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All Journal Pembaharuan Hukum Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) JURNAL MANAJEMEN PENDIDIKAN Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat LEGAL BRIEF CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan Jurnal Pengabdian kepada Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Jurnal Pengabdian Mandiri Innovative: Journal Of Social Science Research Jurnal Umum Pengabdian Masyarakat (JUPEMAS) International Journal of Business, Economics & Financial Studies Digital Business Progress Journal of International Islamic Law, Human Right and Public Policy Community Service Progress
Imelda Mardayanti
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi, Padang Hulu, Tebing Tinggi, 20631 Sumatera Utara, Indonesia
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Perlindungan Hukum Terhadap Konsumen Dalam Pelaksanaan Layanan Gopaylater pada Aplikasi Gojek Imelda Mardayanti
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.101

Abstract

This research is a descriptive qualitative research. The problem approach used in this study is empirical juridical. Empirical juridical is an approach that prioritizes legal/juridical rules combined with examining facts related to research. The nature of this research is descriptive. Where a study aims to provide an analytical description of the facts obtained with the applicable laws and regulations to obtain a comprehensive picture of the Gojek Paylater Paylater process. The results of this study are legal protection provided by Gojek, namely preventive and repressive protection measures. One form of legal protection is to make legal rules that can serve as protection or reference for the community, as in Law no. 8 of 1999 regulates Consumer Protection (hereinafter referred to as UUPK). The Consumer Protection Act is a law that regulates legal protection for consumers. However, this Law also emphasizes that business actors have the right to obtain legal protection from consumers with bad intentions.
Peningkatan Pengetahuan Remaja Anti Stunting Di Kota Tebing Tinggi Ari Syahputra; Imelda Mardayanti; Haya Haratikka; M Alang Khairunnizar; Yenni Arfah; Deddy Dwi Arseto; Didik Gunawan; Sarwoto Sarwoto
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5366

Abstract

Stunting adalah masalah kesehatan masyarakat yang signifikan yang mempengaruhi anak-anak di seluruh dunia. Stunting ditandai dengan gangguan pertumbuhan dan perkembangan anak-anak karena kekurangan gizi kronis, perawatan kesehatan yang tidak memadai, dan sanitasi yang buruk. Stunting memberi dampak pada tinggi badan menurut umur yang rendah, yang menunjukkan bahwa anak-anak lebih pendek dari rata-rata tinggi badan kelompok umurnya. Remaja putri yang merupakan calon ibu dikemudian hari, memegang peranan penting dalam melahirkan generasi yang sehat jasmani dan rohani yang terbebas dari masalah stunting. Sehingga sudah sepantasnya para remaja putri memperhatikan pola hidup yang sehat dan mendapatkan edukasi penting seputar stunting melalui program pemerintah sejak dini. Tidak hanya pemerintah, orangtua juga memegangperan penting dalam memberikan gizi seimbang pada putra putri mereka di rumah. Pemerintah memainkan peran penting dalam memerangi stunting dengan menerapkan kebijakan berbasis bukti, mengalokasikan sumber daya yang memadai, dan memperkuat sistem perawatan kesehatan. Dengan memprioritaskan pengurangan stunting, pemerintah dapat mengambil langkah signifikan untuk meningkatkan kesehatan dan kesejahteraan anak, memutus siklus malnutrisi antar generasi, dan mempromosikan pembangunan berkelanjutan.
Pendampingan Pengemasan dan Pemberian Label Merek pada UMKM Gula Merah di Desa Paya Lombang Deddy Dwi Arseto; Imelda Mardayanti; Haya Haratikka; Didik Gunawan; M.Alang Khairunnizar; Yenni Arfah; Ari Syahputra; Sarwoto Sarwoto
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v5i1.7446

