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All Journal EMPATI : JURNAL ILMU KESEJAHTERAAN SOSIAL JEMPER (Jurnal Ekonomi Manajemen Perbankan) WELFARE : Jurnal Ilmu Kesejahteraan Sosial Jurnal Ekonomi Manajemen Budimas : Jurnal Pengabdian Masyarakat TECHNO-SOCIO EKONOMIKA Gaster SOSIO KONSEPSIA: JURNAL PENELITIAN DAN PENGEMBANGAN KESEJAHTERAAN SOSIAL Adpebi International Journal of Multidisciplinary Sciences Jurnal Inspirasi Ilmu Manajemen International Journal of Digital Marketing Science
Pratama, Yudhistira Anugerah
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Employer Branding and Digital Recruitment: Their Impact on Job Seekers’ Interest at Bukit Raya Sekawan Mining Company Pratama, Yudhistira Anugerah; Isnajati, Louisiani Mansoni; Djabbar, Husnawati; Nastia, Gina; Syaefulloh, Iqbal
International Journal of Digital Marketing Science Vol. 3 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v3i1.1324

Abstract

This study investigates the influence of employer branding and digital recruitment on job seekers’ interest at Bukit Raya Sekawan Mining Company. With increasing competition in the labor market and the evolving expectations of modern job seekers, organizations must strategically adapt their talent acquisition methods. A quantitative approach was employed using a structured questionnaire distributed to 61 participants. The findings revealed that both employer branding and digital recruitment significantly and positively impact job seekers' interest. Employer branding was found to have a stronger effect, highlighting the importance of clear and authentic communication of organizational values. Digital recruitment also plays a critical role in reaching and engaging candidates through interactive platforms. Together, these strategies form a synergistic approach to enhancing organizational attractiveness and applicant engagement. The results underscore the need for continuous refinement of recruitment practices to ensure consistency between external branding and internal realities, thus improving job-person fit and sustaining applicant interest.
Co-Authors Ardiwidjaja, Nunung Hastika Arie Surya Gutama, Arie Surya Djabbar, Husnawati Farida Yuliaty Iqbal Syaefulloh Isnajati, Louisiani Mansoni Kadarisman, Sumeidi KOSASIH KOSASIH, KOSASIH Muhammad Fedryansyah, Muhammad Nastia, Gina Nastia, Gina Indah Permata Nurokhim, Fathur Rhohman Philips, Grace Angela Putri, Ria Hutami Risna Resnawaty, Risna Rudi Saprudin Darwis, Rudi Saprudin Rusmiyandani, Rofi Nuraziz Santoso Tri Raharjo, Santoso Tri Sikki, Nurhaeni Soni Akhmad Nulhaqim Sri Sulastri Vip Paramarta Yulianty, Farida