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PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA SITUS JUAL BELI ONLINE ELEVENIA Rohmah, Miftahur; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Sales promotion is one of the elements of marketing communication that has an influence on consumer purchasing decisions. The growing number of online shopping sites in this new media era, sales promotion which is a marketing communication element has been widely used by online shopping sites. One of the online shopping sites is Elevenia, is an online shop that quite often do sales promotion. The theory used in this research is S-R theory. The purpose of this study is to find out how much influence sales promotion of consumer purchasing decisions online sales sites Elevenia.This study uses quantitative research methods, with data collection techniques that is through a questionnaire using google docs online to consumers online sale and purchase sites Elevenia with a sample of 96 which is determined through the unknow population calculation. Data analysis technique in this research using explanation technique intended to explain a generalization of sample to its population or explain relationship, difference, or influence of a variable with others.Based on these results, the influence of sales promotion on consumer purchasing decision Elevenia online sale sites obtained regression coefficient value in this study is Y = 17.286 + 0.542 X the constant number (a) of 17.286 and the coefficient of keputsan 0.542 while t count 7,400 bigger if in comparison with t table 1.986, with a significance level of 0.000 smaller than α = 0.05. That is, there is the influence of sales promotion on consumer purchasing decisions online sales sites Elevenia. From the calculation results obtained coefficient of determination (R2) of 0.368, which implies that the influence of free variables (sales promotion) to the dependent variable (purchase decision) is equal to 36.8% with low category, while the remaining 63.2% other factors beyond the variables studied. which is not mentioned in this study, thus Ha is rejected and Ho accepted.Keywords: Sales Promotion, Consumer Purchasing Decisions, Elevenia Online Site
Pembuatan Video Profil Lembaga Penelitian dan Pengabdian Universitas Riau sebagai Media Promosi Berbasis Multimedia Rimayanti, Nita; Yulianti, Ana; Nasution, Belli; Lubis, Evawani Elysa
IT JOURNAL RESEARCH AND DEVELOPMENT Vol 3 No 2 (2019)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/itjrd.2019.vol3(2).2499

Abstract

Promosi merupakan salah satu cara untuk mengenalkan sebuah lembaga, salah satunya adalah Lembaga Penelitian dan Pengabdian (LPPM) Universitas Riau yang memerlukan sebuah media untuk mempublikasi berbagai kegiatan dan karya-karya penelitian dan pengabdian yang telah dilaksanakan. Untuk itu perlu dibuat sebuah video profil yang dapat digunakan untuk memberikan informasi hasil kinerja LPPM UNRI Selama ini. Video tidak hanya menggunakan berbagai perlatan dan software akan tetapi dengan menyampaikan pesan yang tepat serta tepat dalam menggunakan kamera dan berbagai keperluan editing akan menghasilkan yang terbaik untuk media promosi. Penelitian ini menggunakan metode observasi, wawancara, perancangan yang menggunakan tahapan pra produksi, produksi dan pasca produksi. Penelitian ini menghasilkan sebuah video profile LPPM yang dapat digunakan selanjutnya oleh LPPM UNRI. Video berdurasi 32 menit yang mempunyai 2 segment sehingga dapat digunakan untuk presentasi, youtube dan di website LPPM UNRI. Video dapat disesuaikan dengan keperluan LPPM untuk waktu  9 menit, 14 menit, dan 32 menit.
