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All Journal Journal of Tropical Life Science : International Journal of Theoretical, Experimental, and Applied Life Sciences SOCA: Jurnal Sosial Ekonomi Pertanian PIRAMIDA E-Journal of Tourism Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS ASEAN Journal on Hospitality and Tourism Jurnal Ilmiah Teknologi Pertanian Agrotechno Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Hexagro Agriecobis : Journal of Agricultural Socioeconomics and Business Agribusiness Journal International Journal of Agriculture System

KETUT BUDI SUSRUSA

Program Studi Agribisnis Fakultas Pertanian Universitas Udayana, Jalan PB Sudirman Denpasar 80232, Bali

Author-ID : 243767

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Social Sciences

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Analisis Pemasaran Jagung Manis di Subak Delod Sema Desa Kesiman Petilan Kecamatan Denpasar Timur Kota Denpasar I MADE SANATHANA DHARMA; KETUT BUDI SUSRUSA; PUTU UDAYANI WIJAYANTI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.1, Juli 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Marketing Analysis of Sweet Corn Produced by Farmers of Subak Delod Sema, Kesiman Petilan Village, East Denpasar District, Denpasar City Sweet corn is an agricultural commodity that has the potential to provide high profits if it is cultivated effectively and efficiently. This study aims to determine the institutional, function, channel and marketing efficiency of sweet corn that are cultivated by farmers in Subak Delod Sema, Kesiman Petilan Village, East Denpasar District, Denpasar City. The number of respondents in this study is 35 out of 177 farmers that was determined by using the Slovin method. The results show that on average, to market their products, farmers sell their sweet corn through two channels, namely (1) farmer producers - collectors - consumers; (2) farmer producers - collectors - retailers (market) - consumers. The results show that not all marketing agencies in these marketing channels perform marketing functions. Both marketing channels can be said to be efficient when viewed from the farmer's share. The marketing margin value is Rp. 400, - / seed for marketing channel I and Rp. 600, - / seed for marketing channel II.

Karakteristik Program dan Kelompok serta Kendala Pelaksanaan Program Simantri di Kabupaten Badung I PUTU PURNA JAYA; I DEWA PUTU OKA SUARDI; I KETUT BUDI SUSRUSA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.7, No.4, Oktober 2018
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Characteristics of Program and Group and Implementation Obstacle Simantri Program in Badung regency Integrated Farming System or Simantri is a breakthrough effort to accelerate the adoption of agricultural technology, Simantri Program development goal is to support integrated diversification of farming to local potentials, to increase income to alleviate poverty, to integrate crop and livestock farming, and to pioneer the development of integrated agriculture in a sustainable manner. The purpose of this research is to investigate the Characteristic of Program and Characteristic of Group, and Constraints of Simantri Program Implementation in the Badung Regency.. The results showed that the Characteristics of Simantri Program is quite good with average achievement score of 3.8, Characteristics of Simantri group is good with average achievement score of 4.1, constraints faced in the characteristics of the program i.e. optimal cattle maintenance management, cattle maintenance, inadequate cage quality and many are not functioningproperly, cow urine channel and bio-urine processing tools are easily damaged, bio-gas was also easily damaged, and the location of Simantri makes the gas bio channel unable to reach the houses of the Simantri's group, group members rarely processed manure because of their other activities, members were reluctant to maintain and care for planted demonstration plots.

Analisis Strategi Pemasaran Pupuk Organik Guano Bali Organikultur pada PT. Wedhatama Sukses Makmur di Provinsi Bali VITRIA WULANDARI; KETUT BUDI SUSRUSA; RATNA KOMALA DEWI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Marketing Strategy Analysis for Guano Bali Organikultur Organic Fertilizer PT. Wedhatama Sukses Makmur should apply the STP (Segmenting, Targeting, Positioning) strategy if the company is to stay in the organic fertilizer market competition and expand its market internationally.This research was conducted in two places, namely Asta Sari Store and Sanjiwani Orchid Store with 72 respondents selected through accidental sampling. The analysis used in this study include: (1) cluster analysis (2) crosstab analysis and (3) MDS analysis. The result of cluster analysis based on behavioral, psychographic, and consumer demographic variables forms three segments, namely Segment-1, Segment-2, and Segment-3. The right segment to be targeted is Segment-2. Bali Organikultur fertilizer is a market follower and based on the perception map from MDS analysis it is close to POC NASA fertilizer which means that both of them have similarities and a high level of competition. Facing the dynamics of competition, the company needs to maintain product quality, maintain price stability, need to implement a marketing mix strategy, and conduct further studies of the strategies that must be carried out as a market follower.

