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PENGARUH TERPAAN IKLAN BUKALAPAK VERSI “BELANJA GILA HARGA SAKIT JIWA” DI TELEVISI TERHADAP MINAT BELI MAHASISWA DI UNIVERSITAS RIAU Ikhsan, Muhamad; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Development of technology make a change on promotion activity. In the beginning only door to door, but now more efficient because of utilise print media or electronic media. One of a company use an electronic media to promote their product is Bukalapak, they are promote a new characteristic that is negotiation of price on television. The main goal of this research is to know an influence of Bukalapak advertising on television toward buying interest of students in Riau University. The theory in this research is Theory of S-R (Stimulus – Response). The method used in this research was descriptive quantitative with used accidental sampling technique and total of sample as many as 96 respondents. Technique of data accumulation in this research did by way of spread a questionnaire directly to respondents. To know an influence between X variable and Y variable, researcher used analysis of simple regression linear and to process the data result of questionnaire, researcher used SPSS Program for Windows version 23. Based on result of simple regression linear in this research, coefficient of regression value is Y = 22,104 + 0,806 X by significance level 0,000. Definitely smaller than α = 0,05. Concluded Ha accepted and H0 rejected, so there is an influence of Bukalapak advertising on television toward buying interest of students in Riau University as big as 20% dan classified category of weak. This is because television is not a main media for student to obtain an information, they are choose smartphone for internet access to satisfy information needed. Keywords : Influence Attack, Advertising, Buying Interest
MOTIF PENGGUNAAN AKUN INSTAGRAM @JONAN_55 DAN KEPUASAN FOLLOWERS DALAM MENDAPATKAN HIBURAN Novriani, Venny; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Instagram is a social media which is now a multifunctional media, for example as a medium for entertainment, business, culinary, travel and so forth. The diversity of functions of Instagram is a way for audiences to satisfy their needs, so that media users use Instagram with different goals, one of which is the need for entertainment. This study aims to determine the level of motives for using the Instagram account @ jonan_55 and the level of satisfaction obtained by followers in getting entertainment and measuring the gap of satisfaction (Gratification Discrepancy) between the motives for using an Instagram account @ jonan_55 (GS) and the satisfaction received in getting entertainment (GO) .This research uses a quantitative method with a descriptive approach. The theory used in this research is Use and Gratification which sees the audience using mass media based on certain motives. The sample in this study amounted to 400 respondents and the technique of determining the sample using random sampling. The data analysis technique in this study uses a gap analysis (discrepancy) between motives and entertainment satisfaction on the Instagram account @ jonan_55. The data obtained is the result of processing SPSS 21.The results of this study based on the gap analysis showed that out of the 10 needs items offered to respondents, all were able to be fulfilled by the Instagram account @ jonan_55, but dominated by 6 items in the low category and one item in the high category, and only 3 item needs were in the medium category. And a comparative analysis of the total mean Gratification Sought (GS) value of 31.040 is smaller than the total mean Gratification Obtained (GO) value of 29,940 with a difference of 1.1 means the mean GSmean GO, meaning that there is no large gap between the motives for using the Instagram account @ jonan_55 and satisfaction of followers in getting entertainment. So overall it shows that the Instagram account @ jonan_55 is not maximized in meeting the entertainment needs of its followers. Keyword: Motif Penggunaan, Akun Instagram @jonan_55, Kepuasan Hiburan
