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All Journal COMPETITIVENESS JOURNAL Jurnal Mirai Management Jurnal SOLMA EKONOMIS : Journal of Economics and Business SEIKO : Journal of Management & Business Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) JURNAL EKONOMI SAKTI (JES) Al-Kharaj: Journal of Islamic Economic and Business Dinasti International Journal of Digital Business Management Jurnal Ilmiah Wahana Pendidikan Jurnal Ar-Ribh Humantech : Jurnal Ilmiah Multidisiplin Indonesia Golden Ratio of Human Resource Management Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Eduvest - Journal of Universal Studies Economos : Jurnal Ekonomi dan Bisnis IIJSE International Journal of Economic Research and Financial Accounting International Journal of Community Service Implementation International Journal of Education, Management, and Technology
Muchran, Muchriady
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Religion Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Public Health Social Sciences Other

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Boycott Calls, Brand Image on Loyalty and Purchasing Decisions of Israel-Affiliated Products Jaya, Athira Dwi; Romadhoni, Buyung; Muchran, Muchriady
International Journal of Education, Management, and Technology Vol 3 No 1 (2025): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v3i1.4663

Abstract

This study aims to analyze the impact of boycott calls on consumer loyalty and purchase decisions for products affiliated with Israel, as well as the role of brand image in these relationships. The study employs a mixed-methods approach, utilizing quantitative data collected through questionnaires and qualitative data through interviews. The findings indicate that boycott calls have a positive influence on consumer loyalty and purchase decisions, suggesting that some consumers remain loyal and continue to purchase despite the boycott pressure. Additionally, brand image was found to have a negative impact on consumer loyalty, though loyalty remains stable despite the boycott pressure. Consumer loyalty also serves as a mediator, influencing purchase decisions even in the presence of boycott calls. This study provides insights into the complex dynamics between boycott calls, brand image, loyalty, and purchasing decisions within the context of sensitive social and political issues.
Determinants of Customer Satisfaction of Telkomsel Provider Romadhoni, Buyung; Nasrullah, Nasrullah; Sahrullah, Sahrullah; Muchran, Muchriady
Dinasti International Journal of Digital Business Management Vol. 6 No. 2 (2025): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i2.4230

Abstract

The purpose of this study was to test the determinants of Telkomsel Provider customer satisfaction consisting of product quality, price, brand trust, and product innovation on customer satisfaction. Causal and quantitative analysis methods. The population in this study were Telkomsel card users in Makassar City. Based on the results of these calculations, the number of samples in this study was 97 respondents. This study used the Accidental sampling technique. The data collection method in this study was a questionnaire. The analysis method used in this study was Multiple Linear Regression Analysis. The results of the study found that product quality had a positive and significant effect on Telkomsel customer satisfaction in Makassar City, price had a positive and significant effect on Telkomsel customer satisfaction in Makassar City, brand trust had a significant effect on Telkomsel Provider Customer satisfaction in Makassar City, product innovationhave a significant impact on Customer satisfaction of Telkomsel Provider in Makassar City.
Indonesia Alriani, Rita; Romadhoni, Buyung; Muchran, Muchriady
Jurnal Ekonomi Sakti Vol 14 No 1 (2025)
Publisher : LPPM - STIE SAKTI ALAM KERINCI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36272/jes.v14i1.401

Abstract

This research is a type of quantitative research with the aim of determining the influence of internal communication and teamwork on the productivity of employees at PT. Nusantara Plantation I Regional 8 Camming Plantation Units Bone Regency. This sample was taken from PT. Nusantara Plantation I Regional 8 Camming Plantation Units Bone Regency. The type of data used in this study is quantitative data obtained from questionnaires that are shared and related to the problem being studied. Data collection was carried out by observation, distribution of questionnaires and documentation. In this study, the data sources used in data collection include primary data and secondary data. The research instrument used in this study uses the Likert scale method. Based on the results of the study using the SPSS application version 30 regarding the influence of internal communication and teamwork on employee work productivity at PT. Nusantara Plantation I Regional 8 Camming Plantation Units of Bone Regency which has been discussed from the previous chapter, the author draws an important conclusion, namely that internal communication has a positive and significant effect on employee work productivity. This means that the better internal communication is established, the more employee work productivity will also increase and teamwork has a positive and significant effect on employee work productivity. This shows that the better the teamwork, the better the peoductivity achieved. Keywords : Internal Communication, Team Work, Productivity
The Use of Social Media in an Islamic Perspective Online Trading Business (Case Study of Mas Joko's Food stalls Jl. Sultan Alauddin, Tamalate District During the Covid-19 Pandemic) Muchran, Muchriady; Wahyuni, Sri; Wahyuni, Nur
Jurnal Ar-Ribh Vol 5, No 1 (2022): April 2022
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v5i1.7524

