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All Journal INFORMASI Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi Communicatus: Jurnal Ilmu Komunikasi BERDIKARI : Jurnal Inovasi dan Penerapan Ipteks Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Communicology: Jurnal Ilmu Komunikasi SULUH: Jurnal Abdimas Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Jurnal SASAK : Desain Visual dan Komunikasi Academia Open Indonesian Journal of Cultural and Community Development Procedia of Social Sciences and Humanities Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS al-Balagh : Jurnal Dakwah dan Komunikasi Academic Journal of Dawa and Communication Jurnal Pengabdian Cendekia House of Wisdom: Journal on Library and Information Sciences Komunikatif : Jurnal Ilmiah Komunikasi
Ferry Adhi Dharma
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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Journal : House of Wisdom: Journal on Library and Information Sciences

 1 
Weeb Simp Behavior Among Vtubers Through Uses and Gratifications: Perilaku Weeb Simp di Kalangan VTuber Melalui Penggunaan dan Kepuasan Maulana, Muhammad Rizky; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i2.97

Abstract

The phenomenon of simping among weebs towards VTubers is an intriguing topic to analyze through the lens of the Uses and Gratifications theory. This study aims to understand how VTuber fans fulfill their emotional, social, and identity needs through interactions with their virtual idols. Using a qualitative descriptive approach, this research conducted interviews with nine informants actively engaged in the VTuber fan community. The findings reveal four primary motivations driving attachment to VTubers: diversion, where VTubers serve as an escape from real-life pressures; personal relationships, which foster parasocial bonds that create a sense of emotional closeness; social identity, which strengthens a sense of belonging within fan communities; and surveillance, where fans actively seek information about VTubers to stay updated. These findings illustrate that VTubers are not merely a source of entertainment but also function as social agents that fulfill the psychological and emotional needs of their audience. Highlights:   VTubers serve as an emotional escape, providing diversion from real-life stress. Parasocial relationships foster emotional closeness and attachment among fans. Fans seek social identity and belonging within VTuber fan communities. Keywords: VTuber, Simp, Weebs
Analyzing Abi Azkakia's Online Game Preaching Using Giddens' Structuration Theory Perspective: Menganalisis Dakwah Game Online Abi Azkakia Menggunakan Perspektif Teori Strukturasi Giddens Perdana, Wahyu Ilham; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i2.98

Abstract

This study discusses Ustadz Abi Azkakia's da'wah strategy through online games with Anthony Giddens' structuration perspective. Digital da'wah, especially in the gaming community, is a new phenomenon that is interesting to study. Using the autoethnography method, this study directly observes the interactions and strategies used by Ustadz Abi in conveying Islamic messages in virtual space. The results of the study show that Ustadz Abi Azkakia utilizes religious symbols, such as peci, as well as a communication approach that is in accordance with gamer culture to build an identity as a da'wah. He consistently inserts the values of tauhid, qada and qadar, and Islamic ethics in the game. Giddens' structuration perspective explains that da'wah in online games occurs through interactions between agents (Ustadz Abi) and structures (game communities and digital platforms). Da'wah through this game is quite acceptable to most respondents. However, there are challenges in maintaining a balance between entertainment and religious messages. Some respondents see him as a relaxed and easy-to-receive figure, while others feel that the da'wah message sometimes interferes with the gaming experience. Nevertheless, Ustadz Abi has built legitimacy as a respected religious figure in the Mobile Legends community. Highlights: Innovative da'wah: Uses gaming culture and symbols to deliver Islamic teachings. Structuration view: Da'wah shaped by agent-platform-community interaction. Mixed reception: Some gamers welcome it, others find it intrusive. Keywords: Preaching Strategy, Online Games, Autoethnography, Giddens' Structuration, Digitalization of Preaching
Cyber Public Relations Strategies to Improve the Positive Image of High Schools: Strategi Cyber Public Relations untuk Meningkatkan Citra Positif Sekolah Menengah Atas Uddin, Adam Amir; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 1 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v1i2.99

Abstract

Abi Azkakia’s Da’wah Through Mobile Legends in Structuration Perspective: Da’wah Abi Azkakia Melalui Mobile Legends dalam Perspektif Strukturasi Perdana, Wahyu Ilham; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.240

