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All Journal Sosiohumaniora Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal GeoEkonomi Majalah Ilmiah Warta Dharmawangsa Jurnal Pengabdian kepada Masyarakat Nusantara GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Ilmu Pendidikan dan Sosial Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate Jurnal Social Society
Kepler Sinaga
Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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The Influence Of Digital Marketing Strategy and Product Quality On Sales Of Culinary Micro, Small, And Medium Enterprises (MSMEs) In Kualuh Leidong District Tumorang, Citra Agustina Br; Siagian, Nalom; Sinaga, Kepler
Jurnal Ilmu Pendidikan dan Sosial Vol. 5 No. 1 (2026): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jipsi.v5i1.1476

Abstract

The purpose of this study is to determine the effect of digital marketing strategies and product quality on the sales of micro, small, and medium enterprises in Kualuh Leidong District. The population in this study were culinary MSMEs in Kualuh Leidong District. The sampling technique used the Slovin formula, which is a sampling technique with special considerations so that it is worthy of being a Slovin sample and obtained a research sample of 60 respondents. The research variables used two variables, namely dependent and independent variables. For the independent variable (X) includes: digital marketing strategy (X1) and product quality (X2) and the dependent variable (Y) product sales. The data collection technique used was a questionnaire and multiple linear analysis with the equation obtained in this study is the analysis of Y = 8.263 + 0.228X1 + 0.154X2 it can be concluded that the constant value of 8.263 is the consistency value of the culinary MSME product sales variable in Kualuh Leidong District of 8.263. Based on the results of the partial hypothesis test (t test) shows that the digital marketing strategy (X1) has a positive and significant effect on product sales (Y) with a calculated t value of 3.280 and a significance value of 0.002 <0.05. Product quality (X2) also has a positive and significant effect on product sales (Y) with a calculated t value of 2.306 and a significance value of 0.025 <0.05. The results of the simultaneous test (F test) show that the digital marketing strategy and product quality together have a significant effect on the sales of culinary MSME products in Kualuh Leidong District, with a calculated F value of 7.253 and a significance value of 0.002 <0.05. And the results of the coefficient of determination test (R Square) show a value of 0.175, which means that the digital marketing strategy and product quality are able to explain variations in product sales by 17.5%, while the remaining 82.5% is influenced by other variables outside this study. Thus, it can be concluded that digital marketing strategies and product quality significantly influence the sales of culinary MSMEs in Kualuh Leidong District. Culinary MSMEs are advised to continuously optimize their digital marketing strategies and improve product quality to boost sales and business competitiveness
Pengaruh Diskon Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Desa Batunagodang Siatas Kabupaten Humbang Hasundutan Aprilidia Rojelita Siringoringo; Natalia E.T. Sihombing; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/1etwc612

Abstract

This study aims to analyze the effect of Discount (X_1) and Free Shipping (X_2) on Purchasing Decisions (Y) on the Shopee marketplace in Batunagodang Siatas Village, Humbang Hasundutan Regency, both partially and simultaneously. The research method used is a quantitative approach with a sample of 87 respondents. Data were collected through questionnaires, including primary and secondary data, which were then tested using validity, reliability, and classical assumption tests. Data analysis was carried out using multiple linear regression which produced the equation Y = 5.945 + 0.230X_1 + 0.649X_2. The results of hypothesis testing through the t-test showed that the Discount variable had a significant and positive effect on purchasing decisions (t_count 4.577 > t_table 1.989). The Free Shipping variable also showed a significant and positive effect with a t_count value of 6.334 > t_table 1.989. Overall, the coefficient of determination (R Square) of 0.363 indicates that the independent variables contribute 36.3% to purchasing decisions. Meanwhile, the remaining 63.7% is influenced by other variables not examined in this study, such as price, product quality, promotion, consumer trust, and service quality.
IMPLEMENTASI PERDA RTRW KOTA MEDAN TAHUN 2022 DAN IMPLIKASIINYA TERHADAP PENGEMBANGAN INFRASTRUKTUR UNDERPASS HM YAMIN KECAMATAN MEDAN TIMUR Eleocetrin Manalu; Jhonson Pasaribu; Kepler Sinaga; Maringan Panjaitan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.795

