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All Journal Jurnal Ilmu Pertanian Indonesia JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN Jurnal Manajemen dan Agribisnis Signifikan : Jurnal Ilmu Ekonomi ETIKONOMI Economic Journal of Emerging Markets Jurnal Ekonomi JEJAK Jurnal Agro Ekonomi Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal MIX : Jurnal Ilmiah Manajemen Proceeding SENDI_U AGRIMOR Jurnal Ekonomi & Kebijakan Publik Jurnal ASET (Akuntansi Riset) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Al-Muzara'ah Buletin Ilmiah Litbang Perdagangan AFEBI Economic and Finance Review JURNAL PANGAN International Journal of Economics Development Research (IJEDR) Jurnal Agro Ekonomi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Food System and Agribusiness (JoFSA) Jurnal Akuntansi dan Governance Jurnal Ekonomi Indonesia Devotion: Journal of Research and Community Service BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Jurnal Bina Bangsa Ekonomika Indonesian Journal of Multidisciplinary Science Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Eduvest - Journal of Universal Studies Indonesian Journal of Sustainability Accounting and Management Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi dan Pembangunan Indonesia
Lukytawati Anggraeni
Departemen Ilmu Ekonomi, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor Jl. Lingkar Kampus, Gd. Rektorat Lantai 3, Kampus IPB Darmaga, Bogor 16680
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Journal : Buletin Ilmiah Litbang Perdagangan

 1 
KINERJA EKSPOR INDONESIA DAN PERSEPSI KONSUMEN PAKISTAN TERHADAP MINYAK SAWIT DAN PRODUK TURUNANNYA Tampubolon, Bahroin Idris; Hastuti; Firdaus, Muhammad; Anggraeni, Lukytawati; Muna, Naufa
Buletin Ilmiah Litbang Perdagangan Vol 16 No 1 (2022): BILP
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30908/bilp.v16i1.692

Abstract

Abstrak Pakistan merupakan negara nontradisional mitra dagang strategis Indonesia. Pakistan mengimpor Crude Palm Oil (CPO) Indonesia untuk memenuhi kebutuhan minyak makan. Industri minyak makan di Pakistan memiliki karakter sangat kompetitif, hambatan masuk (barrier to entry) yang rendah, dan cenderung sensitif terhadap perubahan harga. Tujuan penelitian ini yaitu: (1) Menganalisis kinerja ekspor minyak sawit dan produk turunannya di Pakistan; (2) Menganalisis tingkat pengetahuan dan faktor yang memengaruhi konsumen rumatangga Pakistan terhadap minyak sawit dan produk turunannya asal Indonesia; (3) Menganalisis tingkat loyalitas konsumen rumah tangga di Pakistan terhadap produk cooking oil. Penelitian ini menggunakan analisis deskriptif kualitatif, analisis regresi logistik, dan analisis loyalitas konsumen. Hasil analisis menyajikan kinerja ekspor minyak sawit Indonesia ke Pakistan mengalami trend peningkatan sejak tahun 2012 dan salah satunya disebabkan penandatangan Preferential Trade Agreement (PTA). Konsumen rumahtangga di Pakistan sebagian besar tidak mengenal CPO atau produk hasil turunannya serta tidak memahami isu lingkungan terkait industri kelapa sawit. Terdapat empat variable yang memengaruhi peluang responden mengetahui CPO dan produk turunannya yaitu lokasi tempat tinggal, dummy frekuensi konsumsi cooking oil, dummy frekuensi konsumsi margarine, dan dummy frekuensi es krim. Konsumen di Pakistan merupakan konsumen yang tergolong dalam kelompok liking the brand dengan tidak sepenuhnya switcher buyer. Kata Kunci: Crude Palm Oil, Pakistan, Regresi Logistik, Analisis Loyalitas Konsumen, Cooking Oil Abstract Pakistan is a non-traditional trading partner