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All Journal Jurnal Citizenship: Media Publikasi Pendidikan Pancasila dan Kewarganegaraan Sosioinforma JOURNAL OF EDUCATION SCIENCE Jurnal Pendidikan Geografi: Kajian, Teori, dan Praktik dalam Bidang Pendidikan dan Ilmu Geografi Jurnal Manajemen Pendidikan Jurnal Sport Science Jurnal Manajemen dan Bisnis Indonesia Jurnal Media Agribisnis (MeA) Al-Madrasah: Jurnal Ilmiah Pendidikan Madrasah Ibtidaiyah Kajian Akuntansi JCOSE Jurnal Bimbingan dan Konseling Jurnal Manajemen Hipotenusa : Journal of Mathematical Society AVERROUS: Jurnal Kedokteran dan Kesehatan Malikussaleh Jurnal Riset Akuntansi dan Manajemen Malahayati (JRAMM) Jurnal Inovasi Penelitian Jurnal Ilmiah Wahana Pendidikan Diwan: Jurnal Bahasa dan Sastra Arab Economicus: Jurnal Ekonomi dan Manajemen al-fikrah: Jurnal Manajemen Pendidikan Media Didaktika Jurnal Mutiara Ilmu Akuntansi Guruku: Jurnal Pendidikan dan Sosial Humaniora Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Manajemen Kreatif dan Inovasi
Mulyani Mulyani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENGARUH KEPEMIMPINAN, MOTIVASI KERJA, LINGKUNGAN DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA PEGAWAI PADA KANTOR KEMENTERIAN AGAMA KOTA DUMAI Ezril Ezril; Khadijah Ishak; Een Erlina; Mulyani Mulyani
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4760

Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi kepemimpinan, motivasi kerja, lingkungan kerja dan disiplin kerja terhadap kepuasan kerja pegawai pada kantor Kementerian Agama Kota Dumai. Jenis penelitian ini adalah kuantitatif dan menggunakan sumber data primer. Populasi dalam penelitian sebanyak 45 responden. Teknik pengambilan sampel menggunakan non-probability sampling. Jumlah data yang diuji sebanyak 45 dengan teknik pengumpulan data menggunakan kuesioner. Data yang diperoleh selanjutnya diolah dengan menggunakan Smart-PLS versi 4. Hasil penelitian ini menunjukkan bahwa kepemimpinan, motivasi kerja, lingkungan kerja dan disiplin kerja berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai. Penelitian ini menggunakan teori Robbins sehingga memberikan pengaruh positif dan signifikan terhadap kepuasan kerja pegawai.
Analisis Strategi Pemasaran dan Pengalaman Pelanggan pada UMKM Aneka Keripik Muzzaki Mulyani Mulyani; Siti Titta Partini; Destiyanti Destiyanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2114

Abstract

This study aims to analyze the marketing strategies implemented and customer perception of MSMEs of Various Muzzaki Chips in Subang Regency. This study uses a qualitative descriptive approach with a case study method. Data is collected through interviews with MSME owners, employees, and customers, which are then analyzed to identify the effectiveness of marketing strategies and customer perception of the products and services provided. The focus of the research includes the implementation of marketing strategies based on the concept of Segmenting, Targeting, and Positioning (STP), as well as the 4P (Product, Price, Place, Promotion) marketing mix. In addition, the evaluation of customer perception is carried out based on five dimensions of service quality, namely Tangibility, Empathy, Responsibility, Responsiveness, and Assurance. The results of the study show that MSMEs Aneka Keripik Muzzaki have implemented the STP strategy on target, namely targeting consumers aged 15-45 years, including students, employees, and housewives. The marketing mix strategy used is quite effective, starting from the development of innovative and quality products, affordable pricing, distribution through direct and online channels, and promotion through social media such as WhatsApp and Instagram. Customer perception of MSMEs tends to be positive, as can be seen from their satisfaction with the taste, packaging, price, and service provided. These results reflect the success of the marketing strategy implemented in building customer loyalty and increasing business competitiveness. It is recommended that MSMEs continue to improve the quality of products and services and expand their marketing reach through digital platforms to achieve sustainable growth.
ANALISIS PERBEDAAN PENDAPATAN SEBELUM DAN SESUDAH PENERAPAN POINT OF SALES (POS) KASIH BERSIH DI AKUCUCI LAUNDRY Muhlis Muhlis; Muchammad Hamdani; Syaiful Anwar; Mulyani Mulyani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 15 No. 2 (2025): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i2.3