Abstract

Pengemasan dan pemberian label memiliki peran yang krusial dalam meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya dalam industri gula merah. Kegiatan Pengabdian kepada Masyarakat ini berusaha untuk memberikan pendampingan pengemasan dan pemberian label terhadap UMKM gula merah serta mengevaluasi strategi peningkatan kualitas dan daya tarik produk. Hasil kegiatan PKM ini menunjukkan bahwa pendampingan yang efektif dalam pengemasan dan pemberian label dapat memberikan manfaat signifikan, termasuk peningkatan daya tarik visual produk, peningkatan kepercayaan konsumen, dan akses yang lebih baik ke pasar. Oleh karena itu, penerapan strategi inovatif dalam desain kemasan dan label, pelatihan keterampilan, serta bimbingan dalam pemenuhan regulasi dan standar kualitas menjadi krusial bagi UMKM gula merah. Kegiatan PKM dengan kolaborasi antara dosen dan mahasiswa KKN juga memberikan rekomendasi untuk pihak-pihak terkait, seperti pemerintah, lembaga pendidikan, dan pelaku industri, untuk mendukung upaya pengembangan UMKM gula merah melalui pendampingan yang lebih intensif dalam pengemasan dan pemberian label. Dengan demikian, diharapkan UMKM gula merah dapat meningkatkan daya saingnya di pasar lokal maupun internasional.
Penerapan Hukum Pelanggaran Integritas Akademik Terhadap Plagiarisme Hasil Karya Ilmiah dalam Upaya Pencegahan dan Penanggulangan Plagiat Pada Perguruan Tinggi Mardayanti, Imelda; Arfah, Yenni
Community Service Progress Vol. 3 No. 2 (2024): Community Service Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i2.204

Abstract

Plagiarism is an act intentionally or unintentionally in obtaining or trying to obtain credit or value for a scientific work, by quoting part or all of another party's scientific works and/or works that are recognized as scientific works, without stating the source accurately and adequately. In practice, although some have received sanctions, however, there is no uniformity in determining plagiarism, so each university has its own policy. The problem in this research is how is law enforcement against plagiarism of scientific work as an effort to prevent and deal with plagiarism in universities? The research method used is normative juridical. The results of the research show that law enforcement against plagiarism of scientific work as an effort to prevent and deal with plagiarism in tertiary institutions has not been implemented properly. This is due to multiple interpretations of Article 10 paragraph (3) of the Regulation of the Minister of Education, Culture, Research and Technology Number 39 of 2021 concerning Academic Integrity in Producing Scientific Work, due to the indecisiveness of the phrase "partially", thus making universities in Indonesia ultimately has its own policy related to scientific writing that can be categorized as plagiarism.
Pengaruh Sosial Media Marketing Terhadap Keputusan Pembelian Konsumen Dengan Minat Beli Sebagai Variabel Intervening Pada Qiaghi Dimsum Tebing Tinggi Putri, Adhayana Adinda; Utami, Aulia Putri; Fitrianingsih, Fitrianingsih; Mardayanti, Imelda
JURNAL MANAJEMEN PENDIDIKAN Vol 13, No 1 (2025): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v13i1.12052

Abstract

Tujuan penelitian ini adalah untuk mempelajari bagaimana pengaruh marketing sosial media terhadap keputusan konsumen untuk membeli barang dengan minat beli sebagai variabel intervening. Latar belakang penelitian ini didasari oleh perkembangan pesat media sosial sebagai alat pemasaran yang memiliki kemampuan untuk mempengaruhi perilaku konsumen saat mereka membuat keputusan pembelian. Penelitian ini menggunakan pendekatan kuantitatif dengan mengirimkan kuesioner ke 96 pengguna media sosial yang aktif dan pernah membeli barang melalui platform tersebut. Hasil penelitian menunjukkan bahwa pemasaran sosial media berdampak positif dan signifikan terhadap minat beli dan keputusan pembelian. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM), yang dibantu oleh perangkat lunak SmartPLS. Selain itu, minat beli telah terbukti menjadi faktor intervensi yang meningkatkan pengaruh iklan sosial media padakeputusan pembelian pelanggan. Hasilnya strategi pemasaran digital yang efektif sangat penting untuk meningkatkan minat dan keputusan pembelian pelanggan Qiaghi Dimsum Tebing Tinggi.
PENGARUH CITA RASA DAN WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN MIE AYAM JAMUR “LARISSS” DI KECAMATAN BAJENIS KOTA TEBING TINGGI Cindy Anita Damanik; Dara Amalia; Fitrianingsih; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17296