country that is a strategic r for Indonesia. Pakistan imports Crude Palm Oil (CPO) to meet the needs for edible oil. Pakistan’s cooking oil industry is highly competitive with low barriers to entry, also moderately sensitive to price changes. The aims of this research are to (1) analyze the export performance of palm oil and its derivative products; (2) analyze the level of knowledge and the factors that influence Pakistani consumers; (3) analyze the level of loyalty of household consumers to cooking oil. The research used descriptive qualitative analysis, logistic regression analysis, and analysis of brand loyalty. The results of the analysis showed that Indonesian palm oil exports to Pakisthavehas had an increasing trend since 2012, caused by the implementation of the Preferential Trade Agreement (PTA). Most consumers in Pakistan were not familiar with CPO or its derivative products and did not understand the environmental issues related to the palm oil industry. There are four variables that affect the probability of respondents knowing CPO and derivative products, namely, location of residence, dummy frequency of cooking oil consumption, dummy frequency of margarine consumption, and dummy frequency of ice cream. Generally, Pakistan consumers are a group of consumers that liking the brand group. Keywords: Crude Palm Oil, Pakistan, Logistic Regression, Analysis of Brand Loyalty, Cooking Oil JEL Classification: C25, D12, F14, Q17
KINERJA EKSPOR INDONESIA DAN PERSEPSI KONSUMEN PAKISTAN TERHADAP MINYAK SAWIT DAN PRODUK TURUNANNYA Tampubolon, Bahroin Idris; Hastuti; Firdaus, Muhammad; Anggraeni, Lukytawati; Muna, Naufa
Buletin Ilmiah Litbang Perdagangan Vol 16 No 1 (2022): BILP
Publisher : Trade Analysis and Development Agency, Ministry of Trade of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak Pakistan merupakan negara nontradisional mitra dagang strategis Indonesia. Pakistan mengimpor Crude Palm Oil (CPO) Indonesia untuk memenuhi kebutuhan minyak makan. Industri minyak makan di Pakistan memiliki karakter sangat kompetitif, hambatan masuk (barrier to entry) yang rendah, dan cenderung sensitif terhadap perubahan harga. Tujuan penelitian ini yaitu: (1) Menganalisis kinerja ekspor minyak sawit dan produk turunannya di Pakistan; (2) Menganalisis tingkat pengetahuan dan faktor yang memengaruhi konsumen rumatangga Pakistan terhadap minyak sawit dan produk turunannya asal Indonesia; (3) Menganalisis tingkat loyalitas konsumen rumah tangga di Pakistan terhadap produk cooking oil. Penelitian ini menggunakan analisis deskriptif kualitatif, analisis regresi logistik, dan analisis loyalitas konsumen. Hasil analisis menyajikan kinerja ekspor minyak sawit Indonesia ke Pakistan mengalami trend peningkatan sejak tahun 2012 dan salah satunya disebabkan penandatangan Preferential Trade Agreement (PTA). Konsumen rumahtangga di Pakistan sebagian besar tidak mengenal CPO atau produk hasil turunannya serta tidak memahami isu lingkungan terkait industri kelapa sawit. Terdapat empat variable yang memengaruhi peluang responden mengetahui CPO dan produk turunannya yaitu lokasi tempat tinggal, dummy frekuensi konsumsi cooking oil, dummy frekuensi konsumsi margarine, dan dummy frekuensi es krim. Konsumen di Pakistan merupakan konsumen yang tergolong dalam kelompok liking the brand dengan tidak sepenuhnya switcher buyer. Kata Kunci: Crude Palm Oil, Pakistan, Regresi Logistik, Analisis Loyalitas Konsumen, Cooking Oil Abstract Pakistan is a non-traditional trading partner country that is a strategic r for Indonesia. Pakistan imports Crude Palm