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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Pada Masyarakat METHABDI Jurnal Ilmiah METHONOMI Jurnal Ilmu Manajemen METHONOMIX
Henri Saragih
Universitas Methodist Indonesia
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PENGARUH KUALITAS PELAYANAN DALAM MENINGKATKAN VOLUME PENJUALAN PT. PLN (PERSERO) AREA SIBOLGA Rommel Sitohang; Henri Saragih
Jurnal Ilmu Manajemen METHONOMIX Vol 4 No 2 (2021): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol4No2.pp103-115

Abstract

Research objectives must be in line with the formulation of the problem, namely: to determine and analyze the effect of service quality in increasing the sales volume of PT. PLN (Persero) Sibolga Area. This research was conducted at PT. PLN (Persero) Sibolga Area on Jl. DR. FL. Lumban Tobing, Sibolga, North Sumatra, Indonesia. The research period starts from February 2021 to May 2021. The population of this study was all consumers who added 20,769 electric powers during the 2018-2020 period. Determination of the sample size in this study using the Slovin formula so that the number of samples becomes 100 people. The research instrument used a questionnaire and data analysis using multiple linear regression The results showed that the value of F count was 14.262 and the value of Sig. is 0.000. It is known that if the value of F count 18,150> F table 2,311 and the value of Sig is 0,000 <0.05, then Physical Evidence, Reliability, Responsiveness, Assurance, and Empathy together or simultaneously have a significant effect on Sales Volume. This is indicated by the coefficient of determination (Adjusted R-Square) being 0.401. Based on this value Physical Evidence, Reliability, Responsiveness, Assurance, and Empathy are able to influence Sales Volume by 40.1%, and the remaining 100% - 40.1 = 59.9% is explained by other variables or factors.
Analisis Strategi Pemasaran Barang Dagang Guna Menciptakan Persaingan pada PT. Cipta Niaga Semesta Medan Hosanna Lestari Simanjuntak; Henri Saragih; Jon Henri Purba
Jurnal Ilmu Manajemen METHONOMIX Vol 7 No 2 (2024): Jurnal Ilmu Manajemen METHONOMIX
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtx.Vol7No2.pp122-133

Abstract

This study aims to analyze the merchandise marketing strategy in order to create competition at PT. Cipta Niaga Semesta Medan. This type of research data uses quantitative data. The number of research samples was 91 people. The data collection method used a questionnaire. Methods of data analysis using simple linear regression. The simple linear regression results that produce the following equation: Y = 7,416 + 0.692X + e which means that the better and optimal the marketing strategy set by the company, the more likely it will be to create business competition against similar competitors. The results of the t test found that there was a positive and significant effect of marketing strategy in creating competition. The coefficient of determination which shows the effect of marketing strategies in creating competition is 51%.
Co-Authors Anggiat P. Tambunan Anton Atno Parluhutan Sinaga Elfredo Hutauruk Elperida Juniarni Sinurat Hosanna Lestari Simanjuntak Hotlan Butar-Butar Hotlan Butarbutar Jansen Hutabarat Jeudi A. T. P. Sianturi Jon Henri Purba Junika Napitupulu Maludin Panjaitan Mangasa Panjaitan Mislan Sihite, Mislan Nettina Samosir Nova Banjarnahor Ragu Rahman Robinhot Gultom, Robinhot Rommel Sitohang Rumahorbo, Benget Sahat P. Remus Silalahi Sahat Parulian Remus Silalahi Samuel Van Basten Halomoan Manurung Selamat Siregar Sondang N. B. Marbun Tiur Rajagukguk Toman Panggabean