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All Journal Channel : Jurnal Komunikasi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora NUSANTARA : Jurnal Ilmu Pengetahuan Sosial LUGAS Jurnal Komunikasi JURNAL PENDIDIKAN TAMBUSAI LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Politikom Indonesiana CERMIN: Jurnal Penelitian Jurnal Ilmu Komunikasi Network Media Multicience Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Signal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK) Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Jurnal Ilmiah Teknik Informatika dan Komunikasi Innovative: Journal Of Social Science Research Da'watuna: Journal of Communication and Islamic Broadcasting J-CEKI
OKY OXCYGENTRI
UNIVERSITAS SINGAPERBANGSA KARAWANG
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Konten Pada Akun Instagram @Folkative Terhadap Minat Baca Pada Kalangan Generasi Z Azis, Muhammad Abdul; Dharta, Firdaus Yuni; Oxcygentri, Oky
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.19492

Abstract

This study aims to examine the influence of content quality on the Instagram account @folkative toward reading interest among Generation Z. Known for their high engagement with social media and preference for visual-informative content, Generation Z serves as the focus of this quantitative research. The study involved 100 respondents aged 17–27 who follow the @folkative account. Data were collected through questionnaires and analyzed for validity and reliability. The findings reveal that content quality—covering accuracy, relevance, depth, and presentation style—has a significant impact on the reading interest of Generation Z. The results indicate that well-crafted and informative social media content can effectively increase young audiences’ interest in reading. This study offers practical insights for digital media managers to design more engaging content strategies that promote literacy in the digital age.
Fenomena Pegiat Game pada Kelompok Usia Muda (Studi Fenomenologi pada Game God of War Ragnarok di Pondok Kopi Jakarta Timur) yogatama, andika yogatama; Ramdhani, Muhammad; Oxcygentri, Oky
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 7 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11054409

Abstract

God of War Ragnarok, which was released on November 9, 2022, with the adventure genre, was popular in the East Jakarta area when it was first released. The popularity of this game is interesting to research because according to data from statista.com, games with the adventure genre are less attractive to Indonesian gamers in 2022. This study aims to find out what is the motive for someone to play this game until this game was popular, especially in Pondok Kopi, East Jakarta. This study used qualitative research methods with Alfred Schutz's phenomenological approach. The subjects of this study consisted of five youth age group game activists in Pondok Kopi, East Jakarta. Using interview, conservation, triangulation and documentation methods. The results of this study found that someone's motive for playing God of War Ragnarok is because of media impressions, friend invitations, following trends, nostalgia and wanting to collect the game. There is also a different God of War game experience today when compared to the PlayStation 2 era, starting from changes in graphics and game features to mobile games that are more in demand and more online games that make the lack of togetherness playing games that now feel more individual.
Pengaruh Terpaan Hashtag #OOTD Pada Media Sosial TikTok Terhadap Perilaku Impulse Buying (Survei pada Pengikut Akun X @callistaverss) Rasya, Muhammad Irfan Hady; Lubis, Fardiah Oktariani; Oxcygentri, Oky
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 7 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11183581

Abstract

This research aims to examine and measure the impact of #OOTD on impulse buying behavior among followers of the X account @callistaverss. This research uses a questionnaire to answer statements. The population in this study were followers of the X account @callistaverss. The sample in this study was 99 respondents. The sampling technique in this research uses a non-probability sampling technique using a purposive sampling method, with the following criteria: 1) Active followers on the X account @callistaverss, 2) Using the TikTok social media account, 3) Have you ever seen content with the hashtag #OOTD on TikTok social media. The data collection technique in this research uses a questionnaire in the form of a Google Form. The analysis techniques in this research use validity tests, reliability tests, normality tests, coefficient of determination tests, simple linear regression tests, and hypothesis tests. The results of the research show that there is a significant influence between #OOTD exposure on Tiktok social media on impulse buying behavior among followers of the X account @callistaverss.
Pengaruh Konten Sepakbola Liga Inggris di Aplikasi Vidio terhadap Minat Menonton Grup Manchester United Fans Indonesia di Telegram Kelvin Roberto Maksindo Manurung; Oky Oxcygentri; Ema
Da'watuna: Journal of Communication and Islamic Broadcasting Vol. 5 No. 2 (2025): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v5i2.6519