EFEKTIVITAS KOMUNIKASI WEBSITE TRIPRIAU.COM SEBAGAI MEDIA INFORMASI PARIWISATA BAGI KOMUNITAS MY TRIP MY ADVENTURE REGIONAL PROVINSI RIAU ", Nopianah; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The website is a communication media that is not only effective used as a online media provider. One website that is also used as an media provider for various information about tourism in Riau Province. The theory used in this study is the theory of communication effectivity as the main theory and the theory of new media as the supporting theory. The purpose of this study is to find out how much the effectiveness of the Tripriau.com website is as a media for tourism information for the regional community of My Trip My Adventure in Riau Province.This study uses quantitative research methods, with data collection techniques thas is through online questionnaires using google doc to members of the regional My Trip My Adventure community in Riau Province with a total sample of 119 people who were determined through random sampling techniques. The analysis techniques data in this research using descriptive statistical techniques.The results of this research indicate that the level of communication effectivity of Tripriau.com website as a tourism information media for the regional My Trip My Adventure community of Riau Province is classified as effective. This hasbeen proven by the result of collected data that have been measured by six indicators, each of which reaches an average scale of 3.76 on the message receiver (receiver) indicator, a scale of 3.82 on the content message indicator, 3.99 scale on the channel indicator (media), 3.84 scale on the format indicator, 3.93 scale on the message source indicator (source), and a scale of 3.81 on the timekeeping indicator (timing). So the conclusion obtained by using the average formula of all indicators is 3.85 which is included in the effective scale range. This indicates that Tripriau.com website is an effective as a tourism information media for the regional My Trip My Adventure community of Riau Province.Keyword : Communication effectivity , Information, Website, Tourism
IKLIM KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KINERJA PEGAWAI PADA INSTANSI KOMISI PEMILIHAN UMUM PROVINSI RIAU Suprianti, Diana; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The organizational communication climate in the General Election Commission Agency of Riau Province is shaped through the aspects of the existing communication climate. The purpose of this study was to find out the aspects of the communication climate that existed in the Riau Provincial KPU agency, as well as knowing the perceptions of existing employee members of their institutions. This study used descriptive qualitative method. Data collection techniques used were interviews, observation, and documentation. The subjects in this study were members of the Riau Provincial KPU which were determined based on a purposive technique. The technique of interactive data analysis models is Miles and Huberman and uses the technique of checking the validity of the data, namely triangulation and extension of participation. The results of this study indicate that the organizational communication climate in Riau Provincial KPU agencies as a whole is going well, this can be seen from the aspect of support that is felt less by a handful of employees. The participatory decision-making aspect works well, because it always involves all members in taking. The aspect of trust, seen in the trust given by the leadership to the employees in entrusting every work done. The openness aspect in the Riau Provincial KPU agency that occurred between the head of the department and its employees had not run optimally. The objective aspect of high performance is felt by employees who have good performance, by getting awards. And the perceptions of employees of the Riau Provincial KPU agencies indicate that employees feel proud to be able to work in the Riau Provincial KPU agency. Keywords: Climate of Communication, Employee Performance
PENGARUH CONTENT YOUTUBE CHANNEL ACEP GATES TERHADAP OPININI SUBSCRIBER TENTANG ODHA Sitorus, Dori Silviani Br.; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Youtube is a social media platform that provides many kind of video, including video blog content (vlog). Vlog usually done by taking in front of camera, talking about something that we like, sharing some tips, or anythingthat goes our mind. One of the youtube who makes vlogs is Aceep Gates. Acep Gates’ vlog talk about HIV and his experience as PLWHA (People Live With HIV/AIDS), which means Acep Gates hopes his Channel can change the opinion among society and reduce the number of discrimination toward PLWHA. This research used S-R theory with the purpose to analyze wheter there is the effect of content on Acep Gates’ Youtube Channel on subscriber’s opinion toward PLWHA or not.      