Articles
<![CDATA[Peran pemasaran digital dan modal usaha dalam meningkatkan pendapatan: studi empiris pada UMKM di Desa Bandar Tengah Kecamatan Bandar Khalifah ]]>
<![CDATA[Hadi, Ibnu]]>;
<![CDATA[Tobing, Yuni Artha Teresia Lumban]]>;
<![CDATA[Hartanto, Bobby]]>;
<![CDATA[Mardayanti, Imelda]]>
<![CDATA[ Journal of Management and Digital Business Vol. 5 No. 2 (2025): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.53088/jmdb.v5i2.1911
<![CDATA[The development of digital technology and the availability of business capital are two key factors in increasing the income of MSMEs. This research aims to determine the influence of digital marketing and business capital on the income of MSMEs in Bandar Tengah Village, Bandar Khalifah District. The approach used is quantitative, with primary data obtained through the distribution of questionnaires and secondary data derived from relevant literature. The number of respondents was 35 MSME actors using a total sampling technique. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) version 3.0 method. The research results indicate that digital marketing has a substantial impact on the income of MSMEs. Apart from that, business capital has also been proven to have a significant effect on income. These findings confirm that both digital marketing and individual business capital have an important role in increasing MSME income. Therefore, support in the form of digital training and easy access to capital is essential to encourage sustainable business growth.]]>
<![CDATA[THE INFLUENCE OF ADVERTISING AND BRAND REPUTATION ON BRAND IMAGE AND ITS IMPLICATIONS ON HANBODY MARINA PURCHASE DECISIONS (AT THE NUSANTARA SHOP, TEBING TINGGI) ]]>
<![CDATA[Indriani Nainggolan]]>;
<![CDATA[Putri Ramadhani]]>;
<![CDATA[Fitrianingsih]]>;
<![CDATA[Imelda Mardayanti]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 6 (2025): MAY ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i6.765
<![CDATA[This study analyzes the influence of advertising and brand reputation on brand image and its implications on Hanbody Marina purchasing decisions. (at the Nusantara Tebing Tinggi store). Using a quantitative method with a sample of 96 respondents using the Cochran formula, data were collected through questionnaires and analyzed with SMART PLS 3.0. The results showed that advertising had a significant effect on the brand image of Marina handbody products at the Nusantara Tebing Tinggi Store. Brand reputation has a significant influence on the brand image of Marina handbody products at Toko Nusantara Tebing Tinggi. Advertisements do not influence the purchasing decision for Marina handbody products at the Nusantara Tebing Tinggi Store. Brand reputation has a significant influence on purchasing decisions for Marina handbody products at Toko Nusantara Tebing Tinggi. Brand image has a significant influence on purchasing decisions for Marina handbody products at the Nusantara Tebing Tinggi Store. Advertisement influences the purchasing decision of Marina handbody products through brand image as an intervening variable at Toko Nusantara Tebing Tinggi. Brand reputation influences the purchasing decision of Marina handbody products through brand image as an intervening variable at Toko Nusantara Tebing Tinggi.]]>
<![CDATA[THE INFLUENCE OF LIFESTYLE AND WORK ON PERCEPTION OF QUALITY AND ITS IMPLICATIONS ON PEARLY STORE PURCHASE DECISIONS ]]>
<![CDATA[Citra Saffanah]]>;
<![CDATA[Eka Elvira Br. Sinaga]]>;
<![CDATA[Fitrianingsih]]>;
<![CDATA[Imelda Mardayanti]]>
<![CDATA[ International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijset.v4i7.771
<![CDATA[This study aims to analyze the influence of lifestyle and occupation on the perception of quality and its impact on consumer purchasing decisions at the Pearly Store in Tebing Tinggi City. In an era of increasingly tight retail competition, understanding the psychological and social factors of consumers is important for business actors. This study uses a quantitative approach with a survey method of 96 female consumer respondents who have shopped at the Pearly Store. The data analysis technique was carried out using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that lifestyle has a positive and significant effect on the perception of quality and purchasing decisions. Occupation has a significant effect on the perception of quality, but does not have a direct effect on purchasing decisions. Perception of quality is proven to have a significant effect on purchasing decisions, and acts as an intervening variable that mediates the relationship between occupation and lifestyle on purchasing decisions. These findings provide important implications for marketing strategies, especially in designing messages and products that are in accordance with the lifestyle and occupational background of the target market.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Citra Merek Terhadap Keputusan Pembelian Produk Simpanan Haji dengan Kepercayaansebagai Variabel Intervening (Studi Kasus Bank Syariah Indonesia Kantor Cabang Pembantu (KCP) Tebing Tinggi) ]]>
<![CDATA[Hakim, Arief Rahman]]>;
<![CDATA[Reynanda, Abbie]]>;
<![CDATA[Purba, Rakhmawati]]>;
<![CDATA[Mardayanti, Imelda]]>
<![CDATA[ Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31004/innovative.v5i3.19151
