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All Journal Buletin Udayana Mengabdi JURNAL PENDIDIKAN TAMBUSAI MALIA: Journal of Islamic Banking and Finance Otonomi ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Journal of Artificial Intelligence and Digital Business Jurnal Manajemen dan Ekonomi Kreatif Maliki Islamic Economics Journal Jurnal Riset Manajemen Jurnal Riset Manajemen dan Ekonomi Jurnal Riset Ekonomi dan Akuntansi Journal of Management and Social Sciences Jurnal Kajian Dan Penalaran Ilmu Manajemen Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Inovasi Ekonomi Syariah dan Akuntansi Akhlak: Jurnal Pendidikan Agama Islam Dan Filsafat Jurnal Maisyatuna
Arsa Arsa
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian Air Minum Isi Ulang pada Depot Rakha Kabupaten Muaro Jambi Furnamasari, Fenti; Arsa, Arsa; Diwantara, Victor
ARZUSIN Vol 6 No 4 (2026): AGUSTUS
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i4.10512

Abstract

Refill drinking water purchasing decisions are influenced by various factors, particularly service quality and price, but studies that specifically position Depot Rakha in Muaro Jambi Regency as the research object with local consumer characteristics remain limited. This study aims to analyze the effect of service quality and price on purchasing decisions for refill drinking water at Depot Rakha in Muaro Jambi Regency. This study used a quantitative approach with a causal survey design. The research sample consisted of 96 respondents selected using convenience sampling. Data were collected through questionnaires, then analyzed using validity testing, reliability testing, classical assumption testing, multiple linear regression, t-tests, and F-tests. The results showed that service quality had a positive and significant effect on purchasing decisions, with a calculated t-value of 7.372 > table t-value of 1.985 and a significance value of 0.000 < 0.05. Price also had a positive and significant effect on purchasing decisions, with a calculated t-value of 6.398 > table t-value of 1.985 and a significance value of 0.000 < 0.05. Simultaneously, service quality and price had a significant effect on purchasing decisions, with a calculated F-value of 51.687 > table F-value of 3.09. The conclusion of this study affirms that improving service quality and setting competitive prices play an important role in encouraging consumers’ purchasing decisions for refill drinking water. The implications of this study provide practical input for the management of Depot Rakha in strengthening service strategies and pricing policies to sustainably increase consumer loyalty and purchasing decisions.
Co-Authors Achmad Fajri Ramadhan Achyat Budianto Agusriandi, Agusriandi Ahmad Syahrizal Ahmad Syukron Prasaja Ahsan Putra Hafiz Algian fahrozi Anggraeni, Lidya Anissa Anggraini Anzu Elvia Zahara Arif Munandar Aulia Taufig Kurrahman Azyumardi Azra Bambang Kurniawan Beid Fitrianova Andriani Darmiwati Darmiwati Dimas Dwi Amrico Py Dimas Pratama, Dimas Diwantara, Victor Erliyana, Nova Erwin Saputra Siregar Fauzan Ramli Ferlinda Agustina Ferri Saputra Tanjung Furnamasari, Fenti Garde Saspika I Nengah Simpen I Nyoman Sumerta Miwada IM.S. Negara Irma Dwi Pratiwi Joedy Andrian Kurniyati Kurniyati Lailatul Munawaroh Laily Ifazah Lara Parida Linta Kristiana Mohammad Orinaldi Muhammad Novaldi Muhammad Subhan MUHAMMAD SUBHAN Ni Putu Diantariani Nur Sawitri, Diva Nurlia Fusfita Orinaldi, Mohammad Putri, Melda Yulika Refky Fielnanda Reliana, Meza Rika Susanti Robiyatul Alawiyah Rohana Roy Hambali Salman Alparisi Salman Alparisy Sari Putri, Nurrahma Sari, Gusmila Sari, Welly Puspita Sawitri Kurniasih Septiasari, Karina Suci Martha Liany Victor Diwantara Yuli Rahmawati, Rina Zakiatul Fakhiroh