STRATEGI KOMUNIKASI PEMASARAN HERBALIFE DALAM MEMPERTAHANKAN LOYALITAS KONSUMEN DI PEKANBARU Sabila, Siti Zakkiyah; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT Herbalife is a company with a fitness solution that also has a business opportunity in it. Multi level marketing (MLM) marketing system. The way to communicate from the seller to the consumer is the first thing that is seen in changing the attitude of the prospective customer so that it will create comfort and of course induce a change in attitude from the consumer. This study aims to find out how Herbalife's personal selling, sales promotion, and word of mouth strategies in maintaining consumer loyalty in Pekanbaru. Therefore, the authors are interested in seeing how the marketing communication strategy that is done by Herbalife in maintaining consumer loyalty, amid the competition of nutritional products that are very many in Pekanbaru. This research uses a qualitative method, namely the collection of data obtained based on the reality of the data in the field through observation, interviews, and documentation of research subjects are 4 Herbalife informants and 4 supporting informants selected using a purposive technique. To analyze the results of this study using interactive data analysis techniques, while the technique of checking the validity of the data through extended participation, increased perseverance, and triangulation. Based on the results of the writer's observation and interviews in the field, Herbalife Pekanbaru uses their marketing communication strategies namely personal selling, sales promotion and word of mouth to maintain consumer loyalty. The results of this study indicate that Herbalife's marketing communication strategy in maintaining consumer loyalty in Pekanbaru using personal sales, sales promotions and word of mouth communication. The marketing communication strategy in the form of personal selling by Herbalife Pekanbaru is more to an approach that uses interpersonal communication which emphasizes more on a personal approach that will eventually lead to repeated sales and purchases. Marketing communication strategies in the form of sales promotion conducted by Herbalife Pekanbaru by providing promotions can create loyal customers with limited edition gifts and certain qualifications with free holiday gifts which will also increase purchases so that consumers increasingly love the product. Marketing communication strategy in the form of word of mouth by Herbalife Pekanbaru because word of mouth can make these consumers also recommend to others because Herbalife has a very good product that can meet the needs and desires of its consumers.  Keyword: Marketing Communication Strategy, Herbalife Pekanbaru, Consumer Loyalty
PENGARUH TERPAAN TAYANGAN SIBAK A1 PADANG TV TERHADAP PENGETAHUAN HUKUM MASYARAKAT KECAMATAN KOTO TANGAH Sari, Anissa Kumala; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The mass media is very instrumental in the development or even changes in behavior pattrns of the public. According to S-R theory, the mass media has a direct, immediate and direct effect on the communicant. One of the mass communication media is television, compared to other mass media television has a special characteristic that is a combination of image and listening media that are informative, entertainment, and education. The purpose of the study was to determine how much influence the broadcast of Sibak A1 Padang TV on the legal knowledge of the people of Koto Tangah District.This research uses quantitative research methods, with data collection techniques, namely trough the distribution of questionnaires with the type of closed questionnaire. The data analysis technique used in this study is Simple Linear Regression Analysus. The number of respondents is 166 people determined trough simple random sampling technique, using the formula unknown population.The results of this study indicate that the magnitude of the influence of the Sibak A1 Padang TV show on the community's legal knowledge of Koto Tangah District is quite strong. This can be seen from the summary model table showing that the coefficient of determination (R2 ) obtained was 0.637 and the coefficient of determination (Rsqure) was 0.406. this figure shows the understanding that the influence of exposure to Sibak A1 Padang TV on the legal knowledge of the Koto Tangah District Community is 40.6 % with a moderate or quite strong category. While the remaining 59.4 % was influenced by other variables not included in this study. 