Abstract

Football has a global appeal, including in Indonesia, as reflected by the high level of public interest in the sport. The advancement of technology allows fans to watch matches through services such as Vidio. This study focuses on the use of football services and fan communities, specifically the "Manchester United Fans Indonesia" group on Telegram. The aim of this research is to examine the extent to which football content from the English Premier League on the Vidio app influences the viewing interest of the Manchester United Fans Indonesia group on Telegram. This study applies the Uses and Effects theory and utilizes a descriptive quantitative method, with probability sampling techniques and random sampling. The sample consists of 93 members from the Manchester United Fans Indonesia group on Telegram. The results indicate that the football content of the English Premier League significantly influences the viewing interest of the Manchester United Fans Indonesia group on Telegram. This is evident from the correlation coefficient (R^2) of 0.705 and the coefficient of determination (R²) of 0.498. This indicates that the variable X (English Premier League content on the Vidio app) influences variable Y (viewing interest of the Manchester United Fans Indonesia group on Telegram) by 49.8%, while the remaining variance is influenced by other factors not included in this study.
Efektivitas Komunikasi Pemasaran Terpadu PT. Bayou Berjaya Indonesia Pada Produk Snack “My Kripick” Roemitha Marth; Mayasari, Mayasari; Oky Oxcygentri
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5787

Abstract

This study aims to determine and understand the implementation of integrated marketing communications carried out by PT. Bayou Berjaya Indonesia as a micro, small, and medium enterprise (MSME) in marketing the snack product "My Kripick". The theoretical framework used refers to the IMC (Integrated Marketing Communication) concept proposed by Kotler and Keller. This study uses a qualitative method with a descriptive approach where data collection is obtained through interview, observation, and documentation techniques. Informants in this study involved 4 people at PT. Bayou Berjaya Indonesia consisting of 1 business owner, 2 marketing and production employees, and 1 social media admin. The results of the study show that PT. Bayou Berjaya Indonesia has carried out several elements of IMC, namely advertising, sales promotion, personal selling, and events and experiences. The implementation of this strategy has been effective in accelerating the growth of the "My Kripick" product business, as evidenced by achievements such as being nominated for the Top 11 UKM (Small and Medium Enterprises) Food Award in the food and snack category from the Ministry of Trade of the Republic of Indonesia and the Top 10 MSME Onboarding Bank Indonesia 2023.
Analisis Komparatif Framing Pemberitaan Kasus Kekerasan Seksual dari Kapolres Ngada NTT di Media Merdeka.com dan Okezone.com Maharani, Yuni Dwi; Mayasari, Mayasari; Oxcygentri, Oky
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1549

Abstract

This study aims to analyze how the media present the news about the sexual violence case involving the Ngada Police Chief from East Nusa Tenggara (NTT) in the online media Merdeka.com and Okezone.com. This case has attracted public attention because the perpetrator is a law enforcement officer, making media coverage potentially influential in shaping public perception of the police institution and the issue of justice for the victim. This study uses a qualitative approach with framing analysis based on the model of Zhongdang Pan and Gerald M. Kosicki, which includes syntactic, script, thematic, and rhetorical structures. The data consists of six online news articles, three from Merdeka.com and three from Okezone.com, published in March 2025. The results show that Merdeka.com tends to highlight the victim's perspective through the use of emotional diction, the revelation of new facts, and narratives that are empathetic and advocative. In contrast, Okezone.com emphasizes the procedural and formal aspects, focusing on the legal process, the ethical trial, and official institutional statements, with minimal exploration of the victim's suffering. This difference indicates that news construction is heavily influenced by the editorial policies and journalistic orientation of each media outlet. This study recommends that media adopt a victim-centered perspective to raise social awareness and support the enforcement of justice in reporting sexual violence cases.
Analisis Multimodal terhadap Strategi Komunikasi Pemasaran Seblak Inceess di Media Sosial Instagram Farisya Tsani Pandora; Oky Oxcygentri; Ema Ema
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.2116

