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All Journal Diglosia Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pendidikan Fisika dan Teknologi Jurnal Perspektif: Jurnal Kajian Sosiologi dan Pendidikan Al-Kharaj: Journal of Islamic Economic and Business Al-Ittijah : Jurnal Keilmuan dan Kependidikan Bahasa Arab Jurnal Fakultas Keguruan dan Ilmu Pendidikan UNISA Kuningan PROFESSIONAL HEALTH JOURNAL Jurnal Manajemen DIVERSIFIKASI International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Media Publikasi Promosi Kesehatan Indonesia (MPPKI) Joong-Ki : Jurnal Pengabdian Masyarakat Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa Jurnal Civil Engineering Study STATISTIKA Joong-Ki Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Joong-Ki J+Plus: Jurnal Mahasiswa Pendidikan Luar Sekolah
Nurul Fitriani
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Journal : Al-Kharaj: Journal of Islamic Economic and Business

 1 
Analysis of Service Quality on Subscription Decisions with Customer Satisfaction as a Mediation Variable (Survey on the Community of Sukabumi City Users of IndiHome Internet Services) Nurul Fitriani; Erry Sunarya; Kokom Komariah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6919

Abstract

This study aims to analyze the Influence of Service Quality on IndiHome Internet Service Subscription Decisions with Customer Satisfaction as a mediating variable. The existence of customer complaints indicates that the rate of subscription decisions is very low. The research method used was a survey with a questionnaire distributed to 135 users of IndiHome internet service in Sukabumi City. The data obtained was analyzed using path analysis to test between the variables studied. The results of this study show that Service Quality has a significant effect on Customer Satisfaction, and Customer Satisfaction has a positive and significant effect on subscription decisions, In addition, Customer Satisfaction is proven to play a mediating variable that strengthens the relationship between Service Quality and Subscription Decisions. These findings indicate that the better the quality of service provided, the more likely customers are to feel satisfied, and that satisfaction ultimately strengthens the Subscription Decision. This research provides insights for companies to continuously improve the quality of services provided through customer satisfaction to maintain subscription decisions.
Co-Authors Aan Pathiyah Ad'ha Ramadhani Ade Anggraini Kartika Devi Adhim Vayla Rahmadio Mijaya Alfino Pramuji Akbar Ali, Karnila Amriani Amriani Anita Rahmiwati Bambang Istiyanto Bambang Suhada Destria Rahmita Difanda Arjun Navia Eka Yuniar Ernawati Elvi Sunarsih Erianjoni Erianjoni Erry Sunarya Firliana Angela Maulidina Gunawan Gunawan Helna Wardhana Husain Husain Ica Melvira Pratiwi Iqlimatul Inayah Ya’kub Irdianti Irdianti Joko Purwanto Kokom Komariah Lia Safira Melik Budiarti Muhammad Irwan Ardiasyah Muhrajan Piara Noviyati Husnul Khatimah Nur Alam Fajar Nur Suci Anggraeni Nurariqa Ahmad Nurhidayati Nurhidayati Putri Pradani, Adhistami Rahmawati Maulidia Reny Tri Febriani Renzy Dwi Mawarni Riza, Wina Lova Rosidin, Odien Rostika Flora Santoso, Heroe Setia Hadi Pramudi Siti Suryani Sutrio Wawan Andi Saputra Wihartari Yuli Widiyono Zulkarnain, Mohammad