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All Journal INFORMASI Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Communicatus: Jurnal Ilmu Komunikasi BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Communicology: Jurnal Ilmu Komunikasi SULUH: Jurnal Abdimas Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal SASAK : Desain Visual dan Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Procedia of Social Sciences and Humanities Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS al-Balagh : Jurnal Dakwah dan Komunikasi Academic Journal of Dawa and Communication Jurnal Pengabdian Cendekia House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi
Ferry Adhi Dharma
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Journal : Procedia of Social Sciences and Humanities

 1 
Digital Branding of Mafia Pentol Through Tiktok Firdaus, Muhammad Allan; Dharma, Ferry Adhi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.611

Abstract

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.
Digital Branding of Mafia Pentol Through Tiktok Firdaus, Muhammad Allan; Dharma, Ferry Adhi
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.611

Abstract

This research aims to explore Mafia Pentol's digital branding strategy comprehensively to increase brand awereness and brand loyalty. By using a qualitative research method that focuses on TikTok social media. The subjects in this study consisted of six people consisting of the owner, the marketing team, the creator team, and TikTok Mafia Pentol followers, while the object of this research is TikTok Mafia Pentol @teammafiapentol.sub. This research was analyzed using the concepts of digital branding and marketing communication. The results of this study state that Mafia Pentol has successfully built a strategy using the TikTok platform to increase brand awareness and brand loyalty. Mafia Pentol conducts market research to understand the competition and identify the right branding strategy. By analyzing the content and trends that are developing on TikTok, Mafia Pentol succeeds in creating content that is interesting and relevant to their audience. Through various digital branding strategies such as maximizing the use of social media, using quality marketing content, and inviting creators to collaborate, they have succeeded in increasing brand awareness of the Mafia Pentol brand. In addition, Mafia Pentol also maintains customer loyalty by actively interacting through social media or directly so that it creates an emotional bond, making this brand widely recommended by consumers to their closest people.
Co-Authors Abdul Yudha Fahrezha Abida Al Aliyah Adam Hadiansyah Afnizar Maulana Asiddiq Ahmad Rifki Multazam Al Faiz Akmal Zain Al’Azmi, Moch Neezarth Amalia, Fara Putri Andre Astana Putra ARDIANSYAH, SYAHRUL Athallah, Moch. Ahdan Bagus Aris Prasojo Daud, Normadiah Dhani Hildan Dwi Putra Didik Hariyanto Didik Hariyanto Didik Hariyanto Didik Hariyanto Djarot Meidi Budi Utomo Fajar Muharram Fakhrulloh, Ahmad Naufal Farida Rahmawati Febryna Laili Maurinca Firdaus, Muhammad Allan Hendra Sukmana Hilmy Arrozaqu Ira Safiratul Ulum Joko Susilo Kara Thania Ratti Liestianingsih Dwi Dayanti M Yusach Ryadh Rasyid Maulana Muqarrabin Maulana, Muhammad Rizky Mentari, Siti Inne Moch Bima Syaputra Winardi Moch Ifan Fadilah Fadilah Muchammad Jiddan Azhar Muhamad Bagas Mahaputra Muhammad Abror Muhammad Abror Muhammad Chabibur Rohman Muhammad Rivai Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nabila Agra Febrianti Nabila Insyira Natasya Nikmah Suryandari Novia Ariyanti Nur Ana Nuril Lutvi Azizah Perdana, Wahyu Ilham Pramesti, Sonia Indah Priyo Wahyu Setiyo Aji Puspitasari Putri Pambayun Sahrul Ali Sandi Sanniyah Aabidah Febriani Sa’diah, Anisa’ Fadilatus Sukma Tria Yashinta Susanto, Adi Imron Syahputri, Alvina Dwi Taurusta, Cindy Toetik Koesbardiati Totok Wahyu Abadi Uddin, Adam Amir Vini Rahmawati Walid Azis Syarif Yuni Anggraeni Yussof, Ishak