Abstract

Background: The rapid growth of digital platforms has created new opportunities for Islamic preaching (da’wah), including within online gaming communities. Specific Background: Mobile Legends, a widely played mobile game, presents a unique arena where religious messages can intersect with popular gamer culture. Knowledge Gap: While digital da’wah via social media is well-documented, limited research explores its practice within online game live-streaming through the lens of Anthony Giddens’ structuration theory. Aims: This study examines Ustadz Abi Azkakia’s strategies in delivering Islamic values through Mobile Legends live-streaming on TikTok, interpreting interactions between agents and structures. Results: Using autoethnography and participant interviews, findings reveal that Ustadz Abi integrates religious symbols (e.g., peci) and gamer-adapted communication styles to embed tauhid, qada and qadar, and Islamic ethics into gameplay. His approach has been generally well-received, though some players report distraction from the gaming experience. He has established legitimacy and positive influence within the Mobile Legends community. Novelty: This study offers an original perspective on structuration in digital da’wah by showing how a religious figure reshapes online gaming spaces into moral discourse arenas. Implications: Insights highlight the potential and challenges of integrating religious outreach into entertainment-driven digital environments. Highlights: Integrates Islamic values into popular online gaming culture. Uses Giddens’ structuration to interpret agent–structure interaction. Balances entertainment with religious message delivery. Keywords: Digital Da’wah, Online Games, Mobile Legends, Structuration Theory, Autoethnography  
Interpersonal Communication Strategies for Building Customer Trust at Informa Elektronik Suncity Sidoarjo: Strategi Komunikasi Interpersonal Membangun Kepercayaan Pelanggan pada Informa Elektronik Suncity Sidoarjo Al’Azmi, Moch Neezarth; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.244

Abstract

Background: In the competitive electronic retail industry, building customer trust is crucial. This study addresses the need to understand how interpersonal communication strategies contribute to this trust-building process, specifically at Informa Elektronik Suncity Sidoarjo. Knowledge Gap: Existing research lacks a detailed examination of the specific interpersonal communication techniques employed by salespersons and their direct influence on customer loyalty and sales in this particular context. Aims: This research aims to analyze the interpersonal communication strategies used by Informa Elektronik Suncity Sidoarjo sales staff to build customer trust. Results: Findings reveal that the applied strategies align with DeVito's theory, incorporating openness, empathy, support, positive attitude, and equality. Practical strategies, such as mastering product knowledge, offering after-sales services, and leveraging digital media, were found to enhance customer loyalty and strengthen the company's image. Novelty: This study uniquely demonstrates the direct link between the application of DeVito’s interpersonal communication principles and tangible business outcomes within a specific retail setting. Implications: The research confirms that effective interpersonal communication is a key factor in establishing mutual trust between a company and its customers. Highlights : The study identifies interpersonal communication strategies (openness, empathy, support) aligned with DeVito's theory. Applying these strategies, along with product knowledge and after-sales service, increases customer loyalty and company image. Effective interpersonal communication is a crucial factor for building customer trust and achieving sales targets in a competitive retail environment. Keywords: Interpersonal Communication, Customer Trust, Retail Strategy, Customer Loyalty, Salesmanship
The Use of Social Media to Build a Positive Image for High Schools : Pemanfaatan Media Sosial untuk Pembentukan Citra Positif Sekolah Menengah Atas Uddin, Adam Amir; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.245

Abstract

Background: The increasing competition in the digital era necessitates a re-evaluation of public relations strategies for educational institutions. This study focuses on the application of Cyber Public Relations (CPR) as a critical tool for schools to maintain a positive brand image and attract prospective students. Knowledge Gap: While the importance of digital presence is widely acknowledged, there is a limited understanding of the specific CPR strategies that are most effective for secondary schools in a local context. Aims: This research aims to analyze the specific CPR strategies implemented by SMA Muhammadiyah 2 Sidoarjo (SMAMDA) to enhance its positive image through social media. Results: The findings indicate that SMAMDA’s effective use of Instagram, through influencer collaboration, supportive partnerships, and consistent production of daily activity content, has been instrumental in attracting new students. Novelty: This study provides a practical case example of how a high school can successfully leverage specific digital communication tactics to achieve measurable marketing and branding outcomes. Implications: The research concludes that a school’s positive image and brand recognition can be significantly improved through the strategic and effective implementation of CPR. Highlights : The study reveals that SMAMDA’s CPR strategy on Instagram, which includes collaborations and daily content, is effective. This approach successfully attracts new students and enhances the school’s positive image. The research concludes that effective CPR is crucial for schools to build brand recognition in the digital age. Keywords: Cyber Public Relations, School Branding, Social Media, Content Strategy, Customer Engagement
Study of the Weeb Simp Phenomenon in VTuber Using the Uses and Gratifications Theory: Studi Fenomena Weeb Simp pada VTuber dengan Teori Uses and Gratifications Maulana, Muhammad Rizky; Dharma, Ferry Adhi
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 4: Desember
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i4.251