POLA KOMUNIKASI DEBT COLLECTOR DALAM PROSES PENAGIHAN KREDIT MIKRO KEPADA DEBITUR BANK MANDIRI (KCP MARPOYAN) PEKANBARU Oktavinoarti, Della; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Bank Mandiri (Marpoyan Assistant Branch Office) on 2013 launched micro credit loan that is capital loan to help personal enterprises. The implementation of this capital loan isn’t run correcrly at all, it means there’s a problem. The problem is there is debitor who can’t pay their loan on the payday. So to solve the problem Bank Mandiri (Marpoyan Assistant Branch Office) Pekanbaru hired Debt Collector who particularly has aassignment to make sure debitor pay their loan on the payday. This research aims to find out about direct communication, verbal and non verbal communication, and also the form of debt collector’s communication patterns on the micro credit collection process to debitor of Bank Mandiri (Marpoyan Assistant Branch Office) Pekanbaru.This research using qualitative research method with descriptive approach and supported with Symbolic Interaction theory. The subject of this research was choosing by purposive sampling technique who consists of three debt collectors and two debitors. Data was collected through observation, interview and documentation, Data was analyst using Interactive model of Miles & Huberman. Meanwhile to achieve the validity of the data, researcher used the extension of participation, triangulation, and adequacy of reference.The results showed first, direct communication is debt collector on the interaction of micro credit collection process make a contact first with debitor directly by phone, and debt collector do the collection directly and has a face to face interaction. Second, verbal and non verbal communication is symbol that exchanged when debt collector and debitor have interact each other. The form of verbal communication is vocabulary, racing, intonation, timing, and the form of non verbal communication is fasial massages, gestural massages, and postural massages. Third, the form of communication pattern is one way interaction and direct interaction between debt collector and debitor on the process of micro credit collection to debitor appropriate to SOP that had assigned from the bank.Key Words: Communication Pattern, Debt Collector, Symbolic Interaction
PEMBERDAYAAN MASYARAKAT DALAM PEMANFAATAN EKOSISTEM RAWA GAMBUT SECARA BERKELANJUTAN Zulkarnaini, Zulkarnaini; Lubis, Evawani Elysa
Jurnal Kebijakan Publik Vol 9, No 2 (2018)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46730/jkp.9.2.p.89-96

Abstract

Pemberdayaan Masyarakat dalam Pemanfaatan Ekosistem Rawa Gambut SecaraBerkelanjutan. Kecamatan Balai Jaya Kabupaten Rokan Hilir merupakan daerah yang termasukdalam zona merah kebakaran hutan dan lahan di Provinsi Riau. Padahal keberadaan daerah ini sangatstrategis dalam pemeliharaan ekosistem lahan basah karena sebagian wilayahnya adalah hutan rawagambut. Bila pemanfaatan ekosistem rawa gambut tidak dilakukan secara bijaksana, maka akanmenyebabkan kerusakan ekosistem dan sumberdaya yang terdapat didalamnya, sekaligus akanmenurunkan kesejahteraan masyarakat yang bergantung pada ekosistem tersebut. Tujuan penelitianini menganalisis pola dan strategi pemberdayaan masyarakat dalam pemanfaatan ekosistem rawagambut di Kecamatan Balai Jaya Kabupaten Rokan Hilir. Penelitian ini merupakan jenis pendekatankualitatif dengan teknik penarikan sampel yang digunakan adalah snowball sampling. Informanpenelitian adalah aparat yang terlibat dalam program pemberdayaan masyarakat di lokasi penelitian.Pengumpulan data dilakukan dengan tehnik wawancara dan observasi, setelah data terkumpulkemudian dianalisa dengan menggunakan analisa deskriptif kualitatif. Hasil penelitian menunjukkanbahwa penting adanya usaha pemberdayaan dengan sasaran utama adalah peningkatan kualitas hidupmasyarakat. Hal ini dikarenakan bahwa pemberdayaan masyarakat diyakini dapat memotivasi untukberubah ke arah yang lebih baik sehingga meningkatkan sosial ekonomi keluarga, menumbuhkanbudaya kerja, serta memupuk semangat untuk bekerjasama. Topik pendidikan dan penyuluhan yangdiperlukan masyarakat di lahan gambut adalah pendidikan lingkungan, penerapan teknologi ramahlingkungan, dan sosialisasi peraturan yang berhubungan dengan perlindungan eksosistem
