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All Journal Sosiohumaniora Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal GeoEkonomi Majalah Ilmiah Warta Dharmawangsa Jurnal Pengabdian kepada Masyarakat Nusantara GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Ilmu Pendidikan dan Sosial Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate Jurnal Social Society
Kepler Sinaga
Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Transformasi Digital, Kelengkapan Fasilitas Dan Disiplin Kerja Terhadap Peningkatan Pelayanan Di Kantor Camat Silima Pungga Pungga Puja Situmorang; Darma Manalu; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/4pvcy725

Abstract

This study aims to analyze the influence of digital transformation, completeness of facilities, and work discipline on improving services at the Silima Pungga-Pungga Sub-district Office, both partially and simultaneously. The research method used is a quantitative approach with a sample of 99 respondents determined through a purposive sampling technique. Data were collected using a questionnaire and analyzed through instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing (t-test and F-test). The results of the study indicate that partially, the digital transformation variable has a positive and significant effect on improving services (t_{count} 4.301 > t_{table} 1.956). Completeness of facilities also has a positive and significant effect (t_{count} 3.474 > t_{table} 1.956), as does work discipline (t_{count} 5.974 > t_{table} 1.956). Simultaneously, the three independent variables significantly influence service improvement with an F_{count} value of 44.312 > F_{table} of 3.09. The results of the coefficient of determination (R^2) test show that the variables of digital transformation, completeness of facilities, and work discipline are able to explain the variation in service improvement by 58.3%, while the remaining 41.7% is influenced by other variables outside this research model. Based on these findings, it is recommended that relevant agencies continue to strengthen technology adoption, optimize facility maintenance, and maintain consistent employee work discipline to achieve excellent public service.
Pengaruh Digital Marketing Terhadap Niat Berkunjung Wisatawan Ke Destinasi Wisata Kecamatan Balige (Satu Study Pada Dinas Kebudayaan Dan Pariwisata Kabupaten Toba) Rio S. Siagian; Charles Makmur Sainturi; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/w3nytt23

Abstract

This study aims to analyze and explain the effect of digital marketing on tourists' intention to visit tourist destinations in Balige District, Toba Regency. The independent variables in this study include content quality, engagement, ease of access to information, and electronic word of mouth (e-WOM), while the dependent variable is tourists' intention to visit. The study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 96 respondents who were tourists or potential tourists who obtained information about Balige tourist destinations through digital media. The data analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination tests (R²). The results showed that, partially, content quality, engagement, ease of access to information, and e-WOM had a positive and significant effect on tourists' intention to visit. Simultaneously, the four digital marketing variables were also proven to have a significant effect on tourists' intention to visit the Balige District tourist destination. The coefficient of determination value shows that digital marketing variables are able to explain most of the variation in tourist visitation intent, while the rest is influenced by other factors outside the research model. These findings confirm that optimizing digital marketing strategies through the presentation of informative and credible content, increasing audience interaction and engagement, ease of access to information, and strengthening positive reviews in digital media are strategic factors in increasing tourist visitation intent.
Pengaruh Pola Pikir Kewirausahaan Dan Berpikir Kritis Terhadap Minat Berwirausaha Di Kecamatan Medan Perjuangan Yola Riska Melinda; Nalom Siagian; Kepler Sinaga
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.896-904