Abstract

General Background: The rise of virtual YouTubers (VTubers) represents a significant development in digital entertainment, creating a new space for audience interaction and community formation. Specific Background: The phenomenon of "simping" within the weeb subculture toward VTubers is a notable aspect of this new media landscape. Knowledge Gap: Existing research has yet to fully explore the specific psychological and emotional gratifications that drive this particular fan behavior. Aims: This qualitative study aims to understand how active members of the VTuber fan community utilize and find gratification in their interactions with virtual idols. Results: Findings from interviews with nine informants revealed four key motivations: diversion from real-life stress, cultivation of parasocial relationships, strengthening of social identity within the community, and information seeking (surveillance). Novelty: This research provides a unique and in-depth analysis of the "weeb simp" phenomenon, illuminating the complex ways in which VTubers function as more than just entertainers. Implications: The study concludes that VTubers serve as crucial social agents, fulfilling significant psychological and emotional needs for their audience. Highlights : The study analyzes how VTuber fans, or "weeb simps," fulfill their needs through interaction with virtual idols. The findings identify four key motivations for fan engagement: diversion, personal relationships, social identity, and surveillance. The research concludes that VTubers act as social agents, fulfilling psychological and emotional needs for their audience. Keywords : VTuber, Uses and Gratifications, Parasocial Relationships, Fan Communities, Audience Motivation
Co-Authors Abdul Yudha Fahrezha Abida Al Aliyah Adam Hadiansyah Afnizar Maulana Asiddiq Ahmad Rifki Multazam Al Faiz Akmal Zain Al’Azmi, Moch Neezarth Amalia, Fara Putri Andre Astana Putra ARDIANSYAH, SYAHRUL Athallah, Moch. Ahdan Bagus Aris Prasojo Daud, Normadiah Dhani Hildan Dwi Putra Didik Hariyanto Didik Hariyanto Didik Hariyanto Didik Hariyanto Djarot Meidi Budi Utomo Fajar Muharram Fakhrulloh, Ahmad Naufal Farida Rahmawati Febryna Laili Maurinca Firdaus, Muhammad Allan Hendra Sukmana Hilmy Arrozaqu Ira Safiratul Ulum Joko Susilo Kara Thania Ratti Liestianingsih Dwi Dayanti M Yusach Ryadh Rasyid Maulana Muqarrabin Maulana, Muhammad Rizky Mentari, Siti Inne Moch Bima Syaputra Winardi Moch Ifan Fadilah Fadilah Muchammad Jiddan Azhar Muhamad Bagas Mahaputra Muhammad Abror Muhammad Abror Muhammad Chabibur Rohman Muhammad Rivai Muhammad Yani Muhammad Yani Muhammad Yani, Muhammad Nabila Agra Febrianti Nabila Insyira Natasya Nikmah Suryandari Novia Ariyanti Nur Ana Nuril Lutvi Azizah Perdana, Wahyu Ilham Pramesti, Sonia Indah Priyo Wahyu Setiyo Aji Puspitasari Putri Pambayun Sahrul Ali Sandi Sanniyah Aabidah Febriani Sa’diah, Anisa’ Fadilatus Sukma Tria Yashinta Susanto, Adi Imron Syahputri, Alvina Dwi Taurusta, Cindy Toetik Koesbardiati Totok Wahyu Abadi Uddin, Adam Amir Vini Rahmawati Walid Azis Syarif Yuni Anggraeni Yussof, Ishak