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All Journal Pembaharuan Hukum Journal of Education, Humaniora and Social Sciences (JEHSS) Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Ilmiah Edunomika (JIE) JURNAL MANAJEMEN PENDIDIKAN Community Development Journal: Jurnal Pengabdian Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat LEGAL BRIEF CITRA JUSTICIA : Majalah Hukum dan Dinamika Kemasyarakatan Jurnal Pengabdian kepada Masyarakat Berajah Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management and Digital Business Jurnal Pengabdian Mandiri Innovative: Journal Of Social Science Research Jurnal Umum Pengabdian Masyarakat (JUPEMAS) International Journal of Business, Economics & Financial Studies Digital Business Progress Journal of International Islamic Law, Human Right and Public Policy Community Service Progress
Imelda Mardayanti
Department Of Management, Sekolah Tinggi Ilmu Ekonomi Bina Karya Tebing Tinggi, Padang Hulu, Tebing Tinggi, 20631 Sumatera Utara, Indonesia
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LEGAL DEVELOPMENT CONCEPT STRATEGY AND ITS ROLE IN THE MARKET ECONOMIC SYSTEM Imelda Mardayanti
Journal of International Islamic Law, Human Right and Public Policy Vol. 2 No. 2 (2024): June
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59733/jishup.v2i2.93

Abstract

This study addresses the following questions: 1) Is the market economy system working well; and 2) What is the role of law in a market economy and what does pro-market legal development look like? This research is intended to collect secondary data through a literature search of legal materials relevant to legal and economic theories, which is currently conducted using qualitative analysis. This research was conducted using the juridical-normative method and with an analytical descriptive approach. Furthermore, this research comes to the conclusion that a market economy is an economy in which people are free to pursue the highest possible financial gain. Since people are the focus of all economic systems, the government has no function in the economy. However, the government, which in this case serves to regulate laws, is necessary for the market economy to function properly. Without this, the market economy will contract. Without the help of laws, especially economic laws, the market economic system can never function properly to generate wealth and prosperity.
Peranan Kantor Pertanahan dalam Perlindungan Lahan Pertanian Pangan Berkelanjutan di Kota Tebing Tinggi Hulu, Fonaha; Mardayanti, Imelda
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.58 KB) | DOI: 10.34007/jehss.v5i2.1340

Abstract

This research is a descriptive study of the role of the Ministry of Agrarian Affairs and Spatial Planning/National Land Agency in providing protection for sustainable food agricultural land for the people in the city of Tebing Tinggi. Data preparation for Sustainable Food Agriculture Land (LP2B) is carried out through inventory, identification, and data processing activities for Sustainable Food Agriculture areas. This activity is in line with the duties and functions of the Land Arrangement Division of the Provincial BPN Regional Office as well as the District/City Land Office Arrangement section. This research method is qualitative with data collection carried out through document studies and interviews. The City of Tebing Tinggi does not yet have a Regional Regulation or Mayor's Regulation that regulates the planning, determination and protection of Sustainable Food Agricultural Land (LP2B) and Regional Regulations on Detailed Spatial Planning (RTDR), even though the determination of Sustainable Food Agricultural Land is part of the stipulation in the form of a plan. detailed spatial layout of the regency/city. Socialization (LP2B) in the City of Tebing Tinggi has not been optimal. More intensive collaboration and communication between agencies that are stakeholders related to the protection of Sustainable Food Agricultural Land (LP2B) is also not optimal.
PENGEMBANGAN PRODUK DAN KUALITAS UMKM DI KELURAHAN MEKAR SENTOSA KECAMATAN RAMBUTAN KOTA TEBING TINGGI Tarigan , Ingan Malem; Amudi, Ivana Supi Al; Lubis, Irham; Fatimah , Huswatun; Aditya, Rizka Dina; Pramana, Rahmad Mugi; Afandi, Deva; Purwanto, Hadi; Mardayanti, Imelda; Cahyadi, Willy; Sony, Rapat Piter
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40420

