Palupi Melati Pratama, Jimmy Ary Prima Sanjaya Purwo, Irfan Anjas Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko Purwoko, Purwoko Riduwan Riduwan, Riduwan Rina Aulia, Rina Romli, Ahmat Nazom Rushami Zien Yusoff Salamatun Asakdiyah Shaputra, Ade Ryan Sutanto, Aftoni Wardiyanta Wardiyanta Wardiyanta, Wardiyanta Zunan Setiawan