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS INSTAGRAM @KULINERPKU Rahmadi, Yohanda; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Electronic Word of Mouth on social media is a very important place for consumers to give their opinions and is considered effective than word of mouth because of the level of accessibility and wider range. In communication theory using computer intermediaries or commonly called Computer Mediated Communication theory examines how human behavior is maintained and changed by exchanging information through machines. This study aims to determine how much influence the Electronic Word of Mouth has on purchasing decisions on Instagram followers @kulinerpku.This research uses explanatory quantitative research methods. Data was collected by distributing questionnaires to 166 respondents Instagram @kulinerpku followers who had made a purchase decision. Data analysis using simple linear regression in the SPSS 23 for windows program.The results of the study with SPSS test, obtained the equation Y = 12,169 + 1,278 X, this shows that the results of the constant value (a) of 12,169 and the regression coefficient of X (electronic word of mouth) of 1,278. The partial test of electronic word of mouth has a t value of 12.451 with a significant level of 0.000. The significant value of electronic word of mouth is smaller than the significant level that is set at 0.05. From this it can be concluded that Ha is acceptable. The coefficient of determination test results obtained R Square value of 0.486. This shows that the percentage of the contribution of the influence of the independent variable (electronic word of mouth) to the dependent variable (purchasing decision) of 48.6% is classified as moderate, while 51.4% is influenced by other variables not examined in this research. Keyword : Electronic Word of Mouth, Purchase Decision
MODEL KOMUNIKASI PARIWISATA RELIGI DALAM PENGEMBANGAN WISATA KABUPATEN ROKAN HULU Ismandianto Ismandianto; Belli Nasution; Evawani Elysa Lubis
Jurnal Pariwisata Pesona Vol 5, No 2 (2020): Edisi Desember 2020
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v5i1.4644

Abstract

Tourism is a travel activity carried out by a person or group of people to a place to meet their needs and desires. This study aims to produce a model of religious tourism communication in the Rokan Hulu Regency. This research begins describing the development of religious tourism attraction objects in Rokan Hulu, analyzing the communication strategies adopted to attract tourists to the Rokan Hulu Regency. The method applied in this study was qualitative by interviewing several informants from the MAMIC, the Rokan Hulu District Culture and Tourism Office and the Suluk community. Results of this study indicate that religious tourism in area has begun to develop quite well, integrated don’t tourism management and communication between the local government, MAMIC and the Suluk mosque which are relied upon as religious tourism objects seem to run on their own terms. Likewise, tourism communication applied is also not integrated, each of these attractions is known because of the word of mouth communication The existence of social media, radio and tv is a communication channel for these attractions so that it is widely known, magnificent buildings and rituals of worship are the main attraction of this religious tourism object.
STRATEGI POSITIONING RADIO MANDIRI 98,3 FM SEBAGAI RADIO NEWS AND BUSINESS PEKANBARU Geofakta Razali; Evawani Elysa Lubis
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (321.561 KB) | DOI: 10.31294/jkom.v8i3.3104

Abstract

Radio is a media which is heard by the whole society and used to support the development. To maintain the public space by creating a position in order to be accepted in society, radio needs to do a positioning radio strategy. Many radio has been expanding for the time, demanding a radio station must have a strong positioning to win a competition for gaining market segmentation which affect to sustainability of radio activity, one of them is advertisement. Mandiri FM radio as one of radio in Pekanbaru with tagline news and business radio trying to create a identity to be accepted by Pekanbaru citizen, with the concept of news and business to develope the Pekanbaru citizen’s who always require information such as news and business. This research aims to determine the positioning strategy of Mandiri FM as a news and business radio, and knowing the Mandiri FM constraints in performing the positioning strategy. This research uses a qualitative methods with a descriptive approach. The research was conducted at the Radio Mandiri FM, Tuanku Tambusai street, 7th Pekanbaru. With the research subject is positioning strategy Mandiri FM , and the object of research is all informant needs of this research, and for the key informants is Mandiri FM General Manager through purposive sampling . Techniques to collect the data for rthis research study is using depth observation, interviews and documentation. The results of this research show radio positioning (positioning) is a strategy to designed a communicate all of part of the radio beginning radio identity, segmentation, target, format and radio products (programs) and competitor analysis. The Tagline of Mandiri FM is news and business has a target audience segmentation is 25-35 year old and advertisers. To realize that segment needs for being the public space, Mandiri FM also presents the broadcast (program) that has been maintained by the format news and business.Keyword : Strategi, Strategi Positioning, Radio, News and Business