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pola pikir kewirausahaan dan berpikir kritis terhadap minat berwirausaha di Kecamatan Medan Perjuangan. Penelitian ini dilatarbelakangi oleh pentingnya pengembangan kewirausahaan dalam meningkatkan pertumbuhan ekonomi daerah serta masih  rendahnya partisipasi masyrakat untuk memulai usaha baru. Pola pikir kewirausahaan dan berpikir kritis diduga menjadi faktor internal yang dapat mempengaruhi minat seseorang untuk berwirausaha. Metode penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah masyarakat Kecamatan Medan Perjuangan yang tersebar dalam 9 kelurahan dengan jumlah sampel sebanyak 100 responden yang ditentukan dalam menggunakan teknik purpisive sampling dan rumus slovin. Teknik pengumpulan data digunakan melalui kuesioner dengan skala likert. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t ( parsial), uji f (simultan), dan uji koefisien determinasi (R2) dengan bantuan program SPSS. Hasil analisis regresi linear berganda menunjukkan secara parsial pola pikir kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha. Berpikir kritis berpengaruh dan signifikan terhadap minat berwirausaha dan pola pikir kewirausahaan dan berpikir kritis berpengaruh dan signifikan terhadap minat berwirausaha di kecamatan pada taraf signifikan 5%.
Pengaruh Pelatihan, Kompetensi, Dan Literasi Digital Terhadap Kinerja Pegawai Di Bagian Aset Dan Investasi Pada Badan Keuangan Dan Aset Daerah (Bkad)  Kota Medan Regina Samosir; Darma Manalu; Kepler Sinaga
Jurnal Ilmu Sosial Dan Politik Vol. 6 No. 1 (2026): Edisi Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/yqxayv50

Abstract

This study aims to determine and analyze the influence of training, competence, and digital literacy on employee performance in the Asset and Investment Division of the Regional Financial and Asset Management Agency (BKAD) of Medan City. Employee performance is an important factor in supporting the effectiveness of regional asset and investment management. Therefore, it is essential for employees to possess adequate training, strong competencies, and digital literacy skills that align with technological advancements.This research employed a quantitative method with a descriptive and causal approach. The population consisted of 60 employees, all of whom were selected as research samples using a saturated sampling (census) technique. Data were collected through questionnaires. The data were analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS software.The results indicate that, partially, training has a positive and significant effect on employee performance, competence has a positive and significant effect on employee performance, and digital literacy also has a positive and significant effect on employee performance. Simultaneously, training, competence, and digital literacy have a positive and significant effect on employee performance in the Asset and Investment Division of BKAD Medan City. The coefficient of determination shows that variations in employee performance can be explained by training, competence, and digital literacy variables, while the remaining variance is influenced by other factors not examined in this study.
Pengaruh E-Commerce Dan Digital Payment Terhadap Pendapatan Umkm Kuliner Di Kalangan Masyarakat Kecamatan Medan Perjuangan Agustine Gloria Simbolon; Natalia E. T. Sihombing; Kepler Sinaga
Jurnal Ilmu Sosial Dan Politik Vol. 6 No. 1 (2026): Edisi Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jh513j54

Abstract

This study aims to determine the impact of E-Commerce and Digital Payment on the revenue of culinary MSMEs in Medan Perjuangan District, both partially and simultaneously. A quantitative approach using a survey method was employed. The study population consisted of 70 culinary MSME operators utilizing GoFood, GrabFood, and ShopeeFood services. A saturated sampling technique (census) was used, meaning the entire population served as the sample. Data were collected via questionnaires and subsequently analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) test. The results indicate that all statement items were valid and reliable, and the data met the classical assumption tests, making them suitable for regression analysis. The t-test results show that both E-Commerce and Digital Payment have a positive and significant effect on MSME revenue. The F-test results demonstrate that E-Commerce and Digital Payment simultaneously exert a positive and significant influence on the revenue of culinary MSMEs in Medan Perjuangan District. The coefficient of determination (Adjusted R-Square) of 0.482 indicates that 48.2% of the variation in MSME revenue can be explained by the E-Commerce and Digital Payment variables, while 51.8% is influenced by factors outside the research model. The regression coefficients show values ​​of 0.468 for Digital Payment and 0.377 for E-Commerce, indicating that Digital Payment has a greater impact on increasing MSME revenue.
Pengaruh Lingkungan Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada Restoran Seafood Mak Judes Di Jalan Sei Batang Hari Nomor 111a Dan Citraland Gamacity Blok R5 Nomor 08 Niat Harat Karnita Ndururu; Nalom Siagian; Kepler Sinaga
Jurnal Ilmu Sosial Dan Politik Vol. 6 No. 1 (2026): Edisi Juni 2026
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/97tnep13

