Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal La Sociale

Preference Consumer in Choose Restaurant Dish Noodles in Gianyar Regency Bali Arcana, I Nyoman; Muliana, I Wayan; Pastini, Ni Wayan; Sudiparwati, Putu Ayu; Febrianto, I Gusti Agung
Journal La Sociale Vol. 6 No. 2 (2025): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v6i2.1872

Abstract

Gianyar Regency has long been known for its traditional cuisine in the form of Ayam Betutu and Babi Guling, but at this time the noodle dish has now developed into one of the people's favorite foods in Gianyar Regency. The characteristic of noodle dishes is their affordable selling price both in stand-alone noodle restaurant chains and in large restaurant chains. This study aims to analyze consumer preferences in noodle restaurants in Gianyar Regency using conjoint analysis with the variables of place, service, atmosphere & parking, safety and hygiene, brand & promotion, price, and product summarized from the results of the research of Fidan et al., (2021); Farooqui and Alwi (2019); Wang et al., (2016); Chua et al., (2020); Kim (2018); Thomadsen (2007); Baharta et al. (2022); Mendoza-Carpio et al., (2021), and Saefudin, et al., (2020). The results of the study show that the variable indicators that are consumer preferences in Gianyar Regency are: strategic location of the restaurant, hygienic food and beverages, attractiveness of the building and dining room, neat and clean appearance of the restaurant staff, adequate parking lot, price according to budget, food price according to expectations, speed of service, product popularity, clean environment around the restaurant, Menu Selection, Restaurant Location Close to Workplace, Brand Image, Word of Mouth Promotion.
Co-Authors Abdul Rahim Ani Widyawati, Ani Anisa Sholikah Annis Deshinta Ayuningtyas, Annis Deshinta Astuti Pranadewi, Putu Mira Bahy, Valentina Ivon Dewi Hendriyani, I Gusti Ayu Eni Juniari, Ni Kadek Febrianto, I Gusti Agung Hera, Cicilia Jaga Herwinarso . Hingkua, Patris Fernandes I Gusti Ngurah Agung Suprastayasa I Ketut Rusdianata I Nyoman Gede Agus Jaya Saputra I Nyoman Rinala I Wayan Muliana I Wayan Pastini Ignatio B. Susanti ika fitri kumala sari Indiarti, Siska Irham Taufiq, Irham Juniari , Ni Kadek Eni Juniari Juniari, Kadek Eni Kusumaningrum, Betty Lidjah Magdalena Massenga Magdalena Massenga, Lidjah Magdalena Massenga, Lidjah Marina Kuswardani Mas'ad, Arniati Massenga, Lidjah Magdalen Massenga, Lidjah Magdalena Meiliani, Haryanti Messenga, Lidjah Magdalena Miftakhul Huda Muliana, I Wayan Ni Kadek Eni Juniari, Ni Kadek Eni Ni Luh Suastuti Ni Luh Suastuti Ni Putu Ariesta Budani Ni Putu Ariesta Budiani, Ni Putu Ariesta Novianti, Eka Wahyuni Nurwijayanti Pastini, I Wayan Pastini, Ni Wayan Prihatin, Ayung Yeni Putu Mira Astuti Pranadewi9 Rinala, I Nyoman Rusdianata, I Ketut Rusdiarnata, I Ketut Saputra, I Nyoman Gede Agus Jaya Savina, Niyang Hendras Setyowati Widuri Shalihah, Hanin Hanifah Rahmatu Sisya Subawa, I Putu Sisya Subawa, I Putu Sudiparwati, Putu Ayu Sukiyanto Sukiyanto, Sukiyanto Sulaimon, Jamiu Temitope Sulistyawati, Sinta Sumiati Sumiati Syukrul Hamdi Trisniawati Trisniawati, Trisniawati Utami, Nopi Tri Widuri, Setyowati Ayu Wirata, I Nengah Wiratnaya, I Nyoman Wirjawan, J. V. Djoko Yaakub, Mohd Syarull Azlan Yumarsa, Welly