Article Per Year (5 Year)
p-Index From 2021 - 2026
3.861
P-Index
This Author published in this journals
All Journal J@TI (TEKNIK INDUSTRI) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Studi Manajemen dan Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL EKSBIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Wahana Pendidikan Bima Journal : Business, Management and Accounting Journal Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya JER
Ariati Anomsari
Industrial Engineering Departement Diponegoro University Jl. Prof. Sudarto, SH Tembalang Semarang 50239 Telp. 0247460052
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JER

 1 
A Study on the Role of Utilitarian Value and Service Quality in Influencing Repurchase Interntion with Costumer Satisfaction as a Mediating Variable in Rucas.Co Fashion Producs Arviansyah, Vila Dhani; Mahmud; Anomsari, Ariati; Setiawan, Aries
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1255

Abstract

Rucas.Co faces challenges in maintaining customer loyalty amid increasingly intense business competition. One of the key factors influencing repurchase intention is utility value and service quality, with customer satisfaction acting as a mediating variable in this relationship. This study aims to analyze the impact of utility value and service quality on repurchase intention, with customer satisfaction as a mediating variable. This research employs a descriptive-analytical quantitative method with a sample size of 100 respondents, determined using Lemeshow's formula. Data were collected through questionnaires and analyzed using Smart-PLS 3.0 to examine the relationships between variables. The results indicate that utility value and service quality have a positive and significant effect on customer satisfaction. Additionally, utility value and service quality positively and significantly influence repurchase intention. Customer satisfaction also has a positive and significant impact on repurchase intention and mediates the relationship between utility value, service quality, and repurchase intention. These findings suggest that customer satisfaction plays a crucial role in enhancing customer loyalty at Rucas.Co.
Peran Harga, Citra Merek dan Celebrity Endorser dalam Membentuk Keputusan Pembelian Konsumen Skincare MS Glow di Kota Pati Widyaningrum, Mami Stya; Chasanah, Amalia Nur; Pakarti, Piji; Anomsari, Ariati
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2271

Abstract

Riset ini bertujuan untuk menganalisis pengaruh harga, citra merek, dan celebrity endorser pada keputusan pembelian produk skincare ms glow di kota pati. ketiga variabel dipilih karena dinilai penting dalam industri skincare, namun temuan penelitian sebelumnya masih beragam, sehingga perlu diuji kembali pada konteks ms glow. studi ini dilatarbelakangi oleh pertumbuhan industri kecantikan di indonesia serta fluktuasi penjualan ms glow selama 2023–2024. riset menerapkan pendekatan kuantitatif dengan kuesioner online kepada konsumen berusia ≥17 tahun yang pernah membeli ms glow di kota pati. analisis data dilakukan dengan partial least square (pls). hasil memperlihatkan bahwasannya harga, citra merek, dan celebrity endorser berpengaruh positif serta signifikan pada keputusan pembelian. ketiga variabel tersebut mampu menerangkan 37,2% keputusan pembelian, sementara sisanya dipengaruhi faktor lain, sehingga kemampuan prediksi model tergolong sedang. temuan ini menegaskan pentingnya penetapan harga yang tepat, penguatan citra merek, serta pemanfaatan celebrity endorser dalam mendorong keputusan pembelian konsumen. secara praktis temuan ini memberikan implikasi bagi perusahaan skincare, khususnya ms glow untuk memfokuskan strategi pemasaran pada penetapan harga yang kompetitif, penguatan citra merek, serta pemilihan celebrity endorser yang relevan guna meningkatkan keputusan pembelian konsumen. penelitian ini memperkaya kajian pemasaran dengan memberikan bukti empiris mengenai peran harga, citra merek dan celebrity endorser dalam konteks industri skincare lokal.
Co-Authors Abda Abda AGUNG SEDAYU Allaitsi, Haula Alvita Cahyarani, Tharisya Artin Septia Wati, Ega Arviansyah, Vila Dhani Aryanto, Vincent Didiek Wiet Atthariq, Adlan Jingglang Awanis Linati Haziroh Bachtiar, Dava Tri Agutama Cahya, Handy Nur Chasanah, Amalia Nur Diana Aqmala Diana Puspitasari Eko Hartini Febrianur Ibnu Fitroh Sukono Putra Harisstha, Nur Ahmat Zaim Hartanti, Anita Hertiana Ikasari Herwin Suprijono Ida Farida Izzati, Septifiani Nurulita Kusuma, Pradana Jati Linati Haziroh, Awanis Maharani, Intan Putri Dwi Mahmud Mahmud Mustika, Wida Nugroho, Rigel Rizky Dwi Oktavia, Vicky Oktaviani, Cindi Perdana, Tito Aditya Piji Pakarti Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puteri, Natasya Mutiara Putri, Rizky Meisa Ratih Setyaningrum Roymon Panjaitan Rudianto, Muhammad Sadewa, Ryyo Safitri, Maria Santi Samasta, Almira Saphira, Sella Deby Saputra, Mochamad Adi Sari, Raden Ayu Aminah Rizkia Puspita Setiawan, Aries Taufiq, Yudi Muahamad Ulya, Zahrotul Widyaningrum, Mami Stya Wismiyanti, Rizki Kamila Yogi Noviana, Putri Yovita, Lenni Zakaria, Fakhmi