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All Journal JIP (Jurnal Industri dan Perkotaan) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi JAM : Jurnal Aplikasi Manajemen Jurnal Tepak Manajemen Bisnis Jurnal Akuntansi dan Ekonomika IJEBA (International Journal of Economic, Business & Applications) Procuratio : Jurnal Ilmiah Manajemen Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Unri Conference Series: Community Engagement West Science Business and Management Jurnal Pengabdian Kepada Masyarakat Ekonomi, Pendidikan, dan Sosial Humaniora InJEBA : International Journal of Economics, Business and Accounting Jurnal Manajemen Dayasaing
Alvi Furwanti Alwie
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Renewable Natural Gas Adoption in Indonesia: A Systematic Literature Review on Green Trust, Perceived Value, and Digital Engagement Simanullang, Charly; Indarti, Sri; Alwie, Alvi Furwanti; Berampu, Lailan Tawila
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4848

Abstract

Achieving Indonesia’s net-zero emissions target by 2060 requires a green energy marketing strategy that focuses not only on products but also on building trust, social value, and digital participation. This study aims to identify key factors influencing the adoption of renewable natural gas in Indonesia and formulate a conceptual model of clean energy adoption based on trust and digitalization. The method used was a systematic literature review guided by PRISMA 2020 on articles obtained from Scopus, ScienceDirect, Taylor & Francis, and SINTA databases, where selected studies were analyzed thematically. The results of the study indicate that the adoption of renewable natural gas is influenced by green trust formed through credible digital information, institutional reputation, and customer experience. Perceived value encompasses economic, social, and symbolic benefits, as well as digital engagement that increases awareness and loyalty. Furthermore, barriers were identified in the form of perceived price risk, limited infrastructure, and low green energy literacy. This study concludes that green energy marketing needs to be directed at creating value based on trust and digital experiences, while also encouraging the strategic role of state-owned energy companies in building a trust ecosystem and cross-sector collaboration.
Co-Authors Andrian, Nico Annisa, Mely Armanu Thoyib Berampu, Lailan Tawila Dita Agustri Wulan Djumilah Zain Eka Armas Pailis Eka Maulana, Gilang Fadhillah, Arif Fikri, Khusnul Firles, Masna Fitri, Dilla Sari Ginting, Yanti Mayasari Gusriansyah, Gusriansyah Helfiyana, Helfiyana Henni Noviasari Isyandi, B. Iznillah, M. Luthfi Jahrizal Johar, M Fikhri Josua, Firdaus Karnadi, Zachrie Kurniawaty Fitri Lilis Sulistyowati M Hamid Masikah, Afifah Masikah, Atikah Maulana, Gilang Eka Muhammad Luthfi iznillah Nafrial, Rizki Samzami Nur Azlina Nurulita, Suci Oktaviandri, Akbar Primanto, Okto Arif Primaputri, Nina Promalessy, Rika Purba, Rosarima Putri, Yolanda Harmila Ramadhan, Gian Riovi Riovi Ramadhan, Gian Ristiyono, Ristiyono Sainatunnisak, Nurul Samsir Samsir, Samsir Setiawan, Hanang Yus Setyawan, Winardi Simanullang, Charly Sri Indarti Suharti ningsih Sujudah, Azhifa Sulistiyowati, Lilis Surachman Surachman Susi Hendriani Syamsuri, Abdul Rasyid T. Firli Musfar T. Firly Musfar Taufeni Taufik Venny Ayu Hadriani Wibowo, Anom Adi Zainal, Gempar Maulana Putra Zulkarnain Zulkarnain