Abstract

The purpose of this study is to determine the effect of Taste on Purchase Decisions, the effect of Word of Mouth on Purchase Decisions, as well as the simultaneous effect of Taste and Word of Mouth on Purchase Decisions for Mushroom “Larisss” Chicken Noodles. This research uses a quantitative approach. The population in this study consists of all buyers of “larisss” Mushroom Chicken Noodles in Bajenis Subdistrict, Tebing Tinggi City, with the sampling technique using Accidental Sampling and the Cochran formula, resulting in a total of 96 samples. The results of the study found that Taste has a significant positive effect on Purchase Decisions, Word of Mouth has a significant positive effect on Purchase Decisions, and both Taste and Word of Mouth have a significant positive effect simultaneously on Purchase Decisions.
PENGARUH CONTENT MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA UMKM KERIPIK AYRA DI KOTA TEBING TINGGI Andiny; Putri Nabila Ningsih Sitorus; Willy Cahyadi; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17300

Abstract

This study aims to analyze the effect of content marketing (X1) and electronic word of mouth (E-WOM) (X2) on purchasing decisions (Y) at Ayra Chips UMKM in Tebing Tinggi City. The method used is quantitative by distributing questionnaires filled out by 96 respondents selected using accidental sampling techniques in the period December 2024 to January 2025. The results of the analysis show that both X variables have a positive and significant effect on Y variables, where content marketing and E-WOM are able to increase purchasing decisions at Ayra Chips. Validity and reliability tests state that the questionnaire instrument used has a good level of validity and reliability. The coefficient of determination test shows that both X variables are able to contribute 55.6% to the Y variable. The results of the study are consistent with the theory that states that content marketing (X1) and E-WOM (X2) are important factors that influence purchasing decisions (Y).
PENGARUH PROMOSI MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM KOTA TEBING TINGGI (STUDY KASUS PADA KERIPIK PISANG KEPOK KELING) Dwi Zahrani; Fatimah Dinda Khairani; Rusmewahni; Imelda Mardayanti
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.17581

Abstract

This study aims to determine the Influence of Social Media Promotion and Product Quality on the Purchase Decision of MSME Products in Tebing Tinggi City (Case Study on Kepok Keling Banana Chips). The analysis method used in this study is to use an instrument test, namely validity and reliability tests. Classic assumption tests, namely normality tests, multicollinearity tests, heteroscedasticity tests, multiple linear regression analysis, determination coefficient analysis (R2), hypothesis tests, namely the T test and F test. The results of data processing in this study are Social Media Promotion Affects Purchasing Decisions, Product Quality Affects Purchasing Decisions, Social Media Promotion and Product Quality Affect Simultaneously (Simultaneously) Purchasing Decisions.
PENGARUH SOSIAL MEDIA MARKETING, CONTENT DAN ONLINE REVIEW TERHADAP LOYALITAS PENGUNJUNG KEBUN BINATANG RZOO & PARK Wani Saragih, Tri; Nurnabilla, Siti; Gunawan, Didik; Mardayanti, Imelda
Berajah Journal Vol. 5 No. 1 (2025): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v5i1.562

