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All Journal Sosiohumaniora Indonesian Journal of Socio Economics International Journal of Supply Chain Management BASKARA: Journal of Business and Entrepreneurship International Journal of Environmental, Sustainability, and Social Science Nusantara Hasana Journal International Journal of Regional Innovation Journal of Social Research Devotion: Journal Corner of Community Service Asian Journal of Economics and Business Management Journal of Innovation in Management, Accounting and Business JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) International Journal of Business and Applied Economics (IJBAE) Asian Journal of Applied Business and Management (AJABM) Journal Research of Social Science, Economics, and Management Amkop Management Accounting Review (AMAR) Al-Zayn: Jurnal Ilmu Sosial & Hukum International Journal of Business, Economics & Financial Studies Digital Innovation : International Journal Of Management International Journal of Economics, Business and Innovation Research International Journal Business, Management and Innovation Review INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Journal of Social Sciences and Technology for Community Service
Satria Bangsawan
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Social Sciences Transportation Other

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The Influence Of Fear Of Missing Out (Fomo) And Celebrity Endorser Syifa Hadju On Impulse Buying With Hedonic Shopping Motivation As A Moderating Variable: (Study on Generation Z Consumers of Glad2Glow Products in Bandar Lampung City) Putri Chantika Khairunnisa; Satria Bangsawan; ⁠Mutiasari Nur Wulan
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.3012

Abstract

The development of e-commerce and social media has driven changes in consumer behavior, particularly among Generation Z, in purchasing skincare products. This phenomenon is characterized by an increase in impulse buying behavior influenced by psychological and digital marketing factors. This study aims to analyze the influence of Fear of Missing Out (FOMO) and celebrity endorser Syifa Hadju on impulse buying, with hedonic shopping motivation as a moderating variable, among Generation Z consumers of Glad2Glow products in Bandar Lampung City. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to Generation Z consumers who had purchased Glad2Glow products, with the sample size determined using purposive sampling. Data analysis was performed using Partial Least Square Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results showed that Fear of Missing Out (FOMO) and celebrity endorsers had a positive and significant effect on impulse buying. In addition, hedonic shopping motivation was found to moderate the influence of Fear of Missing Out (FOMO) and celebrity endorsers on impulse buying.
The Effect of Experiential Marketing on Customer Commitment with Customer Satisfaction as a Mediating Variable at Nuju Coffee Bandar Lampung Tiara Rizky Cahya; Satria Bangsawan; Nuzul Inas Nabila
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 2 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i2.4735

Abstract

The rapid growth of the coffee shop industry in Bandar Lampung has intensified competition among businesses, encouraging companies to focus not only on product quality but also on delivering meaningful customer experiences. This study aims to examine the effect of experiential marketing on customer commitment, with customer satisfaction acting as a mediating variable at Nuju Coffee Bandar Lampung. This research employs a quantitative approach using a non-probability purposive sampling technique. Data were collected through questionnaires distributed to 180 respondents who had visited and dined in at Nuju Coffee Bandar Lampung within the last three months. Experiential marketing serves as the independent variable, customer satisfaction as the mediating variable, and customer commitment as the dependent variable. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4.0 software. The results indicate that experiential marketing has a positive and significant effect on customer satisfaction. Furthermore, customer satisfaction has a positive and significant effect on customer commitment. The findings also reveal that customer satisfaction significantly mediates the relationship between experiential marketing and customer commitment. These results demonstrate that experiential marketing plays a crucial role in enhancing customer satisfaction and strengthening long-term customer commitment in the coffee shop industry.
Co-Authors Akuan, Muhammad Farel Aqilah Yunda Putria Sari Atmawijaya, Melissa Adira Puteri Aulia, M. Khoirul Ayi Ahadiat, Ayi Azzahra, Maghfira Muthia Calosa, America Rachmasari Chaniago, Nicco Chaisar Dewi, Ayu Karmila Dorothy R. H. Pandjaitan Dorothy Rouly H. Pandjaitan Ekaputra, Rismoyo Fajrin Satria Dwi Kesumah FEBRIAN, ANGGA Febrian, E Angga Forda Nama, Gigih Gigih Forda Nama Gumay, Elsa Christy Handoko, Albert Jayadi Hanner Rambe Hibatullah, Raihan Irawan, Yanuar Irene Vanessa Ramadhani Janice Jesslyne, Naomi Mahrinasari MS Mahrinasari, M.S. Miranda Miranda Ms, Maharinisari Muhammad Ibnoe Nugraha Nabila Maram Pahlawan, Princhita Nadia Putri Pramudiyanto, Khashia Natalie, Hellen Cornellia Ni Komang Ayuni Puspita Sari Nita, Nurul Apri Nurul Husna Nurul Kholifah, Nurul Nuzul Inas Nabila PANDJAITAN, Dorothy RH Pandjaitan, Dorroty RH Putri Chantika Khairunnisa Rachmat Ramelan, Mudji Ramelan, Mudji Rachmat RH Pandjaitan, Dorothy Rinaldi Bursan Salsabila Inggrid Widya Septi Saptarini, Atmi Saputra, Aditia Jaya Sarita, Rahma Sentosa, Budi Sihombing, Joel Chandra Suci, Nanda Destyana Tiara Rizky Cahya Widya Astuti Wulan, Mutiasari Nur Yuniarti Fihartini Yusa, Viola De ⁠Mutiasari Nur Wulan