<![CDATA[Penelitian ini bertujuan untuk mengetahui Pengaruh kualitas pelayanan dan Citra merek terhadap keputusan pembelian produk simpanan Haji dengan kepercayaan sebagai variabel intervening pada Bank Syariah Indonesia (KCP) Tebing Tinggi pengaruh yang ingin di ketahui adalah pengaruh langsung dan tidak langsung. Jenis penelitian ini menggunakan penelitian survei. Populasi dalam penelitian diambil para nasabah Bank Syariah Indonesia terutama para nasabah Tabungan Haji sebanyak 96 nasabah dengan menggunakan teknik purposive sampling. Alat uji yang digunakan adalah Software SmartPLS versi 3.0. Dari hasil pengujian tersebut dapat disimpulkan bahwa Citra Merek berpengaruh terhadap Kepercayaan pelanggan, Citra Merek berpengaruh terhadap Keputusan Pembelian pada pembelian produk simpanan Haji, Kepercayaan berpengaruh terhadap Keputusan Pembelian produk simpanan Haji, Kualitas Pelayanan berpengaruh terhadap kepercayaan pelanggan, Kualitas Pelayanan berpengaruh terhadap Keputusan Pembelian pada produk simpanan Haji, Kepercayaan mampu memediasi Citra Merek terhadap Keputusan Pembelian, Kepercayaan mampu memediasi Kualitas Pelayanan terhadap Keputusan Pembelian pada pembelian produk simpanan Haji. Kata kunci :Kualitas pelayanan, Citra merek, Keputusuan pembelian, Kepercayaan]]>
<![CDATA[LEGAL PROTECTION FOR EDUCATORS AS LECTURERS FOR OBTAINING LABOR RIGHTS ]]>
<![CDATA[Mardayanti, Imelda]]>;
<![CDATA[Hulu, Fonaha]]>
<![CDATA[ International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 3 (2022): May ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijerlas.v2i3.278
<![CDATA[Legal protection for all workers/employees, especially for lecturers who work under foundations, is absolutely necessary, considering that there are still many cases involving universities and foundations. These problems still haunt lecturers, so there needs to be a joint effort to minimize existing problems. Even though there are already regulations governing the relationship between workers/laborers and employers, in practical terms they have not yet been fully implemented. This is related to several problems, one of which is the position of lecturers at the subordinate level more than the foundation. This phenomenon will not occur when educators take advantage of legal protection that has been regulated in legislation. This study will elaborate on legal protection for workers, especially for educators. The research method used is a normative juridical approach using a statutory approach. The result is legal protection for educators as stipulated in Law Number 21 of 2000 concerning Trade Unions, in particular regarding the purpose of the formation of trade unions. In addition, Law no. 13 of 2003 concerning Manpower has protected workers/employees, including educators, namely through trade unions/employees.]]>
<![CDATA[LEGAL PROTECTION FOR EDUCATORS AS LECTURERS FOR OBTAINING EMPLOYMENT RIGHTS ]]>
<![CDATA[Imelda Mardayanti]]>
<![CDATA[ International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 6 (2022): November ]]>
Publisher : <![CDATA[RADJA PUBLIKA ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.54443/ijerlas.v2i6.696
<![CDATA[Legal protection for all workers/employees, especially for lecturers working under the foundation, is absolutely necessary, since there are still many cases involving the university and the foundation. These problems still continue to haunt lecturers, so it needs concerted effort to minimize existing problems. Although there are regulations governing the relations between workers/employees and employers, but at a practical level it is still not fully implemented. It is associated with several problems, one of which is the position of lecturers at the level of subordinate more than the foundation. This phenomenon will not occur when educators take advantage of the legal protection that is already regulated by legislation. This study will elaborate on legal protection for workers, especially for educators. The research method is a normative juridical approach using an approach to legislation. The results are legal protections for educators stipulated in Law No. 21 Year 2000 on the labor unions, in particular regarding the purpose of the establishment of labor unions. In addition, Law No. 13 of 2003 on Employment already protects workers/employees, including educators, namely through unions/employees.]]>
<![CDATA[The Effect of Principal Leadership and Educational Personnel Performance on Quality of Education in Tebing Tinggi City, Indonesia ]]>
<![CDATA[Nizar, M. Alang Khairun]]>;
<![CDATA[Mardayanti, Imelda]]>;
<![CDATA[Haratikka, Haya]]>;
<![CDATA[Arfah, Yenni]]>;
<![CDATA[Arseto, Dedy Dwi]]>
<![CDATA[ International Journal of Business, Economics & Financial Studies Vol. 1 No. 2 (2023): November 2023 ]]>
Publisher : <![CDATA[Indonesia Academia Research Society ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62157/ijbefs.v1i2.19
<![CDATA[Quality of education has now become necessary for improving the quality of life of people throughout the country. Improving the quality of education will be directly proportional to the quality and level of welfare of the community, meaning that education is one way to improve the welfare and life of the community. Therefore, related to the issue of education, it is demanded that the government or the state must be present at the front in realizing the ideals of the state and nation. This study uses quantitative analysis techniques through Multiple Linear Regression. The results showed that the Principal's Leadership and Educational Personnel Performance influenced the Quality Improvement of Graduates at MTs Bustanul'Ulum Guppi Tebing Tinggi City. The simultaneous (overall) effect of the Principal's Leadership and Education Personnel Performance variables on improving the quality of education is 73.00%. The magnitude of the value is strong. Partially, the Principal's Leadership Variables and the Performance of Education Personnel were tested in influencing the Quality Improvement of Graduates at MTs Bustanul'Ulum Guppi Tebing Tinggi City: The results of the Principal's Leadership study affect the Quality Improvement of Graduates by 43 percent and Educational Personnel Performance of 30 percent. Other influences that are not studied or evaluated affect the quality of public services by 27 percent.]]>