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) adalah penggerak perekonomian terbesar di Indonesia. Namun banyak pelaku UMKM dalam melakukan pemasaran masih secara konvensional sehingga omset dan keuntungan tidak maksimal. Kelurahan Mekar Sentosa Kecamatan Rambutan Kota Tebing Tinggi memiliki potensi pengembangan usaha UMKM, namun banyak dari usaha tersebut mengalami kendala terutama dalam melakukan pemasaran produknya yakni menggunkan cara-cara konvensional sehingga jangkauan pasar sasaran masih sempit. Oleh karena itulah perlu dilakukan pelatihan dan pendampingan mengenai pentingnya pengembangan  usaha dengan cara pengenalan produk, perbaikan produksi dan cara pengolahan  melalui pembuatan logo/stiker nama pada kemasan serta upaya pemasaran produk dalam menjangkau pangsa pasar yang lebih luas. Tujuan kegiatan ini adalah meningkatkan pemahaman pelaku UMKM mengenai pentingnya packaging sebagai salah satu strategi penjualan dan pentingnya pemanfaatan media digital sebagai media promosi dan transaksi jual-beli untuk memperluas jangkauan pasar. diikuti oleh beberapa pelaku UMKM di Kelurahan Mekar Sentosa. Hasil yang diperoleh dari kegiatan ini adalah peningkatan pemahaman pelaku UMKM mengenai pentingnya perbaikan packaging dan digital marketing sebagai media pemasaran. Luaran yang dihasilkan dari kegiatan ini adalah akun digital sebagai media pemasaran produk dan kemasan produk yang menarik.
Analysis of Legal Protection for Consumers in Property Credit: Promoting the Value of Justice Imelda Mardayanti; Willy Cahyadi; Cia Cai Cen
Pena Justisia: Media Komunikasi dan Kajian Hukum Vol. 24 No. 1 (2025): Pena Justisia
Publisher : Faculty of Law, Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/pj.v24i1.5872

Abstract

This article analyzes the legal protections afforded to consumers within property credit agreements, emphasizing the critical role of justice in ensuring equitable outcomes. Employing a qualitative research methodology, this study explores the existing legal framework, its practical application, and the challenges faced by consumers in navigating the complexities of property credit. The analysis incorporates scholarly perspectives and recent legal developments to advocate for enhanced consumer protection measures that align with principles of fairness and transparency. Findings reveal significant gaps in the current legal framework, particularly in addressing power imbalances between lenders and borrowers, as well as in providing accessible remedies for consumers facing unfair practices. The study highlights the need for clearer disclosure requirements, stronger enforcement mechanisms, and improved financial literacy programs to empower consumers. By synthesizing theoretical insights with empirical observations, this research contributes to the ongoing discourse on consumer rights and proposes actionable reforms to strengthen the legal safeguards within property credit agreements. Ultimately, the article underscores the importance of a justice-oriented approach in fostering a more equitable and transparent credit market.
LEGAL PROTECTION FOR CONSUMERS IN CONDUCTING ELECTRONIC TRANSACTIONS Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 2 (2023): July (July-September)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i2.1117

Abstract

Electronic transactions are legal actions carried out using computers, computer networks, and/or other electronic media. Violations of consumer rights, especially in electronic transactions, need to be addressed through statutory regulations. The purpose of this research is for consumers in conducting electronic transactions to know legal remedies that can be taken to find out the form of legal protection for consumers in conducting electronic transactions in Indonesia. The research method is normative law because it examines legal principles, legal systematics, and the level of legal synchronization.Legal remedies that can be taken by consumers when they get goods that are not in accordance with what is offered by the seller, namely through the court and outside the court, as well as legal protection for consumers in conducting electronic transactions are contained in Law Number 8 of 1999 concerning Consumer Protection and in Law Number 11 of 2008 concerning Information and Electronic Transactions.
LEGAL PROTECTION FOR CONSUMERS AGAINST SKINCARE PRODUCTS WITHOUT MARKETING PERMITS THAT ARE SOLD FREELY Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 3 No. 4 (2024): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v3i4.1400

