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Renewable Natural Gas Adoption in Indonesia: A Systematic Literature Review on Green Trust, Perceived Value, and Digital Engagement Simanullang, Charly; Indarti, Sri; Alwie, Alvi Furwanti; Berampu, Lailan Tawila
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4848

Abstract

Achieving Indonesia’s net-zero emissions target by 2060 requires a green energy marketing strategy that focuses not only on products but also on building trust, social value, and digital participation. This study aims to identify key factors influencing the adoption of renewable natural gas in Indonesia and formulate a conceptual model of clean energy adoption based on trust and digitalization. The method used was a systematic literature review guided by PRISMA 2020 on articles obtained from Scopus, ScienceDirect, Taylor & Francis, and SINTA databases, where selected studies were analyzed thematically. The results of the study indicate that the adoption of renewable natural gas is influenced by green trust formed through credible digital information, institutional reputation, and customer experience. Perceived value encompasses economic, social, and symbolic benefits, as well as digital engagement that increases awareness and loyalty. Furthermore, barriers were identified in the form of perceived price risk, limited infrastructure, and low green energy literacy. This study concludes that green energy marketing needs to be directed at creating value based on trust and digital experiences, while also encouraging the strategic role of state-owned energy companies in building a trust ecosystem and cross-sector collaboration.
Customer Purchasing Decision That Are Influenced by Online Customer Reviews, Online Customer Ratings, And Customer Trust in The Shopee E-Commerce in Pekanbaru Dhiza, Arrauda; Alwie, Alvi Furwanti; Syapsan, Syapsan
Indonesian Journal of Economics, Social, and Humanities Vol 8 No 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/ijesh.8.1.53-67

Abstract

This study aims to test and analyze test and analyze the influence of online customer reviews, online customer ratings, and customer trust on customer purchasing decisions on Shopee e-commerce. In the e-commerce system, buyers cannot try the product directly, so the existence of online customer reviews and online customer ratings will be a tool to measure product quality, delivery time, service, and others. Seeing the opportunity to develop this study, the researcher added a customer trust variable as a moderating variable that was not found in previous studies, the researcher believes that customer trust can strengthen or weaken online customer reviews and online customer ratings both directly and indirectly on purchasing decisions. The population in this study were Pekanbaru city residents who actively used the e-commerce shopee and were 20-40 years old because they were considered mature in purchasing decisions. The sample in this study was 166 people. The sample method used the purposive sampling method. The data used in this study were primary data and secondary data, while the data collection technique used a questionnaire. The model used in this study is a causality model or influence relationship. To test the hypothesis that will be proposed in this study, the analysis technique used is SEM or Structural Equation Modeling which is operated through the SmartPLS 3.2.8 program. The results of the study indicate that online customer reviews have an effect on purchasing decisions. Online customer ratings have an effect on purchasing decisions. This shows that online customer ratings have an important role in increasing purchasing decisions. Customer trust moderates the effect of online customer reviews on purchasing decisions. This shows that trust has an important role in strengthening the effect of online customer reviews on purchasing decisions. Customer trust moderates the effect of online customer ratings on purchasing decisions. This shows that trust has an important role in strengthening the effect of online customer ratings on purchasing decisions.