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All Journal ETIKONOMI Economic Journal of Emerging Markets Jurnal Keuangan dan Perbankan MUQTASID Jurnal Promosi Pendidikan Ekonomi PROFIT : Jurnal Administrasi Bisnis Equilibrium Jurnal Mirai Management Jurnal Riset Akuntansi dan Keuangan JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Ekonomi & Keuangan Islam TIJAB (The International Journal of Applied Business) Muqtasid: Jurnal Ekonomi dan Perbankan Syariah EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Strategi dan Aplikasi Bisnis YUME : Journal of Management Almana : Jurnal Manajemen dan Bisnis Jurnal Bisnis dan Akuntansi JURNAL PEMASARAN KOMPETITIF Jurnal Ilmiah Poli Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Jurnal Manajemen Bisnis dan Kewirausahaan Prosiding National Conference for Community Service Project Jurnal Pengabdian kepada Masyarakat Nusantara EKOMABIS: Jurnal Ekonomi Manajemen Bisnis Jurnal Disrupsi Bisnis Asian Management and Business Review Jurnal Minfo Polgan (JMP) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen dan Pemasaran Jasa Media Bina Ilmiah Conference on Management, Business, Innovation, Education and Social Sciences (CoMBInES) Conference on Community Engagement Project (Concept) Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Jurnal Manajemen Maranatha
Isnaini Nuzula Agustin
Universitas Internasional Batam
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Journal : Conference on Community Engagement Project (Concept)

 1 
Implementasi Strategi Promotion Mix Pada Usaha Emping Kedelai Marem Isnaini Nuzula Agustin; Muhamad Fajar Ronansyah
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Emping Kedelai Marem merupakan salah satu Usaha Kecil Menengah (UKM) yang bergerak di bidang makanan (cemilan), yang berlokasi di Jambi. Saat ini UKM tersebut belum memiliki sistem pemasaran online yang mampu menjangkau masyarakat luas. Keterbatasan ini berdampak pada hasil penjualan UKM yang sulit terus meningkat. Dalam situasi pandemi ini, UKM menghadapi masalah yang dialami oleh sebagian besar usaha lain, yaitu penurunan pendapatan penjualan. Tujuan dari kegiatan ini adalah menerapkan strategi bauran promosi berupa periklanan online dan promosi penjualan melalui pemanfaatan media sosial. Identifikasi masalah dilakukan melalui observasi dan wawancara dengan pemilik usaha, dilanjutkan dengan perancangan sistem pemasaran, implementasi, edukasi, sosialisasi dan evaluasi. Output dari proyek ini berupa akun media sosial, facebook dan instagram, dilengkapi dengan materi pemasaran berupa video, e-catalog dan program diskon untuk menarik minat konsumen. Setelah dua bulan implementasi, kedua media sosial tersebut mampu menambah pengetahuan masyarakat tentang Kedelai Emping Marem, dan meningkatkan penjualan melalui hasil penjualan online. Kedepannya, strategi pemasaran ini diharapkan dapat dilanjutkan oleh para pemilik usaha melalui postingan yang teratur, video inovatif, kreatif dan konsisten. Lebih lanjut, semoga UMKM dapat mempertahankan eksistensinya dan terus berkembang.
THE IMPLEMENTATION OF GOOGLE SHEET-BASED FINANCIAL REPORTS AT PT SINAR MAKMUR TERANG SEJATI Isnaini Nuzula Agustin; Jeffry Setiawan Hartono
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

PT Sinar Makmur Terang Sejati is a business engaged in finance, namely foreign exchange (forex) which consists of various currencies such as SGD, MYR, USD, and others. PT Sinar Makmur Terang Sejati is located in Komp. Bumi Indah Blok B no 5 and has been established since 2017. The company's financial records have so far been done manually, which may lead to an inefficiency and error proneness. This project aims to solve the problems faced by PT Sinar Makmur Terang Sejati.The method used in this community service activity is scrutinizing qualitative information through interviews and observations. Next, an output design is carried out based on the transaction book. The main output of this activity is a Google Sheet-based financial report that shows a statement of financial position, ending balance and income statement.This community service activity is divided into three main stages, namely preparation (output design), implementation and evaluation (output use) and reporting stage. The implementation of recording financial transactions using Google Sheets in knowing the financial position, ending balance and profit and loss is proven to be able to speed up and simplify the decision-making process for the business run by PT Sinar Makmur. This is also very helpful for management in knowing what foreign exchange balances they have and being able to make transactions as quickly as possible.
Implementasi Strategi Promotion Mix pada UMKM Comformindo Isnaini Nuzula Agustin; Jennifer Jennifer
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Pada masa pandemi ini, banyak pemilik bisnis yang mengalami kendala dalam menjalankan bisnisnya. Kendala tersebut dapat berupa penurunan pendapatan maupun kerugian yang tidak terhingga. Program ini dilakukan pada Comformindo yang berlokasi di Kota Batam. Program yang dilaksanakan bertujuan untuk memperluas pangsa pasar dan meningkatkan pendapatan pada Comformindo. Implementasi dilakukan dengan strategi bauran promosi yang dimulai dari bulan September hingga bulan Desember. Sebelumnya Comformindo hanya melakukan promosi berbasis Word of Mouth (WOM) dan promosi Door to Door tetapi kurang efektif sehingga harus menggunakan strategi baru yaitu strategi bauran promosi. Metode yang digunakan dalam pengumpulan data adalah metode kualitatif yang terdiri dari observasi, wawancara dan dokumentasi. Bauran promosi yang digunakan dalam penelitian ini terdiri dari advertising dan sales promotion. Advertising dilakukan dengan pembuatan product profile video dan diunggah ke akun sosial media dan setelah itu akan dilakukannya promosi. Promosi dilakukan melalui sosial media yaitu Instagram Ads sebanyak 2 kali dengan durasi 7 hari setiap promosi. Sales promotion dilakukan dengan pengadaan diskon yang dibuat dalam e-brosur dan diunggah ke sosial media. Setelah implementasi, keuntungan Comformindo meningkat 6% per bulan yaitu Rp. 21,200,000 per bulan.
IMPLEMENTATION OF PROMOTION MIX AT THE SATE JAWA ASLI RESTAURANT Isnaini Nuzula Agustin; Suryati Suryati
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