Abstract

The current boom in laundry businesses requires laundry entrepreneurs to always look for strategies to survive. Not only the number of competitors, but also internal problems such as operational problems cause many laundries to only survive for one year. In an effort to improve the efficiency, accuracy and quality of laundry services, many laundry businesses have begun to adopt Point of Sales (POS) technology as a solution to overcome operational problems. This study is to analyze the difference in income before and after the implementation of the Point of Sales (POS) system in the laundry. The sampling method uses purpose sampling techniques with certain criteria, where the only laundry that meets the criteria is Akucuci Laundry. Data collection is carried out through primary and secondary data, while data analysis uses normality tests and paired sample t-tests. The results of the study showed a significant increase in income after the implementation of POS at Akucuci Laundry. The practical implication is that the implementation of technology such as POS can improve operational efficiency and profitability of laundry businesses. In conclusion, the use of POS has a positive impact on Akucuci Laundry's revenue, which provides an incentive for laundry entrepreneurs to consider integrating technology into their operations.
Analysis of Hate Speech in Comment Sections Aceh TikTokers Accounts (Pragmatic Study) Mulyani Mulyani; Syahriandi Syahriandi; Juni Ahyar
Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol. 14 No. 2 (2025): Agustus 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the forms of hate speech in the comment sections of TikTok accounts HK, AA, FH, and SS, as well as the (pragmatic) meaning contained in each instance of hate speech found. This is a qualitative study using a descriptive approach. The research data consists of speech containing elements of hate in the form of words, phrases, clauses, and sentences. The data sources in this study are the TikTok application, focusing on the HK account (@herlin****02) on January 3, 2025, the AA account (@arif*****) on January 10, 2025, the FH account (@fatieh**** 24) on January 14, 2025, and the SS account (@She* Sau***) on January 17, 2025. In the data collection process, the author used three techniques: documentation, reading, and note-taking. The results of the study revealed a total of 57 instances of hate speech. The forms of hate speech obtained were divided into 5 parts as follows: 1) 28 instances of insults; 2) 12 instances of defamation; 3) 3 instances of blasphemy; 4) 10 instances of provocation/incitement; and 5) 4 instances of spreading false news. Furthermore, the pragmatic meaning found generally consists of phrases used to insult and mock Acehnese TikTokers for actions deemed highly inappropriate.
Pengaruh Lokasi terhadap Keputusan Memilih Sekolah Satpam PT Caraka Sakti Utama Kabupaten Subang Nurjanah Nurjanah; Titta Partini, Siti; Mulyani Mulyani
Jurnal Manajemen Kreatif dan Inovasi Vol. 4 No. 3 (2026): Juli : Jurnal Manajemen Kreatif dan Inovasi
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v4i3.6400

Abstract

This study aims to analyze the effect of location on the decision to choose PT Caraka Sakti Utama Security Guard School in Subang Regency. The research was motivated by the increasing competition among security guard education and training institutions and the inconsistent findings of previous studies regarding the influence of location on institutional selection decisions. A quantitative approach with descriptive and verificative methods was employed. The population consisted of 3,542 security guard training participants, while the sample comprised 97 respondents selected using proportionate stratified random sampling based on the Slovin formula with a 5% margin of error. Data were collected through a five-point Likert scale questionnaire and analyzed using descriptive statistics and simple linear regression with IBM SPSS Statistics. The findings indicate that both the location variable and the decision to choose variable were categorized as very good, with average index scores of 4.48 and 4.43, respectively. Regression analysis produced the equation Y = 9.093 + 0.859X with a significance value of 0.000, confirming that location has a positive and significant effect on the decision to choose the institution. The coefficient of determination (R²) of 0.527 shows that location explains 52.7% of the variation in selection decisions, while the remaining 47.3% is influenced by other factors. These findings highlight the importance of accessibility, visibility, traffic conditions, parking facilities, and the surrounding environment in attracting prospective participants.
Co-Authors Adi Fahrudin Afief Ainur Rofiq Agil Ahmad Falah Alfi Okta Syahputra Andi Sunra Ansar Tutu Bakhrudin Putra Prihatmaka Betri Syafrina Chatarina Umbul Wahyuni Chyntia Ika Ratnapuri Cindy Marjiatul Hasanah Cut Sirah Nadira Dandy Rizky Oktariansyah Dede Abdul Hasyir Demina Demina Destiyanti Destiyanti Een Erlina Eka Sariningsih Eka Septiyaningsih Else Nungky Delisa Putri Eska Ayu Nursalamah Ezril Ezril Guntur Eko Saputro Harvina Sawitri Hendripides Hendripides I Nengah Sudjana Iffuany Yaqaz Juni Ahyar Khadijah Ishak Lilis Lilis Mafvaza Fitria Nurcholis Markani, Markani Massuniarti Massuniarti Muarti Muarti Muchammad Hamdani Muhammad Rizal Pahleviannur Muhlis Muhlis Muhtar Rifai Mutiawati Mutiawati N. Nurjanah Nabila Kinthen Nida Kemala Nida Kemala Niken Ayu Putri Puspitasari Ranisa Sarbelia Rias Gesang Kinanti Royke Deksino, George Rusyidah Rusyidah Siti Titta Partini Sumaryati Sumaryati Surachman Surachman Sutrisno Sutrisno Suwarno, Panji Syahriandi Syahriandi Syaiful Anwar Syufiarma Marsidin Tari Lukiya TB, Desita Ria Yusian Titik Utami Titta Partini, Siti