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Digital Marketing Training and Human Resource Management Motivation for Assisted MSMEs Calayan Educational Foundation, Inc. (CEFI, Philippines) Calamansi Juice Tria Hatmanti, Lusia; Epsilandri Septyarini
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 2 (2025)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i2.19079

Abstract

Purpose This article aims to show how the implementation of digital marketing strategies and branding development can increase product visibility, strengthen competitiveness in the market, and optimize team efficiency through HR empowerment. In addition, this article provides a model that can be replicated by other MSMEs in an effort to achieve sustainable growth and long-term success. Methods The activities carried out were training and lectures on Branding and Digital Marketing as well as Human Resource Management Motivation in UMKM Assisted by Calayan Educational Foundation, Inc. (CEFI, Philippines) Calamansi Juice. The training materials were adjusted to the needs of UMKM in order to be able to answer various problems to improve entrepreneurial and promotional skills. Result and Disscusion Participants demonstrated a significant improvement in their understanding of digital marketing strategies, such as social media marketing, search engine optimization (SEO), and content creation. A workshop on branding enabled participants to design a cohesive brand identity, including logo creation and the development of a brand message that resonates with their target audience. The training also included HR capacity building, such as task delegation, effective communication, and motivation techniques, which have contributed to better team dynamics and productivity. Conclusion Key outcomes include improved understanding and application of digital marketing strategies, the development of a cohesive brand identity, and enhanced team dynamics through HR empowerment
Work Environment, Work Stres, And Work Motivation Influence Organizational Commitment abdul, Abdul Ngazis; Epsilandri Septyarini; Nala Tri Kusuma
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 6 No. 2 (2025): March
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.224 KB) | DOI: 10.55173/jeams.v6i2.33

Abstract

This study was conducted to examine the influence of work environment, work stress, and work motivation on organisational commitment at Permata Medika Kebumen General Hospital. This research uses quantitative methodology. The population size at Permata Medika Kebumen General Hospital was 300 employees and a sample of 75 employees was taken. The sampling method used is simple ramdom sampling, which is sampling that ensures each member of the population has the same opportunity to be selected as a sample and to determine the number of samples using the Slovin formula. The research results show that work environment, work stress, and work motivation have a significant positive effect on organisational commitment. Furthermore, these factors collectively affect organisational commitment positively. This research is expected to be a reference and improvement for Permata Medika Kebumen General Hospital in improving employee capabilities, making policies for employees so that employee commitment will increase and make Permata Medika Kebumen General Hospital able to obtain services to consumers so that organisational goals are achieved.
The Effect of Self-Efficacy, Soft Skills, And Fieldwork Practices On The Work Readiness Of Grade 12 Students of SMKN Negeri 2 Sewon, Bantul, Yogyakarta Panandang, Puguh Johar; Epsilandri Septyarini; Nala Tri Kusuma
Journal of Economy, Accounting and Management Science (JEAMS) Vol. 7 No. 1 (2025): September
Publisher : Faculty of Economics, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/jeams.v7i1.52

Abstract

This study aims to see whether Self-Efficacy, Soft Skills, and Field Work Practices affect Job Readiness. A descriptive quantitative approach was used in this study and questionnaires as a method of data collection. Grade 12 students of SMK Negeri 2 Sewon, Bantul as many as 237 students are the population in this study. The sampling technique in this study uses a simple random sampling technique. The sample in this study is 74 determined using the Slovin formula. The data in this study was processed using a data analysis tool, namely SPSS 27. The data processing method uses several linear regression analysis methods. The results of this study show that Self-Efficacy, Soft Skills, and Field Work Practices have a positive and significant influence on Job Readiness. In addition, Self-Efficacy, Soft Skills, and Field Work Practices simultaneously have a positive and significant effect on Job Readiness.  The implication of this research is that this research is expected to be a reference and evaluation material for SMK Negeri 2 Sewon in improving the ability and quality of students and in making decisions related to the program to be implemented so that the work readiness of SMK Negeri 2 Sewon students continues to increase.
The Effect of Leadership Style and Compensation on Employee Performance with Organizational Commitment Zulfa Nurfauziah, Hasna; Kusuma Chandra Kirana; Epsilandri Septyarini; Azmah Othman
Hikmatuna : Journal for Integrative Islamic Studies Vol 7 No 1 (2021): Hikmatuna: Journal for Integrative Islamic Studies, June 2021
Publisher : UIN K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/hikmatuna.v7i1.3395