Abstract

This study aims to determine the Islamic perspective on the use of social media in online buying and selling businesses, to determine the impact of online marketing in the Covid-19 era faced by Mas Joko's food stall business. This research is a field research using qualitative methods. Data collection was done by interview, observation, and documentation. The results show that the Islamic perspective on the use of social media in online buying and selling, that online buying and selling is based on the Qur'an where online buying and selling is a form of muamalah, in this case honesty in sharia economic transactions is a very important part. Where a trader must be honest, based on the desire for other people to get goodness and happiness such as by explaining the defective condition of a merchandise that he knows and which is not visible to the buyer so that sales in buying and selling transactions are carried out online. has fulfilled the contract (agreement). Sales made online are very helpful for Mas Joko's food stall income during the Covid-19 pandemic. The impact of online marketing in the Covid-19 era faced by Mas Joko's food stall business decreased by around 70% due to a lack of visitors due to the closing of campuses close to the stalls.
PENGARUH E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION MELALUI PERCEIVED VALUE PELANGGAN APLIKASI GRAB FOOD DI KOTA MAKASSAR Bahtiar, Bahtiar; Romadhoni, Buyung; Muchran, Muchriady
COMPETITIVENESS Vol. 10 No. 2 (2021): COMPETITIVENESS
Publisher : UNIVERSITAS MUHAMMADIYAH MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/competitiveness.v10i2.6600

Abstract

This study aims to determine the effect of E-service quality on customer satisfaction through the customer's perceived value of the Grab Food application in Makassar City. This research is experimental, the research design used is associative research. associative or relationship is research that aims to determine the relationship between two or more variables. The research data obtained that E-service quality has a significant positive effect on Perceived value with P = 0.000 <0.05 with a coefficient value of 0.500, this coefficient indicates that the better the E-service quality perceived by consumers, the better the perceived value will also be, and Perceived value has a significant positive effect on customer satisfaction with P = 0.000 <0.05 with a coefficient value of 0.233, this coefficient indicates that the better the perceived value, the better customer satisfaction, while E-service quality has a significant positive effect on customer satisfaction with P = 0.000 < 0.05 with a coefficient value of 0.547, this coefficient indicates that the better the E-service quality perceived by consumers, the more customer satisfaction will increase. And finally, E-service quality has a significant influence on customer satisfaction through Perceived value with a coefficient value of 0.274, this coefficient indicates that good service quality perceived by consumers will encourage consumers to increase perceived value for products and ultimately have an impact on better consumer satisfaction.Keywords: E-service quality, Customer satisfaction, and Perceived Value.
The Effect of Leadership Style, Work Motivation And Work Environment on Employee Performance at PT. Riztech Multi Prima Cemerlang Makassar City Irfan; Syahrunnisa; Muchriady muchran
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7948

Abstract

This study aims to determine the effect of Leadership Style, Work Motivation and Work Environment on Employee Performance at PT. Riztech Multi Prima Cemerlang, Makassar City. The research method used is quantitative with data collection techniques through the census method using a questionnaire with a total of 52 respondents. The data obtained were analyzed using Multiple Linear Regression Analysis to determine the relationship between these variables using the SPSS V26 application. The results of the study show that Leadership style has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. The work environment has a positive and significant effect on employee performance
The Influence of Human Resource Quality on Employee Performance at the Gantarang Sub-District Office, Bulukumba Regency Ina Ramadhani; Muchriady Muchran; Andi Risfan Rizaldi
Economos : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2025): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v8i2.3984

