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Journal : agriTECH

SWOT Analysis of The Wulan Coffee Agroindustry Based on Geographic Indications Novita, Elida; Savira, Ultania Yisca; Purnomo, Bambang Herry; Pramitasari, Noven; Wahono, Puji; Pradana, Hendra Andiananta; Ismaniar Rahmadaningtyas, Resta Dwi
agriTECH Vol 44, No 3 (2024)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.59227

Abstract

Wulan Coffee Agroindustry is among the coffee-producing centers in Maesan Sub-district, Tanah Wulan Village. This Sub-district is included in the area to apply for certification by the Geographical Indication Protection Society (GIPS) for Hyang Argopuro Arabica Coffee products. Therefore, this research aimed to formulate a strategic recommendation for developing the Wulan Coffee Agroindustry in dealing with GI certification using the SWOT method. The study included identifying internal and external factors, weighting, and strategy analysis using the SWOT method. The results showed that the total score of the IFAS matrix was 1.178 while the EFAS matrix was 0.070, indicating the IE matrix’s position was in the first quadrant of the aggressive strategy. In quadrant I, an aggressive strategy could maximize the strength possessed by Wulan Coffee Agroindustry to deal with existing threats. The aggressive strategy consisted of implementing and maintaining SOP related to sustainable coffee cultivation and production methods, increasing promotional efforts, and branding of monthly coffee products based on GI. This strategy also included certification efforts for export product development, and improvement of coffee agrotourism clusters comprising several stakeholders such as village, sub-district, and the local government of Bondowoso Regency.
Co-Authors Afriliana, Asma Agnes Agustin, Agnes Ahmad Haris Hasanuddin Slamet Al-hakim, Ridha Ghaniy Amaliya, Risky Asef Kurniyawan Hardjana Asmunir Asnath Maria Fuah, Asnath Maria At-Ta’anny, Ummu Bagus Suryaningrat, Ida Bertung Suryadharma, Bertung Bramasto Nugroho Budi Kuncahyo Bustanul Arifin Darwo Darwo Deddy Wirawan Soedibyo, Deddy Wirawan Dedy Wirawan Soedibyo Dodik R. Nurrochmat Dwi Putra Aprianto Elida Novita ENDANG SUHENDANG Endang Suhendang Endes N. Dahlan Fahmi, Achmadi Anwarul Anwarul Hadi S Alikodra Hardjanto Hardjanto Hartono, Tjahjo Herlina Herlina Herlina Herlina Humayro, Aisyah I Nengah Surati Jaya Ida Bagus Suryaningrat Irdika Mansur Ismaniar Rahmadaningtyas, Resta Dwi JOHANNES W WAHONO Juang Rata Matangaran Kartodihardjo, Hariadi Kristio, Ari Lestari, Ning Puji Lila Juniyanti LILIK BUDIPRASETYO Lutfy Abdullah Mahardika, Nidya Shara Marimin , Messalina L Salampessy Mochammad Imron Awalludin Muhammad Alkaff Ningtias, Rahayu Nita Kuswardhani Ni’maturrakhmat , Viko Nurluthfiyadi Noer Novijanto Noven Pramitasari Nunung Parlinah Nunung Parlinah Nurheni Wijayanto Nurmalasari, Marsa Suci Pradana, Hendra Andiananta Pratiwi Pratiwi Rachman, Ilham Aulia Rahman Kurniadi Ramadhan, Rizqi Dhia Resti Kharisma Rusdianto, Andrew Setiawan Salsabila Satriya Bayu Aji Satriya Bayu Aji, Satriya Bayu Savira, Ultania Yisca Siti Badriyah Rushayati Soni Sisbudi Harsono, Soni Sisbudi Sudirman, Nurfila Sari Sukardi Sukardi Supartiningrum, Lituhayu Suryaningrat, Ida Bagus Bagus Tien Lastini Tri Hastuti Swandayani Ujang Sumarwan Wahono, Puji Widyananto Basuki Aryono Yandra Arkeman Yuli Wibowo