<![CDATA[Dynamic Relationship between Exchange Rate of Hang Seng Index and LQ45 Index: Before and During COVID-19 Pandemic ]]>
<![CDATA[Arfah, Yenni]]>;
<![CDATA[Gunawan, Didik]]>;
<![CDATA[Mardayanti, Imelda]]>;
<![CDATA[Haratikka, Haya]]>;
<![CDATA[Anggun, Depina]]>
<![CDATA[ International Journal of Business, Economics & Financial Studies Vol. 1 No. 2 (2023): November 2023 ]]>
Publisher : <![CDATA[Indonesia Academia Research Society ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.62157/ijbefs.v1i2.24
<![CDATA[This study determines the relationship between the exchange rate, the Hang Seng index and the LQ45 index using the Vector Error Correction Model (VECM) method. The data used weekly data for 4 years from 2017 to 2020, comprising 208 time series data. The data used in this study is secondary data based on the official website, namely idx.co.id, www.investing.com, wwww.yahoofinance.co.id, bi.go.id. The results of this study indicate that the exchange rate with the LQ45 index had a positive and significant effect on the LQ45 index before and during the COVID-19 pandemic. The Hang Seng index with the LQ45 index had a negative and significant effect on the LQ45 index before the COVID-19 pandemic. The Hang Seng index with the LQ45 index did not affect the LQ45 index during the COVID-19 pandemic. The exchange rate with the Hang Seng index had a negative and insignificant effect on the Hang Seng index before the COVID-19 pandemic. The exchange rate with the Hang Seng index had a positive and significant effect on the Hang Seng index during the Covid-19 pandemic. These findings can assist investors in being more selective in determining whether to buy, sell or hold their shares. The government can make policies related to the exchange rate and maintain the stability of the rupiah exchange rate against the dollar so that the effects can be anticipated and handled as well as possible.]]>
<![CDATA[Pemanfaatan Artificial Intelligence (AI) dalam Pembentukan Peraturan Perundang-undangan Serta Implikasinya Terhadap Etika dan Keamanan ]]>
<![CDATA[Mardayanti, Imelda]]>;
<![CDATA[Arfah, Yenni]]>;
<![CDATA[Arseto, Dedy Dwi]]>
<![CDATA[ Community Service Progress Vol. 3 No. 1 (2024): Community Services Progress Edisi Juni 2024 ]]>
Publisher : <![CDATA[STIE Bina Karya ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.70021/csp.v3i1.136
<![CDATA[This research is about the use of artificial intelligence (AI) in the formation of laws and regulations and its implications for ethics and security. The method used in this research is a normative juridical legal research method. Normative research must use a statutory and regulatory approach. The data obtained is then collected through documentary study or literature study data collection techniques. Data (legal materials) obtained from library research were analyzed using qualitative methods. The results of Artificial Intelligence (AI) research are used to form legislation which is considered to be an effort to develop regulations and control the law enforcement system using technological devices. The existence of AI can be utilized by various sectors, including banking, trade, health, and the law enforcement sector. The definition relating to AI in the ITE Law is potentially unable to cover the evolution of AI. Law enforcement is influenced by several factors, in the field of technology, the factors that are important are facilities and infrastructure.]]>
<![CDATA[LEGAL DEVELOPMENT CONCEPT STRATEGY AND ITS ROLE IN THE MARKET ECONOMIC SYSTEM ]]>
<![CDATA[Imelda Mardayanti]]>
<![CDATA[ Journal of International Islamic Law, Human Right and Public Policy Vol. 2 No. 2 (2024): June ]]>
Publisher : <![CDATA[PT. Radja Intercontinental Publishing ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59733/jishup.v2i2.93
<![CDATA[This study addresses the following questions: 1) Is the market economy system working well; and 2) What is the role of law in a market economy and what does pro-market legal development look like? This research is intended to collect secondary data through a literature search of legal materials relevant to legal and economic theories, which is currently conducted using qualitative analysis. This research was conducted using the juridical-normative method and with an analytical descriptive approach. Furthermore, this research comes to the conclusion that a market economy is an economy in which people are free to pursue the highest possible financial gain. Since people are the focus of all economic systems, the government has no function in the economy. However, the government, which in this case serves to regulate laws, is necessary for the market economy to function properly. Without this, the market economy will contract. Without the help of laws, especially economic laws, the market economic system can never function properly to generate wealth and prosperity.]]>