The method used in this study is quantitative explanative with random sampling technique and the number of samples is 400 respondents. Data collection techniques in this study used a questionnaire. To find out the influence between two variables, the author uses simple linear regression analysis. Then the data testing is done with the SPSS program for Windows version 21.  Based on the results of simple linear regression, the regression coefficient value obtained in this study is Y = 6.712 = 0.517 X with a significance level of 0.000. The significance level is smaller than α = 0.05, which means that Ho is rejected and Ha is accepted, with the statement there is the effect of Acep Gates’ Youtube Channel content on subscriber’s opinion about PLWHA. The coefficient of determination (R2)  in this study amounted to 40,6% which means these figures show that the effect of Acep Gates’ Youtube Channel content on subscriber’s opinion about PLWHA included in the medium category. While the remaining 59.4% is influenced by other variables not included in this study.  Keyword: ContentYoutube,HIV/AIDS,ODHA,Opini
KOMUNIKASI ANTARPRIBADI KONSELOR DENGAN ODHA (ORANG DENGAN HIV/AIDS) DALAM MEMOTIVASI HIDUP ODHA DI KLINIK VOLUNTARY COUNSELLING AND TESTING (VCT) KOTA DUMAI Triani, Dini Dwi; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Currently HIV / AIDS has spread widely in almost all regions of the world includingIndonesia. Dumai city is one of the areas vulnerable to HIV / AIDS. During 2017, thenumber of HIV and AIDS cases was 598 cases. Patients with HIV / AIDS or so-called ODHA(People With HIV / AIDS), often experience psychological problems resulting from theillness and negative stigma from the surrounding environment. PLWHA requires counselorsto be able to change the behavior of PLWHA. The role of counselor at VCT ClinicPuskesmas Dumai Kota is very important in providing guidance, knowledge, behaviorchange, and motivate the life of PLWHA. Interpersonal communication is very important forcounselors and PLWHA in VCT Clinic. The purpose of this research is to know the stages ofcounseling HIV/AIDS, effectiveness of communication between counselor and PLWHAperson, and communication barrier experienced by counselor and PLWHA in VCT ClinicPuskesmas Dumai Kota.This research uses qualitative method, the subjects of informants selected usingpurposive technique, which become informant in this research are 5 people, that 1 counselorand 4 people living with HIV/AIDS (PLWHA). The data collection techniques used in thisresearch are observation, interviews, and documentation. Data analysis techniques byreducing data, collecting data, presenting data, drawing conclusions, and evaluation byusing tehniques of validity checking data that is triangulation.The results of this research are counseling procedures performed include pre-testcounseling and post-test counseling. The effectiveness of interpersonal communicationbetween counselors and PLWHA in VCT Clinic Puskesmas Dumai City has been runningeffectively, counselors and people living with HIV are equally open to each other; counselorsand PLWHA have high empathy with each other; positive behavior between counselor withPLWHA is shown by mutual understanding of condition of PLWHA and PLWHA receivinggood treatment from counselor; counselors and PLWHA support each other; the attitude ofequality between counselors and shown by the attitude of appreciation and mutual trust witheach other. Communication barriers felt by counselor during interpersonal communicationprocess between counselor and PLWHA in VCT Clinic Puskesmas Dumai City take placethat is psychological barrier and semantic barrier.
STRATEGI KOMUNIKASI PUSAT PENGENDALIAN PEsMBANGUNAN EKOREGION SUMATERA DALAM MENSOSIALISASIKAN PROGRAM PEDULI LINGKUNGAN PADA USIA DINI Kaspa, Yenni; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Caring for the environment is an attitude and action that seeks to prevent damage to the surrounding natural environment and develop efforts to repair the natural damage that has already occurred. Attitudes and actions must be taught from an early age so that it becomes a habit to be able to protect the environment. One of the efforts was carried out by the Sumatra Ecoregion Development Control Center by implementing an environmental care program at an early age. The socialization is carried out by giving material to school children so that they can apply the environmental care attitude that has been taught. This study aims to determine the communication strategy of the Sumatra Ecoregion Development Control Center in socializing environmental care programs at an early age.The research method used in this study is a qualitative research method. This qualitative research aims to explain the phenomenon as deeply as possible through data collection. Using a purposive technique by interviewing 