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All Journal Pembaharuan Hukum Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) JURNAL MANAJEMEN PENDIDIKAN Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat LEGAL BRIEF CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan Jurnal Pengabdian kepada Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Jurnal Pengabdian Mandiri Innovative: Journal Of Social Science Research Jurnal Umum Pengabdian Masyarakat (JUPEMAS) International Journal of Business, Economics & Financial Studies Digital Business Progress Journal of International Islamic Law, Human Right and Public Policy Community Service Progress
Imelda Mardayanti
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi, Padang Hulu, Tebing Tinggi, 20631 Sumatera Utara, Indonesia
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THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI Alfina Yusra; Hanna Sajidah Sinaga; Sarwoto; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.845

Abstract

This study aims to analyze the effect of Brand Image (X1) and Taste (X2) on Customer Loyalty (Y), both directly and through Price Perception (Z) as a mediating variable, on Indian restaurant customers. This study was conducted for 2 months starting from February-April 2025. The method used in this study is a quantitative approach with path analysis techniques. Primary data were collected by distributing questionnaires to Indian Restaurant customers, with a total of 80 respondents, which were obtained using the Slovin formula with a margin of error of 5%. Data collection using a questionnaire using a google form. Based on the results of the calculation using bootstapping, the R2 value of the price perception variable is 0.518, which means that price perception is influenced by brand image and taste by 51.8% or in other words, the contribution of brand image and taste is 51.8% while the remaining 48.2% is the contribution of other variables not discussed in this study such as price references, product quality, brand trust and others. then it is known that the R2 value of the customer loyalty variable is 0.174 which means that customer loyalty is influenced by brand image and taste by 17.4% or in other words the contribution of brand image and taste is 17.4% while the remaining 82.6% is the contribution of other variables.
THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE Merlinna; Lysa Tantria; Fitrianingsih; Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2860

Abstract

This study aims to analyze the influence of live streaming and online customer reviews on purchasing decisions for Hana Fashion products at TikTok Shop with consumer trust as an intervening variable. The research method used is a quantitative approach with data collection through an online questionnaire from 96 respondents who have made purchases at the store. Data analysis was carried out using SmartPLS 3.0 software. The results of the study showed that live streaming and online customer reviews had a significant effect on purchasing decisions. Online customer reviews were also shown to have a positive effect on consumer trust, but consumer trust did not have a significant effect on purchasing decisions and was unable to mediate the relationship between the two independent variables and purchasing decisions. These findings indicate that although trust is important in a digital context, purchasing decisions at TikTok Shop are more influenced by visual content and direct reviews from other users. Therefore, business actors need to optimize live streaming and customer review strategies in increasing purchasing decisions on social media-based e-commerce platforms.
THE INFLUENCE OF CONVENIENCE AND PRICE ON REPURCHASE INTEREST AT RAMAYANA TEBING TINGGI SUPERMARKET Alif Tromi Gulo; Angga Fitra Hadi; Markahasa Timbul; Imelda Mardayanti
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3496

Abstract

This study aims to determine the Effect of Convenience and Price on Repurchase Interest at the Ramayana Tebing Tinggi Supermarket. The analysis method used in this study is to use an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely the T test and F test. The results of the study indicate that Convenience Affects Repurchase Interest at the Ramayana Tebing Tinggi Supermarket, Price Does Not Affect Repurchase Interest at the Ramayana Tebing Tinggi Supermarket, Convenience and Price Influence Simultaneously on Repurchase Interest at the Ramayana Tebing Tinggi Supermarket.
BUSINESS LAW IN THE ERA OF ARTIFICIAL INTELLIGENCE (AI): BALANCING INNOVATION AND PROTECTION FOR GENERATION Z Imelda Mardayanti
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3526

Abstract

The rapid advancement of Artificial Intelligence (AI) has transformed the business landscape in Indonesia, offering opportunities for innovation while posing legal and ethical challenges. Generation Z, as digital natives, is at the forefront of AI's impact, benefiting from enhanced productivity and personalization but also facing risks such as job automation, privacy breaches, and digital consumerism. This study analyzes Indonesia's legal framework for AI in business, focusing on the Electronic Information and Transactions Law (UU ITE), Personal Data Protection Law (UU PDP), and the Ministry of Communication and Informatics Circular No. 9/2023 on AI Ethics. Using a normative qualitative approach and literature review, the research evaluates the effectiveness of existing regulations, identifies legal gaps, and examines AI's implications for Generation Z in business, employment, and digital consumption. Findings reveal that current regulations are fragmented and non-binding, leaving vulnerabilities in data protection, algorithmic accountability, and ethical compliance. Recommendations include developing a comprehensive AI-specific law, enhancing digital literacy for Generation Z, and strengthening regulatory oversight to balance innovation with protection.
Peran pemasaran digital dan modal usaha dalam meningkatkan pendapatan: studi empiris pada UMKM di Desa Bandar Tengah Kecamatan Bandar Khalifah Hadi, Ibnu; Tobing, Yuni Artha Teresia Lumban; Hartanto, Bobby; Mardayanti, Imelda
Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i2.1911

