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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Studi Manajemen dan Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL EKSBIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Wahana Pendidikan Bima Journal : Business, Management and Accounting Journal Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Serat Acitya JER
Ariati Anomsari
Industrial Engineering Departement Diponegoro University Jl. Prof. Sudarto, SH Tembalang Semarang 50239 Telp. 0247460052
Religion Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : Dinamika

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PENGARUH PERSEPSI HARGA, PERAN INSENTIF PEMERINTAH, DAN KETERSEDIAN STASIUN PENGISIAN KENDARAAN LISTRIK UMUM (SPKLU) TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN LISTRIK KOTA SEMARANG Atthariq, Adlan Jingglang; Puspitasari, Diana; Panjaitan, Roymon; Anomsari, Ariati
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/b826wz61

Abstract

The transport industry is growing rapidly, creating intense competition and driving the adoption of eco-friendly electric vehicles to reduce pollution. In Indonesia, despite the large market, electric vehicle adoption is still limited. This study in Semarang City evaluated the factors influencing the decision to purchase an electric vehicle, focusing on perceived price, government incentives, and SPKLU availability using a quantitative survey and multiple regression analysis distributed via Googleform then the data was processed using SPSS 25 and the results showed that perceived price and SPKLU availability had a positive and significant effect, while government incentives had no significant effect. This research recommends increasing the effectiveness of incentive programs and developing charging infrastructure to support the adoption of electric vehicles.
DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer) Rudianto, Muhammad; Farida, Ida; Anomsari, Ariati; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e88yg670

Abstract

This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer satisfaction are proven to have a significant effect on consumer loyalty, while product quality and price do not show a significant direct effect on loyalty. However, product quality is proven to have an indirect effect on consumer loyalty through consumer satisfaction as a mediating variable. These findings emphasize the importance of improving quality and brand image to build loyalty.
DETERMINAN PRICE PERCEPTION, PRODUCT QUALITY, DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA ORTUSEIGHT DI KOTA SEMARANG Sadewa, Ryyo; Sedayu, Agung; Anomsari, Ariati; Putra, Febrianur Ibnu Fitroh Sukono
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 2 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ygtehy23

Abstract

This study aims to evaluate the influence of price perception, product quality, and brand image on purchasing decisions for Ortuseight sports shoes in Semarang City. The research is motivated by the growing competition within the local footwear industry and the evolving consumer behavior that now considers not only functional aspects but also symbolic and emotional values of products. A quantitative approach was employed, using a survey method through the distribution of questionnaires to 150 respondents who had either purchased or shown interest in Ortuseight products. The data were analyzed using multiple linear regression to determine the impact of each independent variable on the dependent variable. The findings reveal that price perception, product quality, and brand image all have a significant and positive effect on purchase decisions. Consumers tend to assess the balance between price and product benefits, evaluate quality based on specifications and durability, and are influenced by brand reputation when making choices. These results highlight the importance for companies to maintain a balance between pricing and quality, while also strengthening brand image—not only in terms of corporate reputation but also in how the product is perceived. This research is expected to offer strategic insights for marketing policy development and serve as a reference for future studies.
Co-Authors Abda Abda AGUNG SEDAYU Allaitsi, Haula Artin Septia Wati, Ega Arviansyah, Vila Dhani Aryanto, Vincent Didiek Wiet Atthariq, Adlan Jingglang Awanis Linati Haziroh Bachtiar, Dava Tri Agutama Cahya, Handy Nur Chasanah, Amalia Nur Diana Aqmala Diana Puspitasari Eko Hartini Febrianur Ibnu Fitroh Sukono Putra Harisstha, Nur Ahmat Zaim Hartanti, Anita Hertiana Ikasari Herwin Suprijono Ida Farida Izzati, Septifiani Nurulita Kusuma, Pradana Jati Linati Haziroh, Awanis Maharani, Intan Putri Dwi Mahmud Mahmud Mustika, Wida Nugroho, Rigel Rizky Dwi Oktavia, Vicky Oktaviani, Cindi Perdana, Tito Aditya Piji Pakarti Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puteri, Natasya Mutiara Putri, Rizky Meisa Ratih Setyaningrum Roymon Panjaitan Rudianto, Muhammad Sadewa, Ryyo Safitri, Maria Saphira, Sella Deby Saputra, Mochamad Adi Sari, Raden Ayu Aminah Rizkia Puspita Setiawan, Aries Taufiq, Yudi Muahamad Ulya, Zahrotul Widyaningrum, Mami Stya Wismiyanti, Rizki Kamila Yogi Noviana, Putri Yovita, Lenni Zakaria, Fakhmi