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All Journal Jurnal Ilmiah Universitas Batanghari Jambi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Majalah Ilmiah Warta Dharmawangsa Al-Kharaj: Journal of Islamic Economic and Business Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Jurnal Ilmu Pendidikan dan Sosial Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Bisnis Corporate Jurnal Social Society
Kepler Sinaga
Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Citra Destinasi Dan Promosi Digital Terhadap Minat Berkunjung Wisatawan Pada Objek Wisata Di Kecamatan Pangururan Kabupaten Samosir Harianja, Regina Patrisia; Sihombing, Natalia E.T.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/3849yf73

Abstract

The purpose of this study is to determine the influence of destination image and digital promotion strategies on tourists' interest in visiting tourist attractions in Pangururan District, Samosir Regency. Destination image refers to tourists' perspectives regarding the attractions, facilities, and uniqueness of the place. On the other hand, digital promotion is a marketing method carried out through online platforms to attract tourists' attention. These two factors are very important in increasing tourist interest in visiting. The method used in this study is quantitative by conducting a survey. Questionnaires were distributed to 100 respondents taken by accidental sampling technique. To analyze the data, instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing were carried out. The results of the partial test (t-test) showed that destination image had a t-value of 7.957 which was more than 1.66 and a significance of 0.000 which was less than 0.05. In addition, digital promotion showed a t-value of 7.650 which was also more than 1.66 and a significance of 0.000 which was still below 0.05. In the simultaneous test (F test), the calculated F value was 21.461, which was greater than 3.09 with a significance of 0.000, which was less than 0.05.  
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Wisatawan Di Taman Alam Lumbini Berastagi Barus, Yestiara Litna Boru; Sihombing, Natalia E.T.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/pcc6jj42

Abstract

This study aims to analyze the influence of service quality and facilities on tourist satisfaction at Lumbini Berastagi Nature Park, both partially and simultaneously. Lumbini Nature Park is a leading natural and religious tourism destination in Karo Regency that offers the beauty of pagoda architecture and a spiritual atmosphere. Along with the increase in tourist visits to the Berastagi area, understanding the factors that drive visitor satisfaction is crucial for the sustainability of destination management. The research method used is a quantitative approach with a sample of 96 respondents determined using the Lemeshow formula. Data were collected through questionnaires and analyzed using multiple linear regression, classical assumption tests, and hypothesis tests (t-test and F-test) using SPSS 27 software. The results showed that service quality (X_1) has a positive and significant effect on tourist satisfaction (Y) with a t_{count} value of 2.992 > t_{table} 1.985. Likewise, the facility variable (X_2) has a positive and significant effect with a t_{count} value of 5.966 > t_{table} 1.985. Simultaneously, both variables have a significant effect with an F_{count} value of 21.466 > F_{table} 3.09 and a significance level of 0.000. The coefficient of determination (R^2) value of 30.1% indicates the contribution of the independent variables in explaining tourist satisfaction, while the rest is explained by other factors outside this study. This study recommends that managers prioritize facility maintenance as the most dominant factor in influencing visitor satisfaction.
Pengaruh Transformasi Digital, Kelengkapan Fasilitas Dan Disiplin Kerja Terhadap Peningkatan Pelayanan Di Kantor Camat Silima Pungga Pungga Situmorang, Puja; Manalu, Darma; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/4pvcy725

Abstract

This study aims to analyze the influence of digital transformation, completeness of facilities, and work discipline on improving services at the Silima Pungga-Pungga Sub-district Office, both partially and simultaneously. The research method used is a quantitative approach with a sample of 99 respondents determined through a purposive sampling technique. Data were collected using a questionnaire and analyzed through instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing (t-test and F-test). The results of the study indicate that partially, the digital transformation variable has a positive and significant effect on improving services (t_{count} 4.301 > t_{table} 1.956). Completeness of facilities also has a positive and significant effect (t_{count} 3.474 > t_{table} 1.956), as does work discipline (t_{count} 5.974 > t_{table} 1.956). Simultaneously, the three independent variables significantly influence service improvement with an F_{count} value of 44.312 > F_{table} of 3.09. The results of the coefficient of determination (R^2) test show that the variables of digital transformation, completeness of facilities, and work discipline are able to explain the variation in service improvement by 58.3%, while the remaining 41.7% is influenced by other variables outside this research model. Based on these findings, it is recommended that relevant agencies continue to strengthen technology adoption, optimize facility maintenance, and maintain consistent employee work discipline to achieve excellent public service.
Pengaruh Digital Marketing Terhadap Niat Berkunjung Wisatawan Ke Destinasi Wisata Kecamatan Balige (Satu Study Pada Dinas Kebudayaan Dan Pariwisata Kabupaten Toba) Siagian, Rio S.; Sainturi, Charles Makmur; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/w3nytt23

