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PENGARUH KUALITAS PELAYANAN DALAM MENINGKATKAN VOLUME PENJUALAN PT. PLN (PERSERO) AREA SIBOLGA Rommel Sitohang; Henri Saragih
Jurnal Ilmu Manajemen METHONOMIX Vol 4 No 2 (2021): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol4No2.pp103-115

Abstract

Research objectives must be in line with the formulation of the problem, namely: to determine and analyze the effect of service quality in increasing the sales volume of PT. PLN (Persero) Sibolga Area. This research was conducted at PT. PLN (Persero) Sibolga Area on Jl. DR. FL. Lumban Tobing, Sibolga, North Sumatra, Indonesia. The research period starts from February 2021 to May 2021. The population of this study was all consumers who added 20,769 electric powers during the 2018-2020 period. Determination of the sample size in this study using the Slovin formula so that the number of samples becomes 100 people. The research instrument used a questionnaire and data analysis using multiple linear regression The results showed that the value of F count was 14.262 and the value of Sig. is 0.000. It is known that if the value of F count 18,150> F table 2,311 and the value of Sig is 0,000 <0.05, then Physical Evidence, Reliability, Responsiveness, Assurance, and Empathy together or simultaneously have a significant effect on Sales Volume. This is indicated by the coefficient of determination (Adjusted R-Square) being 0.401. Based on this value Physical Evidence, Reliability, Responsiveness, Assurance, and Empathy are able to influence Sales Volume by 40.1%, and the remaining 100% - 40.1 = 59.9% is explained by other variables or factors.
Analisis Strategi Pemasaran Barang Dagang Guna Menciptakan Persaingan pada PT. Cipta Niaga Semesta Medan Hosanna Lestari Simanjuntak; Henri Saragih; Jon Henri Purba
Jurnal Ilmu Manajemen METHONOMIX Vol 7 No 2 (2024): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol7No2.pp122-133

Abstract

This study aims to analyze the merchandise marketing strategy in order to create competition at PT. Cipta Niaga Semesta Medan. This type of research data uses quantitative data. The number of research samples was 91 people. The data collection method used a questionnaire. Methods of data analysis using simple linear regression. The simple linear regression results that produce the following equation: Y = 7,416 + 0.692X + e which means that the better and optimal the marketing strategy set by the company, the more likely it will be to create business competition against similar competitors. The results of the t test found that there was a positive and significant effect of marketing strategy in creating competition. The coefficient of determination which shows the effect of marketing strategies in creating competition is 51%.
Strategi Pembekalan Memasuki Dunia Kerja: Integrasi Self-Marketing, Proses Seleksi, dan Kesiapan Profesional Mislan Sihite; Elperida J. Sinurat; Junika Napitupulu; Robinhot Gultom; Rintan Saragih; Jeudi A. T. P. Sianturi; Jamaluddin Jamaluddin; Jon H. Purba; Siti Normi; Kristanty M. N. Nadapdap; Mangasa Panjaitan; Tiur Rajagukguk; Selamat Siregar; Henri Saragih
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp30-35

Abstract

The transition from higher education to employment requires multidimensional readiness, including technical competence, interpersonal skills, psychological maturity, and professional self-presentation. This community service activity aims to provide systematic career preparation training for final-year students through self-marketing strategies, recruitment selection understanding, job application preparation, and interview readiness. The implementation method consisted of lectures, simulations, and interactive discussions. The results showed that participants gained increased understanding of recruitment processes, improved confidence, and awareness of professional ethics. The activity concluded that structured career preparation significantly improves graduate employability and professional readiness in entering the labor market.
Pengaruh Budaya Organisasi, Fleksibilitas Kerja Dan Kompetensi Terhadap Kepuasan Kerja Pegawai Pada Rumah Sakit Umum Daerah Sidikalang Rawaty Purba; Henri Saragih; Mangasa Panjaitan
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 6: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i6.17125