Abstract

The development of digital technology and the availability of business capital are two key factors in increasing the income of MSMEs. This research aims to determine the influence of digital marketing and business capital on the income of MSMEs in Bandar Tengah Village, Bandar Khalifah District. The approach used is quantitative, with primary data obtained through the distribution of questionnaires and secondary data derived from relevant literature. The number of respondents was 35 MSME actors using a total sampling technique. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) version 3.0 method. The research results indicate that digital marketing has a substantial impact on the income of MSMEs. Apart from that, business capital has also been proven to have a significant effect on income. These findings confirm that both digital marketing and individual business capital have an important role in increasing MSME income. Therefore, support in the form of digital training and easy access to capital is essential to encourage sustainable business growth.
THE INFLUENCE OF ADVERTISING AND BRAND REPUTATION ON BRAND IMAGE AND ITS IMPLICATIONS ON HANBODY MARINA PURCHASE DECISIONS (AT THE NUSANTARA SHOP, TEBING TINGGI) Indriani Nainggolan; Putri Ramadhani; Fitrianingsih; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i6.765

Abstract

This study analyzes the influence of advertising and brand reputation on brand image and its implications on Hanbody Marina purchasing decisions. (at the Nusantara Tebing Tinggi store). Using a quantitative method with a sample of 96 respondents using the Cochran formula, data were collected through questionnaires and analyzed with SMART PLS 3.0. The results showed that advertising had a significant effect on the brand image of Marina handbody products at the Nusantara Tebing Tinggi Store. Brand reputation has a significant influence on the brand image of Marina handbody products at Toko Nusantara Tebing Tinggi. Advertisements do not influence the purchasing decision for Marina handbody products at the Nusantara Tebing Tinggi Store. Brand reputation has a significant influence on purchasing decisions for Marina handbody products at Toko Nusantara Tebing Tinggi. Brand image has a significant influence on purchasing decisions for Marina handbody products at the Nusantara Tebing Tinggi Store. Advertisement influences the purchasing decision of Marina handbody products through brand image as an intervening variable at Toko Nusantara Tebing Tinggi. Brand reputation influences the purchasing decision of Marina handbody products through brand image as an intervening variable at Toko Nusantara Tebing Tinggi.
THE INFLUENCE OF LIFESTYLE AND WORK ON PERCEPTION OF QUALITY AND ITS IMPLICATIONS ON PEARLY STORE PURCHASE DECISIONS Citra Saffanah; Eka Elvira Br. Sinaga; Fitrianingsih; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.771

Abstract

This study aims to analyze the influence of lifestyle and occupation on the perception of quality and its impact on consumer purchasing decisions at the Pearly Store in Tebing Tinggi City. In an era of increasingly tight retail competition, understanding the psychological and social factors of consumers is important for business actors. This study uses a quantitative approach with a survey method of 96 female consumer respondents who have shopped at the Pearly Store. The data analysis technique was carried out using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that lifestyle has a positive and significant effect on the perception of quality and purchasing decisions. Occupation has a significant effect on the perception of quality, but does not have a direct effect on purchasing decisions. Perception of quality is proven to have a significant effect on purchasing decisions, and acts as an intervening variable that mediates the relationship between occupation and lifestyle on purchasing decisions. These findings provide important implications for marketing strategies, especially in designing messages and products that are in accordance with the lifestyle and occupational background of the target market.
Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Keputusan Pembelian Produk Simpanan Haji dengan Kepercayaansebagai Variabel Intervening (Studi Kasus Bank Syariah Indonesia Kantor Cabang Pembantu (KCP) Tebing Tinggi) Hakim, Arief Rahman; Reynanda, Abbie; Purba, Rakhmawati; Mardayanti, Imelda
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19151