Abstract

This study aims to analyze the implementation of Medan City Regional Regulation Number 1 of 2022 on Spatial Planning in the development of the H.M. Yamin Underpass infrastructure and its implications for transportation accessibility in Medan Timur District, Medan City. This research uses a qualitative method with a descriptive approach. Data were collected through interviews, observation, and documentation. The analysis applies the policy implementation theory of George C. Edward III, which includes communication, resources, disposition, and bureaucratic structure. The results indicate that the implementation of the spatial planning regulation, as evidenced by the development of the H.M. Yamin Underpass, has improved traffic flow and community mobility. However, the implementation has not been fully optimal due to challenges in inter-agency coordination and policy communication with the community. The development of the underpass has improved transportation accessibility in Medan Timur, although further integration with the urban transportation system in Medan City is still required.
STRATEGI FRONTLINER DALAM MENANGAN KELUHAN MASYARAKAT UNTUK MENINGKATKAN KUALITAS PELAYANAN PUBLIK (STUDI KASUS DI KANTOR KECAMATAN MEDAN TIMUR) Lewi Syahputra Marpaung; Jonson Rajagukguk; Kepler Sinaga
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.813

Abstract

This study aims to determine the strategies used by frontliners in handling public complaints and how these strategies contribute to improving the quality of public services at the Medan Timur District Office. Quality public service is an important indicator in the implementation of government administration, especially at the district level which directly interacts with the community. In the administrative service process, public complaints often arise due to a lack of understanding of service procedures, delays in document processing, and limitations in service facilities. Therefore, the role of frontliners as officers who directly interact with the community becomes very important in handling these complaints. This research uses a qualitative research method with a case study approach. Data collection techniques were carried out through interviews, observations, and documentation involving informants consisting of frontliner officers and members of the public who received services at the Medan Timur District Office. Data analysis was conducted using the Miles and Huberman interactive analysis model which includes data reduction, data display, and conclusion drawing. The results of the study show that the strategies used by frontliners in handling public complaints include receiving and listening to complaints directly, providing explanations regarding service procedures, checking the completeness of required documents, and coordinating with supervisors when problems cannot be resolved directly. These strategies help the public better understand the service procedures and create good communication between service officers and the community. Therefore, the complaint handling strategies implemented by frontliners play an important role in improving the quality of public services at the Medan Timur District Office.
PENGARUH CITRA DESTINASI DAN PENGALAMAN BERKESAN TERHADAP PEREKONOMIAN MASYARAKAT DAERAH WISATA GEOSITE SIPINSUR Putri Laurensia Lumbantoruan; Nalom Siagian; Kepler Sinaga; Jonson Rajagukguk
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.832

Abstract

This study aims to analyze the influence of destination image (X1) and memorable experiences (X2) on the community's economy (Y) in the Sipinsur Geosite tourist area, Pearung Village, Humbang Hasundutan Regency. The population included MSMEs and tourists, with a sample of 96 respondents drawn using the Lemeshow formula and accidental sampling technique. Primary data were collected through questionnaires and analyzed using multiple linear regression using SPSS. The analysis results show a regression equation of Y = -3.528 + 0.620X1 + 0.417X2. A partial t-test proved that destination image had a significant positive effect (t=13.198; Sig=0.000 <0.05) and that effective experiences also had a significant effect (t=8.705; Sig=0.000 <0.05). A simultaneous F-test emphasized the joint influence of both variables (F=104.077; Sig=0.000 <0.05), with an R-square of 0.691 (69.1% of the variation in Y is explained by X1 and X2). It can be concluded that destination image and experiences have a positive and significant impact on the local economy of the Sipinsur Geosite. Management is advised to maintain the destination image and enhance the tourist experience to optimize the local economic impact.
Pengaruh Inovasi Kemasan terhadap Niat Beli Produk Kecantikan oleh Mahasiswa di Kota Medan Trija Happy Ratianta Siagian; Charles Sianturi; Kepler Sinaga
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1243

