Article Per Year (5 Year)
p-Index From 2021 - 2026
4.442
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Ilmiah Raflesia Akuntansi Journal of Research in Social Science and Humanities Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Dehasen Untuk Negeri Jurnal Dehasen Mengabdi Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Gotong Royong Jurnal Pakar Manajemen Journal of Multidisciplinary Research Jurnal Ekonomi Islam, Akuntansi, dan Manajemen IJEFSD
Astuty, Kamelia
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
The Influence Of Brand Image And Beauty Trends On Gen Z Interest In Using Glad2glow Skincare In Bengkulu City Nata, Fandwi; Hanila, Siti; Astuty, Kamelia
Jurnal Pakar Manajemen Vol. 2 No. 2 (2026): Maret
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jpm.v2i2.452

Abstract

The purpose of this study is to examine the influence of brand image dan tren kecantikan on the purchase intention of Gen Z in using Glad2Glow skincare in Kota Bengkulu. This research is a quantitative descriptive study. The sampling method used is probability sampling with a simple random sampling design. Data collection was conducted using a questionnaire with a sample of 96 respondents.Statistical test results show that the variable brand image (X1) has a t-value of 8.781, which is greater than the t-table value of 1.986 with a significance of 0.000 (< 0.05), indicating that brand image has a positive and significant effect on the purchase intention of Gen Z using Glad2Glow skincare in Kota Bengkulu. The variable tren kecantikan (X2) also shows a t-value of 6.141, greater than the t-table value of 1.986 with a significance of 0.000 (< 0.05), indicating a positive and significant partial effect on purchase intention. The F-test shows an F-value of 361.121 with a significance of 0.000 (< 0.05), meaning both variables simultaneously have a significant effect on purchase intention. The coefficient of determination (R²) of 0.78 indicates that 78% of the variation in Gen Z's purchase intention can be explained by brand image dan tren kecantikan, while 22% is influenced by other factors. The very small significance value strengthens the validity of this regression model, making it reliable for further analysis and as a basis for Glad2Glow’s marketing strategy in the Kota Bengkulu market.
Co-Authors Abdul Rahman Agung, Kiemas Tando Ahmad Soleh Aji Sudarsono Amandari, Sevti Andreas, Rocky Apriani, Denny ARIF LESMANA Aswar Aswar Aulianisa, Nabela Bagas, Wayan Buana, Muhamad Rama fitra Effendi, Bahman Fitriano, Yun Hanila, Siti Hartati, Yeni Herlyaminda, Evi Hidayah, Nenden Restu Hutabarat, Kristia Elsa Yohana Ida Anggriani Irwandi, Abdurrahman Karona Cahya Susena, Karona Cahya Kristina, Nevianti Kurnia, Putri Kurniawan, Kimas Landa, Delta R Mohamad Akbar, Mohamad Nata, Fandwi Neri Susanti Novitasari, Meise Nurzam, Nurzam Oktafiani, Lisa Panjaitan, Klara Mega Utari Paramita, Tesi Pratama, Yoga Anugrah Purnamasari, Reni Putra, Kevin Arigi Putri, Lydia Gustina Rafiul, Zurry Riani, Gusti Sagita, Nabila Dayana Saharani, Dea Saputra, Wahyu Adi Sulisti Afriani, Sulisti Tambunan, Dennis Rydarto Tawakal, Anzori Tito Irwanto, Tito Vera, Nirta Wagini Wagini, Wagini Wahyuni, Reska Wati, Ina Sintia Wijaya, Ermy Yanti, Rina Trisna Yeni, Sela Rahma Yulianti , Oni Yulita Sari