Abstract

This research aims to find out how legal protection is for consumers regarding skincare products without distribution permits that are sold freely. This research focuses on examining the application of the rules/norms in positive law, which is then connected to the problems discussed in this research. Using a statutory approach method (state approach). The data collection method used in the research is document study as the first step in legal research. The results of this research show that this research concluded that consumers who experience losses as a result of consumer rights being violated by business actors can take legal action. Implementation of Law no. 8 of 1999 concerning Consumer Protection has not been optimal in providing compensation to consumers who are harmed by products from business actors. Consumers who experience losses due to legal violations committed by business actors can take legal action against them through litigation or non-litigation. Consumers have the right to obtain safety from goods/services that must not be dangerous if consumed so that consumers are not harmed both physically and spiritually.
THE EFFECT OF LIVE STREAMING AND ONLINE CUSTOMER REVIEW ON THE PURCHASE DECISION OF HANA FASHION PRODUCTS IN TIKTOK SHOP WITH CONSUMER TRUST AS AN INTERVENING VARIABLE Merlinna; Lysa Tantria; Fitrianingsih; Imelda Mardayanti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.2860

Abstract

This study aims to analyze the influence of live streaming and online customer reviews on purchasing decisions for Hana Fashion products at TikTok Shop with consumer trust as an intervening variable. The research method used is a quantitative approach with data collection through an online questionnaire from 96 respondents who have made purchases at the store. Data analysis was carried out using SmartPLS 3.0 software. The results of the study showed that live streaming and online customer reviews had a significant effect on purchasing decisions. Online customer reviews were also shown to have a positive effect on consumer trust, but consumer trust did not have a significant effect on purchasing decisions and was unable to mediate the relationship between the two independent variables and purchasing decisions. These findings indicate that although trust is important in a digital context, purchasing decisions at TikTok Shop are more influenced by visual content and direct reviews from other users. Therefore, business actors need to optimize live streaming and customer review strategies in increasing purchasing decisions on social media-based e-commerce platforms.
UNFAIR BUSINESS PRACTICES TOWARDS CONSUMERS IN THE DIGITAL ERA: BETWEEN REGULATION AND REALITY Imelda Mardayanti
Journal of International Islamic Law, Human Right and Public Policy Vol. 3 No. 4 (2025): December
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital era has radically transformed the business landscape, creating an ecosystem that offers unprecedented transactional convenience alongside structural vulnerabilities for consumers. This journal critically analyzes the discrepancy between existing regulatory frameworks and the rapidly evolving reality of unfair business practices in Indonesia's digital space. Employing normative legal research methods and a critical approach, this study conducts horizontal and in-depth examinations of various forms of exploitative practices, including dark patterns, algorithmic bias, personalized dynamic pricing, review manipulation, and systematic violations of personal data. The research findings reveal that despite Indonesia's legal foundations such as Law Number 8 of 1999 concerning Consumer Protection, Law Number 19 of 2016 concerning Electronic Information and Transactions, and Law Number 27 of 2022 concerning Personal Data Protection, significant implementation gaps persist. Structural barriers include the pace of technological innovation outpacing legislative responses, information and technological asymmetry between businesses and regulators, technical difficulties in gathering evidence, low consumer digital literacy, and fragmentation among law enforcement institutions. This journal concludes that a more adaptive and proactive digital consumer protection paradigm is necessary. The proposed policy recommendations include: (1) more responsive and specific regulatory reform through the issuance of implementing technical regulations; (2) strengthening institutional capacity and inter-authority synergy through establishing integrated task forces; (3) consumer empowerment through digital literacy education and developing online dispute resolution (ODR) mechanisms; and (4) encouraging self-regulation and ethics by design principles among businesses. These findings contribute to the academic discourse on consumer law in the digital age and provide policymakers with a roadmap to bridge the gap between regulation and reality.
ECONOMIC LEGAL ANALYSIS OF FREE SCHOOL MEAL PROGRAM IN INDONESIA Imelda Mardayanti
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2438