Abstract

This research aims to find out how much the work environment affects employee performance and how much influence work discipline affects employee performance and to find out how much the work environment and work discipline affect employee performance together. The research method used was a quantitative research method with saturated samples and by distributing questionnaires to 60 employees of Mak Judes Seafood Restaurant who became research samples. The data analysis techniques used were instrument tests, classical asusmsi tests, multiple linear regression analysis, and hypothesis tests with the help of SPSS version 25. The results of the study show that the work environment and work discipline have a positive and significant effect on employee performance at Mak Judes Seafood Restaurant. This is shown by the results of the partial test (t-test) with a tcal value (X1) of 7.450 > ttable 2.00172 with a significant level of 0.000 < 0.05. The tcal value (X2) is 5.599 > ttable 2.00172 with a significant level of 0.000 < 0.05. Simultaneously, the F-test showed that the results of the work environment and work discipline had a positive and significant effect on employee performance, this was shown by the Fcal value of 47.952 > Ftable 3.16 with a significant level of 0.000 < 0.05 and a determination coefficient of 0.627, the remaining 37.3 were influenced by other variables that were not explained in this study. Based on the results of the research and discussion, the conclusions that can be drawn in this study are that the variables of work environment (X1) and work discipline (X2) partially (t-test) show a significance value of 0.000 < 0.05 so that H1 and H2 are accepted and H0 is rejected, meaning that it has a positive and significant effect on employee performance at Mak Judes Seafood Restaurant on Road Sei Batang Hari Number 111A and Citraland Gamacity Block R5 Number 08. Simultaneously (Test-F) the variables of work environment (X1) and work discipline (X2) showed a significance value of 0.000 < 0.05 so that H3 was accepted and H0 was rejected\, with an R square value of 0.627 meaning a positive and strong relationship with a percentage of 62.7% of the remaining 37.3% affecting other variables outside the variables in this study.
Co-Authors Agustine Gloria Simbolon Anasthasya Br Gultom Anathasya Grace Gultom Anggresia, Feni Aprilidia Rojelita Siringoringo Artha Lumban Tobing Banjarnahor, Henok Maruba Br Sagala, Melvi Yuliana Br Siagian, Cyntia Veronika Charles Makmur Sainturi Charles Sianturi Daeli, Giver Surya P Dakhi, Restui Darma Manalu Darma Manalu Deimak Yosepa Simatupang Eleocetrin Manalu Geraldo, Olan Gulo, Nifarius Gultom , Dona Esra Mariana Gurning, Relamhot Hasibuan, Leo Jabonor Helen Siagian Hisar Siregar Hutapea, Wida Hutapea, Wilda Vionasari Irentina Sinaga Jhonson Pasaribu Jonson Rajagukguk Lewi Syahputra Marpaung Lubis, Rut Onike Manalu, Darma Manalu, Maria Nova Juliana Maringan Panjaitan Nainggolan, Alexandre Wilhem Nalom Siagian Napitupulu, Lenni Natalia E Sihombing Natalia E. T. Sihombing Natalia E.T. Sihombing Natalia E.T. Sihombing Niat Harat Karnita Ndururu Pardosi, Fitri Apriani Puja Situmorang Putra Axido Sitinjak Putri Laurensia Lumbantoruan Regina Patrisia Harianja Regina Samosir Ridhon MB Simangunsong Rio S. Siagian Sembiring, Jovi Ricandy Siagian, Abigail Ayumi siagian, lasma Sianturi, Charles M Sianturi, Charles M. Sianturi, Irvan Sudarto Sibarani, Penny Wanty Sihombing , Natalia ET Sihombing Sihombing, Betty Maria Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon M B Simanjuntak, Diana Kristina Simanullang, Angel Natalia Sinaga, Intan Octavianty Sinaga, Irentina Sindi Celodya Br Peranginangin Siregar, Nia Astuti Situmorang, Flora Nikita Tarigan, Evan Pascal Trija Happy Ratianta Siagian Tumorang, Citra Agustina Br Turnip, Nova Anastasia Waruwu, Poppy Efrida Waruwu, Priska Dini Yanti Yestiara Litna Boru Barus Yola Riska Melinda Zega, Ellen Gracia