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All Journal Jurnal Mentari E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis International Journal for Educational and Vocational Studies Devotion: Journal of Research and Community Service COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Kande : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Journal of Comprehensive Science International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Cerdika: Jurnal Ilmiah Indonesia Jurnal Pengabdian Masyarakat Bangsa Jurnal Yudistira Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Dinamika Pembelajaran : Jurnal Pendidikan dan Bahasa Jurnal Solusi Masyarakat (JSM) Asian Journal of Social and Humanities Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Juni Ahyar
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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

 1 
THE EFFECT OF PSYCHOGRAPHIC LIFESTYLE ON PURCHASE DECISIONS AT HANGING CAFES IN SOUTHWEST ACEH DISTRICT Edyansyah, T; Ahyar, Juni; Ilham, Rico Nur; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 1 (2022): Edisi Januari - April 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.85 KB) | DOI: 10.31955/mea.v6i1.2538

Abstract

The purpose of this study was to identify and analyze the effect of interest, opinion and activity on purchasing decisions at Cafe Hangouts in Aceh Barat Daya District. The object of this research is a psychographic lifestyle which includes interest, opinion and activity and purchasing decisions at Hangout cafes. The sample selection in this study was based on proportional random sampling, in this study 100 customers were selected who had visited the Nongkrong Cafe, Southwest Aceh. The analysis used in this research was multiple linear regression analysis. The results of this study indicate that partially interest and opinion have a positive effect. and significant to the Purchase Decision at the Cafe Hanging out in Southwest Aceh Regency. The results of this study indicate that partially activity has a positive and insignificant effect on purchasing decisions at Hanging Cafes in Southwest Aceh Regency. The results of this study indicate that the variables of interest, opinion and activity have a positive and significant effect on purchasing decisions at the Nongkrong Cafe, Southwest Aceh Regency.
THE EFFECT OF CAFE ATMOSPHERE, PRODUCT QUALITY AND SERVICE QUALITY ON CONSUMER SATISFACTION AT PREMIUM COFFEE STATIONS IN LHOKSEUMAWE CITY FOR THE 2020-2021 PERIOD Edyansyah, T; Ilham, Rico Nur; Ahyar, Juni; Chalirafi, Chalirafi; Sullaida, Sullaida
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.93 KB) | DOI: 10.31955/mea.v6i2.2539

Abstract

The purpose of this study was to examine the effect of cafe atmosphere, product quality and service quality on customer satisfaction at premium coffee stations in lhokseumawe. The population in this study were all customers at the premium coffee station in lhokseumawe. While the sample is 100 respondents. The sampling technique is accidental sampling. The type of data used in this study is primary data in the form of cross selection data obtained by using a questionnaire. The method of data analysis in this study is the multiple linear regression analysis of panel data. The results of the study found that partially the cafe atmosphere had a significant influence on consumer satisfaction, partially product quality had an effect on consumer satisfaction, while partially service quality has an effect on customer satisfaction. and cafe atmosphere product quality and service quality simultaneously affect customer satisfaction.
Co-Authors Al Furqan, Al Andica Irawan Asnawi Asnawi Azhari Azhari Bancin, Nurhasanah BOBBY RAHMAN, BOBBY Chalirafi, Chalirafi Emilda, Emilda Harliyana, Iba Husin, Muzir Ibrahim, Mohd Yusri Idaryani Idaryani Ikramuddin, Ikramuddin Irada Sinta Khalila, Faiza M.Subhan Mahsa, Masithah Mariyudi Mariyudi Marzuki Marzuki Matriadi, Faisal Maulidawati, Maulidawati Maulizar Muna Miftahul Jannah Muhammad Iqbal Muhammad Reza Mulyani Mulyani Muzir, Muzir Naufal Bachri, Naufal Nuri Aslami Pratiwi, Rani Ardesi Rahayu, Ririn Ramadhana, Tri Wahyu Rasyimah Rasyimah Reza Pahlevi Ginting Rico Nur Ilham Roni, Muhammad Safriandi Safriandi, Safriandi Sullaida, Sullaida Syahriandi Syahriandi T. Edyansyah, T. Edyansyah Teuku Azhari Wulanda, Wulanda Yusri Ibrahim, Mohd Zulfadli Zulkifli Zulkifli