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All Journal EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL JEMPER (Jurnal Ekonomi Manajemen Perbankan) WELFARE : Jurnal Ilmu Kesejahteraan Sosial Jurnal Ekonomi Manajemen Budimas : Jurnal Pengabdian Masyarakat TECHNO-SOCIO EKONOMIKA Gaster SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Multifinance IJAR : Indonesian Journal of Action Research Adpebi International Journal of Multidisciplinary Sciences Jurnal Inspirasi Ilmu Manajemen International Journal of Digital Marketing Science
Pratama, Yudhistira Anugerah
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni; Djabbar, Husnawati; Nastia, Gina; Syaefulloh, Iqbal
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1324

Abstract

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.
Bagaimana Pandangan Penumpang Terhadap Iklan Komersial di Dalam Penerbangan? Pratama, Yudhistira Anugerah; Djabbar, Husnawati
Jurnal Ekonomi Manajemen Perbankan Vol 7 No 2 (2025): JEMPER Juli-Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v7i2.4619

Abstract

This study aims to explore passengers' perspectives on commercial advertisements presented inside airplane cabins during flights. Using a qualitative phenomenological approach, this research involved in-depth interviews with passengers who had experienced in-flight advertising on both domestic and international routes. Findings indicate that passengers are more receptive to advertisements that are contextually relevant, such as promotions for destinations, local services, or travel tips. Psychological factors like mood, fatigue, and emotional needs influence perceptions, with narrative and calming visuals being perceived as more effective. Additionally, cultural background significantly shapes responses to advertising, passengers from collectivist cultures prefer messages that emphasize harmony and togetherness, while those from individualist cultures favor direct and personal messages. These results highlight importance of designing in-flight advertising strategies that are contextually appropriate, personally engaging, and culturally sensitive, especially within the limited space of an aircraft cabin.
Transformasi Digital Dalam Rantai Nilai Mobil Listrik: Tantangan dan Peluang Manajerial Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni
Jurnal Ekonomi Manajemen Perbankan Vol 7 No 2 (2025): JEMPER Juli-Desember
Publisher : Prodi Manajemen S1 dan D3 Keuangan & Perbankan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jemper.v7i2.4912

Abstract

This study aims to explore the managerial challenges and opportunities in the digital transformation of electric vehicle value chain in Indonesia. An exploratory qualitative approach was employed to examine dynamics of digitalization from the perspectives of management, technology, and human resources. Findings reveal that most automotive companies face difficulties in fully integrating digital systems, mainly due to limited interoperability, lack of human resource readiness, and low digital literacy at the managerial level. Transformational leadership plays a crucial role in fostering an adaptive and collaborative work culture that supports digital innovation. Moreover, many companies have yet to embed digitalization into their long-term business strategies. Study recommends organizational restructuring, digital leadership training, and cross-sectoral collaboration as strategic solutions. These findings are expected to contribute to the development of relevant digital management models for the national electric vehicle industry.
Konsistensi Desain Toko Dalam Perspektif Konsumen: Studi Pada Toko Roti Sidodadi Pratama, Yudhistira Anugerah; Djabbar, Husnawati; Syaefulloh, Iqbal
Jurnal Inspirasi Ilmu Manajemen Vol 4 No 2 (2026): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2026.4.2.5208

Abstract

Konsistensi desain toko merupakan elemen krusial dalam membangun identitas merek dan loyalitas konsumen, namun penelitian tentang perspektif konsumen terhadap konsistensi desain toko tradisional di Indonesia masih terbatas. Penelitian ini bertujuan mengeksplorasi persepsi konsumen terhadap konsistensi desain Toko Roti Sidodadi di Bandung. Penelitian ini menggunakan metode kualitatif dengan desain studi kasus melibatkan 18 informan melalui wawancara mendalam dan observasi partisipatif, dianalisis menggunakan analisis tematik. Konsumen mempersepsikan konsistensi desain secara holistik melalui tiga dimensi; visual consistency (warna dan logo klasik), functional consistency (tata letak familiar), dan experiential consistency (aroma khas dan pelayanan personal). Dimensi experiential memiliki bobot tertinggi dalam membentuk emotional attachment dan nostalgia lintas generasi. Konsistensi desain Toko Roti Sidodadi menciptakan diferensiasi kuat melalui autentisitas dan generational continuity, memberikan implikasi bahwa modernisasi toko tradisional harus memprioritaskan preservasi elemen konsistensi yang membentuk koneksi emosional konsumen.
Implementasi Whatsapp Sebagai Alat Pemasaran Digital dan Dampaknya Terhadap Loyalitas Pelanggan: Studi Kasus Vondelgym Pratama, Yudhistira Anugerah; Berg, Isabelle van den; Putri, Audina Margaretha; Rachmawati, Eva; Dwijayanty, Rima
Jurnal Inspirasi Ilmu Manajemen Vol 4 No 2 (2026): Jurnal Inspirasi Ilmu Manajemen
Publisher : Program Studi Magister Manajemen, Direktorat Pascasarjana, Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/jiim.2026.4.2.5209

