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Journal : Food ScienTech Journal

APPLICATION OF BUSINESS MODEL CANVAS IN PRODUCTION AND MARKETING OF SOLOG (ANALOGUE SAUSAGE) Satriya Bayu Aji; Herlina Herlina; Bambang Herry Purnomo
Food ScienTech Journal Vol 2, No 1 (2020)
Publisher : University of Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/fsj.v2i1.8137

Abstract

Business Model Canvas (BMC) is an alternative option to create new business models. BMC includes customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. They are able to support companies aligning their business activities. By applying BMC, companies have several alternatives of business models. A research was conducted in order to apply BMC for Small Medium Enterprises (SMEs) in Jember Regency. The descriptive method was employed to arrange BMC, while the qualitative analysis was applied for data analysis. Primary data collection was obtained by customers’ interview. This paper describes the business plan of SOLOG (Analogue Sausage) product and application of BMC in the SMEs. The BMC creation for SOLOG was done in three stages. The first stage was a problem test, the second stage was a solution test and the last stage was verification model business. The last stage was chosen as the business model recommendation that is suitable as a reference in the business activities of SOLOG product.
Co-Authors Afriliana, Asma Agnes Agustin, Agnes Ahmad Haris Hasanuddin Slamet Al-hakim, Ridha Ghaniy Amaliya, Risky Asef Kurniyawan Hardjana Asmunir Asnath Maria Fuah, Asnath Maria At-Ta’anny, Ummu Bagus Suryaningrat, Ida Bertung Suryadharma, Bertung Bramasto Nugroho Budi Kuncahyo Bustanul Arifin Darwo Darwo Deddy Wirawan Soedibyo, Deddy Wirawan Dedy Wirawan Soedibyo Dodik R. Nurrochmat Dwi Putra Aprianto Elida Novita ENDANG SUHENDANG Endang Suhendang Endes N. Dahlan Fahmi, Achmadi Anwarul Anwarul Hadi S Alikodra Hardjanto Hardjanto Hartono, Tjahjo Herlina Herlina Herlina Herlina Humayro, Aisyah I Nengah Surati Jaya Ida Bagus Suryaningrat Irdika Mansur Ismaniar Rahmadaningtyas, Resta Dwi JOHANNES W WAHONO Juang Rata Matangaran Kartodihardjo, Hariadi Kristio, Ari Lestari, Ning Puji Lila Juniyanti LILIK BUDIPRASETYO Lutfy Abdullah Mahardika, Nidya Shara Marimin , Messalina L Salampessy Mochammad Imron Awalludin Muhammad Alkaff Ningtias, Rahayu Nita Kuswardhani Ni’maturrakhmat , Viko Nurluthfiyadi Noer Novijanto Noven Pramitasari Nunung Parlinah Nunung Parlinah Nurheni Wijayanto Nurmalasari, Marsa Suci Pradana, Hendra Andiananta Pratiwi Pratiwi Rachman, Ilham Aulia Rahman Kurniadi Ramadhan, Rizqi Dhia Resti Kharisma Rusdianto, Andrew Setiawan Salsabila Satriya Bayu Aji Satriya Bayu Aji, Satriya Bayu Savira, Ultania Yisca Siti Badriyah Rushayati Soni Sisbudi Harsono, Soni Sisbudi Sudirman, Nurfila Sari Sukardi Sukardi Supartiningrum, Lituhayu Suryaningrat, Ida Bagus Bagus Tien Lastini Tri Hastuti Swandayani Ujang Sumarwan Wahono, Puji Widyananto Basuki Aryono Yandra Arkeman Yuli Wibowo