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Satria Bangsawan

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Author-ID : 240627

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Transportation Veterinary Other

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The Influence Of Fear Of Missing Out (Fomo) And Celebrity Endorser Syifa Hadju On Impulse Buying With Hedonic Shopping Motivation As A Moderating Variable: (Study on Generation Z Consumers of Glad2Glow Products in Bandar Lampung City) Putri Chantika Khairunnisa; Satria Bangsawan; ⁠Mutiasari Nur Wulan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3012

The development of e-commerce and social media has driven changes in consumer behavior, particularly among Generation Z, in purchasing skincare products. This phenomenon is characterized by an increase in impulse buying behavior influenced by psychological and digital marketing factors. This study aims to analyze the influence of Fear of Missing Out (FOMO) and celebrity endorser Syifa Hadju on impulse buying, with hedonic shopping motivation as a moderating variable, among Generation Z consumers of Glad2Glow products in Bandar Lampung City. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to Generation Z consumers who had purchased Glad2Glow products, with the sample size determined using purposive sampling. Data analysis was performed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results showed that Fear of Missing Out (FOMO) and celebrity endorsers had a positive and significant effect on impulse buying. In addition, hedonic shopping motivation was found to moderate the influence of Fear of Missing Out (FOMO) and celebrity endorsers on impulse buying.

Entrepreneurial Orientation, Innovation and Performance: Unlocking Success for Small Business Yusnita, Maya; Bangsawan, Satria; Ahadiat, Ayi
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4567

This study examines the effect of Entrepreneurial Orientation (EO) on Innovation and Small Business Performance in Indonesia, emphasizing the mediating role of Innovation. Drawing on the Resource-Based View (RBV), this research adopts a quantitative approach using Structural Equation Modeling (SEM-PLS4) with data collected from 100 small business owners across Southern Sumatra. The results demonstrate that EO has a significant positive impact on Innovation and Performance. Innovation also exerts a significant influence on Performance and mediates the relationship between EO and Performance. These findings indicate that EO dimensions serve as critical drivers for enhancing innovation and achieving superior business outcomes. Theoretically, this study contributes to the validation and contextual extension of the RBV framework within Indonesian MSMEs. Empirically, it highlights Innovation as a strategic mechanism linking EO to performance improvement. Practically, the study underscores the importance of developing innovation capabilities to strengthen competitiveness and ensure sustainable growth in emerging economies

Strategic Management and Digital Transformation: A Systematic Review of Organizational Transformation Frameworks (2019–2024) Anwar, Rani; Bangsawan, Satria; Ahadiat, Ayi
Journal of International Conference Proceedings Vol 8, No 7 (2025): 2025 Bali ICPM Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i7.4564

Digital transformation has become a key strategic agenda for organizations facing technological disruption and increasing environmental complexity. However, existing frameworks remain fragmented and lack integration with strategic management perspectives. This study aims to synthesize organizational transformation frameworks developed between 2019 and 2024 to support digital strategic management. Using a systematic literature review guided by the PRISMA 2020 protocol, 50 Scopus-indexed articles were analyzed through a structured selection process. The findings show that contemporary frameworks are multidimensional, typically comprising technology integration, leadership, culture, dynamic capabilities, and process transformation. People-first approaches, digital leadership, and digital maturity emerge as critical success factors. Additionally, an increasing trend highlights the integration of digitalization and sustainability through twin transformation models. This study concludes that successful digital transformation depends on aligning organizational capabilities with context-specific frameworks, offering both theoretical contributions and practical guidance for designing adaptive, evidence-based transformation strategies.

The Effect of Experiential Marketing on Customer Commitment with Customer Satisfaction as a Mediating Variable at Nuju Coffee Bandar Lampung Tiara Rizky Cahya; Satria Bangsawan; Nuzul Inas Nabila
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4735

The rapid growth of the coffee shop industry in Bandar Lampung has intensified competition among businesses, encouraging companies to focus not only on product quality but also on delivering meaningful customer experiences. This study aims to examine the effect of experiential marketing on customer commitment, with customer satisfaction acting as a mediating variable at Nuju Coffee Bandar Lampung. This research employs a quantitative approach using a non-probability purposive sampling technique. Data were collected through questionnaires distributed to 180 respondents who had visited and dined in at Nuju Coffee Bandar Lampung within the last three months. Experiential marketing serves as the independent variable, customer satisfaction as the mediating variable, and customer commitment as the dependent variable. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The results indicate that experiential marketing has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer commitment. The findings also reveal that customer satisfaction significantly mediates the relationship between experiential marketing and customer commitment. These results demonstrate that experiential marketing plays a crucial role in enhancing customer satisfaction and strengthening long-term customer commitment in the coffee shop industry.