Abstract

The purpose of this study is to determine the effect of organizational culture, work flexibility, and competence on job satisfaction at the Sidikalang Regional General Hospital. The population in this study consisted of all hospital employees, totaling 371 employees. The sampling technique used was probability sampling with the Slovin formula, resulting in a sample of 78 employees. The data analysis techniques employed were statistical tests including regression analysis, t-test, Moderated Regression Analysis (MRA), and the coefficient of determination (R-Square). The results of this study indicate that organizational culture has a partial and significant effect on employee job satisfaction at Sidikalang Regional General Hospital. Work flexibility also has a partial and significant effect on employee job satisfaction at Sidikalang Regional General Hospital. Competence has a partial and significant effect on employee job satisfaction at Sidikalang Regional General Hospital. Based on the analysis of the coefficient of determination, the adjusted R-Square value obtained was 0.391 or 39%, which means that organizational culture, work flexibility, and competence influence employee job satisfaction by 39%, while the remaining 100%-39%=61% is influenced by other variables or factors not examined in this study.
The Effect of Self Efficacy, Work Experience, And Work Load On Employee Performance At PT. Centrepark Citra Corpora Branch North Sumatra Nicholas Sitio; Henri Saragih; Jon Henri Purba; Selamat Siregar
Manajemen: Jurnal Ekonomi Vol. 8 No. 2 (2026): Manajemen: Jurnal Ekonomi
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/f2aq8k21

Abstract

This study aims to examine the extent to which Self-Efficacy, Work Experience, and Workload contribute to the improvement of employee performance at PT Centrepark Citra Corpora, North Sumatra Branch. The research method employed in this study is quantitative research. Based on the results of the partial t-test, it can be concluded that Self-Efficacy has a positive and significant effect on employee performance, with a calculated t-value of 4.943, which is greater than the t-table value of 2.096, and a significance value of 0.000 < 0.05. Work Experience also has a positive and significant partial effect on employee performance, as indicated by a calculated t-value of 14.546, which exceeds the t-table value of 2.096, and a significance value of 0.000 < 0.05. Furthermore, Workload has a positive and significant partial effect on employee performance, with a calculated t-value of 2.622, which is greater than the t-table value of 2.096, and a significance value of 0.000 < 0.05. Based on the results of the simultaneous hypothesis test (F-test), the calculated F-value is 5060.920, which is greater than the F-table value of 2.79, with a significance value of 0.000 < 0.05. Therefore, it can be concluded that Self-Efficacy, Work Experience, and Workload simultaneously have a positive and significant effect on employee performance. The results of the coefficient of determination analysis indicate that the influence of Self-Efficacy, Work Experience, and Workload on employee performance is 50.7%.
Penguatan Kapasitas Pelaku UMKM melalui Pembekalan Manajemen Usaha dan Strategi Pengembangan Bisnis di Kabupaten Samosir Mislan Sihite; Ezekiel B. Sitorus; Siti Normi; Elperida J. Sinurat; Kristanty M. N. Nadapdap; Mangasa Panjaitan; Maludin Panjaitan; Jansen Hutabarat; Himpun Panggabean; Winarto; Henri Saragih
Jurnal Pengabdian Pada Masyarakat METHABDI Vol 6 No 1 (2026): Jurnal Pengabdian Pada Masyarakat METHABDI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methabdi.Vol6No1.pp149-153

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a key pillar of the local economy in Samosir Regency, yet many business actors still face constraints such as limited capital, weak business management, restricted market access, and low utilization of technology. This community service activity aimed to provide MSME actors in Samosir Regency with knowledge and skills in business development strategy, covering product quality improvement, product innovation, marketing development, business management strengthening, and digital technology utilization. The activity was carried out through lecture, discussion, and mentoring methods involving MSME actors as partners. The results show that participants gained a better understanding of the factors influencing business development, the stages of business development from evaluation, planning, implementation, to monitoring and evaluation, as well as practical examples of business management such as the chicken egg business. This activity is expected to encourage MSME actors in Samosir Regency to manage their businesses more professionally and competitively.