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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi JURNAL MANAJEMEN Scientific Journal of Reflection : Economic, Accounting, Management and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JISIP: Jurnal Ilmu Sosial dan Pendidikan Procuratio : Jurnal Ilmiah Manajemen Journal Ilmiah Rinjani : Media Informasi Ilmiah Universitas Gunung Rinjani ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Pengabdian Masyarakat Hasanuddin (JPMH) Journal of Artificial Intelligence and Digital Business Jurnal Ilmu Sosial dan Humaniora Jurnal Ilmiah Pengabdian dan Inovasi Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis Kreativasi: Journal of Community Empowerment Jurnal Pengabdian kepada Masyarakat IPTEKS J-CEKI Income : Digital Business Journal Journal of Business and Information System Jurnal Pengabdian Pada Masyarakat IPTEKS
Baiq Dinna Widiyasti
Universitas Bumigora, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Potential of Halal Culinary Gastronomy, the Role of Cultural Identity of Muslim Women Vendors, and Creative Economy on the Increase of Tourist Visits at Suranadi Tourism Village Wardi, Putri Amalia; Widiyasti, Baiq Dinna; Karmadi, I Nengah Dwiki Widya; Purnama, Laela; Triutami, Komang Bintang Rastini
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 4 (2025): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i4.588

Abstract

Halal tourism has rapidly grown as one of the prominent global market segments, particularly in Muslim-majority countries. Suranadi Tourism Village in Lombok, West Nusa Tenggara, holds unique potential through its halal gastronomy, the cultural identity of Muslim women traders, and creative economy initiatives, which together attract domestic and international visitors. This study aims to analyze the influence of these three factors on tourist visits by employing a mixed method approach. The quantitative phase involved survey data from 395 tourists using a Likert scale (1–5), analyzed with PLS-SEM. The qualitative phase was conducted through in-depth interviews with 15 key and analyzed thematically. Quantitative results indicate that all constructs were valid (outer loading > 0.70) and reliable (α and CR > 0.70; AVE > 0.50). Qualitative findings reinforced these results, highlighting tourists’ appreciation for the legendary Suranadi satay, their higher trust in women wearing hijab, and their interest in creative attractions such as rafting. The study concludes that integrating halal gastronomy, cultural identity, and creative economy creates a competitive halal tourism ecosystem. These findings provide significant implications for strengthening halal tourism branding strategies in West Nusa Tenggara.
Co-Authors Algifani, M. Gaza Anggriani, Rini Ani Mayuni Anjani, Dewi Sekar Areebah Subagyo Arsana, I Made Mangku Baiq Nadia Nirwana Cornelia, Cindy Elyakim Nova Supriyedi Patty, Elyakim Nova Supriyedi Fatimatul Zahrah Ferdian, Ahmad Lutfhi Hamdi, Syaid Nur Hendri, Dr. Wira Hernawati Hernawati Ibrahim, Isra Dewi Kuntary Ika Yuliana Isra Dewi Kuntary Ibrahim Izati, Hayatul Josman, Lady Faerossa Josman, Lady Faerrosa Junanda, Indri Amelia Karmadi, I Nengah Dwiki Widya Komala, Rina Kurniawati, Erna Yovi Kusuma, Syarwana Edya Liem, Nelson M. Chothibul Umam Assa’ady MAKIAH Mariana, Dita Mulawarman, Logi Muliani, Ervina Munawardi Nopik Rifaldi Nurhapiza, Nurhapiza Nurul Azmi, Nurul Paladita, Ida Bagus Pratiwi, Khodijah Titin Purnama, Laela Putri Amalia Wardi Putri, Dindi Sabila Iriani Raden Bagus Faizal Irany Sidharta Rangga Restu Alpiansah Rina Komala Rini Anggriani Ririhatuela, Erica Ivana Olivia Rizal Ramdani Rizky Raharjo Sahroyani, Mira Sendy Pratama Stevany Hanalyna Dethan Susilo Talidobel Triutami, Komang Bintang Rastini Wardi, Putri Amalia Widia Febriana Widia Febriana, Widia Wijayanti, Monica Chandra Wira Hendri Yanti, Hana Putri Zahrah Zahrah Zahrah Zahrah Zahrah Zahrah Zahrah Zahrah, Zahrah Zalmy, Nola Amelia