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh kualitas pelayanan dan Citra merek terhadap keputusan pembelian produk simpanan Haji dengan kepercayaan sebagai variabel intervening pada Bank Syariah Indonesia (KCP) Tebing Tinggi pengaruh yang ingin di ketahui adalah pengaruh langsung dan tidak langsung. Jenis penelitian ini menggunakan penelitian survei. Populasi dalam penelitian diambil para nasabah Bank Syariah Indonesia terutama para nasabah Tabungan Haji sebanyak 96 nasabah dengan menggunakan teknik purposive sampling. Alat uji yang digunakan adalah Software SmartPLS versi 3.0. Dari hasil pengujian tersebut dapat disimpulkan bahwa Citra Merek berpengaruh terhadap Kepercayaan pelanggan, Citra Merek berpengaruh terhadap Keputusan Pembelian pada pembelian produk simpanan Haji, Kepercayaan berpengaruh terhadap Keputusan Pembelian produk simpanan Haji, Kualitas Pelayanan berpengaruh terhadap kepercayaan pelanggan, Kualitas Pelayanan berpengaruh terhadap Keputusan Pembelian pada produk simpanan Haji, Kepercayaan mampu memediasi Citra Merek terhadap Keputusan Pembelian, Kepercayaan mampu memediasi Kualitas Pelayanan terhadap Keputusan Pembelian pada pembelian produk simpanan Haji. Kata kunci :Kualitas pelayanan, Citra merek, Keputusuan pembelian, Kepercayaan
LEGAL PROTECTION FOR EDUCATORS AS LECTURERS FOR OBTAINING LABOR RIGHTS Mardayanti, Imelda; Hulu, Fonaha
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 3 (2022): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i3.278

Abstract

Legal protection for all workers/employees, especially for lecturers who work under foundations, is absolutely necessary, considering that there are still many cases involving universities and foundations. These problems still haunt lecturers, so there needs to be a joint effort to minimize existing problems. Even though there are already regulations governing the relationship between workers/laborers and employers, in practical terms they have not yet been fully implemented. This is related to several problems, one of which is the position of lecturers at the subordinate level more than the foundation. This phenomenon will not occur when educators take advantage of legal protection that has been regulated in legislation. This study will elaborate on legal protection for workers, especially for educators. The research method used is a normative juridical approach using a statutory approach. The result is legal protection for educators as stipulated in Law Number 21 of 2000 concerning Trade Unions, in particular regarding the purpose of the formation of trade unions. In addition, Law no. 13 of 2003 concerning Manpower has protected workers/employees, including educators, namely through trade unions/employees.
LEGAL PROTECTION FOR EDUCATORS AS LECTURERS FOR OBTAINING EMPLOYMENT RIGHTS Imelda Mardayanti
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 6 (2022): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i6.696

Abstract

Legal protection for all workers/employees, especially for lecturers working under the foundation, is absolutely necessary, since there are still many cases involving the university and the foundation. These problems still continue to haunt lecturers, so it needs concerted effort to minimize existing problems. Although there are regulations governing the relations between workers/employees and employers, but at a practical level it is still not fully implemented. It is associated with several problems, one of which is the position of lecturers at the level of subordinate more than the foundation. This phenomenon will not occur when educators take advantage of the legal protection that is already regulated by legislation. This study will elaborate on legal protection for workers, especially for educators. The research method is a normative juridical approach using an approach to legislation. The results are legal protections for educators stipulated in Law No. 21 Year 2000 on the labor unions, in particular regarding the purpose of the establishment of labor unions. In addition, Law No. 13 of 2003 on Employment already protects workers/employees, including educators, namely through unions/employees.
Co-Authors Aditya, Rizka Dina Afandi, Deva Alfina Yusra Alif Tromi Gulo Amudi, Ivana Supi Al Andiny Angga Fitra Hadi Anggun, Depina Arfah, Yenni Ari Syahputra Ari Syahputra Arief Rahman Hakim Arseto, Dedy Dwi Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Cindy Anita Damanik Citra Saffanah Dara Amalia Deddy Dwi Arseto Deddy Dwi Arseto Diana Stephany Br. Tamba Didik Gunawan Didik Gunawan Dwi Zahrani Eka Elvira Br. Sinaga Fatimah , Huswatun Fatimah Dinda Khairani Fitrianingsih Fitrianingsih Gunawan, Didik Haikal Iskandar Hashina Harahap Hanna Sajidah Sinaga Haratikka, Haya Haya Haratikka Haya Haratikka Hulu, Fonaha Ibnu Hadi Indriani Nainggolan Irham Lubis Ismail Ismail Lysa Tantria M Alang Khairunnizar M. Alang Khairunnizar M.Alang Khairunnizar Markahasa Timbul Merlinna Muhammad Hilalul Hamdhi Muhammad Wahyu Hamijaya Nizar, M. Alang Khairun Nurnabilla, Siti Nurwijayanti Pramana, Rahmad Mugi Purba, Rakhmawati Purwanto, Hadi Putri Nabila Ningsih Sitorus Putri Ramadhani Putri, Adhayana Adinda Rapat Piter Sony Restu Akbar Suryaman Reynanda, Abbie Rusmewahni Sarwoto SARWOTO SARWOTO Sarwoto Sarwoto Sony, Rapat Piter Sri Devi Hariani Suriani Suriani Tarigan , Ingan Malem Tobing, Yuni Artha Teresia Lumban Utami, Aulia Putri Wani Saragih, Tri Yenni Arfah Yenni Arfah