Ketergantungan Media Online di Kalangan Mahasiswa Universitas Riau Rumyeni Rumyeni; Evawani Elysa Lubis; Nita Rimayanti
Jurnal Komunikasi dan Bisnis Vol 3, No 1 (2017): Jurnal Ilmu Komunikasi dan Bisnis
Publisher : STARKI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/jikb.v3i1.143

Abstract

This study aims to identify the dependency stage and various activities undertaken by students of Riau University in accessing online   media. This study used quantitative methods by distributing questionnaires to 100 students. The results of this study indicate that students of the University of Riau accessing online media for several reason. Almost all of them have internet with an average access frequency more than 10 times in a day and many of the access online media more than 6 hours in a day. The most online media type accessed by students are social media, where home being the favorite place to access the online media. Personal purposes are the most reason for students to access the online media such as searching for entertainment, relaxing, looking for reference and sharing opinions with other social media user instead of other social reason such as interacting, looking for new friends, updating current events, sharing talents and interests. In general, the results of this study can explain the implementation of media dependency system theory by Sandra Ball-Rokeach Penelitian ini bertujuan untuk mengidentifikasi tahap ketergantungan dan berbagai aktivitas yang dilakukan oleh mahasiswa Universitas Riau dalam mengakses media online. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan angket pada 100 orang mahasiswa. Hasil penelitian ini menunjukkan bahwa mahasiswa Universitas Riau memiliki aktivitas yang cukup beragam dalam mengakses media online. Hampir keseluruhan dari mereka berlangganan internet dengan frekuensi rata-rata lebih dari 10 kali dalam sehari dan banyak yang mengakses media online lebih dari 6 jam dalam sehari. Jenis media online yang paling banyak diakses oleh mahasiswa adalah media sosial, tempat mengakses media online paling sering adalah di rumah. Mahasiswa lebih banyak memiliki ketergantungan terhadap media online untuk tujuan pribadi seperti mencari hiburan, bersantai, mencari referensi bahan kuliah dan berbagi pendapat dengan pengguna lain dibandingkan dengan tujuan yang bersifat sosial seperti berinteraksi, menambah teman baru, mengupdate peristiwa terkini, dan sharing bakat dan minat. Secara umum hasil penelitian ini dapat menjelaskan implementasi teori sistem ketergantungan media oleh Sandra Ball-Rokeach
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agassi, Salsabila Agus Alfan Agusthyo, Wafiq Ahmad Rifqi Amalia, Chairina Debika Ana Yulianti Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Anuar Rasyid Ardi, Venny Destasia Ariza Rusni Azwa, Rusmadi Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dani Abdillah Dea Thania Qodisiyah Della Oktavinoarti Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Efni Noor Salam Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Mashur Fadli, Rian Fahmi Hadi Fajriani Ananda Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Geofakta Razali Habilla Juli Daska Handayani, Septia Hasanuddin Hasanuddin Ilva Novira Ismadianto Ismadianto Ismandianto Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Khairul Amri Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mega Rizkha Safira Melya Wati Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Firdaus Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Nita Rimayanti Nita Rimayanti Nova Yohana Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurjanah Nurjanah Nurmailis " Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Ramadhan, Putra Rani Nofri Angraini Restya Amalia Ricky Aryanandes Rifa Rahma Anggraini Rika " Rimayanti, Nita Ringgo Eldapi Yozani Rizka Annisa Andhani Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Rozi, Rahmat Rumyeni, Rumyeni Rusmadi Awza Sabila, Siti Zakkiyah Sari, Anissa Kumala Sari, Mutia Novela Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Siti Khoziyah Sitorus, Dori Silviani Br. Sofia Miranda Sri Erlinda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syamsiar, Syamsiar Syukri Hanafi T. Romi Marnelly Tania Dwika Putri, Tania Dwika Tika Isma Hamida Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Wia Ruri Wilanda Wiliam Suryo Lakosono Wirdatul Aini Yanie Pratiwi Firdaus Yasir Yasir Yasir Yasir Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zahratul Aini Zulkarnaini Zulkarnaini