Analisis Permintaan Konsumen Rumah Tangga terhadap Minyak Goreng Curah di Kota Denpasar I MADE ADI DWIRANA PUTRA; KETUT BUDI SUSRUSA; NI WAYAN PUTU ARTINI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.2, April 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Analysis Of Household Consumer Demand On Bulk Cooking Oil in Denpasar CityNowadays cooking oil is sold in two forms; one is referred to as bulk cooking oil‘minyak goreng curah’ and the other is referred to as packaged cooking oil ‘minyakdalam kemasan’ with a particular trademark. However, the consumers in Denpasar stillprefer the bulk cooking oil to the packaged cooking oil. This present study was intendedto identify the factors contributing to the demand for the bulk cooking oil and theelasticity of the demand in Denpasar City. The study was conducted at Satrya Market,Sanglah Market, Kreneng Market, and Badung Market, which were all purposivelydetermined. The samples were taken using the accidental sampling technique, totaling40 and were purposively determined. This research uses Cobb-Douglas function withtransformed data. The independent variables were X1 (the price of the bulk cooking oil),X2 (the price of the packaged cooking oil), X3 (the price of chicken), X4 (the number offamily members), and X5 (the family income). The result of the model was as followslnY = -5,876 – 2.184lnX1* + 3.588lnX2* - 0.332lnX3 + 0.311lnX4* + 0.244lnX5*. Thefactors which contributed to the demand for the bulk cooking oil were its price, the priceof the packaged cooking oil, the price of chicken, the number of family members, andthe family income. The price of the bulk cooking oil showed elasticity. The crosselasticity showed that the packaged cooking oil was a substitution commodity and thatchicken was a complementary commodity. The income elasticity showed that the bulkcooking oil was an inferior commodity.

Pengaruh Unsur-Unsur Customer Experience terhadap Minat Pembelian Kembali (Studi Kasus pada Konsumen Anomali Coffee Ubud) NI KADEK AYU LILIS UPAYANI; KETUT BUDI SUSRUSA; I GUSTI AYU AGUNG LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.1, Januari 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

The Influence of Customer Experience on Customer Repurchase Intention (A Case Study on Anomali Coffee Ubud Customers) Coffee shop is one of the culinary business which is growing significantly enough. The Anomaly Coffee is a coffee shop which is located at Jalan Raya Ubud No. 88, Ubud, Bali it prepares different types of coffee and foods as the other coffee shops do. Anomali Coffee it also prepares several supporting facilities which can contribute to the customer experience.Its interior design is unique and provides free wifi. Apart from that, the consumers are provided with the opportunity to brew own coffee. This current study was intended to identify and analyze the influence of the elements of customer experience to repurchase intention.The samples in the current study were taken using the accidental sampling technique.The respondents totaled 60. The data were analyzed using the multiple linear regression method.From the result of the study, it could be concluded that the customer experience could be categorized as good. Based on the result of the partial test, the variables of sense and the relate variable have a significant influence on repurchase intention. Simultaneously, the elements of customer experience which consist of the sense, feel, think, act and relate have a significant influence on repurchase intention at Anomali Coffee customer. The R-square score obtained was 78.8%; the rest was obtained from the other factors which were not investigated in the current study.