The Covid-19 pandemic has had an impact on Micro, Small, and Medium Enterprises (MSMEs). Many MSMEs experienced a decrease in sales and even went out of business. The Sate Jawa Asli Restaurant is one of the MSMEs that experienced a decrease in sales due to lack of visitors. Sate Jawa Asli Restaurant has been registering their business in go food and grab food. In addition, Sate Jawa Asli Restaurant has Instagram but seldom to updates or interacts with Instagram users. So, the promotion mix is ​​implemented in the form of advertising, direct and digital marketing, and sales promotion using Instagram social media. The activities undertaken were content updates, endorsement, and a giveaway. The results of the promotion mix activities were increases in sales and the enhancement of brand awareness. The promotion mix is ​​expected to continuously implemented to maintain the existence and development of Sate Jawa Asli Restaurant.
IMPLEMENTATION OF PROMOTION MIX AT THE SATE JAWA ASLI RESTAURANT Isnaini Nuzula Agustin; Suryati Suryati
ConCEPt - Conference on Community Engagement Project Vol. 2 No. 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has had an impact on Micro, Small, and Medium Enterprises (MSMEs). Many MSMEs experienced a decrease in sales and even went out of business. The Sate Jawa Asli Restaurant is one of the MSMEs that experienced a decrease in sales due to lack of visitors. Sate Jawa Asli Restaurant has been registering their business in go food and grab food. In addition, Sate Jawa Asli Restaurant has Instagram but seldom to updates or interacts with Instagram users. So, the promotion mix is ​​implemented in the form of advertising, direct and digital marketing, and sales promotion using Instagram social media. The activities undertaken were content updates, endorsement, and a giveaway. The results of the promotion mix activities were increases in sales and the enhancement of brand awareness. The promotion mix is ​​expected to continuously implemented to maintain the existence and development of Sate Jawa Asli Restaurant.
Co-Authors Agustino Agustino Aisyah Fitriana Alex Alvin Alvin Amanda Az Zahra Amelia Putri Amelia Putrii Ana Anchao, Wang Andre Steven Andryanto Andryanto Arienda Gitty Ramadani Audrey Saudjhana Candy, Candy Charles Tjan Danielson Devin Devin Dewi Sunarwati Dian Sabrina Syaharni Ellen Ellen Elvi Juriana Erika Gustian Fauzi Fahlevi, Renza Fariono Fariono.ong@gmail.com Febby Lionna Febryna Adinda Syafutri Fiona Lysion Giorgyna, Giorgyna Gita Aulia Hans Yonathan Hendri Wijaya Hendry Charles Hernando Hesniati Hesniati Hesniati, Hesniati Ilianto Tri Sagianto Jasmine, Florentina Jeffry Setiawan Hartono Jeffry Setiawan Hartono Jennifer Jennifer Jenny Jenny Jenny, Jenny Jesty, Jesty Johny Budiman Joy Happy Jones Justyanita, Justyanita Kelvin Kelvin Kenny Marcella Lily Purwianti Lim, Michelle Angel Limanda, Kelfi Yanti Lina Lina Liu, Michelle Selvia Lukito, Ivander lydia then Mahendra, Rizky Adi Marheni, Dewi Khornida Ma’muriyah, Ni’matul Michell Phang Milke Selviah Muhamad Fajar Ronansyah Nevi Ariyu De Utami Nia Rusiana Nopry Nopry Novi Aprillia Novita Chris Ohanna, Nida Pebiana Pebiana Putra Ramadhan Putri, Ayesha Antonia Rehman, Saeeda Robin Robin, Robin Ryan Harsana Jasa Safitri, Destiana Salsabilah Sirait Samuel, Yang Songsen Sembiring, Eginta Imanuel Septiyani, Estin Rose Sherina Yoren Shevia, Shevia Steven Steven Suhendri, Nindi Suprapto, Yandi Suryati Suryati Suryati Suryati Tasya Gebee Hasvia Then, Lydia Tiara Maharani Tina Sulistiawati Tri Suhartati Ur Rahman, Haseeb Vannesa Flesya Venny Angelin Vernando, Lovis Vincent Vincent, Vincent Vivian Vivian William kho Willyana Willyana Winda Lius Yodiputra, Jason Yulfiswandi, Yulfiswandi