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EVALUATION OF THE QUALITY OF ACADEMIC ADMINISTRATION SERVICESAT THE FACULTY OF VOCATIONAL SCIENCES, UNIVERSITY OF NORTH SUMATRA Akbar Reza Pratama; Meilita Tryana Sembiring; Evawany Yunita Aritonang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3539

Academic administration services are a crucial component in supporting the smooth running of higher education, particularly within the Faculty of Vocational Studies, which emphasizes speed, accuracy, and efficiency. This study aims to evaluate the quality of academic administration services at the Faculty of Vocational Studies, University of North Sumatra, based on student perceptions, identify barriers in the service process, and explore user expectations and input on service quality improvements. The approach used was descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation of 10 purposively selected respondents. The results showed that service quality was considered quite good in terms of reliability and tangibles, but weaknesses remained in the dimensions of responsiveness, empathy, and assurance. Obstacles found included: lack of clarity in procedural information, unresponsiveness from staff, the absence of an online document tracking system, and minimal empathy in service communications. Service users expect improvements in interpersonal communication, procedural consistency, and accelerated service through the digitization of the administrative system. Therefore, improving the quality of academic administration services needs to focus on strengthening staff competencies, developing technology-based service systems, and establishing a humanistic and responsive service culture.

Nutrition Education For Pregnant Women to Reduce Anemia and Accelerate the Reduction of Stunting in Toddlers Aritonang, Evawany Yunita; T.Sabrina; Lubis, Satia Negara; Manalu, Sarah Patumona; Yasmine Anggia Sari; T.Calysta Mauditrice; Ginting, Aisyah Amira
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 9 No. 2 (2025)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v9i2.744

Anemia and stunting are significant public health issues that require immediate attention to prevent adverse impacts on maternal and child health, as well as the overall quality of human resources. One of the leading causes of maternal mortality is iron deficiency anemia, often compounded by inadequate antenatal care (ANC). In addition, poor maternal nutritional status negatively affects pregnancy outcomes, such as low birth weight, and hinders optimal growth and development in infants—factors that contribute to the risk of stunting. In both Indonesia and Vietnam, the prevalence of anemia among pregnant women remains high, ranging between 30–40%. Similarly, the prevalence of stunting in both countries is also elevated, estimated at 20–30%. Given this situation, early intervention through nutrition education for pregnant women is crucial to improve dietary patterns that meet balanced nutritional needs. Moreover, monitoring antenatal care practices is necessary to assess the level of compliance and ensure proper pregnancy management. This community engagement activity involves collaboration with health workers from the sub-health centers (Puskesmas Pembantu) in Medan, Indonesia, and Hanoi, Vietnam, as local partners. It is expected that by empowering pregnant women through nutrition education, maternal nutritional status can be improved, thereby contributing to the fulfillment of the First 1,000 Days of Life (HPK) nutrition framework and ultimately supporting efforts to prevent stunting.

EVALUATION OF THE QUALITY OF ACADEMIC ADMINISTRATION SERVICESAT THE FACULTY OF VOCATIONAL SCIENCES, UNIVERSITY OF NORTH SUMATRA Akbar Reza Pratama; Meilita Tryana Sembiring; Evawany Yunita Aritonang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3595

Academic administration services are a crucial component in supporting the smooth running of higher education, particularly within the Faculty of Vocational Studies, which emphasizes speed, accuracy, and efficiency. This study aims to evaluate the quality of academic administration services at the Faculty of Vocational Studies, University of North Sumatra, based on student perceptions, identify barriers in the service process, and explore user expectations and input on service quality improvements. The approach used was descriptive qualitative, with data collection techniques through in-depth interviews, observation, and documentation of 10 purposively selected respondents. The results showed that service quality was considered quite good in terms of reliability and tangibles, but weaknesses remained in the dimensions of responsiveness, empathy, and assurance. Obstacles found included: lack of clarity in procedural information, unresponsiveness from staff, the absence of an online document tracking system, and minimal empathy in service communications. Service users expect improvements in interpersonal communication, procedural consistency, and accelerated service through the digitization of the administrative system. Therefore, improving the quality of academic administration services needs to focus on strengthening staff competencies, developing technology-based service systems, and establishing a humanistic and responsive service culture.

THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION AND INSTAGRAM SOCIAL MEDIA IN IMPROVING BRAND IMAGE AT KOPI LADANG Yudha Yustiasa; Endang Sulistya Rini; Evawany Yunita Aritonang
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 3 (2025): May
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i3.2952

The development of digital technology has encouraged companies to integrate marketing communication strategies through various channels, including social media. This study aims to analyze the effect of integrated marketing communication (IMC) and the use of Instagram social media on improving brand image in the local brand Kopi Ladang. The study used a quantitative approach with a survey technique on 140 respondents who were active followers of the Instagram account @kopiladang.id. IMC variables include advertising, sales promotion, direct marketing, public relations, and digital marketing, while social media variables focused on interaction intensity, content quality, and user engagement. The results of multiple regression analysis show that there is a positive impact between Integrated Marketing Communication on Brand Image in Kopi Ladang, There is a positive impact between Kopi Ladang Instagram Media on Kopi Ladang Brand Image, There is a significant relationship between Integrated Marketing Communication and Instagram Media on Brand Image in Kopi Ladang and There is an Influence between Integrated Marketing Communication on Brand Image through Instagram Social Media, namely between Integrated Marketing Communication and Instagram Social Media has a significant impact on Brand Image in Kopi Ladang. Instagram social media acts as a medium between Integrated Marketing Communications, showing how influential the level of Instagram Social Media among customers can be in increasing Brand Image in achieving a more significant influence.

ANALYSIS OF THE RELATIONSHIP BETWEEN WORK DISCIPLINE AND EMPLOYEE PERFORMANCE AT THE POPULATION CONTROL AND FAMILY PLANNING SERVICE (DPPKB) OF THE NORTH LABUHANBATU REGENCY GOVERNMENT THROUGH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE Chindy Wulandari Tiur Romatua Sijabat; Abdul Rahim Matondang; Yeni Absah; Evawany Yunita Aritonang; Prihatin Lumbamraja
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 6 (2025): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Employee performance is a crucial factor in determining the effectiveness of government institutions, particularly in public service agencies such as the Population Control and Family Planning Agency (DPPKB) of Labuhanbatu Utara Regency. In recent years, the agency's performance achievements have declined, allegedly due to low work discipline and weak organizational commitment among employees. This study aims to analyze the effect of work discipline on employee performance, with organizational commitment as an intervening variable. The research employs a quantitative approach using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Data were collected through questionnaires distributed to 57 DPPKB employees. The analysis results show that work discipline has a positive and significant effect on both employee performance and organizational commitment. Moreover, organizational commitment also significantly affects employee performance and is proven to mediate the relationship between work discipline and performance. These findings emphasize the importance of fostering discipline and strengthening organizational commitment to improve the effectiveness of public service. In conclusion, optimal improvement in employee performance can only be achieved when discipline is supported by a high level of organizational commitment.

STRATEGY TO IMPROVE CURRENT ACCOUNT PT BANK CENTRAL ASIA TBK KCU MEDAN Sulastri; Evawany Yunita Aritonang; Fahmi Natigor Nasution
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.634

Current Account is an important indicator in the banking industry because it offers a stable source of cheap funds for banks, which will increase the profitability of the Bank. Current Account in banks is a checking account. This study aims to determine and examine customer perceptions of Current Account services and products offered by PT Bank Central Asia Tbk KCU Medan, to determine and examine the factors that influence the increase in the number of checking accounts (Current Account) at PT Bank Central Asia Tbk KCU Medan and to determine and examine the marketing strategy implemented by PT Bank Central Asia Tbk KCU Medan in increasing the number of Current Account customers. The type of research used is qualitative research combining two analysis techniques, namely SWOT analysis with Systematic Literature Review or called (SLR). Data collection is in the form of observation, interviews and documentation. The informants in this study numbered 12 people. Data analysis is applied through SWOT, Space Matrix and QSPM analysis. The results of the study indicate that the marketing strategy implemented by PT Bank Central Asia Tbk KCU Medan in increasing the number of current account customers is carried out using SWOT analysis to determine strengths, weaknesses, opportunities and threats. So that 20 alternative strategies were found that can be implemented through 5 (five) SO (Strengths-Opportunities) Strategies, 5 (five) WO (Weaknesses-Opportunities) Strategies, 5 (five) ST (Strengths-Threats) Strategies and 5 ( five) WT (Weaknesses-Threats) Strategies. So based on the SWOT matrix table that can implement 20 strategy steps, there is a strategy that is a priority of the QSPM above on strengths and opportunities, namely by implementing the strategy "PT Bank Central Asia Tbk KCU Medan can increase the use of digital platforms such as mobile banking and other applications to facilitate customers". The selection of this strategy is carried out through an assessment of the attractiveness (Attractiveness Score) obtained from various alternative strategies produced in the SWOT analysis.

