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All Journal Jurnal Manajemen Pendidikan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Ceria: Jurnal Program Studi Pendidikan Anak Usia Dini Jurnal Ilmiah Wahana Pendidikan Journal of Disruptive Learning Innovation (JODLI) Brilliant International Journal of Management and Tourism (BIJMT) Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Pengabdian Masyarakat Sains dan Teknologi Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Masyarakat Mengabdi Nusantara Journal of Creative Student Research Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Mutiara Ilmu Akuntansi Jurnal Publikasi Ilmu Manajemen Jurnal Manajemen Riset Inovasi Asghar: Journal of Children Studies Dharma Ekonomi Jurnal Riset Manajemen dan Ekonomi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Epaper Bisnis: International Journal Entrepreneurship and Management Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Brilliant International Journal of Management and Tourism International Journal of Economics and Management Research
Sopiah Sopiah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Transportation Other

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Journal : Brilliant International Journal of Management and Tourism (BIJMT)

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The Influence of Celebrity Endorsements and Social Media Marketing on Purchase Intention Through Brand Image (Study on Yotta Beverage Consumers in Makassar City) Zanna Arsyad, Miftahul; Sudarmiatin Sudarmiatin; Sopiah Sopiah
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1252

Abstract

As business competition is getting tougher, endorsement programs and social media marketing are marketing strategies that are quite effective for providing promotions while reminding more consumers to relate to brands and encouraging consumer purchase intentions. This study aims to determine the effect of celebrity endorsements and social media marketing on purchase intention through brand image. The population in this study is prospective consumers who know Yotta products. While the sample in this study was 224 respondents. This type of research is descriptive and non-probability, using the Smart PLS program. The results are (1) program endorsement has a positive and significant effect on the brand image (2) social media marketing has a positive and significant effect on brand image and purchase intention (3) has no positive and significant effect on program endorsement on purchase intention (4) has a positive and significant effect brand image on purchase intention. Based on the results of the study, similar business actors suggest that companies be more selective in using celebrity programs to promote their products
Causality Investigation Of The Relationship Between Workplace Spirituality And Self-Esteem On Intention To Stay In Work Engagement Mediation For Teachers Of SMK PGRI And Negeri In Mojokerto Regency, East Java Elfia Nora; Sopiah Sopiah; Imam Bukhori
Brilliant International Journal Of Management And Tourism Vol 3 No 3 (2023): October: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i3.2245

Abstract

Workplace spirituality, self-esteem, and work engagement are things that will shape the intention to stay, including teachers in schools. This study aims to 1) Testing the direct relationship between work spirituality and the intention to remain a teacher of SMK PGRI with the Negeri in Mojokerto Regency, 2) testing the relationship of Self-Esteem to the intention to remain a teacher of SMK PGRI and Negeri in Mojokerto Regency, 3) Testing the relationship between work engagement and intention to stay, 4) Testing the relationship between work spirituality and work engagement in teachers of SMK PGRI and Negeri Mojokerto Regency,5) Testing the relationship of self-esteem to work engagement, 6) Testing the relationship of spirituality in the workplace significantly to Intention to Stay through work engagement, 7) Testing the relationship of Self-esteem significantly to Intention to Stay through work engagement.. This type of quantitative research was conducted on teachers of SMK PGRI and Sooko Negeri, Mojokerto Regency, with a total of 74 teachers. The sampling technique used for this study uses simple random sampling because its characteristics are homogeneous. Analysis using path analysis. The results showed that: : 1) descriptive analysis of workplace spirituality variables is included in the category of high, high self-esteem, rather high work engagement and intention to stay is included in the high category, 2) There is a direct influence between work spirituality on intention to stay in teachers of SMK PGRI and Negeri in Mojokerto Regency, 3) there is an influence of Self-Esteem on intention to stay in teachers of SMK PGRI and Negeri in Mojokerto Regency, 4) there is an influence between work engagement on intention to stay, 5) there is an influence between work spirituality on work engagement in Teachers of SMK PGRI and Negeri Mojokerto Regency, 6) there is an influence of self-esteem on work engagement, 7) workplace spirituality indirectly does not have a significant influence on Intention to Stay through work engagement, 8) Self-esteem indirectly does not have a significant influence on Intention to Stay through work engagement.
Co-Authors Abdillah Agustya Siwi Nashiroh Abdul Hamid Syarif Abdul Khobir Ahmad Baihaki Ahmad Fauzan Aini Nurul Arni Kurniati Asep Irwansyah Dwi Istiyani Elfia Nora, Elfia Etta Mamang Sangadji Eva Riza Evy Fitria Fatmasari Endayani Fian Arifiona Faradila Fitriana Fitriana Frederik Pradana Deniswara Fuad Alfaridzi Setiawan Handri Dian Wahyudi Heida Ifkari Safitri Herman Herman I Nyoman Suputra Imam Bukhori Imam Bukhori Indira Oktavianti Indri Safitri Isymayati Ash Shiddiqy Ita Prihatining Wilujeng Ivan Widjaja Jayawarsa, A.A. Ketut Kunduri Kunduri Landreas Utama Lie Ludi Wishnu Wardana Ludi Wishnu Wardhana Mansur Mansur Mhd Irfan Ash Muhammad Maskur Musa Muhammad Tabroni Musfirotun Yusuf Nadia Duerasor NUR HASANAH Nur Haya Nur Hidayah Nur Jannah Nur Melinda Putri Ratih Puspitasari Rofiqi Rofiqi Satrio Ahmadtul Firdaus Romadhoni Sudarmiatin Syihabudhin Uki Yonda Asepta Zanna Arsyad, Miftahul