The Influence Of Buzz Marketing And Brand Image To Purchasing Decision On Consumer Of Azarine In Bandar Lampung Cika Nandita Roesly; Satria Bangsawan; Nuzul Inas Nabila
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.5494

This study aims to analyze the influence of buzz marketing and brand image on purchasing decisions of Azarine consumers in Bandar Lampung. The research employs a quantitative approach with data collected through questionnaires distributed to Azarine consumers. The data were analyzed using statistical methods to examine the relationships and effects among variables. The results show that buzz marketing has a significant influence on purchasing decisions. Consumers are highly exposed to product information through social media, influencer content, and online promotional activities, which increase awareness, stimulate discussions, and encourage purchasing decisions. Furthermore, brand image also has a significant effect on purchasing decisions. Azarine is perceived as a well-known skincare brand with a positive image, which enhances consumer confidence and reduces uncertainty regarding product quality and safety. Positive brand associations, such as recognition, uniqueness, and favorable public perception, play an important role in building consumer trust and shaping purchase preferences. Overall, both buzz marketing and brand image contribute to purchasing decisions. Buzz marketing functions to attract attention and stimulate interest, while brand image strengthens consumer confidence and reinforces the final decision to purchase. Therefore, the combination of effective buzz marketing strategies and a strong brand image is essential for Azarine to maintain and improve its competitive position in the cosmetic market in Bandar Lampung.

Determinants of Customer Loyalty with Customer Satisfaction as a Mediation Variable Among Users of Online Food Delivery Service Applications in Indonesia Widuri, Intan Lidiya; Bangsawan, Satria; Roslina, Roslina
Electronic Journal of Education, Social Economics and Technology Vol 7, No 1 (2026)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v7i1.1353

The rapid growth of online food delivery (OFD) services in Indonesia has intensified competition among platforms, making customer loyalty a critical issue for sustainability. This study aims to analyze the influence of price, service quality, food quality, and delivery time efficiency on customer loyalty in online food delivery services in Indonesia, with customer satisfaction as a mediating variable. A quantitative approach was employed using a survey method, with questionnaires distributed to 220 active users of online food delivery services in Indonesia. The collected data were analyzed using Structural Equation Modeling (SEM). The results indicate that price, food quality, and delivery time efficiency have a significant effect on customer satisfaction, while service quality does not show a significant influence. Furthermore, price, food quality, and delivery time efficiency significantly affect customer loyalty, whereas service quality does not have a direct significant effect on customer loyalty. Customer satisfaction is proven to mediate the relationship between price, food quality, and delivery time efficiency on customer loyalty, but it does not mediate the effect of service quality on customer loyalty. These findings suggest that customer loyalty in Indonesia’s online food delivery services is primarily driven by perceived price value, food quality, and delivery timeliness. The study provides managerial implications for OFD platforms to prioritize pricing strategies, food quality control, and delivery efficiency in order to enhance customer loyalty.

Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Atmawijaya, Melissa Adira Puteri Aulia, M. Khoirul Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Cika Nandita Roesly Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah FEBRIAN, ANGGA Febrian, E Angga Forda Nama, Gigih Gigih Forda Nama Gumay, Elsa Christy Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Irene Vanessa Ramadhani Janice Jesslyne, Naomi Mahrinasari MS Mahrinasari, M.S. Maya Yusnita Miranda Miranda Ms, Maharinisari Muhammad Ibnoe Nugraha Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Natalie, Hellen Cornellia Ni Komang Ayuni Puspita Sari Nita, Nurul Apri Nurul Husna Nurul Kholifah, Nurul Nuzul Inas Nabila PANDJAITAN, Dorothy RH Pandjaitan, Dorroty RH Putri Chantika Khairunnisa Rachmat Ramelan, Mudji Ramelan, Mudji Rachmat RANI ANWAR, RANI RH Pandjaitan, Dorothy Rinaldi Bursan Roslina Roslina, Roslina Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sarita, Rahma Sentosa, Budi Sihombing, Joel Chandra Suci, Nanda Destyana Tiara Rizky Cahya Widuri, Intan Lidiya Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini Yusa, Viola De ⁠Mutiasari Nur Wulan

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