The Influence of Patient Experience and Patient Engagement on Patient Loyalty Through Inpatient Satisfaction as an Intervening Variable at RSUD Latersia Binjai Selly Gabel Aprilliani Depari; Beby Karina Fawzeea Sembiring; Evawany Yunita Aritonang
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.14916

Competition in the healthcare industry is increasing, requiring hospitals to provide better services to retain patients. Patient loyalty is a crucial factor in a hospital's sustainability and is influenced by various aspects, including patient experience and patient engagement. This study aims to analyze the influence of patient experience and patient engagement on patient loyalty, with inpatient satisfaction as an intervening variable at Latersia Hospital Binjai. A quantitative method with the Partial Least Square – Structural Equation Modeling (PLS-SEM) approach was used. The results indicate that patient experience and patient engagement have a positive and significant effect on patient satisfaction, which subsequently influences patient loyalty. The better the patient’s experience and engagement in their care, the higher their satisfaction, leading to increased loyalty to the hospital. Additionally, patient satisfaction serves as a mediating variable, strengthening the relationship between patient experience, patient engagement, and patient loyalty. This study contributes to the development of strategies for improving hospital services, focusing on enhancing patient experience and engagement to increase satisfaction and loyalty. Understanding the factors that influence patient loyalty enables hospitals to enhance their competitiveness and deliver higher-quality healthcare services to the community.

Strategies for Strengthening Micro Business Management Through Difficult Times in the Middle of the Covid-19 Pandemic Siahaan, Elisabet; Aritonang, Evawany Yunita; Siahaan, Rudy H.; Sitepu, Yuni
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

The Covid-19 pandemic that began in March 2020 has shaken the world economy and Indonesia. To reduce transmission that is so fast and deadly, the government implemented a new normal policy of social restrictions that limit people's mobility and carry out activities by implementing health protocols. As a result of the enactment of social restrictions, there is a decrease in consumer purchasing power so that many business actors experience a decrease in turnover to go out of business. This devotion aims to analyze and recommend the right strategies in strengthening micro-businesses to be able to survive in the midst of the Covid-19 pandemic. The methods used are methods of science transfer, guidance, training, and mentoring. There is a change in the understanding of micro-businesses in managing effective human resources. Partners have been able to carry out a healthy, clean, safe and nutritious production process. This devotion also makes financial management partners and systematically registrars the stock of goods and production products. The partner becomes aware of the applicable legal system so as to be able to carry out business activities without breaking the law.

Nutritional Education Using Edutaiment Methods to Improve Clean and Healthy Living Behavior During the Covid-19 Pandemic Aritonang, Evawany Yunita; Siagian, Albiner
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 1 (2024): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/abdimastalenta.v9i1.16187

The COVID-19 pandemic has an impact on clean and healthy living behaviors. This affects the improvement of clean living behavior and healthy behavior in a balanced manner so as to prevent exposure to covid-19. The purpose of this service is to increase students' knowledge, attitudes and behavior about PHBS and washing hands using soap with running water, which is used in this service, namely the edutaiment method. The educational method was carried out directly with edutainment to students of Muhammadyah 03 Junior High School for 30 minutes. To assess the success of education, pretests and post tests were conducted. The results of 19 students of SMP Muhammadyah 3 Medan Selayang, Medan City. The number of student participants who took part in the pretest and post test obtained a value for the pretest in the good category of 10.5% while in the moderate category of 89.5% and the value obtained by the post test in the good category 94.7% while in the moderate category 5.3%. The change in value in the good category increased by 85.2% and in the moderate category decreased by 84.2%. The interest of students to implement hand washing is very large, so that the counseling is easily accepted and can create a positive attitude towards the message conveyed which affects the behavior of students.

OPTIMIZATION OF TEACHER QUALITY CONTROL AT BAGAN BATU DEVELOPMENT COLLEGE FOUNDATION WITH E-MONEVA Rizki Candra Dermawan; Evawany Yunita Aritonang; Meilita Tryana Sembiring
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 1 (2025): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i1.2365

Technological advances enable human resource practices towards E-Human Resources. Monitoring and evaluation activities at Yayasan Perguruan Pembangunan Bagan Batu are carried out conventionally so that there are several problems, namely monitoring and evaluation activities are considered less effective and efficient, paper and printing costs and then problems in archiving. The aim is to create an E-Moneva design to optimize quality control activities at Yayasan Perguruan Pembangunan Bagan Batu. The method used is double diamond, the stages are discover, define, develop and delivery. The research results of respondents agreed that E-Moneva can optimize monitoring and evaluation activities by overcoming problems that exist in ongoing activities. E-Moneva can simplify the monitoring and evaluation process and help identify problems and assist in decision making. Monitoring and evaluation activities will run more effectively and efficiently because the features available on E-Moneva are able to support efforts to optimize teacher quality control. The principals agreed that E-Moneva could optimize monitoring and evaluation activities.

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