Abstract

Penelitian ini mengkaji implementasi WhatsApp sebagai alat pemasaran digital di Vondelgym Amsterdam dan Rotterdam serta dampaknya terhadap loyalitas pelanggan. Menggunakan pendekatan kualitatif dengan desain studi kasus, data dikumpulkan melalui wawancara mendalam dengan 32 informan (8 staf manajemen dan 24 pelanggan), observasi partisipatif, dan analisis dokumen di empat lokasi Vondelgym. Temuan menunjukkan bahwa fitur WhatsApp Business seperti pesan otomatis, balasan cepat, dan label efektif meningkatkan responsivitas komunikasi dengan tingkat respons 87% dalam waktu kurang dari dua jam. Implementasi WhatsApp berdampak positif pada empat dimensi loyalitas (kognitif, afektif, konatif, dan tindakan) terbukti dari peningkatan tingkat perpanjangan keanggotaan dari 68% menjadi 79% dan lonjakan partisipasi program dari 15 menjadi 35-40 peserta per sesi. Tantangan utama mencakup manajemen volume komunikasi, ekspektasi ketersediaan layanan, dan personalisasi dalam skala besar. Strategi optimalisasi melalui sistem rotasi staf, kalender konten terstruktur, dan pelatihan komunikasi digital terbukti efektif mempertahankan kualitas layanan yang konsisten.
Improving Teachers’ Digital Pedagogical Competence through Action Research-Based Technology Integration Pratama, Yudhistira Anugerah; Audina Margaretha Putri; Isabelle van den Berg
Indonesian Journal of Action Research Vol. 4 No. 2 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/ijar.2025.42-04

Abstract

Purpose – This study investigated how action research-based technology integration improves teachers' digital pedagogical competence across multiple dimensions, examining the mechanisms and contextual factors that facilitate this development. Design/methods – Employing a convergent parallel mixed-methods design, this year-long study involved 24 secondary school teachers organized into four collaborative action research teams. Quantitative data were collected through pre-test and post-test TPACK surveys and DigCompEdu self-assessments at three time points, analyzed using paired-samples t-tests. Qualitative data included reflective journals, meeting transcripts, focus group interviews, and classroom observations, analyzed through thematic analysis. Findings– Results revealed statistically significant improvements across all seven TPACK domains (p <.001), with largest effect sizes in integrated knowledge areas; TPACK (d = 1.72), TPK (d = 1.60), and TCK (d = 1.48). By study's end, 58.3% of teachers reached leader level in professional engagement, and 45.8% in teaching & learning competence. Four mechanisms facilitated development; systematic experimentation, evidence-based reflection, collaborative problem-solving, and iterative refinement, with leadership support and team dynamics emerging as critical contextual enablers. Keyword: Digital Pedagogical Competence, Action Research, Technology Integration, TPACK, Teacher Professional Development
EMPLOYEE ENGAGEMENT ON WORK MOTIVATION AND ITS IMPACT ON INTENT TO LEAVE AT BUKIT RAYA SEKAWAN MINING COMPANY Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.463

Abstract

Employee engagement plays a crucial role in organizational success, influencing motivation, job satisfaction, and turnover intention. This study examines the relationship between employee engagement, work motivation, and turnover intention at Bukit Raya Sekawan Mining Company, addressing gaps in research within the mining sector. Using a quantitative approach with path analysis, data were collected from employees through surveys and observations, supplemented by secondary sources. Findings indicate that most employees perceive their engagement as appropriate to very strong, and the majority report high levels of work motivation. Turnover intention appears relatively low, with only a small proportion of employees showing a strong inclination to leave. The analysis reveals that employee engagement has a substantial impact on work motivation and turnover intention. Work motivation also directly affects turnover intention, underscoring its role in employee retention. Moreover, engagement indirectly influences turnover intention through motivation, reinforcing its overall effect. These results highlight the importance of fostering a supportive work environment, improving career development opportunities, and enhancing compensation to strengthen engagement and motivation. Future studies should explore additional factors such as leadership, organizational culture, and work-life balance to provide comprehensive understanding of employee behavior in the mining industry.
Co-Authors Ardiwidjaja, Nunung Hastika Arie Surya Gutama, Arie Surya Audina Margaretha Putri Berg, Isabelle van den Djabbar, Husnawati Eva Rachmawati Farida Yuliaty Iqbal Syaefulloh Isabelle van den Berg Isnajati, Louisiani Mansoni Kadarisman, Sumeidi KOSASIH KOSASIH, KOSASIH Muhammad Fedryansyah, Muhammad Nastia, Gina Nastia, Gina Indah Permata Nurokhim, Fathur Rhohman Philips, Grace Angela Putri, Audina Margaretha Putri, Ria Hutami Rima Dwijayanty Risna Resnawaty, Risna Rudi Saprudin Darwis, Rudi Saprudin Rusmiyandani, Rofi Nuraziz Santoso Tri Raharjo, Santoso Tri Sikki, Nurhaeni Soni Akhmad Nulhaqim Sri Sulastri Vip Paramarta Yulianty, Farida