Abstract

Human resources are the main asset in an organization that determines the success of achieving goals, including in government institutions. This study aims to examine the influence of human resource quality on employee performance at the Gantarang Sub-district Office, Bulukumba Regency. A quantitative research design was employed by involving the entire population of 40 employees as respondents through purposive sampling, considering that all members of the population met the research criteria. Data were collected using questionnaires and analyzed through simple linear regression and a partial test (t-test) with the assistance of SPSS version 26. The results show that human resource quality has a positive and significant effect on employee performance, indicating that improvements in employees’ knowledge, skills, and attitudes contribute directly to better performance outcomes. These findings strengthen the theoretical perspective that human capital is a central factor in enhancing organizational effectiveness. The study concludes that efforts to strengthen employee competencies, provide training, and create a supportive work environment are essential strategies for improving public service performance in government institutions such as the Gantarang Sub-district Office.
Pengaruh Keaktifan Berorganisasi Dan Prestasi Belajar Terhadap Kesiapan Kerja Mahasiswa Pada Universitas Muhammadiyah Makassar Rosyida, Navantry; Muchran, Muchriady; Rahmah, Syahidah
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 9.C (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keaktifan berorganisasi dan prestasi belajar terhadap kesiapan kerja mahasiswa Universitas Muhammadiyah Makassar. Dengan menggunakan teori sosial kognitif sebagai landasan, penelitian ini berfokus pada peran interaksi sosial, pengalaman belajar, dan penguasaan kompetensi kognitif dalam membentuk kesiapan kerja mahasiswa. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif kausal. Data dikumpulkan melalui kuesioner yang didistribusikan kepada 96 responden yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa keaktifan berorganisasi dan prestasi belajar secara signifikan mempengaruhi kesiapan kerja mahasiswa dengan kontribusi sebesar 64,9%. Keaktifan berorganisasi memberikan pengalaman praktis dalam kepemimpinan, kerja tim, dan pengambilan keputusan, sementara prestasi belajar mencerminkan penguasaan kompetensi akademik yang meliputi aspek kognitif, afektif, dan psikomotor. Kedua variabel ini saling melengkapi dalam meningkatkan kesiapan mahasiswa menghadapi dunia kerja. Penelitian ini memberikan implikasi penting bagi mahasiswa dan institusi pendidikan dalam memprioritaskan kegiatan organisasi dan pengembangan prestasi akademik guna mempersiapkan lulusan yang kompeten dan siap bersaing di pasar kerja.
Pengaruh Digital Marketing, Word of Mouth dan Kepercayaan terhadap Keputusan Pembelian Mobil Suzuki pada PT Megah Putra Sejahtera Kota Makassar Ramadani, Tenri Wahyu; Romadhoni, Buyung; Muchran, Muchriady
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2325

Abstract

This study aims to examine and analyze the influence of digital marketing, word of mouth, and trust on purchasing decisions for Suzuki cars at PT. Megah Putra Sejahtera in Makassar. The research adopts a quantitative approach with a survey design. Data was collected through a questionnaire distributed to 160 customers of PT. Megah Putra Sejahtera. The data analysis technique used is path analysis. The results show that digital marketing and word of mouth have a positive and significant impact on customer trust. Trust, in turn, significantly affects the purchasing decision for Suzuki cars. However, the direct impact of digital marketing and word of mouth on purchasing decisions, without the mediation of trust, was not found to be significant. These findings suggest that customer trust is an important mediating variable in the relationship between digital marketing, word of mouth, and purchasing decisions. The study recommends that future research consider additional variables such as service quality, product quality, and reference groups to further enrich the analysis of purchasing decision-making.
Adaptasi Sumber Daya Manusia Melalui Transformasi Digitalisasi Berbasis Artificial Intelligence (AI) Pelaku UMKM Kabupaten Gowa Rahim, Abd; Jam’an, Andi; Muchran, Muchriady
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2335

Abstract

This study aims to analyze the adoption level, implementation, and the challenges and barriers to human resource (HR) adaptation in applying AI-based digital transformation among MSMEs in Gowa Regency. A qualitative descriptive method was employed, with data collected through in-depth interviews and participatory observation. The findings reveal varying levels of AI adoption among MSMEs. MSMEs engaged in screen printing and digital printing have started leveraging technologies such as Bing Image Creator to streamline graphic design processes, while the majority still face technological literacy barriers. Major challenges include limited knowledge, a digital divide between urban and rural areas, and a lack of technological skills. The study emphasizes the critical role of HR development through digital literacy training and technological infrastructure support. Therefore, an integrated strategy involving the government, educational institutions, and MSMEs is essential to fully capitalize on AI-based digital transformation benefits.
Co-Authors AC, Achmad Achmad Putra Aenul Aenul Agus Prasetyo Ahmad AC Alriani, Rita Andi Rasdiyanti Andi Risfan Rizaldi Arief Hidayat Bahtiar Bahtiar Bahtiar Bahtiar Cisilia Doodoh Firman Syah Haerani Haeranti Syam Hakib , Andi Handayani, Siti Mira Harrang, agussalim Hernita Arifuddin Ina Ramadhani Ismarani Basir, Dian Ayu Isnawati Isnawati Istiqhotsah, Vyatriaka J, Jusriadi Jam'an, Andi Jam’an, Andi Jaya, Athira Dwi Jumarni Jumarni Maklassa, Dg. Masrullah, Masrullah MMSI Irfan ,S. Kom Mubarak , Akbar Muchran Muchran Muchran Murniady Muchriana Muchran Muhammad Akib Muhammad Rusydi Murniady Muchran Mursalim Mursalim Mutiara Nur Nasrullah Nasrullah Nur Wahyuni Nuryahya Nuryahya Rahim, Abd Rahmah, Syahidah Ramadani, Tenri Wahyu Romadhoni, Buyung Rosyida, Navantry Sahrullah, Sahrullah Samsul Rizal Siti Helmyati Sri Wahyuni Syahrunnisa Wa Ode Rayyani Wahyu Erdiansyah Yusuf. K, Muhammad