Oil (CPO) to meet the needs for edible oil. Pakistan’s cooking oil industry is highly competitive with low barriers to entry, also moderately sensitive to price changes. The aims of this research are to (1) analyze the export performance of palm oil and its derivative products; (2) analyze the level of knowledge and the factors that influence Pakistani consumers; (3) analyze the level of loyalty of household consumers to cooking oil. The research used descriptive qualitative analysis, logistic regression analysis, and analysis of brand loyalty. The results of the analysis showed that Indonesian palm oil exports to Pakisthavehas had an increasing trend since 2012, caused by the implementation of the Preferential Trade Agreement (PTA). Most consumers in Pakistan were not familiar with CPO or its derivative products and did not understand the environmental issues related to the palm oil industry. There are four variables that affect the probability of respondents knowing CPO and derivative products, namely, location of residence, dummy frequency of cooking oil consumption, dummy frequency of margarine consumption, and dummy frequency of ice cream. Generally, Pakistan consumers are a group of consumers that liking the brand group. Keywords: Crude Palm Oil, Pakistan, Logistic Regression, Analysis of Brand Loyalty, Cooking Oil JEL Classification: C25, D12, F14, Q17
Co-Authors ., Harianto Achmad Rizki Achsani, Noer Azham Adis Imam Munandar Agung Satryo Ahmad Fanani Akbar, Dudi Duta Akhmad Fauzi Aldesta Perwitasari Tunas Alla Asmara Almira Dyah Mahiswari Amzul Rifin Anny Ratnawati Arief Daryanto Aulia Yulianti Wulandari Ayu Renita Sari Azka Azifah Dienillah Bagus Sartono Bambang Juanda Benny Robby Kurniawan Bintan Badriatul Ummah Bronson Marpaung Cosmas A.I. Wardojo Dadang Wahyu Juniarwoko Darwis Abubakar Dedi Budiman Hakim Deni Lubis Desfaryani, Rini Dewi Kusumaningrum Dewi Rohma Wati Dewi, Risa Resmita Dian Verawati Panjaitan Dony Firman Santosa Emil Fatmala Erliza Noor Ernan Rustiadi Fariyanti, Anna Fitri Kartiasih Fitriana, Rizqi Fitriana, Widya Gita Vinanda Gita Vinanda Gustyanita Pratiwi Gustyanita Pratiwi Hadiwiyono Hadiwiyono Hakim, Dedi Budiman Hardiyanto, Arief Tri Harianto Harianto Hartoyo Hartoyo Haryadi Krisnandar Hastuti Hendro Sasongko Herdiana Puspitasari Hermanto Siregar Hermanto Siregar Hery Setiawan Hidayanto, Muh. Wawan Iin Zahratain Indah Eko Suryani Indah Indra Putri, Dennis Juniarwoko, Dadang Wahyu Khairunnisa Khairunnisa Koes Pranowo Kuntoro, Eri Lestari Agusalim Linda Karlina Sari Mela Yunita Mirfatul Hidayah Mudinillah, Adam Muh. Wawan Hidayanto Muhammad Firdaus Muhammad Firdaus Muhammad Iqbal Musyaffa, Muhammad Elfaza Faishal Nadilla Ambarfauziah Rulian Naufa Muna, Naufa Noer Azam Achsani Nuni Anggraini Nuni Anggraini Nunung Nuryartono Nur Maghfirah Nur Muflihatun Azizah Nurvita, Tita Octavian, Hieta Purbantoro, Bhirawa Anoraga Puri Mahestyanti puspitasari, dwi puspitasari Putri Mahestyanti Ranti Wiliasih Ratna Anita Carolina Reffi Marizka Dewi Ria Maulida Rina Oktaviani Rini Siswati Asnel Rizaldi Boer Rokhim, Fatkhu Rum Puspita Widhiarti Sahara Sahara Salahuddin El Ayyubi Samsul Hidayat Pasaribu Sri Hartoyo Sri Hartoyo Sri Hartoyo Sri Mulatsih Sugema, Iman Syamsul Hidayat Pasaribu Tampubolon, Bahroin Idris Tanti Novianti Tita Nurvita Tiurmaida Krisanty Sitompul Tony Irawan Tri Wulandari Trias Andati Trias Andati Trias Andati Trias Andati Trisno, Andhika Muhammad Fadil Ujang Suryadi Umbu Joka Untung Setiono Wahyu Dyah Novitasari Widyastutik Yugo, Vini Ratna Sari Yulya Aryani Yusman Syaukat Zenal Asikin