Abstract

Penelitian ini penting dilakukan karena pesatnya perkembangan industri kecantikan dan tingginya persaingan merek menuntut inovasi kemasan yang mampu menarik perhatian serta membentuk persepsi positif mahasiswa di Kota Medan, sehingga diperlukan kajian empiris untuk mengetahui pengaruhnya terhadap niat membeli sebagai dasar strategi pemasaran yang efektif. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi kemasan terhadap niat membeli konsumen dengan menggunakan pendekatan kuantitatif. Penelitian dilakukan di Kota Medan dengan jumlah responden sebanyak 100 orang yang pernah membeli produk kecantikan dalam enam bulan terakhir. Teknik pengambilan sampel menggunakan purposive sampling sesuai dengan kriteria penelitian. Pengumpulan data dilakukan melalui penyebaran angket dengan menggunakan instrumen penelitian berupa kuesioner tertutup yang disusun berdasarkan indikator variabel penelitian dan diukur menggunakan skala likert lima tingkat. Instrumen penelitian telah melalui diuji validitas dan reliabilitasnya sehingga layak digunakan. Data diolah menggunakan program SPSS versi 25 dengan analisis regresi linear berganda. Hasil menunjukkan koefisien regresi variabel inovasi warna sebesar 0,378, inovasi bentuk 0,085, inovasi ukuran 0,380, inovasi logo 0,113, dan inovasi label 0,315, dengan nilai R square sebesar 0,679. Artinya, 67,9% variasi niat membeli dapat dijelaskan oleh inovasi kemasan. Variabel yang paling dominan memengaruhi niat membeli adalah inovasi ukuran, diikuti inovasi warna dan inovasi label. Inovasi logo dan bentuk memberikan pengaruh lebih kecil. Uji t menunjukkan bahwa warna, ukuran, dan label berpengaruh signifikan secara parsial, sedangkan uji F membuktikan seluruh variabel berpengaruh positif dan signifikan secara simultan terhadap niat membeli konsumen.
THE INFLUENCE OF PLANNING AND INNOVATION ON COMMUNITY EMPOWERMENT MEDIATED DEVELOPMENT IN SAMOSIR Siagian, Nalom; Sihombing, Natalia; Sinaga, Kepler; Turnip, Nova Anastasia; Lubis, Rut Onike
Sosiohumaniora Vol 27, No 3 (2025): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v27i3.68575

Abstract

This study focuses on the influence of regional planning and product innovation on regional development, with community empowerment as a mediating variable in Samosir Regency. This explanatory study aims to test and explain the relationship between the main variables. Data collection was conducted through a structured questionnaire administered to 250 respondents consisting of community members and MSME actors using purposive sampling. The data analysis technique used Structural Equation Modeling (SEM) through SmartPLS 4. The results revealed that product innovation is a more dominant driving factor in directly influencing regional development than regional planning, with a path coefficient value of 0.502 and T-statistics of 9.979 (p < 0.05). Meanwhile, regional planning has a smaller but still significant direct effect of 0.139 with T-statistics of 2.255. Another finding indicates that product innovation can influence regional development independently without requiring community empowerment mediation (p > 0.05). Conversely, regional planning requires community empowerment as a significant mediating bridge (p = 0.043) to achieve optimal impact on regional development. Thus, accelerating progress in Samosir is highly dependent on the integration of participatory infrastructure and the strengthening of local product creativity as strategic assets.
Pengaruh Pengetahuan Kewirausahaan, Motivasi dan Kreativitas Terhadap Minat Berwirausaha Pada Mahasiswa Universitas HKBP Nommensen Medan Gulo, Nifarius; Siagian, Nalom; Sinaga, Kepler
Jurnal GeoEkonomi Vol. 17 No. 1 (2026)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/geoekonomi.v17i1.690

Abstract

This learn uses a quantitative research method with data obtained through a survey of individuals who meet the criteria, using Structural Equation Modeling method as a way to analyze the influence of entrepreneurial knowledge, motivation and creativity on entrepreneurial interest in students of HKBP Nommensen University Medan. Grounded in the effect and discussions in this learn regarding the leverage of pioneering insight, ambitious Motivation and Entrepreneurial Creativity on Entrepreneurial attention inside scholar of HKBP Nommensen Collage Medan, and can be proven by 180 respondents with 18 statements, the following conclusions can be drawn: (1) Entrepreneurial Knowledge This can seen from this Probability of 0.001, where the quantity is reduced than this critical 0,05. can be concluded that entrepreneurial knowledge is able to influencer entrepreneurship interest. (2) Entrepreneurial of Motivation has very significantion influence entrepreneurial interesting. This can be seen from the Probability 0.002, where the value is lesser than this critical 0,05. It can concluded entrepreneurial motivation able to influence entrepreneurial interest. (3) Entrepreneurial Creativity has very significant influencer on entrepreneurialship interest. This can be from the Probability value of 0.002, where the value is smaller than the critical 0.05. It can be concluded that entrepreneurial motivation is able to influence entrepreneurial interest
Pengaruh Citra Destinasi Dan Promosi Digital Terhadap Minat Berkunjung Wisatawan Pada Objek Wisata Di Kecamatan Pangururan Kabupaten Samosir Regina Patrisia Harianja; Natalia E.T. Sihombing; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/3849yf73