Abstract

This study aims to analyze and explain the effect of digital marketing on tourists' intention to visit tourist destinations in Balige District, Toba Regency. The independent variables in this study include content quality, engagement, ease of access to information, and electronic word of mouth (e-WOM), while the dependent variable is tourists' intention to visit. The study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 96 respondents who were tourists or potential tourists who obtained information about Balige tourist destinations through digital media. The data analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination tests (R²). The results showed that, partially, content quality, engagement, ease of access to information, and e-WOM had a positive and significant effect on tourists' intention to visit. Simultaneously, the four digital marketing variables were also proven to have a significant effect on tourists' intention to visit the Balige District tourist destination. The coefficient of determination value shows that digital marketing variables are able to explain most of the variation in tourist visitation intent, while the rest is influenced by other factors outside the research model. These findings confirm that optimizing digital marketing strategies through the presentation of informative and credible content, increasing audience interaction and engagement, ease of access to information, and strengthening positive reviews in digital media are strategic factors in increasing tourist visitation intent.
Pengaruh Pola Pikir Kewirausahaan Dan Berpikir Kritis Terhadap Minat Berwirausaha Di Kecamatan Medan Perjuangan Melinda, Yola Riska; Siagian, Nalom; Sinaga, Kepler
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 10, No 2 (2026): Mei 2026
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v10i2.2026.896-904

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pola pikir kewirausahaan dan berpikir kritis terhadap minat berwirausaha di Kecamatan Medan Perjuangan. Penelitian ini dilatarbelakangi oleh pentingnya pengembangan kewirausahaan dalam meningkatkan pertumbuhan ekonomi daerah serta masih  rendahnya partisipasi masyrakat untuk memulai usaha baru. Pola pikir kewirausahaan dan berpikir kritis diduga menjadi faktor internal yang dapat mempengaruhi minat seseorang untuk berwirausaha. Metode penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah masyarakat Kecamatan Medan Perjuangan yang tersebar dalam 9 kelurahan dengan jumlah sampel sebanyak 100 responden yang ditentukan dalam menggunakan teknik purpisive sampling dan rumus slovin. Teknik pengumpulan data digunakan melalui kuesioner dengan skala likert. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t ( parsial), uji f (simultan), dan uji koefisien determinasi (R2) dengan bantuan program SPSS. Hasil analisis regresi linear berganda menunjukkan secara parsial pola pikir kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha. Berpikir kritis berpengaruh dan signifikan terhadap minat berwirausaha dan pola pikir kewirausahaan dan berpikir kritis berpengaruh dan signifikan terhadap minat berwirausaha di kecamatan pada taraf signifikan 5%.
Pengaruh Diskon Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Desa Batunagodang Siatas Kabupaten Humbang Hasundutan Aprilidia Rojelita Siringoringo; Natalia E.T. Sihombing; Kepler Sinaga
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/1etwc612

Abstract

This study aims to analyze the effect of Discount (X_1) and Free Shipping (X_2) on Purchasing Decisions (Y) on the Shopee marketplace in Batunagodang Siatas Village, Humbang Hasundutan Regency, both partially and simultaneously. The research method used is a quantitative approach with a sample of 87 respondents. Data were collected through questionnaires, including primary and secondary data, which were then tested using validity, reliability, and classical assumption tests. Data analysis was carried out using multiple linear regression which produced the equation Y = 5.945 + 0.230X_1 + 0.649X_2. The results of hypothesis testing through the t-test showed that the Discount variable had a significant and positive effect on purchasing decisions (t_count 4.577 > t_table 1.989). The Free Shipping variable also showed a significant and positive effect with a t_count value of 6.334 > t_table 1.989. Overall, the coefficient of determination (R Square) of 0.363 indicates that the independent variables contribute 36.3% to purchasing decisions. Meanwhile, the remaining 63.7% is influenced by other variables not examined in this study, such as price, product quality, promotion, consumer trust, and service quality.
The Influence Of Digital Marketing Strategy And Product Quality On Sales Of Culinary Micro, Small, And Medium Enterprises (MSMEs) In Kualuh Leidong District Tumorang, Citra Agustina Br; Siagian, Nalom; Sinaga, Kepler
Jurnal Pendidikan, Sains Sosial, dan Agama Vol. 7 No. 2 (2021): Jurnal Pendidikan, Sains Sosial dan Agama
Publisher : STABN RADEN WIJAYA WONOGIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/pssa.v7i2.2734