12 informants who participated in an environmental awareness program at an early age conducted by the office of the Sumatra Ecoregion Development Control Center.The results of this study are the credibility of the communicator based on the knowledge and experience they have, the communicator in the socialization is the general staff and personnel who understand environmental issues. For the audience selected in the socialization were PAUD and kindergarten children in Pekanbaru City. The message strategy used is informative and persuasive by providing material on environmental issues and inviting children to behave in an environmentally caring manner. And the media strategy used in socialization is done by choosing face-to-face or direct media, print media such as books and leaflets and electronic media such as airing environmental films. The media used in the socialization were the results made by the office of the Sumatra Ecoregion Development Control Center and also the Ministry of Environment and Forestry.Keyword : Communication Strategy, Socializing, Environmental Care Programs, Early Age
PENGARUH PESAN KAMPANYE #GenZHeTikYuk! TERHADAP SIKAP RAMAH LINGKUNGAN PENGIKUT AKUN INSTAGRAM @dutalingkunganpku Simamora, Dina Lestari; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

GenZHeTikYuk Campaign Program! is a campaign to save the use of plastics (bottles, cups, bags, etc.) Which focuses on generation Z (born 1995-2012). The campaign was initiated by the Duta Lingkungan Pekanbaru who was selected by the Dinas Lingkungan Hidup dan Kebersihan Kota Pekanbaru to deliver environmental messages to Generation Z. The purpose of this study was to find out how much effect the #GenZHeTikYuk campaign message! towards the environmentally friendly attitude of followers of the account Instagram @dutalingkunganpku. The theory used in this research is the Stimulus-Response theory. This research uses quantitative research methods, with data collections techiques, namely through the distribution of questionnaires directly to followers of the Instagram account @dutalingkunganpku with a sample size of 100 respondents calculated using the Slovin formula and determined through purposive sampling technique. Data analysis tecniques in this study use simple linear regression analysis techniques that are processed using SPSS 21 for Windows.The results of this study indicate the value of the regression coefficient in this study is Y = 20,241 + 1,112 (X). The constant number (a) is 20,241 and the coefficient of variable X is 1,112. Meanwhile tcount (8.145) is greater than ttable (1.984). Based on statistical calculations obtained,the hypothesis for this study is Ha significant difference between the campaign message #GenZHeTikYuk! (X) towards the friendly attitude of followers of theaccount Instagram @dutalingkunganpku (Y). Then it means that Ha is accepted and H0 is rejected. Based on the correlation interpretation guidelines obtained the correlation coefficient (r) of 0.653, the relationship between the campaign message variable #GenZHeTikYuk! with an environmentally friendly attitude in the strong category. Furthermore, the coefficient of determination (Rsquare) is equal to 0.404. This means it can be explained that the friendly attitude of followers of the account Instagram @dutalingkunganpku by 40.4% is influenced by the #GenZHeTikYuk! Campaign message! while the rest is influenced by other variables not examined in this study
KOMUNIKASI PARIWISATA KABUPATEN LIMAPULUH KOTA UNTUK MEMBENTUK CITRA PARIWISATA HALAL SETELAH DITETAPKANNYA PROVINSI SUMATERA BARAT SEBAGAI THE WORLD HALAL TOURISM AWARD 2016 Suhendra, Nofri; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

A halal tourism is a new concept in tourism sector. It is not a treat for tourism industry that has been existed long before the halal tourism is created, but it is a complement and it will not be an obstacle for the advance of tourism industry. Even numbers of countries in Asia have worked on halal tourism such as, Malaysia, Thailand, Singapore, Korea, Japan, Taiwan, and China. These countries have worked on halal tourism which is supported by various facilities and services that is provided by the citizen, government, and the regional government who fulfilled the criteria as halal destination according to Islam. In this research, the researcher focused on the type of halal tourism in Kabupaten Lima Puluh Kota, the communication media, and to obtain information about segmentation of halal tourism and tourism communication strategy that had been done by Dinas Pariwisata Pemuda dan Olahraga Kabupaten Lima Puluh Kota. The method for the research was a qualitative descriptive with mapping approach that aimed to inform facts and data about the potential possessed by halal tourism, also tourism communication strategy used by Dinas Pariwisata Pemuda dan Olahraga Kabupaten