Kelayakan Investasi Rekonstruksi Kapal Tangkap Tuna di PT Perikanan Nusantara (Persero) Cabang Benoa Provinsi Bali EVITA YULISETIANI; KETUT BUDI SUSRUSA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.9, No.2, Juli 2020
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Investment Feasibility for Reconstruction of Fishing Vessels at PT Perikanan Nusantara Ltd, Benoa Branch, Bali Province In this researchwas conducted to determines the feasibility of investing in reconstruction of a fishing vessel owned by PT Perikanan Nusantara Ltd, Branch of Benoa based on financial and non-financial aspects. Analyzing the financial aspects was assessed to be able to calculate revenue, costs, profits and financial parameters NPV, IRR, Net B / C, Payback Period, and sensitivity analysis. Other objectives, namely the assessment of non-financial aspects that are processed to be able to find out the investment feasibility of the market aspects, management aspects, technical aspects, environmental aspects, legal aspects and socio-economic aspects. The results of this research are NPV value isRp 4.791.713.354, IRR>13% is 90,8%, Net BC is 7 with a payback period of 1,14 year. Sensitivity analysis was carried out to determine changes in NPV values ??against increases in cash outflows and decreases in cash inflows. In addition to the assessment of non-financial aspects, non-financial aspects of the market, management aspects, technical aspects, environmental aspects, legal aspects and socio-economic aspects. From all aspects examined in this survey, a decision was made that this investment was declared feasible to run and suggested to continue investment activities.

Analisis Sistem Tataniaga Cabai Merah di Desa Besakih, Kecamatan Rendang, Kabupaten Karangasem PUTU SRI ADNYASARI; RATNA KOMALA DEWI; KETUT BUDI SUSRUSA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.6, No.4, Oktober 2017
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

Analysis of Red Chili Trading System in Besakih Village, Rendang Sub-Districtof Karangasem Regency Besakih village as one of the centers of red chilli production in Karangasem Regencyhas several marketing channels with different prices between producers andconsumers. This study aims to investigate the channels of trading, commercialinstitutions, and the red chili trading system in the Village of Besakih. The data usedwere quantitative and qualitative data. The analysis used descriptive qualitative.Respondents in the study were 38 farmers determined by proportional randomsampling method and 23 respondents of trading institutions determined by snowballsampling method. The research result was six channels of trading system, (1)Farmers – Local Assembly Trader’s - Retailers - Consumers; (2) Farmers - LocalAssembly Trader’s - Retailers - Consumers; (3) Farmers – Sub Terminal ofAgribusiness - Retailers - Consumers; (4) Farmers - Sub Terminal of Agribusiness -Retailers - Consumers; (5) Farmers - Sub Terminal of Agribusiness - Consumers; (6)Farmers - Sub Terminal of Agribusiness – Market in Lombok. The most efficienttrading channel was channel II. The trading agency consists of local assemblytrader’s / inter-city / inter-district traders, Sub Terminal of Agribusiness / inter-city /inter-district / inter island traders, traditional market retailers and supermarketretailers. Each of the trading system institution involved the three main functions ofexchange, physical function and facility function. However, the activities undertakenby each institution were different.

Hubungan Bauran Pemasaran Pie Susu dengan Keputusan Pembelian Wisatawan Domestik di Kota Denpasar SARAH IMANUELLA TAMBUNAN; KETUT BUDI SUSRUSA; IGAA LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.8, No.4, Oktober 2019
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Correlation of Milk Pie Marketing Mix on Domestic Tourist Buying Decisions in Denpasar City The purpose of this study was to determine whether the marketing mix which includesproduct, price, place, and promotion factors have correlation with the buying decisions ofdomestic tourists in buying milk pies and to find out the most dominant variablesconsidered by domestic tourists in buying milk pies in the of City Denpasar. Productvariables (X1), prices (X2), place (X3), and promotions (X) are the independent variablesin this study, with the dependent variable namely the buying decision of domestic tourists(Y). The type of research data used is quantitative and qualitative data. Data sources wereobtained from the results of interviews and observations in the companies of Pie SusuAsli Enaaak and Pie Susu Special, and by using literature studies of books, notes relatingto research and the internet. Data analysis used was the analysis of Rank Spearmancorrelation using SPSS 23. The marketing mix which includes products, prices, place, and promotions, has a positiveinfluence on the buying decisions of domestic tourists in Denpasar City. Milk pieproducts are variables that have a dominant influence on purchasing decisions ofdomestic tourists in Denpasar City. Based on the results of Rank Spearman's correlationanalysis, it is suggested to the milk pie companies to pay attention to the distributionchannel variables as well as to establish cooperation in the future with Balinese gift shops 4and courier services. It is also hoped that they improve the promotion variables byutilizing social media to promote milk pie products, and maintain the gift offer to attractdomestic tourists.