Abstract

The purpose of this study is to determine the influence of destination image and digital promotion strategies on tourists' interest in visiting tourist attractions in Pangururan District, Samosir Regency. Destination image refers to tourists' perspectives regarding the attractions, facilities, and uniqueness of the place. On the other hand, digital promotion is a marketing method carried out through online platforms to attract tourists' attention. These two factors are very important in increasing tourist interest in visiting. The method used in this study is quantitative by conducting a survey. Questionnaires were distributed to 100 respondents taken by accidental sampling technique. To analyze the data, instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing were carried out. The results of the partial test (t-test) showed that destination image had a t-value of 7.957 which was more than 1.66 and a significance of 0.000 which was less than 0.05. In addition, digital promotion showed a t-value of 7.650 which was also more than 1.66 and a significance of 0.000 which was still below 0.05. In the simultaneous test (F test), the calculated F value was 21.461, which was greater than 3.09 with a significance of 0.000, which was less than 0.05.  
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Wisatawan Di Taman Alam Lumbini Berastagi Yestiara Litna Boru Barus; Natalia E.T. Sihombing; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/pcc6jj42

Abstract

This study aims to analyze the influence of service quality and facilities on tourist satisfaction at Lumbini Berastagi Nature Park, both partially and simultaneously. Lumbini Nature Park is a leading natural and religious tourism destination in Karo Regency that offers the beauty of pagoda architecture and a spiritual atmosphere. Along with the increase in tourist visits to the Berastagi area, understanding the factors that drive visitor satisfaction is crucial for the sustainability of destination management. The research method used is a quantitative approach with a sample of 96 respondents determined using the Lemeshow formula. Data were collected through questionnaires and analyzed using multiple linear regression, classical assumption tests, and hypothesis tests (t-test and F-test) using SPSS 27 software. The results showed that service quality (X_1) has a positive and significant effect on tourist satisfaction (Y) with a t_{count} value of 2.992 > t_{table} 1.985. Likewise, the facility variable (X_2) has a positive and significant effect with a t_{count} value of 5.966 > t_{table} 1.985. Simultaneously, both variables have a significant effect with an F_{count} value of 21.466 > F_{table} 3.09 and a significance level of 0.000. The coefficient of determination (R^2) value of 30.1% indicates the contribution of the independent variables in explaining tourist satisfaction, while the rest is explained by other factors outside this study. This study recommends that managers prioritize facility maintenance as the most dominant factor in influencing visitor satisfaction.
Co-Authors Agustine Gloria Simbolon Anasthasya Br Gultom Anathasya Grace Gultom Anggresia, Feni Aprilidia Rojelita Siringoringo Artha Lumban Tobing Banjarnahor, Henok Maruba Br Sagala, Melvi Yuliana Br Siagian, Cyntia Veronika Charles Makmur Sainturi Charles Sianturi Daeli, Giver Surya P Dakhi, Restui Darma Manalu Darma Manalu Deimak Yosepa Simatupang Eleocetrin Manalu Geraldo, Olan Gulo, Nifarius Gultom , Dona Esra Mariana Gurning, Relamhot Hasibuan, Leo Jabonor Helen Siagian Hisar Siregar Hutapea, Wida Hutapea, Wilda Vionasari Irentina Sinaga Jhonson Pasaribu Jonson Rajagukguk Lewi Syahputra Marpaung Lubis, Rut Onike Manalu, Darma Manalu, Maria Nova Juliana Maringan Panjaitan Nainggolan, Alexandre Wilhem Nalom Siagian Napitupulu, Lenni Natalia E Sihombing Natalia E. T. Sihombing Natalia E.T. Sihombing Natalia E.T. Sihombing Niat Harat Karnita Ndururu Pardosi, Fitri Apriani Puja Situmorang Putra Axido Sitinjak Putri Laurensia Lumbantoruan Regina Patrisia Harianja Regina Samosir Ridhon MB Simangunsong Rio S. Siagian Sembiring, Jovi Ricandy Siagian, Abigail Ayumi siagian, lasma Sianturi, Charles M Sianturi, Charles M. Sianturi, Irvan Sudarto Sibarani, Penny Wanty Sihombing , Natalia ET Sihombing Sihombing, Betty Maria Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon M B Simanjuntak, Diana Kristina Simanullang, Angel Natalia Sinaga, Intan Octavianty Sinaga, Irentina Sindi Celodya Br Peranginangin Siregar, Nia Astuti Situmorang, Flora Nikita Tarigan, Evan Pascal Trija Happy Ratianta Siagian Tumorang, Citra Agustina Br Turnip, Nova Anastasia Waruwu, Poppy Efrida Waruwu, Priska Dini Yanti Yestiara Litna Boru Barus Yola Riska Melinda Zega, Ellen Gracia