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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO PADA PT. WORLD INNOVATIVE TELECOMMUNICATION (OPPO) CABANG KOTA MEDAN Anugrah Dermawan Lumbantobing; Sondang Ni Bulan Marbun; Mangasa Panjaitan
Jurnal Ilmiah METHONOMI Methonomi Edisi Khusus (Suplemen) Tahun 2020
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh citra merek dan kualitas produk terhadap keputusan pembelian smartphone oppo pada PT. World Innovative Telecommnication (OPPO) cabang kota Medan.Jenis penelitian yang digunakan adalah penelitian asosiatif. Populasi penelitian adalah jumlah penjualan unit seluruh tipe OPPO yang terjual di Plaza Medan Fair yaitu sebanyak 4.320.000 unit. Sampel penelitian diambil sebanyak 100 Responden. Teknik pengumpulan data yang digunakan adalah penelitian pustaka dan penelitian lapangan. Teknik analisis data yang digunakan adalah regresi linear berganda, uji F dan uji t.Berdasarkan hasil penelitian dan pembahasan diperoleh persamaan regresi linier berganda  Y = 1,700 + 0,286X1 + 0,290X2 + e Hal ini berarti variabel citra merek dan kualitas produk berpengaruh positif terhadap keputusan pembelian PT. World Innovative Telecommnication (OPPO) cabang Kota Medan. Hal ini dapat dilihat dari nilai koefisien regresinya yang bertanda positif. Nilai R Square (R2) sebesar 0,502. Artinya, variabel loyalitas nasabah dapat dijelaskan oleh variabel kualitas pelayanan (bukti fisik, keandalan, daya tanggap, jaminan dan empati) sebesar 50,2% sedangkan 49,8% lagi dijelaskan oleh variabel lainnya. Hasil uji t, menunjukkan bahwa variabel citra merek dan kualitas produk berpengaruh signifikan secara parsial terhadap keputusan pembelian PT. World Innovative Telecommnication (OPPO) cabang Kota Medan. Hasil uji F, menunjukkan bahwa citra merek dan kualitas produk berpengaruh signifikan secara simultan terhadap keputusan pembelian PT. World Innovative Telecommunication (OPPO) cabang kota Medan.
Effect of Work Compensation and Discipline on Employee Performance in PT. Berjaya Group Medan Sondang Ni Bulan Marbun; Donna Maryati Panggabean
Britain International of Humanities and Social Sciences (BIoHS) Journal Vol 2 No 2 (2020): Britain International of Humanities and Social Sciences, June
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biohs.v2i2.245

Abstract

The purpose of this study was to analyze and determine the extent of the effect of compensation and work discipline on employee performance at PT. Berjaya Group Medan. Through a descriptive method involving 84 respondents, data was collected using a questionnaire. Data processing is done by SPSS using multiple regression analysis. The results show that compensation and work discipline have a regression coefficient which proves the relationship between compensation and discipline on performance at PT. Berjaya Group Medan.
PENGARUH PENGAWASAN, PELATIHAN DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PABRIK TEH PT. PERKEBUNAN NUSANTARA IV UNIT BAH BUTONG Rafles Hebron Manalu; Sondang Ni Bulan Marbun; Elperida Sinurat
Jurnal Ilmu Manajemen METHONOMIX Jurnal Ilmu Manajemen METHONOMIX Vol. 4 No. 1 (2021)
Publisher : Fakultas Ekonomi Universitas Methodist Indonesia

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Abstract

Penelitian dilakukan di Pabrik Teh PT. Perkebunan Nusantara IV Unit Bah Butong, Kabupaten Simalungun, Provinsi Sumatera Utara. Penelitian ini bertujuan mengetahui dan menganalisis seberapa besar pengaruh pengawasan, pelatihan dan disiplin kerja terhadap kinerja karyawan pada pabrik Teh PT. Perkebunan Nusantara IV Unit Bah Butong. Penelitian ini menggunakan sebanyak 52 karyawan sebagai responden dari 110 karyawan pabrik. Hasil penelitian menunjukkan nilai Fhitung 64,785 > Ftabel 2,798, dan nilai sig adalah 0,000 < 0,05, maka pengawasan, pelatihan dan disiplin kerja bersama-sama atau simultan berpengaruh signifikan terhadap kinerja karyawan. Hal ini menunjukkan bahwa kontribusi pengawasan, pelatihan dan disiplin kerja berpengaruh terhadap kinerja karyawan sebesar 0,802 atau sebesar 80.2%, dan sisanya 0.198 atau 19.8% dipengaruhi oleh variabel lainnya. Pada penelitian ini dapat disimpulkan bahwa pengawasan, pelatihan dan disiplin kerja merupakan variabel yang dapat meningkatkan kinerja karyawan secara signifikan. 
The Relationship Between Learning Time Management and PKN Learning Outcomes in Class XI of SMK Swasta Harapan Bangsa Alimin Purba; Chainar Elli Ria; Sondang Ni Bulan Marbun; Khairil Fauzan
AL-ISHLAH: Jurnal Pendidikan Vol 15, No 1 (2023): AL-ISHLAH: Jurnal Pendidikan
Publisher : STAI Hubbulwathan Duri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35445/alishlah.v15i1.2977