Abstract

The purpose of this study was to determine the effect of leadership style and compensation on employee performance through organizational commitment as an intervening variable. This study uses primary data and is quantitative in nature. The population in this study were all employees of Baitul Maal Wa Tanwil, Gunungkidul Regency, while the sample used was 100 people. Sampling technique used in this research is sampling technique, random sampling and hairs theory with Structural Equation Modeling analysis method. The analysis used in this research is path analysis, hypothesis testing, multiple linear regression and single test. This study indicate that employee performance is getting better if the influence of leadership style and compensation is better preceded by the creation of a higher organizational commitment that individuals have to their organization. This is because leadership style has a positive effect on commitment, but has no effect on performance. Compensation has no effect on commitment but has a positive effect on performance. While commitment has a positive effect on performance so that it can be a mediator between leadership style and employee performance, not on employees.
Pengaruh Gaya Kepemimpinan, Budaya Organisasi dan Talent Management terhadap Kinerja Karyawan Syahril Asfiah Nurwahid; Epsilandri Septyarini
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2905

Abstract

This research aims to determine the effect of leadership style, organizational culture, and talent management on employee performance on KSPPS BMT Dana Insani Gunungkidul employees The method used in this study uses quantitative methods. The population in this study were employees who worked at KSPPS BMT Dana Insani Gunungkidul by using a sample of 34 respondents using a sampling technique, namely purposive sampling. The data analysis used is multiple linear regression analysis. The results showed that leadership style, organizational culture, and talent management have a positive and significant effect on employee performance. Thisresearch supports various theories which reveal that leadership style factors, and talent management have a significant role in shaping employee performance. Theimplications of this research are expected to improve employee performance.
THE EFFECT OF KNOWLEDGE SHARING AND LEADER-MEMBER EXCHANGE ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR AS A MEDIATION VARIABLE (STUDY ON GUDEG YU DJUM PUSAT YOGYAKARTA) Ragil Listyowati; Syamsul Hadi; Epsilandri Septyarini
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2905

Abstract

This study aims to analyze the effect of Knowledge Sharing and Leader Member Exchange on employee performance with Organizational Citizenship Behavior (OCB) as a mediating variable at Gudeg Yu Djum Pusat. This research employs a quantitative approach with a descriptive method. Data was collected through questionnaires distributed to 80 employees selected using purposive sampling. The results indicate that Knowledge Sharing has a positive effect on OCB, Leader Member Exchange also positively influences OCB, and OCB positively affects employee performance. Additionally, OCB acts as a mediating variable in the relationship between Knowledge Sharing and performance, as well as between Leader Member Exchange and performance. This study contributes both theoretically and practically to the human resource management of Gudeg Yu Djum Pusat by enhancing performance through improved Knowledge Sharing, quality relationships between leaders and employees, and behaviors that support operational efficiency.
PENGARUH KOMPETENSI KARYAWAN, SISTEM PENGEMBANGAN SDM TERHADAP EFEKTIVITAS KERJA DIKANTOR PEGADAIAN MANGGELEWA, DOMPU NUSA TENGGARA BARAT Nelis Elfiana; Epsilandri Septyarini
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze and find out whether Employee Competency and HR Development System Affect Work Effectiveness at the Manggelewa Pawnshop Office, Dompu, West Nusa Tenggara. This research involved employees who worked at the Manggelewa pawnshop office, Dompu NTB. The sample of respondents used in this research was 59 employees. In this research, total sampling or saturated sampling techniques were applied. This method applies data analysis to determine validity, reliability, descriptive statistical analysis, classical assumptions, including normality, multicollinearity, and heteroscedasticity analysis, multiple regression analysis, partial test (t), simultaneous test (F), and coefficient of determination test (R2) . The results of this research are based on the partial test (t) of Employee Competence on Work Effectiveness, obtained by a t-count of 0.016 < 0.05, so it can be concluded that Ho is rejected. H1 is accepted, thus it can be concluded that the Employee Competency variable applied in this research has a positive effect on Work Effectiveness. The HR Development System on Work Effectiveness obtained a significance level of 0.000 < 0.05 so it can be concluded that Ho is rejected and H2 is accepted. The Employee Competency (X1) and HR Development System (X2) variables influence Work Effectiveness (Y) simultaneously, with a significant value (0.000 < 0.05). The calculation results of the Fcount > Ftable test are, 79.811 > 3.162).
Pengaruh Disiplin Kerja, Beban Kerja, dan Lingkungan Kerja terhadap Kinerja Karyawan Agri Ristya Bimantara; Epsilandri Septyarini; Eko Yulianto
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): Agustus : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2074

Abstract

This study aims to determine the influence of work discipline, workload, and work environment on employee performance at the Mranggen village office.The method used in this study is a quantitative approach. The population in this research consists of employees working at the Mranggen village office, with a sample of 40 respondents selected using Saturation Sampling  technique. The data analysis method used is multiple linear regression analysis.The results of the study show that, based on the t-test and F-test, work discipline and work environment have a positive and significant effect on employee performance. Meanwhile, workload has a negative and significant effect on employee performance. Furthermore, work discipline, workload, and work environment simultaneously have a significant effect on employee performance.This study supports various theories that highlight the significant role of work discipline and work environment in shaping employee performance. The implication of this research is expected to contribute to the improvement of employee performance.