Studi Perbandingan Kinerja Penggilingan Padi (Rice Milling Unit) Dengan dan Tanpa Pengering Buatan Berbahan Bakar Sekam di Kabupaten Tabanan DIAN WIDY KUSUMAWATI; KETUT BUDI SUSRUSA; A.A.A WULANDIRA SUDIRAJELANTIK
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol. 1, No. 1, Juli 2012
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT A Comparison Study of Rice Milling Unit Performance With and Without Artificial Drying of Rice Husk Fuel in Tabanan Regency Post-harvest handling of rice is a strategic effort in maintaining the quality of rice in the process of drying and milling. Grain drying process can be performed with and without artificial drying. Artificial drying husk-fired technology is a breakthrough, because the husk is a source of bioenergy alternatives that can produce thermal energy for drying grain. The research was conducted in Tabanan in the District Highways Penebel, taken (purposive). In this study there were two attempts made in rice mills with drying rice husk-fueled and two census taken in the rice milling business without artificial drying was taken as (purposive). The data collected were analyzed quantitatively and qualitatively. The results showed that the use of artificial dryers influential and instrumental in increasing the volume of dry grain harvests, especially in the wet season. Comparisions between the employers perception of the rice milling quality of rice produced in court with and without artificial drying produced quality rice that are equally good. While the MH to generate artificial drying of rice quality is better than without artificial drying. Comparasion of profit per ton of grain in the rice milling business with smaller artificial drying of Rp. 259.716,81 than without artificial drying of Rp. 279.699,91. Need the addition of artificial dryers to increase the volume of unhusked rice yields and quality, especially in the wet season. In the rice milling business with artificial drying to increase profits, then the court should not use artificial drying or drying floor just use it. Further research needs to be done about the financial performance of the rice milling business with and without artificial drying. Keywords: performance of rice milling, drying grain, husk fuel

Analisis Pemasaran Kelapa Dalam di Kabupaten Tabanan PUTU IKA FRANSISKA; KETUT BUDI SUSRUSA; I.G.A.A LIES ANGGRENI
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol.10, No.2, Desember 2021
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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Marketing Analysis of Dalam Coconut in Tabanan Regency This study aims to determine the marketing channels for Dalam Variety Coconut commodity in Tabanan Regency, from farmers to producers to consumers (but limited to collector traders). Marketing functions, institutions, and the level of marketing efficiency are identified by analyzing marketing margins, farmer's share as well as profit and cost ratios. Descriptive qualitative analysis is used to analyze marketing channels, functions and marketing institutions. Quantitative analysis is used to analyze marketing efficiency. Respondents of this study were 15 farmers and 23 representatives of marketing institutions. The results show that there are two marketing channels, namely: (1) farmers - middlemen traders - collector traders, and (2) farmers - collector traders. Both marketing channels are efficient when viewed from the percentage of farmer's share which is more than 40%. The marketing margin in marketing channel I is Rp. 1,083.25, while in marketing channel II it is Rp. 800. The level of efficiency of a marketing system can also be seen from the ratio of profits and costs incurred by all marketing agencies. The profit and cost ratio value for marketing channel I is 2.87 per item, while in marketing channel II is 3.35 per item. Each marketing agency performs three main functions, namely a physical function, an exchange function and a facility function. Producer farmers perform exchange functions, facility functions and sometimes also perform physical functions, such as transport.

