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Journal : Jurnal Sains Student Research

Peningkatan Layanan Teknologi Informasi Digital Marketing pada Beryl Foam Purbalingga Menggunakan Framework ITIL V4 Rizky Gilang Setiawan; Hermawan Hermawan; Faikul Farid; Taufik Nur Hidayat; Ito Setiawan
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 1 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i1.8371

Abstract

The improvement of digital marketing information technology services at Beryl Foam Purbalingga is carried out using the ITIL V4 framework. Digital marketing services are utilized through Instagram social media and the Shopee e-commerce platform; however, their management remains unstructured and reactive. This study applies a qualitative descriptive method with a case study approach through observation and interviews. The analysis is based on the Service Value System (SVS), the four dimensions of ITIL V4 service management, and relevant ITIL V4 practices, including incident management, service request management, and continual improvement. The results indicate that digital marketing IT services have not fully created business value due to the absence of structured service procedures and planned evaluations. Therefore, the implementation of simple service procedures, the application of the focus on value principle, and continuous improvement are recommended to enhance digital marketing IT services and support UMKM business objectives.
Strategi Digital Marketing Melalui Media Sosial Tiktok Dengan Pendekatan AIDA (Studi Kasus: Lavanya.Wo) Oky Bakti Wiarso; Hafiz Rayanda Bhakti; Mochamad Amirudin; Chrys Dian Aji Bagus Pamungkas; Ito Setiawan
JOURNAL SAINS STUDENT RESEARCH Vol. 4 No. 1 (2026): Februari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v4i1.8468

Abstract

This study analyzes the digital marketing strategy of Lavanya.WO through the TikTok platform using the AIDA model to evaluate how promotional content influences audience engagement and client acquisition. The background of this research stems from the rapid growth of TikTok as a highly visual and interactive platform, making it a strategic medium for promoting wedding organizer services that rely heavily on aesthetics, storytelling, and emotional appeal. The purpose of this study is to examine how each stage of the AIDA modelAttention, Interest, Desire, and Action is reflected in Lavanya.WO’s promotional content and to assess its effectiveness in increasing brand visibility and potential client conversion. This research uses a descriptive qualitative method, with data collected through interviews, observation of TikTok content, documentation, and literature review. The findings indicate that Lavanya.WO successfully applies visual hooks, trending audio, and compelling video openings to attract attention; delivers storytelling and service explanations to build interest; uses testimonials, emotional moments, and decoration showcases to generate desire; and incorporates clear calls-to-action to encourage user engagement and booking inquiries. However, the effectiveness of this strategy is constrained by limited content consistency, creative resources, and an incomplete understanding of TikTok’s algorithm. This study concludes that optimizing content variation, strengthening visual identity, and leveraging TikTok insights can significantly enhance promotional performance. The implications of this research highlight the importance of structured digital marketing strategies for service-based businesses, particularly those operating in visually oriented creative industries such as wedding organizing.
Co-Authors Abdillah Teguh Permana Abdul Azis Abdul Khohar Adam Satria Mahendra Adhim Tanfitra Adinda Arininta Loysiana Aditya Pratama Putra Adrianus Angoro Susanto Ahmad wahyu Kurniawan Ahnaf Vanning Al Haq Akhmal Angga Syahputra Akto Hariawan Ali Syah Al Banjari Amanda Ayu Novitasari Anastasya Yuniar Andini Diyas Saputri Aniec Anafisah Pratiwi Anindya Fidela Anjar Sylvia Rahmawati Annisa Suci Octavia Anung Supriyadi Ardani Eka Putra Ari Fattah Fuaddin Arindia Nur Zahra Arisanti Dwi Safitri Ariska, Ariska Nurul Habibah Asha Nuril Jannah Astrid, Astriditiya Laila Nur Fadilah Baehaqi Banu Dwi Putranto Bayu Effendi Berliana Zahrah Nursyifa Bibit Waluyo Cannes Lingga Yogario Chrys Dian Aji Bagus Pamungkas Dafa Arta Anggara Dani Khoirul Wafa Dea Lili Anggraeni Desvita, Amanda Dimas Sigit Purnomo Disi Fasa Tri Rahmawati Dita Lukitasari Diva Resti Hidayah Dwi Amelia Dwi Krisbantoro Elsa Ayunda Pratiwi Epa Latifah Erika Luthfi Afifah Excel Ervinta Desty Fadhila Intan Cahyaningrum Fahmi An Naafi Faikul Farid Fakhrul Akif Maulana Putra Falia Nur Afifah Faozan Dwiki Ramadana Faradina Novi Lakshita Farah Fadhilah Farica Rachman, Naura Fathah Rezki Putranto Fauzan Dwicah Saputra Feishal Azriel Arya Putra Feri Widiyanto Fiby Nur Afiana Fikri Aditnya Pratama Fisabilla Tidar Yoga Pratama Futikhat Salsabila Ghois Abdullah Akmal Gilang Satria Mahardhika Hafiz Rayanda Bhakti Haikal Azril Hikmatyar Handika Anjas Himawan Hanenda Putri Zamora Hendry Kus Hermawan Hermawan Hermawan Ifan Dwi Ramadan Ika, Ika Komalasari Indri Wahyuningsih Iqbal Yusuf Azhari Irmawati Tri Wahyuni Jenny Juniarlie Johan Suryani Julio Yoga Pratama Kodir Kodir Krisna Bagus Samboro Kusumas Astri Anggraeni Laela Uswatun Hasanah Lailatur Rochmah Lifa Sholiah M. Fikriyadi Maulana Mauly Chandra Gumilang Melida Ratna Utami Mochamad Amirudin Mohammad Fahrenza Muhamad Albaihaqi Naufal Andewa Muhammad Amrizal Muhammad Asfari Alkaromi Muhammad Asnafi Alkaromi Nada Salsabila Khansa Naura Arum Kartika Nauralia Syifa Ayunda Nesa Nur Puspitasari Nur Adiya, Az Zahra Dwi Nur Cahyani, Sinta Nur holifah, Anggita Nur Kholifah Dwi Prasetyo Kartika Nurul Hani Ocha Dwi Palusi Oktafia Heng Huice Oky Bakti Wiarso Panca Wahyu Ahmadi Prayoga Pribadi Priyanti, Dika Putri Nazilatus Safa’at Putri Vidia Lestari Rafli Triofansyah Rahayu Linda Kusuma Rahmat Aji Prasetyo Ratri Ismayanti Rema, Rema Sekar Nuriani Retno Setioningrum Retno Waluyo Retno Waluyo Riani Efna Sari Rindiana Putri Natasya Ririt Farihatul Kamilah Risqi Faturohman Rizky Gilang Setiawan Salsa Fathaturrahma Sekar Ajeng Ramadhani Septiana Nur Hidayah Setiana Dwi Maghfiroh Setyaningsih, Gustin Shafni Nur Hikma Siska Nathasia Sitaresmi Wahyu Handani Taufik Nur Hidayat Tegar Romadhany Titin Amelia Tiya Utriani Ulfa Inayatun Umar Abdul Abid Veliana Dian Maryasari Vellyn Chalista Elfanza Vita Dwi Utami Wahyu Dwi Purwoprasetyo Wahyu Putra Pratama Wahyuni, Novita Wahyuning Tyas Saraswati Wakhid Sayudha Rendra Graha Alrashid Widiyana Mustofiyah Yuana Premasiwi Yuliawan Sulistyo Wibowo Yusmedi Nurfaizal Zanela Anania Syafikah Zhoni Zhonatan Prabowo Zuhriyatul Lubna