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Pengaruh Leverage, Pertumbuhan Perusahaan, dan Efektivitas Usaha Terhadap Kebijakan Deviden Perusahaan Manufaktur di Bursa Efek Indonesia: The Influence of Leverage, Growth, Business on Dividend Policy in Manufacturing Firms in Jakarta Stock Exchange Nurhasikin, Dewi; Sidharta, Raden Bagus Faizal Irany; Widiyasti, Baiq Dinna
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 5 No. 1 (2025): MASTER: Jan 2025
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v5i1.987

Abstract

Kebijakan dividen merupakan keputusan keuangan yang diambil oleh perusahaan setelah menjalankan operasinya dan memperoleh laba. Penelitian ini bertujuan untuk menguji secara empiris pengaruh leverage, pertumbuhan perusahaan, dan efektivitas usaha terhadap kebijakan dividen pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini mengadopsi pendekatan asosiatif dan menggunakan data kuantitatif dari sumber sekunder. Populasi penelitian terdiri dari 93 perusahaan. Metode pengambilan sampel yang digunakan adalah purposive sampling, sehingga diperoleh sampel sebanyak 20. Hasil analisis data, yang dilakukan dengan menggunakan SPSS for Windows, menunjukkan bahwa leverage memiliki pengaruh negatif terhadap kebijakan dividen. Pertumbuhan perusahaan berpengaruh positif terhadap kebijakan dividen. Efektivitas usaha berdampak positif terhadap kebijakan dividen. Dividend policy is a financial decision taken by a company after running its operations and making a profit. This study aims to empirically test the effect of leverage, company growth, and business effectiveness on dividend policy in manufacturing companies listed on the Indonesia Stock Exchange (IDX). This study adopts an associative approach and uses quantitative data from secondary sources. The study population consists of 93 companies. The sampling method used is purposive sampling, so that a sample of 20 is obtained. The results of data analysis, which were carried out using SPSS for Windows, show that leverage has a negative effect on dividend policy. Company growth has a positive effect on dividend policy. Business effectiveness has a positive impact on dividend policy.
PERCEPTION OF LUXURY VALUE, HEDONISTIC LIFESTYLE, INCOME INFLUENCE DECISIONS TO PURCHASE BRANDED GOODS Baiq Dinna Widiyasti; Raden Bagus Faizal Irany Sidharta
Jurnal Manajemen dan Bisnis Performa Vol. 22 No.2 (2025)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v22i2.7937

Abstract

Branded goods are synonymous with expensive prices, used by people with high income levels and have a luxurious lifestyle. Mataram City, which is known to have a per capita income of Rp. 1,010,000 in 2024. It turns out to have a market potential for branded goods. This can be seen from the users, as well as branches and outlets opened by well-known branded goods manufacturers. The purpose of this study was to determine the Perception of Luxury Value, Hedonism Lifestyle and Income influence on Branded Goods Purchasing Decisions in Mataram City. The study was conducted using an associative quantitative approach with a sample of 137 branded goods users. Analyzed using the validity test method, reliability, classical assumptions as well as descriptive and verification tests, using SPSS 27, it was found that Perception of Luxury Value and Hedonism Lifestyle have a significant influence on Branded Goods Purchasing Decisions in Mataram City, but purchasing decisions are not significantly influenced by income. This research is expected to be able to provide a special study as a consideration regarding the characteristics of products or consumer lifestyles in determining special marketing strategies for local and national branded goods producers to be able to be competitive.