Abstract

The development of social media, especially Instagram, encourages business actors to optimize visual and narrative-based marketing communication strategies. One form of this strategy is the use of multimodality in delivering promotional messages. This study aims to analyze the multimodal-based marketing communication strategy implemented by the culinary brand Seblak Inceess through its official Instagram account. This study uses a descriptive qualitative approach with a multimodal analysis method based on the theory of Kress and van Leeuwen which includes three metafunctions, namely representational, interpersonal, and compositional metafunctions. The primary data consists of twelve Instagram posts from the @seblakinceess account which were selected purposively based on the highest level of impressions in the period January–December 2025. Data collection techniques were carried out through observation and documentation, while data analysis was carried out descriptively interpretatively. The results show that Seblak Inceess utilizes a combination of visual elements, text, audio, and audience interaction in an integrated manner to build a brand image that is close, relaxed, and relevant to the audience's daily lives. The marketing communication strategy implemented tends to be entertainment-based soft selling, where promotional messages are conveyed subtly through narrative content and attractive visuals. These findings indicate that a multimodal marketing communication strategy on Instagram is effective in increasing audience engagement and building emotional closeness between brands and consumers.
Applying IMC and PENCILS Framework: Marketing Communication Strategy for Customer Retention in Local Coffee Shop Al Malik, Dian Salssabil; Dharta, Firdaus Yuni; Oxcygentri, Oky
Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Vol 7, No 1 (2026): Social Sciences, Education and Humanities
Publisher : Universitas Dharmawangsa Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/ijsseh.v7i1.8005

Abstract

This study aims to analyze the conventional marketing communication strategy implemented by Kedai 20 Kopi Karawang in maintaining customer loyalty. Using a qualitative descriptive approach, data were collected through in-depth interviews with five informants (owner, manager, marketing staff, barista, cashier), observation, and documentation. The findings indicate that Kedai 20 Kopi applies Integrated Marketing Communication (IMC) principles by integrating personal message strategies and conventional media with digital channels. The PENCILS concept (Publications, Events, News, Community Involvement, Identity Tools, Lobbying, Social Investment) is utilized to enhance brand image and emotional closeness with customers. The Four Step model (Fact Finding, Planning, Communication, Evaluation) is implemented systematically in planning and evaluating marketing strategies. Supporting factors include a solid team, strategic location, and community support, while constraints include limited resources, high competition, and challenges in maintaining message consistency. This research contributes to the development of marketing communication science, particularly regarding the integration of conventional and digital strategies in the coffee shop industry
Co-Authors Akhyar, Alghifari Fajrin Pratama Al Anzhary, Rafdy Al Malik, Dian Salssabil Aliansyah, Kiki Lucki Ana Fitriana Poerana Andini Dwi Yanti Sutarman Anisa Salma Febriana Arifah, Intan Zahra Arindawati, Weni Adistyaning Arindawati, Weni Adityasning Arvin Afdhila Maabuat Ayunda Camelia Azis, Muhammad Abdul Azrodiana Azrodiana Bagus Wicaksono Balqis, Padmasari Cahyati Dwi Muliani Dafa Ahmad Pramudya Derian Shabri Faisal Dewi Yulianti Dwi Ismi Noviyanti Ema Ema Ema ema, ema Ema, Ema Farisya Tsani Pandora Fernanda Khairunnisa Venturini Firdaus Yuni Dharta Hanna Maryam Hendry Roris P. Sianturi Kelvin Roberto Maksindo Manurung Khairul Arief Rahman Kusumaningrum, Rastri Loi, Melsy Aggreani Lidwina Lubis, Fardiah Oktariani Lubis, Fardiah Oktariani Lubis, Flori Mardiani Maharani, Yuni Dwi Mayasari Mayasari, Mayasari Mochammad Fauzan Amin Muhammad Ramdhan Muhammad Ramdhani Muhammad Ramdhani, Muhammad Muhammad, Alfarizi Mutiara, Aldi NAOMI S HUTABARAT Naura Qurratu’aini Nayiroh, Luluatu Noer Khavifah Nugraha, Muntoha Hilal Nuraghani, Arya Nurkinan Nurkinan Nurkinan, Nurkinan Pratama, Alif Fajar Putri Rifiani Putri, Deftiyani Rachmawati Ramdani, Ramin Rastri Kusumaningrum Rasya, Muhammad Irfan Hady Roemitha Marth Sairin, Ester Kirana Sherly Indria Setianty Siti Nursanti Sulistyo, Nugroho Bambang Taufik Hidayat Assegaf, M. Gahos Tayo , Yanti Tri Susanto Wibiksana, Muhammad Alvian Windi Fitriyani yogatama, andika yogatama Zahra Aulia Mumtaz Zainal Abidin Zainal Abidin