Abstract

This study aims to determine the significant relationship between time management and civic learning outcomes for Harapan bangsa Private Vocational High School students during the year. Studies of this type are descriptively correlated.  The population of this study consists of all her XI students of SMK Swasta Harapan Bangsa in 2022 and the population of this study is 30 using the whole sample. The tools used for data collection were questionnaires and documents, study time management had 15 items with 4 options tested for validity and reliability, and learning outcomes included document student performance lists. I'm using. Results of normality analysis of timekeeping data test results for Class XI SMK Swasta Harapan Bangsa in 2022 were normally distributed with calculation x2count x2table (7.27 43.77). The civics learning outcomes of students in Class XI of Harapan Bangsa Private College in 2022 are normally distributed with the calculated result x2h x2t (17.11 43.77). Control data linearity test results. Learning time due to civic learning outcomes is linear in the equation Y= 75.62+ 0.03 X, consistent with FcountFtable (28 4.20). 2022 Harapan Bangsa Private College Class XI students' study time management propensity test results are moderate (50%) and 2022 Harapan Bangsa Private College Class XI civics learning outcomes are rather (63.33%). Based on the results of the correlation coefficient analysis test, X and Y got rcount = 1.831 and rtable = 0.349 (1.831 0.349 ). This demonstrates a correlation between learning time management and XI citizenship learning outcomes. SMK Swasta Harapan's class gives Bangsa. If we get tcount = 4.11 and ttable = 1.69 (tcount ttable)(4.11 1.69), and with the "t" test, this is the relationship between study time management and student citizenship learning outcomes in the class. It shows that there is a significant relationship between XI Hope Nation Private College, 2022.
PENDAMPINGAN PENGEMBANGAN KINERJA GURU DI MASA PANDEMI COVID-19 Rasmulia Sembiring; Robinhot Gultom; Sahat P. Remus Silalahi; Siti Normi; Winarto Winarto; Saur Meliana; Sondang Ni Bulan Marbun; Romel Sitohang; Rio Junjung Tambunan; Maludin Panjaitan; Jon Henri Purba
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 1 No 2 (2021): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1039.907 KB) | DOI: 10.46880/methabdi.Vol1No2.pp108-113

Abstract

The purpose of community service at HKBP Padang Bulan Elementary and Junior School is to provide input for teachers, principals, regarding efforts to improve teacher performance. Thus, teachers are expected to improve the quality of education. The efforts that can be taken are the establishment of institutions that foster the performance of teachers and education staff, supervision of school principals, teacher consultation activities, bringing in motivators, providing adequate facilities, and providing adequate welfare. Teachers are expected to develop themselves and always follow the changes that occur.
PELATIHAN MANAJEMEN KEUANGAN USAHA BAGI USAHA MIKRO KECIL MENENGAH DI KELURAHAN SIDOMULYO KELURAHAN MEDAN TUNTUNGAN Septony B. Siahaan; Dimita H. P. Purba; Mitha Christina Ginting; Lamria Sagala; Junika Napitupulu; Saur Melianna; Jeudi A.T.P. Sianturi; Kristanty M. N. Nadapdap; Gracesiela Y. Simanjuntak; Ivo M. Silitonga; Dompak Pasaribu; Mulatua P. Silalahi; Farida Sagala; Rike Y. Panjaitan; Duma Rahel Situmorang; Wesly Andri Simanjuntak; Januardi Mesakh; Sondang Ni Bulan Marbun
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 2 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (720.607 KB) | DOI: 10.46880/methabdi.Vol2No2.pp154-160

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the sectors that make the greatest contribution to Indonesia's economic growth. This is due to the large number of MSMEs in Indonesia, especially North Sumatra. The presence of a large number of SMEs can create jobs and absorb labor for the environment. Micro, Small and Medium Enterprises (MSMEs) are located in Sidomulyo Village, Medan Tuntungan District, Deli Serdang Regency. MSMEs are engaged in the food and beverage sector and sell coffee, snacks and heavy meals. The facilities offered are similar to coffee shops, but simpler. MSMEs in Sidomulyo Village, Medan Tuntungan District, Deli Serdang Regency, try to limit themselves to the age of over 18 years. The implementation method used in this community service is to analyze the condition of partners, make designs, and carry out the required program planning. After all program planning is carried out, training is carried out, which is then accompanied by assistance until partners can understand and make their own financial reports using applications in Microsoft Excel. The final stage is to evaluate the financial reports that have been made by partners. The first stage carried out in community service is the discussion stage. The partners were very enthusiastic in carrying out this discussion stage, so that this discussion went well and smoothly. The next stage that is carried out after the discussion stage is assistance in inputting sales data that is written manually to be recorded simply in a bookkeeping.
PENYULUHAN KIAT UNTUK MEMULAI USAHA BARU KEPADA PENGURUS BADAN KESWADAYAAN MASYARAKAT (BKM) DAMAI SEJAHTERA Mislan Sihite; Rasmulia Sembiring; Robinhot Gultom; Sahat Parulian Remus Silalahi; Siti Normi; Saur Melianna; Tiur Rajagukguk; Winarto Winarto; Sondang Ni Bulan Marbun; Rommel Sitohang; Selamat Siregar; Toman Panggabean
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 2 No 2 (2022): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.861 KB) | DOI: 10.46880/methabdi.Vol2No2.pp167-171

Abstract

Community Service is one of the Tri Dharma of Higher Education and this activity is very beneficial to the community and to the lecturers who carry out these activities. The Lecturers of the Faculty of Economics, Management Study Program carried out this activity at the Damai Prosperous Community Self-Reliance Agency (BKM) in Sukaraja Village - Medan Maimun District with the topic "Tips for Starting a New Business". The method used is lectures and guided discussions. The conclusions that can be formulated are the need to know the reasons for having a business, what to think about when opening a business, types of business fields that have prospects in the future, various successful strategies for starting a business venture, high enthusiasm is needed to become an entrepreneur, and practical matters in starting a business, as well as what competencies an entrepreneur/entrepreneur must have