Limapuluh Kota to develop the potential of halal tourism. The findings of this research were: (a) The type of halal tourism being developed is the developing of syariah hotel and restaurant, religion tourism, history, cultures and halal tourism objects such as Harau Valley, the Grassland of Padang Mengatas and Kapalo Banda, (b) The media used are website, Facebook, Twitter and Instagram, (c) The segmentation is divided into four types, these are geographical, demographic, psychographic and behaviour, (d) the communication strategy used to develop the halal tourism is communication marketing mix which resulted to form a society who is aware of tourism, joining the Ikatan Fotografi Indonesia (IFI), joining various events, set up their own events and using communication media in promoting process. Keyword : Tourism Communication, halal tourism, Kabupaten Limapuluh Kota
PENGARUH CONTENT MARKETING DI INSTAGRAM STORIES @LCHEESEFACTORY TERHADAP MINAT BELI KONSUMEN Amalia, Chairina Debika; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The development of content marketing encourages social media users to do marketing through the internet which focuses on creating and disseminating valuable, relevant and consistent content to attract and maintain a clearly defined audience, thus ultimately encouraging customers to take profitable actions. L’Cheese Factory using content marketing to promote its products through the Instagram Stories feature. The message which was published through the Instagram Stories feature by the Instagram account @lcheesefactory, aims to promote its products in order to arise consumers to buy the products they’ve offered.The purpose of this study is to know how much the influence of content marketing on Instagram Stories @LcheeseFactory on consumer buying interest. The theory used in this research is the S-R theory. The method used is a quantitative explanatory method. Researchers collected data with questionnaires and documentation. The population in this study are all followers of the Instagram account @lcheesefactory, amount to 45,200 account. Researchers used a simple random sampling technique. To find out how much influence between X and Y variables, the researchers used simple linear regression analysis. Meanwhile, to process the questionnaire test data, researchers using the version 23 of the Statistic Product and Service Solution (SPSS) program.Based on the results of a simple linear regression for research on the influence of content marketing on Instagram Stories @ LcheeseFactory towards consumer buying interest, the regression coefficient values obtained in this study is Y = 9,457 + 0,651 X with a significance level of 0,000 less than α = 0.05. This means that there is an influence of content marketing on Instagram Stories @LcheeseFactory towards the consumer buying interest of 23.6% which is included in the weak category. This means that H1 is accepted and Ho is rejected.
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agassi, Salsabila Agus Alfan Agusthyo, Wafiq Ahmad Rifqi Amalia, Chairina Debika Ana Yulianti Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Anuar Rasyid Ardi, Venny Destasia Ariza Rusni Azwa, Rusmadi Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dani Abdillah Dea Thania Qodisiyah Della Oktavinoarti Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Efni Noor Salam Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Mashur Fadli, Rian Fahmi Hadi Fajriani Ananda Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Geofakta Razali Habilla Juli Daska Handayani, Septia Hasanuddin Hasanuddin Ilva Novira Ismadianto Ismadianto Ismandianto Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Khairul Amri Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mega Rizkha Safira Melya Wati Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Firdaus Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Nita Rimayanti Nita Rimayanti Nova Yohana Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurjanah Nurjanah Nurmailis " Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Ramadhan, Putra Rani Nofri Angraini Restya Amalia Ricky Aryanandes Rifa Rahma Anggraini Rika " Rimayanti, Nita Ringgo Eldapi Yozani Rizka Annisa Andhani Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Rozi, Rahmat Rumyeni, Rumyeni Rusmadi Awza Sabila, Siti Zakkiyah Sari, Anissa Kumala Sari, Mutia Novela Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Siti Khoziyah Sitorus, Dori Silviani Br. Sofia Miranda Sri Erlinda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syamsiar, Syamsiar Syukri Hanafi T. Romi Marnelly Tania Dwika Putri, Tania Dwika Tika Isma Hamida Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Wia Ruri Wilanda Wiliam Suryo Lakosono Wirdatul Aini Yanie Pratiwi Firdaus Yasir Yasir Yasir Yasir Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zahratul Aini Zulkarnaini Zulkarnaini