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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Edukasi Islami: Jurnal Pendidikan Islam SEIKO : Journal of Management & Business Jurnal Kreativitas PKM YUME : Journal of Management Jurnal Edueco Journal of Economic, Public, and Accounting (JEPA) Movere Journal Terbuka Journal of Economics and Business Al-Buhuts (e-journal) Jurnal Manajemen Perbankan Keuangan Nitro JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Pengabdian Masyarakat Bangsa Arunika: Jurnal Pengabdian Masyarakat
Asmawiyah Asmawiyah
Sekolah Tinggi Ilmu Ekonomi Tri Dharma Nusantara
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : al-buhuts e-journal

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Analisis Pengaruh Harga dan Kualitas Layanan terhadap Keputusan Konsumen Menggunakan Jasa Transportasi Online Maxim di Makassar Kapriani Kapriani; Asmawiyah Asmawiyah; Salmiyah Thaha; Hariyanti Hariyanti
Al-Buhuts Vol. 17 No. 1 (2021): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.943 KB) | DOI: 10.30603/ab.v17i1.2251

Abstract

This study aims to determine the effect of price and service quality on consumer decisions to use Maxim online transportation services in Makassar. The data collection technique was done by interview and questionnaire. The data used in this study are primary and secondary data. This research uses incidental sampling method with a sample size of 84 respondents. The results showed that based on multiple linear regression analysis showed that the variable price (X1) and service quality (X2) had a positive influence on consumer decisions. From the results of the calculation of the correlation coefficient (R) test, the R value is 0.828, indicating a very strong correlation. The coefficient of determination (R2) is 0.686. This means that the consumer's decision to use Maxim online transportation services is influenced by the price and service quality of 68.6%. Based on the results of the t test, it shows that the variable price (X1) and service quality (X2) have a significant effect on consumer decisions to use Maxim online transportation services in Makassar. The F test shows that the variable price and service quality simultaneously have a significant effect on consumer decisions to use Maxim online transportation services in Makassar. Thus the hypothesis proposed in this study is accepted.
Pengaruh Kecepatan Inovasi dan Digital Marketing terhadap Daya Saing pada Wirausaha Penjahit Perempuan Berbasis UMKM Home Industry di Kota Makassar Nurjaya, Nurjaya; Asmawiyah Asmawiyah; Megawhati Artiyani
Al-Buhuts Vol. 20 No. 2 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i2.5266

Abstract

This research aims to examine the effect of: (1) speed of innovation on competitiveness, (2) digital marketing on competitiveness, (3) speed of innovation on digital marketing, (4) speed of innovation on competitiveness through digital marketing. The analysis method used is path analysis using Partial Least Square (PLS). The object of this research is female tailor entrepreneurs in the MSME home industry in Makassar City, totaling 133 entrepreneurs. The research results show that: (1) speed of innovation has a positive but not significant effect on competitiveness, (2) digital marketing has a positive and significant effect on competitiveness, (3) speed of innovation has a positive and significant effect on digital marketing, (4) speed of innovation has a positive and significant effect on competitiveness through digital marketing.
Co-Authors Abbas, Muliati Afriyani Afriyani Afriyani, Afriyani Ahmad Al Asirie, Ronny Aisya, Nur Al-Anesi, Abdul Salam Hamood Ghaleb Alam, Andi Rifqah Purnama Asriyani Fabanyo Ayu Gustiningsih, Diah Bahriansyah, Bahriansyah Basri, Surya Kelana Dewi Anggraeni Dhita Pratiwi AR Diah Ayu Gustiningsih Harenal Daeng Toto Hariyanti Hariyanti Hariyanti Hariyanti Herenal Daeng Toto Husnawati Husnawati Ibnu Kurniawan, Ibnu Kapriani Kapriani, Kapriani Karta Negara Salam Lasty Agustuty Makkulawu, Andi Masradin Masradin Masradin, Masradin Megawhati Artiyani Mukhtar, Afiah Nur Aisyah Nur Aisyah Nur Fatwa Basar Nurdiana Nurdiana Nurhidayati Islamiah Nurjaya Gani Nurjaya Nurjaya NURJAYA NURJAYA, NURJAYA Nurlinda Nurlinda, Nurlinda Rahmat Rahmat Riza Praditha Salam, Karta Negara Sangkala, St. Fatimah Shafwah, Rif'ah Siti Fatimah Sulaiha Suwandi, Wisda Sumarsih Sumarsih . . Syamsinar Tahir, Muh Syarif Thaha, Salmiyah Yasin, Nurfatwa Andriani Zulaeha, Wisda