Co-Authors A.A.A WULANDIRA SUDIRAJELANTIK AMARA PRISILYA BALMED Anak Agung Ayu Wulandira Sawitri Djelant Anak Agung Putu Agung Suryawan Wiranatha ANGGRENI, I. G. A. A. LIES Ary Bakhtiar AStiningsih, Ana Agung Made BELLO ARDA UTAMA DAMANIK, ELVRIDA PRIMAYANTI Danny Adityo DESAK MADE PRADNYA GAYATRI Dewani, Luh Ayu Karunia Dewi, Ni Made Ayu Vionita DIAN WIDY KUSUMAWATI dice fice siska Dwi Dili Aprianna Putri DWI NOVITASARI DWI PUTRA DARMAWAN EDSA, INDY Eka Swarnadi Luh Elfis Umbu Kantongu Retang Elfis Umbu Katongu Retang Ernalsalia Ateta EVITA YULISETIANI GEDE DELIN SANJAYA Gede Mekse Korri Arisena Gusti Ngurah Alit Susanta Wirya HESTIN YUSWANTI I Dewa Gde Mayun Permana I Dewa Gede Raka Sarjana I Dewa Putu Oka Suardi I Gede Setiawan Adi Putra I Gede Setiawan AP I GUSTI AGUNG AYU AMBARAWATI I Gusti Alit Gunadi I GUSTI AYU AGUNG DEWI MAHAYANI I GUSTI AYU AGUNG LIES ANGGRENI I GUSTI AYU AGUNG LIES ANGGRENI I Gusti Ayu Lani Triani I Kadek Agus Widiarta I Ketut Rantau I Ketut Suamba I M. SARJANA I MADE ADI DWIRANA PUTRA I MADE ANANDA WIGUNA, I MADE ANANDA I Made Antara I Made Atmika I MADE SANATHANA DHARMA I MADE SUDARMA I Made Sudarma I Made Sudarma I putu Gede Ardhana I PUTU PURNA JAYA I Putu Wisnumurti Utama Buda I WAYAN BUDIASA I Wayan Ramantha I WAYAN WINDIA Ida Ayu Listia Dewi Ida Ayu Putri Darmawati Ida Ayu Putri Lingga Sari Ida Ayu Putu Hemy Ekayani Jaya Pramono K. Agus Wirawan KADEK YUNNI DWIASTARI Kadhung Prayoga, Kadhung Karyati, Ni Ketut KOMANG AGUS PUTRA SARASWATI LUH PUTU DEWI SUKMAYANTI Luh Putu Widia Sri Mastini M. Narka Tenaya Made Antara Made Antara MADE WAHYU LESTARI MAHAYANI, KOMANG IRA MUHAMMAD AGUS SUPRAYUDI N. Yudiarini NI KADEK AYU LILIS UPAYANI NI KADEK MARITA DEWI Ni Ketut Karyati NI LUH MADE BINTANG LARASTI Ni Luh Prima Kemala Dewi NI LUH TRISNA DIPA WAHYUNINGSIH NI MADE CLASSIA SUKENDAR NI MADE SRI WEGA YANTI Ni Nyoman Juli Nuryani NI PUTU ARI PURNAMAYANI NI PUTU FEBRI KRISNA DEWI NI PUTU VIVI FEBRYANA NI WAYAN EVI SUWARIYATI Ni Wayan Purnami Rusadi NI WAYAN PUTU ARTINI Ni WAYAN SRI ASTITI NI WAYAN WITRI WIJAYANTI Nita Agustini NN. Arya Nurfadillah, Suryani Nyoman Parining Paendong, Stella Maria Pingkan PALGUNA, I MADE ANGGI Philipus Nerius Supardi PRADNYAYANTI, NI PUTU WULAN MANIKA Purnamasari, I Gusti Ayu Agung Jaya PUTRI RAHMAWATI DEWI S PUTU AYU RATNA DEWI Putu Evi Henda Niri Antari PUTU IKA FRANSISKA Putu Oktavia Kusumadewi PUTU SRI ADNYASARI PUTU SUGIARTAWAN Putu Udayani Wijayanti Rahel Anggun Pramita RATNA KOMALA DEWI Rindang Dwiyani Saptono Iqbali SARAH IMANUELLA TAMBUNAN SARDI, ANTONIUS JULIAN ARIE Stella Maria Pingkan Paendong THERESIA I GUSTI AGUNG BULAN VITRIA WULANDARI Yohanes Setiyo

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