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PENGARUH KEPEMIMPINAN, MOTIVASI KERJA, LINGKUNGAN DAN DISIPLIN KERJA TERHADAP KEPUASAN KERJA PEGAWAI PADA KANTOR KEMENTERIAN AGAMA KOTA DUMAI Ezril Ezril; Khadijah Ishak; Een Erlina; Mulyani Mulyani
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 3 (2025): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i3.4760

Abstract

Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi kepemimpinan, motivasi kerja, lingkungan kerja dan disiplin kerja terhadap kepuasan kerja pegawai pada kantor Kementerian Agama Kota Dumai. Jenis penelitian ini adalah kuantitatif dan menggunakan sumber data primer. Populasi dalam penelitian sebanyak 45 responden. Teknik pengambilan sampel menggunakan non-probability sampling. Jumlah data yang diuji sebanyak 45 dengan teknik pengumpulan data menggunakan kuesioner. Data yang diperoleh selanjutnya diolah dengan menggunakan Smart-PLS versi 4. Hasil penelitian ini menunjukkan bahwa kepemimpinan, motivasi kerja, lingkungan kerja dan disiplin kerja berpengaruh positif dan signifikan terhadap kepuasan kerja pegawai. Penelitian ini menggunakan teori Robbins sehingga memberikan pengaruh positif dan signifikan terhadap kepuasan kerja pegawai.
Analisis Strategi Pemasaran dan Pengalaman Pelanggan pada UMKM Aneka Keripik Muzzaki Mulyani Mulyani; Siti Titta Partini; Destiyanti Destiyanti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 5 (2025): September : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i5.2114

Abstract

This study aims to analyze the marketing strategies implemented and customer perception of MSMEs of Various Muzzaki Chips in Subang Regency. This study uses a qualitative descriptive approach with a case study method. Data is collected through interviews with MSME owners, employees, and customers, which are then analyzed to identify the effectiveness of marketing strategies and customer perception of the products and services provided. The focus of the research includes the implementation of marketing strategies based on the concept of Segmenting, Targeting, and Positioning (STP), as well as the 4P (Product, Price, Place, Promotion) marketing mix. In addition, the evaluation of customer perception is carried out based on five dimensions of service quality, namely Tangibility, Empathy, Responsibility, Responsiveness, and Assurance. The results of the study show that MSMEs Aneka Keripik Muzzaki have implemented the STP strategy on target, namely targeting consumers aged 15-45 years, including students, employees, and housewives. The marketing mix strategy used is quite effective, starting from the development of innovative and quality products, affordable pricing, distribution through direct and online channels, and promotion through social media such as WhatsApp and Instagram. Customer perception of MSMEs tends to be positive, as can be seen from their satisfaction with the taste, packaging, price, and service provided. These results reflect the success of the marketing strategy implemented in building customer loyalty and increasing business competitiveness. It is recommended that MSMEs continue to improve the quality of products and services and expand their marketing reach through digital platforms to achieve sustainable growth.
Efektivitas Model Pembelajaran Children Learning in Science (CLIS) dalam Pembelajaran IPA Mulyani Mulyani; Agusminarti Agusminarti
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 2 No. 3 (2025): Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i3.887

Abstract

This study aims to examine in depth the effectiveness of the application of the Children Learning in Science (CLIS) learning model in the Natural Science (Science) learning process. The background of this study stems from the problem of low active student participation in class, which is largely caused by difficulties in understanding abstract science concepts. The CLIS model offers a learning approach that emphasizes active student involvement through a series of systematic learning stages. The method used is a literature review with a qualitative descriptive approach. Analysis was conducted on 25 articles from national and international publications. Each article was reviewed based on relevance, research methods, main findings, and the suitability of CLIS application in various science learning contexts. The results of the study indicate that CLIS has proven effective in improving students' understanding of science concepts, developing science process skills such as observation, classification, measurement, and hypothesis testing, and encouraging active student participation during the learning process. In addition, this model is also able to improve critical thinking skills through exploration activities, experiments, group discussions, and reflection on learning outcomes. The CLIS stages, which include exploring students' prior knowledge, introducing new concepts through experiments, strengthening understanding through discussions, and strengthening concepts through reflection, enable students to construct knowledge independently and meaningfully. Based on these findings, CLIS is considered relevant and can be an effective alternative learning model to improve the quality of science learning at various levels of education.
ANALISIS PERBEDAAN PENDAPATAN SEBELUM DAN SESUDAH PENERAPAN POINT OF SALES (POS) KASIH BERSIH DI AKUCUCI LAUNDRY Muhlis Muhlis; Muchammad Hamdani; Syaiful Anwar; Mulyani Mulyani
Economicus : Jurnal Ekonomi dan Manajemen Vol. 15 No. 2 (2025): Juni: Economicus : Jurnal Ekonomi dan Manajemen
Publisher : Institut Teknologi dan Bisnis Dewantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47860/economicus.v15i2.3

Abstract

The current boom in laundry businesses requires laundry entrepreneurs to always look for strategies to survive. Not only the number of competitors, but also internal problems such as operational problems cause many laundries to only survive for one year. In an effort to improve the efficiency, accuracy and quality of laundry services, many laundry businesses have begun to adopt Point of Sales (POS) technology as a solution to overcome operational problems. This study is to analyze the difference in income before and after the implementation of the Point of Sales (POS) system in the laundry. The sampling method uses purpose sampling techniques with certain criteria, where the only laundry that meets the criteria is Akucuci Laundry. Data collection is carried out through primary and secondary data, while data analysis uses normality tests and paired sample t-tests. The results of the study showed a significant increase in income after the implementation of POS at Akucuci Laundry. The practical implication is that the implementation of technology such as POS can improve operational efficiency and profitability of laundry businesses. In conclusion, the use of POS has a positive impact on Akucuci Laundry's revenue, which provides an incentive for laundry entrepreneurs to consider integrating technology into their operations.
Analysis of Hate Speech in Comment Sections Aceh TikTokers Accounts (Pragmatic Study) Mulyani Mulyani; Syahriandi Syahriandi; Juni Ahyar
Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia Vol. 14 No. 2 (2025): Agustus 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the forms of hate speech in the comment sections of TikTok accounts HK, AA, FH, and SS, as well as the (pragmatic) meaning contained in each instance of hate speech found. This is a qualitative study using a descriptive approach. The research data consists of speech containing elements of hate in the form of words, phrases, clauses, and sentences. The data sources in this study are the TikTok application, focusing on the HK account (@herlin****02) on January 3, 2025, the AA account (@arif*****) on January 10, 2025, the FH account (@fatieh**** 24) on January 14, 2025, and the SS account (@She* Sau***) on January 17, 2025. In the data collection process, the author used three techniques: documentation, reading, and note-taking. The results of the study revealed a total of 57 instances of hate speech. The forms of hate speech obtained were divided into 5 parts as follows: 1) 28 instances of insults; 2) 12 instances of defamation; 3) 3 instances of blasphemy; 4) 10 instances of provocation/incitement; and 5) 4 instances of spreading false news. Furthermore, the pragmatic meaning found generally consists of phrases used to insult and mock Acehnese TikTokers for actions deemed highly inappropriate.