Abstract

The free meal program for school children is a government policy that aims to improve children's welfare and reduce the economic burden on families. This study analyzes the legal basis that supports the program, the economic impact on families and communities, and its implementation from the perspective of economic law. This study uses a juridical-normative and empirical approach with case studies in several regions. The results show that this program has a strong legal basis, provides significant economic benefits, but faces challenges in implementation. Policy recommendations include increasing regulations, budget transparency, and strengthening oversight mechanisms.
BUSINESS LAW IN THE ERA OF ARTIFICIAL INTELLIGENCE (AI): BALANCING INNOVATION AND PROTECTION FOR GENERATION Z Imelda Mardayanti
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3526

Abstract

The rapid advancement of Artificial Intelligence (AI) has transformed the business landscape in Indonesia, offering opportunities for innovation while posing legal and ethical challenges. Generation Z, as digital natives, is at the forefront of AI's impact, benefiting from enhanced productivity and personalization but also facing risks such as job automation, privacy breaches, and digital consumerism. This study analyzes Indonesia's legal framework for AI in business, focusing on the Electronic Information and Transactions Law (UU ITE), Personal Data Protection Law (UU PDP), and the Ministry of Communication and Informatics Circular No. 9/2023 on AI Ethics. Using a normative qualitative approach and literature review, the research evaluates the effectiveness of existing regulations, identifies legal gaps, and examines AI's implications for Generation Z in business, employment, and digital consumption. Findings reveal that current regulations are fragmented and non-binding, leaving vulnerabilities in data protection, algorithmic accountability, and ethical compliance. Recommendations include developing a comprehensive AI-specific law, enhancing digital literacy for Generation Z, and strengthening regulatory oversight to balance innovation with protection.
Co-Authors Aditya, Rizka Dina Afandi, Deva Alfina Yusra Alif Tromi Gulo Amudi, Ivana Supi Al Andiny Angga Fitra Hadi Anggun, Depina Arfah, Yenni Ari Syahputra Ari Syahputra Arief Rahman Hakim Arseto, Dedy Dwi Bobby Hartanto Cahyadi, Willy Cai Cen, Cia Cindy Anita Damanik Citra Saffanah Dara Amalia Deddy Dwi Arseto Deddy Dwi Arseto Diana Stephany Br. Tamba Didik Gunawan Didik Gunawan Dwi Zahrani Eka Elvira Br. Sinaga Fatimah , Huswatun Fatimah Dinda Khairani Fitrianingsih, Fitrianingsih Gunawan, Didik Haikal Iskandar Hashina Harahap Hanna Sajidah Sinaga Haratikka, Haya Haya Haratikka Haya Haratikka Hulu, Fonaha Ibnu Hadi Indriani Nainggolan Irham Lubis Ismail Ismail Lysa Tantria M Alang Khairunnizar M. Alang Khairunnizar M.Alang Khairunnizar Markahasa Timbul Merlinna Muhammad Hilalul Hamdhi Muhammad Wahyu Hamijaya Nizar, M. Alang Khairun Nurnabilla, Siti Nurwijayanti Pramana, Rahmad Mugi Purba, Rakhmawati Purwanto, Hadi Putri Nabila Ningsih Sitorus Putri Ramadhani Putri, Adhayana Adinda Rapat Piter Sony Restu Akbar Suryaman Reynanda, Abbie Rusmewahni Sarwoto SARWOTO SARWOTO Sarwoto Sarwoto Sony, Rapat Piter Sri Devi Hariani Suriani Suriani Tarigan , Ingan Malem Tobing, Yuni Artha Teresia Lumban Utami, Aulia Putri Wani Saragih, Tri Willy Cahyadi Yenni Arfah Yenni Arfah