Abstract

The purpose of this study is to determine the effect of digital marketing strategies and product quality on the sales of micro, small, and medium enterprises in Kualuh Leidong District. The population in this study were culinary MSMEs in Kualuh Leidong District. The sampling technique used the Slovin formula, which is a sampling technique with special considerations so that it is worthy of being a Slovin sample and obtained a research sample of 60 respondents. The research variables used two variables, namely dependent and independent variables. For the independent variable (X) includes: digital marketing strategy (X1) and product quality (X2) and the dependent variable (Y) product sales. The data collection technique used was a questionnaire and multiple linear analysis with the equation obtained in this study is the analysis of Y = 8.263 + 0.228X1 + 0.154X2 it can be concluded that the constant value of 8.263 is the consistency value of the culinary MSME product sales variable in Kualuh Leidong District of 8.263. Based on the results of the partial hypothesis test (t test) shows that the digital marketing strategy (X1) has a positive and significant effect on product sales (Y) with a calculated t value of 3.280 and a significance value of 0.002 <0.05. Product quality (X2) also has a positive and significant effect on product sales (Y) with a calculated t value of 2.306 and a significance value of 0.025 <0.05. The results of the simultaneous test (F test) show that the digital marketing strategy and product quality together have a significant effect on the sales of culinary MSME products in Kualuh Leidong District, with a calculated F value of 7.253 and a significance value of 0.002 <0.05. And the results of the coefficient of determination test (R Square) show a value of 0.175, which means that the digital marketing strategy and product quality are able to explain variations in product sales by 17.5%, while the remaining 82.5% is influenced by other variables outside this study. Thus, it can be concluded that digital marketing strategies and product quality significantly influence the sales of culinary MSMEs in Kualuh Leidong District. Culinary MSMEs are advised to continuously optimize their digital marketing strategies and improve product quality to boost sales and business competitiveness .
The Effect of Product Quality and Modern Packaging Training on the Competitiveness of Salted Fish Products in the Belawan Coastal Area Sitanggang, Ade Adryana Putri; Siregar, Ardina Ella Putri; Siagian, Nalom; Sinaga, Kepler
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9826

Abstract

This study aims to analyze the influence of product quality and modern packaging training on the competitiveness of salted fish products in the coastal area of Belawan. This research employed a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Research data were collected through questionnaires distributed to 100 salted fish business actors as respondents and were analyzed using measurement model and structural model testing to identify relationships among variables. The results indicate that product quality has a positive and significant effect on competitiveness, with a path coefficient of 0.398 and a p-value < 0.05. In addition, modern packaging training also has a positive and significant effect on competitiveness, with a path coefficient of 0.411 and a p-value < 0.05.The R-square value of 0.426 indicates that product quality and modern packaging training explain 42.6% of the variance in competitiveness, while the remaining variance is explained by other variables outside this study. The findings emphasize the importance of improving product quality and strengthening modern packaging skills as strategic efforts to develop salted fish businesses in order to remain competitively sustainable amid evolving market dynamics. This study is expected to serve as a practical reference for business actors and policymakers.
IMPLEMENTASI PERDA RTRW KOTA MEDAN TAHUN 2022 DAN IMPLIKASIINYA TERHADAP PENGEMBANGAN INFRASTRUKTUR UNDERPASS HM YAMIN KECAMATAN MEDAN TIMUR Eleocetrin Manalu; Jhonson Pasaribu; Kepler Sinaga; Maringan Panjaitan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.795