Abstract

This study aims to determine the effect of social media marketing (X1) Contetn (X2 and Online Review (X3) on visitor loyalty (Y) at the Rzoo&park case study follower @rzooandpark. This research was conducted for 2 months starting from February-april 2025. The research method used was the online survey method. The population in this study was all followers @rzooandpark namely 6.631 followers. The sample technique uses accidental sampling, which amounted to 98 obtained from the calculation of the Slovin formula above with a margin of error of 10%. Data collection using a questionnaire by utilizing google form. Based on the results of the determinant coefficient analysis test, it is known that R Square in the Summary model is 0.907. it was concluded that 91% of visitor loyalty can be explained by social media marketing, content and online review, while the remaining 9% is influenced by other variables that are not studied
THE INFLUENCE OF BRAND IMAGE AND TASTE ON PRICE PERCEPTION AND ITS IMPLICATIONS ON CUSTOMER LOYALTY AT INDIA RESTAURANT, TEBING TINGGI Alfina Yusra; Hanna Sajidah Sinaga; Sarwoto; Imelda Mardayanti
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.845

Abstract

This study aims to analyze the effect of Brand Image (X1) and Taste (X2) on Customer Loyalty (Y), both directly and through Price Perception (Z) as a mediating variable, on Indian restaurant customers. This study was conducted for 2 months starting from February-April 2025. The method used in this study is a quantitative approach with path analysis techniques. Primary data were collected by distributing questionnaires to Indian Restaurant customers, with a total of 80 respondents, which were obtained using the Slovin formula with a margin of error of 5%. Data collection using a questionnaire using a google form. Based on the results of the calculation using bootstapping, the R2 value of the price perception variable is 0.518, which means that price perception is influenced by brand image and taste by 51.8% or in other words, the contribution of brand image and taste is 51.8% while the remaining 48.2% is the contribution of other variables not discussed in this study such as price references, product quality, brand trust and others. then it is known that the R2 value of the customer loyalty variable is 0.174 which means that customer loyalty is influenced by brand image and taste by 17.4% or in other words the contribution of brand image and taste is 17.4% while the remaining 82.6% is the contribution of other variables.
Co-Authors Aditya, Rizka Dina Afandi, Deva Alfina Yusra Alif Tromi Gulo Amudi, Ivana Supi Al Andiny Angga Fitra Hadi Anggun, Depina Arfah, Yenni Ari Syahputra Ari Syahputra Arief Rahman Hakim Arseto, Dedy Dwi Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Cindy Anita Damanik Citra Saffanah Dara Amalia Deddy Dwi Arseto Deddy Dwi Arseto Diana Stephany Br. Tamba Didik Gunawan Didik Gunawan Dwi Zahrani Eka Elvira Br. Sinaga Fatimah , Huswatun Fatimah Dinda Khairani Fitrianingsih, Fitrianingsih Gunawan, Didik Haikal Iskandar Hashina Harahap Hanna Sajidah Sinaga Haratikka, Haya Haya Haratikka Haya Haratikka Hulu, Fonaha Ibnu Hadi Indriani Nainggolan Irham Lubis Ismail Ismail Lysa Tantria M Alang Khairunnizar M. Alang Khairunnizar M.Alang Khairunnizar Markahasa Timbul Merlinna Muhammad Hilalul Hamdhi Muhammad Wahyu Hamijaya Mutiara Ambarita, Lenny Nizar, M. Alang Khairun Nurnabilla, Siti Nurwijayanti Pramana, Rahmad Mugi Purba, Rakhmawati Purwanto, Hadi Putri Nabila Ningsih Sitorus Putri Ramadhani Putri, Adhayana Adinda Rapat Piter Sony Restu Akbar Suryaman Reynanda, Abbie Rusmewahni Sarwoto Sarwoto Sarwoto SARWOTO SARWOTO Sony, Rapat Piter Sri Devi Hariani Suriani Suriani Tarigan , Ingan Malem Tobing, Yuni Artha Teresia Lumban Utami, Aulia Putri Wani Saragih, Tri Willy Cahyadi Yenni Arfah Yenni Arfah