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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi JURNAL EKSBIS Jurnal Ilmiah Edunomika (JIE) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Community Development Journal: Jurnal Pengabdian Masyarakat Asian Management and Business Review juremi: jurnal riset ekonomi Empowering Humanity jabdimasunipem
Supardin, Lalu
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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DISIPLIN KERJA DAN KERJASAMA TERHADAP KINERJA KARYAWAN RUMAH SAKIT: STUDI PADA RUMAH SAKIT UMUM DAERAH GUNUNGKIDUL YOGYAKARTA Kuncorowati, Heru; Wahyujatmiko, R. Suprono; Supardin, Lalu; Saputri, Lilien Oktatibi
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.16106

Abstract

Hospitals have characteristics as complex service organizations, managing high risks and operating in a dynamic regulatory environment. Staff discipline and teamwork are needed to manage complex work, reduce work error rates, improve work safety and work quality. This study aims to determine and analyze the effect of work discipline and teamwork on employee performance at Wonosari Gunungkidul Yogyakarta Regional Hospital. The study was conducted through a survey using a questionnaire to 100 respondents who were hospital employees. The analysis in this study used multiple linear analysis. The results of the study found the effect of work discipline and cooperation on employee performance at Wonosari Gunungkidul Yogyakarta Regional Hospital.. Keywords : Work Discipline, Teamwork, Employee Performance, Hospital
A bibliometric analysis of marketing for children: Future research agenda Ekasasi, Sri Rejeki; Supardin, Lalu; Rinaldi, Rinaldi; Hasan, Israk Fabian
Asian Management and Business Review Volume 6 Issue 2, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss2.art15

Abstract

In recent decades, marketing research has developed rapidly, yet studies specifically focusing on marketing for children remain limited. According to the Scopus database, children-oriented marketing is often overlooked, despite its potential as a long-term strategy to build brand loyalty from early childhood through adulthood. Many studies view marketing for children as a crucial approach to sustain lifelong customer relationships. This study aims to conduct a bibliometric analysis of marketing for children by reviewing empirical studies published in Scopus, offering a new perspective on this underexplored topic, particularly in Indonesia. A systematic literature review (SLR) was employed, using titles, abstracts, and keywords from Scopus within a defined timeframe. VOSviewer software was applied to map research trends, author collaborations, and frequently used keywords. Results indicate that research on children’s marketing continues to evolve, with key themes including its impact on children’s consumption behavior, the role of regulations, and technological influences in shaping strategies. Prior studies highlight children’s vulnerability to digital marketing, particularly their difficulty distinguishing between advertising and organic content. This suggests a need for further exploration of the long-term effects of marketing practices on children and the effectiveness of regulatory measures across countries. The findings provide practical insights for marketers, policymakers, and academics in creating more responsible and ethical marketing strategies in the digital age. Research on children’s marketing strategies remains scarce, especially in Indonesia. This study contributes a fresh perspective to bridge existing gaps and encourages more comprehensive exploration of the field.
Experience Marketing in Halal Tourism Model: A Comparison Study between Indonesia and Malaysia Widowati PA., Retno; Shukor, Syadiyah Abdul; Supardin, Lalu
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 13 No 2 (2026): September
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v13i2.62391

Abstract

This study examines the effect of experiential marketing on customer loyalty, with customer satisfaction as a mediating variable, in tourist destinations in Indonesia and Malaysia. Using purposive sampling, data were analysed through Structural Equation Modeling with AMOS 24. The findings show that experiential marketing consistently improves customer satisfaction in both countries, while customer satisfaction significantly enhances customer loyalty. Cross-country differences emerge in the direct relationship between experiential marketing and loyalty, which is significant in Indonesia but not in Malaysia. Customer satisfaction partially mediates this relationship in Indonesia and fully mediates it in Malaysia. The study contributes to the experiential marketing literature by demonstrating how satisfaction explains cross-country variations in the formation of customer loyalty. The findings suggest that destination managers should prioritise memorable customer experiences that strengthen satisfaction to build sustainable tourist loyalty.
Co-Authors Adi Nugroho, Irfan Adi Prabowo, Adia Agus Tri Basuki Alvin Maharani, Az Zahra Andleeb, Naima Azwar Budi Setiawan Hasan, Israk Fabian Imamudin Yuliadi, Imamudin Indratno, Diana Leli Kejora Renaldi, Syaquina Kuncorowati, Heru Leli Indratno, Diana Leli, Diana Maria Wadon, Legio Prasetya, Arief Puspita Sari, Devita Ria Andriani Riatmaja, Dodi Setiawan Rinaldi Rinaldi Rokhmawati, Heru Noor Santi Budiman Saputri, Lilien Oktatibi Shalahuddin Shukor, Syadiyah Abdul Sri Rejeki Ekasasi, Sri Rejeki Sukmaningrum, Dinda Wahyujatmiko, R. Suprono Widowati PA., Retno