Abstract

This study aims to analyze the implementation of Medan City Regional Regulation Number 1 of 2022 on Spatial Planning in the development of the H.M. Yamin Underpass infrastructure and its implications for transportation accessibility in Medan Timur District, Medan City. This research uses a qualitative method with a descriptive approach. Data were collected through interviews, observation, and documentation. The analysis applies the policy implementation theory of George C. Edward III, which includes communication, resources, disposition, and bureaucratic structure. The results indicate that the implementation of the spatial planning regulation, as evidenced by the development of the H.M. Yamin Underpass, has improved traffic flow and community mobility. However, the implementation has not been fully optimal due to challenges in inter-agency coordination and policy communication with the community. The development of the underpass has improved transportation accessibility in Medan Timur, although further integration with the urban transportation system in Medan City is still required.
STRATEGI FRONTLINER DALAM MENANGAN KELUHAN MASYARAKAT UNTUK MENINGKATKAN KUALITAS PELAYANAN PUBLIK (STUDI KASUS DI KANTOR KECAMATAN MEDAN TIMUR) Lewi Syahputra Marpaung; Jonson Rajagukguk; Kepler Sinaga
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 13 No. 4 (2026): 2026 April
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v13i4.813

Abstract

This study aims to determine the strategies used by frontliners in handling public complaints and how these strategies contribute to improving the quality of public services at the Medan Timur District Office. Quality public service is an important indicator in the implementation of government administration, especially at the district level which directly interacts with the community. In the administrative service process, public complaints often arise due to a lack of understanding of service procedures, delays in document processing, and limitations in service facilities. Therefore, the role of frontliners as officers who directly interact with the community becomes very important in handling these complaints. This research uses a qualitative research method with a case study approach. Data collection techniques were carried out through interviews, observations, and documentation involving informants consisting of frontliner officers and members of the public who received services at the Medan Timur District Office. Data analysis was conducted using the Miles and Huberman interactive analysis model which includes data reduction, data display, and conclusion drawing. The results of the study show that the strategies used by frontliners in handling public complaints include receiving and listening to complaints directly, providing explanations regarding service procedures, checking the completeness of required documents, and coordinating with supervisors when problems cannot be resolved directly. These strategies help the public better understand the service procedures and create good communication between service officers and the community. Therefore, the complaint handling strategies implemented by frontliners play an important role in improving the quality of public services at the Medan Timur District Office.
Co-Authors Anasthasya Br Gultom Anathasya Grace Gultom Anggresia, Feni Aprilidia Rojelita Siringoringo Artha Lumban Tobing Banjarnahor, Henok Maruba Barus, Yestiara Litna Boru Br Sagala, Melvi Yuliana Br Siagian, Cyntia Veronika Charles Sianturi Daeli, Giver Surya P Dakhi, Restui Darma Manalu Deimak Yosepa Simatupang Eleocetrin Manalu Geraldo, Olan Gurning, Relamhot Harianja, Regina Patrisia Hasibuan, Leo Jabonor Helen Siagian Hisar Siregar Hutapea, Wida Hutapea, Wilda Vionasari Irentina Sinaga Jhonson Pasaribu Jonson Rajagukguk Lewi Syahputra Marpaung Manalu, Darma Manalu, Maria Nova Juliana Maringan Panjaitan Melinda, Yola Riska Nainggolan, Alexandre Wilhem Nalom Siagian Napitupulu, Lenni Natalia E Sihombing Natalia E.T. Sihombing Pardosi, Fitri Apriani Putra Axido Sitinjak Putri Laurensia Lumbantoruan Ridhon MB Simangunsong Sainturi, Charles Makmur Sembiring, Jovi Ricandy Siagian, Abigail Ayumi siagian, lasma Siagian, Rio S. Sianturi, Charles M Sianturi, Charles M. Sianturi, Irvan Sudarto Sibarani, Penny Wanty Sihombing, Betty Maria Sihombing, Natalia Sihombing, Natalia E. Sihombing, Natalia E.T. Sihombing, Natalia ET Simangunsong, Ridhon M B Simanjuntak, Diana Kristina Simanullang, Angel Natalia Sinaga, Intan Octavianty Sinaga, Irentina Sindi Celodya Br Peranginangin Siregar, Ardina Ella Putri Siregar, Nia Astuti Sitanggang, Ade Adryana Putri Situmorang, Flora Nikita Situmorang, Puja Tarigan, Evan Pascal Tobing, Artha L. Trija Happy Ratianta Siagian Tumorang, Citra Agustina Br Waruwu, Poppy Efrida Waruwu, Priska Dini Yanti Zega, Ellen Gracia