Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Sosiohumaniora Indonesian Journal of Socio Economics International Journal of Supply Chain Management BASKARA: Journal of Business and Entrepreneurship International Journal of Environmental, Sustainability, and Social Science Nusantara Hasana Journal International Journal of Regional Innovation Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Journal of Innovation in Management, Accounting and Business Journal of International Conference Proceedings JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) International Journal of Business and Applied Economics (IJBAE) Asian Journal of Applied Business and Management (AJABM) Journal Research of Social Science, Economics, and Management Amkop Management Accounting Review (AMAR) Al-Zayn: Jurnal Ilmu Sosial & Hukum International Journal of Business, Economics & Financial Studies Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research International Journal Business, Management and Innovation Review INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Journal of Social Sciences and Technology for Community Service
Satria Bangsawan
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Transportation Other

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Strategic Management and Digital Transformation: A Systematic Review of Organizational Transformation Frameworks (2019–2024) Anwar, Rani; Bangsawan, Satria; Ahadiat, Ayi
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4564

Abstract

Digital transformation has become a key strategic agenda for organizations facing technological disruption and increasing environmental complexity. However, existing frameworks remain fragmented and lack integration with strategic management perspectives. This study aims to synthesize organizational transformation frameworks developed between 2019 and 2024 to support digital strategic management. Using a systematic literature review guided by the PRISMA 2020 protocol, 50 Scopus-indexed articles were analyzed through a structured selection process. The findings show that contemporary frameworks are multidimensional, typically comprising technology integration, leadership, culture, dynamic capabilities, and process transformation. People-first approaches, digital leadership, and digital maturity emerge as critical success factors. Additionally, an increasing trend highlights the integration of digitalization and sustainability through twin transformation models. This study concludes that successful digital transformation depends on aligning organizational capabilities with context-specific frameworks, offering both theoretical contributions and practical guidance for designing adaptive, evidence-based transformation strategies.
The Effect of Experiential Marketing on Customer Commitment with Customer Satisfaction as a Mediating Variable at Nuju Coffee Bandar Lampung Tiara Rizky Cahya; Satria Bangsawan; Nuzul Inas Nabila
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4735

Abstract

The rapid growth of the coffee shop industry in Bandar Lampung has intensified competition among businesses, encouraging companies to focus not only on product quality but also on delivering meaningful customer experiences. This study aims to examine the effect of experiential marketing on customer commitment, with customer satisfaction acting as a mediating variable at Nuju Coffee Bandar Lampung. This research employs a quantitative approach using a non-probability purposive sampling technique. Data were collected through questionnaires distributed to 180 respondents who had visited and dined in at Nuju Coffee Bandar Lampung within the last three months. Experiential marketing serves as the independent variable, customer satisfaction as the mediating variable, and customer commitment as the dependent variable. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The results indicate that experiential marketing has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer commitment. The findings also reveal that customer satisfaction significantly mediates the relationship between experiential marketing and customer commitment. These results demonstrate that experiential marketing plays a crucial role in enhancing customer satisfaction and strengthening long-term customer commitment in the coffee shop industry.
Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Atmawijaya, Melissa Adira Puteri Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah FEBRIAN, ANGGA Febrian, E Angga Forda Nama, Gigih Gigih Forda Nama Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Irene Vanessa Ramadhani Janice Jesslyne, Naomi Mahrinasari MS Mahrinasari, M.S. Maya Yusnita Miranda Miranda Ms, Maharinisari Muhammad Ibnoe Nugraha Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Natalie, Hellen Cornellia Ni Komang Ayuni Puspita Sari Nita, Nurul Apri Nurul Husna Nurul Kholifah, Nurul Nuzul Inas Nabila PANDJAITAN, Dorothy RH Putri Chantika Khairunnisa Rachmat Ramelan, Mudji Ramelan, Mudji Rachmat RANI ANWAR, RANI RH Pandjaitan, Dorothy Rinaldi Bursan Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sarita, Rahma Sentosa, Budi Sihombing, Joel Chandra Suci, Nanda Destyana Tiara Rizky Cahya Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini Yusa, Viola De ⁠Mutiasari Nur Wulan